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GEO and AI search visibility

Be the brand AI names, even when it cites no one.

Generative Engine Optimization (GEO) makes sure ChatGPT, Claude, Gemini and Perplexity describe your brand correctly and name you when buyers ask who to choose. AEO earns you citations as a source. GEO earns you recognition as a brand. We run them together.

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Quick answer

What is GEO (Generative Engine Optimization)?

GEO is the work of shaping how AI models talk about your brand. When someone asks an AI tool for the best options in your category, the model often answers from what it learned across the open web, without citing a source. GEO strengthens that footprint: clear facts about your company, consistent profiles, trusted third-party mentions and structured data, so the model names you and gets the details right.

  • Measured with a fixed prompt set across the major AI models.
  • Tracks mention rate, accuracy and competitor share.
  • Runs alongside AEO on the same content.

Who it is for

Signs you need GEO

You rank, but AI ignores you

Established brands that are not named in AI category answers despite strong SEO.

You are new

New brands that want to show up in AI answers sooner.

You get confused with others

Similar competitor names, outdated AI knowledge or the wrong company getting credit.

You already run AEO

Teams ready to add the brand layer on top of their citation work.

The problem

What goes wrong inside AI answers

Most GEO problems trace back to a few messy facts on the open web.

  • You are missing from the shortlist

    Buyers ask for the top options in your category and your name never comes up.

  • The facts are out of date

    AI repeats an old tagline, a closed office or a service you stopped offering years ago.

  • You get mixed up with someone else

    A competitor with a similar name gets credit for your work, or the other way around.

  • Your profiles disagree

    Your site, LinkedIn, directories and press each describe you differently, so models cannot tell what is true.

Why GEO matters

When someone asks AI who to hire, are you named?

When a buyer asks ChatGPT who they should work with, the engine often answers without citing a source. It names brands it already knows from the open web.

The brands named with confidence are the ones that built a strong entity presence over time. GEO is how you become one of them.

An analyst comparing two AI answers side by side on two monitors

Our approach

How a GEO program runs, step by step

  1. 01

    Define the prompt set

    The questions buyers ask AI about your category, your brand and your competitors, in each language you sell in.

  2. 02

    Run the baseline

    Every prompt runs across ChatGPT, Claude, Gemini and Perplexity. We score mention rate, accuracy and position.

  3. 03

    Map your entity

    We list every place the web describes you: your site, schema, Wikidata, LinkedIn, directories, press and reviews.

  4. 04

    Fix and align the facts

    One source of truth for your name, description, services, locations and people, pushed out everywhere it should appear.

  5. 05

    Grow the footprint

    PR, podcasts, expert quotes, Q&A answers and documentation that put accurate mentions on sites models learn from.

  6. 06

    Re-test every quarter

    Same prompts, same models, compared to the baseline and to your competitors.

Arabic and English markets

Getting named in the Gulf, in both languages.

Buyers in Dubai often ask AI tools questions in English and in Arabic. The answers can differ, so test both.

Pick one official Arabic spelling of your brand name and use it everywhere. Arabic names are often written several ways in Latin letters, and the reverse is also true. Mismatches split your entity.

Publish an Arabic version of your fact sheet and About page, written by a fluent writer. Keep your listings in both languages consistent with it.

  • Prompts in Arabic and English
  • One official spelling per language
  • Arabic fact sheet and About page
A professional in a Dubai cafe asking an AI assistant a question on a laptop

Deliverables

What you get

  • A fixed prompt set in your languages
  • Baseline GEO report by model
  • An entity map of your web footprint
  • A brand fact sheet: one source of truth
  • Schema and sameAs setup
  • Profile and directory cleanup list
  • Third-party mention plan
  • Quarterly re-test report

Timeline

What to expect

  1. Weeks 1 to 3Prompt set and baseline.
  2. Weeks 4 to 8Entity map and fact cleanup.
  3. Months 3 to 6Footprint building.
  4. Every quarterRe-test and report.

Engagement models

Ways to work with us on GEO

GEO baseline

A fixed prompt set run across the major models, with a clear report on where you stand against competitors.

Best for a first look.

