NAP Citation Consistency Checker
Paste your business name, address and phone from each directory listing and spot the inconsistencies that weaken local SEO.
Your listings
Consistency audit
How to use the NAP citation checker
Paste your business name, address and phone number (NAP) from each place it appears online: Google Business Profile, Yelp, Bing Places, industry directories and your own website. Put one listing per line in the format Name | Address | Phone, optionally starting with the source, like Yelp:. The tool normalizes each field, ignoring case, punctuation and common abbreviations, then shows which listings differ from the most common version.
Why NAP consistency matters
Search engines compare your business details across the web to decide how much to trust them. Differences in spelling, formatting or details make it harder to confirm that all those listings describe the same business, which can hold back your local pack visibility and confuse customers. A quick check before you submit new listings saves months of cleanup later.
Common use cases
- Auditing citations before a local SEO project
- Checking consistency before new directory submissions
- Finding directories that still show an old address after a move
- Showing clients why consistent listings matter
- Sanity checks during a rebrand or name change
- Keeping every franchise location's listings in sync
What counts as a match
The checker treats Street and St, Suite, Ste and #, and Quebec and QC as the same, and ignores case and punctuation in every field. It also ignores legal suffixes like Inc or LLC in business names. Real differences are flagged: a different suite number, a different street number, a different phone number or a different name.
Frequently asked questions
Does the phone number format matter?
No. Parentheses, dashes, dots and a leading +1 are ignored. The digits are what count, so (514) 555-1234 matches 514.555.1234 but not 514-555-1235.
Should every directory match my Google Business Profile?
Yes, that is the goal. Pick one canonical version, usually the one on your Google Business Profile, and update every other listing to match it.
Should I include my own website?
Yes. Your website is one of your most important citations, and a footer that does not match your Google Business Profile is a common and easy fix.