Marketing AI Audit Tool
Rate 14 plain statements about how your team uses AI in marketing and get a transparent readiness score by area, plus clear next steps.
Rate each statement
Answer honestly for your team today. Nothing is sent anywhere.
Strategy and ownership
Content and creative
Search and AI visibility
Paid media
Data and reporting
Workflows and automation
Policy and skills
Your AI readiness
Answer the questions to see your score.
Your next steps
A quick, honest check of how your team uses AI
Most marketing teams already use AI somewhere, but often without goals, shared prompts, policies or any way to tell whether it pays off. This audit gives you a fast snapshot across seven areas: strategy, content, search and AI visibility, paid media, data, workflows, and policy and skills.
How the score works
Each statement is scored from 0 to 3: not yet, started, mostly in place, or fully in place. Your overall score is the points you earned divided by the maximum possible, shown out of 100. Area scores use the same math for the statements in that area. There is no hidden model or weighting, so the result reflects only your own answers.
- 0 to 24, Exploring: AI use is mostly individual and informal.
- 25 to 49, Experimenting: pockets of use with little structure.
- 50 to 74, Operating: AI is part of the process in several areas.
- 75 to 100, Scaling: AI is built into planning, work and measurement.
Your next steps list the statements you rated lowest, with one practical action for each. Start with one or two, not all of them at once.
Frequently asked questions
Is this an AI-generated assessment?
No. It is a simple rule-based checklist. The score is plain arithmetic on your answers, and every recommendation is tied to a specific statement.
Who should fill it in?
Ideally the person who leads marketing, or a few team members separately. Comparing answers is a useful conversation on its own.
Why does an AI policy matter for a small team?
Even small teams handle client and customer data. A short written policy sets what never goes into AI tools, who reviews output, and when to disclose AI use.
Is my data saved?
No. Your answers stay in your browser and disappear when you close the page.