  • Prompt set
  • Baseline by model
  • Top five fixes
Illustration

Example scenario

A firm that AI keeps describing with an old tagline

An illustration of how this kind of engagement usually runs. Not a client result.

A professional services firm changed its focus two years ago. When people ask AI tools about it, they still hear the old positioning and an address that has closed.

  1. The baseline confirms the old facts come up across several models.
  2. We trace them to an outdated directory listing, an old press release and an About page that was never updated.
  3. The firm publishes a clear fact sheet, updates its schema and profiles, and earns a few new mentions in industry publications.
What we would measure: how often each model repeats the old facts versus the new ones, quarter over quarter, and whether the firm appears in category shortlists.

Podcasts and PR

Turning interviews into mentions that last.

A podcast guest spot or an expert quote puts your name on a site you do not control. That is the kind of mention models learn from.

Make each one count. Send the host a short bio that matches your fact sheet. Ask for a show notes page with your name, role and company spelled correctly, and a link to your site.

Where the host agrees, publish a transcript or summary on your own site too. Spoken words become text that search tools can read.

Two people recording a podcast conversation at a table with microphones

Tools we use

Where we test, and what we use

Models we test

  • ChatGPT
  • Claude
  • Gemini
  • Perplexity

Entity and data

  • Schema.org markup
  • Wikidata
  • Google Business Profile
  • LinkedIn

Try our free tools for this

AI Marketing Opportunity AuditRate how your team spends time across nine marketing tasks and see where AI could free up the most hours, with your own assumptions and clear next steps.Person Schema GeneratorBuild Person JSON-LD for author bios, founder pages and team profiles to strengthen E-E-A-T signals.Local Business Schema GeneratorCreate LocalBusiness JSON-LD with your address, map coordinates, opening hours and social profiles, checked against Google's required fields.llms.txt GeneratorBuild a clean llms.txt file for your website in minutes. Import pages from your sitemap or list them by hand, then copy or download the file.Schema Validator (JSON-LD)Paste a JSON-LD block to check the JSON syntax, @context and @type, and the key properties each common schema type needs before you publish.Press Release Schema GeneratorGenerate NewsArticle JSON-LD for a press release page so search engines and AI tools can read its headline, date, publisher and image.

The buyer's guide

A clear guide to how AI describes your brand.

GEO deals with something you cannot edit directly: what AI models say about you. This guide explains what you can influence and how to judge the work.

  1. Key terms, in plain words
  2. How models build a picture of you
  3. Common mistakes we see
  4. A quick self-check
  5. What changes the price
  6. What we measure
  7. How to choose a partner

Key terms, in plain words

Entity
A thing search engines and AI models recognize as distinct, such as a company, a person or a place. Your brand is an entity.
Training data
The large body of text a model learned from before release. What it says from memory comes from here.
Live retrieval
When a model searches the web while answering. Changes to your site and profiles can show up faster this way.
Mention rate
The share of your tracked prompts where a model names your brand. It is the main GEO metric.
Answer accuracy
Whether a model gets your facts right: what you do, where you are, who leads the company.
sameAs
A Schema.org property that links your website to your official profiles elsewhere, such as LinkedIn or Wikidata. It helps connect the dots.
Wikidata
A free, open database of facts about entities. Many tools read it, and businesses can be listed if they meet its notability rules.
Brand fact sheet
One page that states your official name, description, services, locations and people. Every other profile should match it.

How models build a picture of you

A model does not have one file about your company. It pieces you together from many sources: your site, your structured data, directories, press, reviews and forum posts.

When those sources agree, the picture is sharp. When they disagree, the model may blend you with a competitor, repeat old facts or leave you out.

GEO work is mostly about making the sources agree and making more of them exist. Start with your own site and schema. Then fix the profiles you control. Then earn mentions on sites you do not control.

Results move at different speeds. Live retrieval can reflect changes in weeks. Training data changes only when a model is updated.

A brass orrery-like constellation of connected spheres on a walnut base, showing how facts about a brand link together

Common mistakes we see

  • Testing with different prompts each time. If the wording changes, you cannot tell whether the answer moved. Use the same prompt set every round.
  • Testing only in English. Models can answer differently in French or Arabic. Test in every language you sell in.
  • Fixing the website but not the profiles. Old directory listings and social bios keep feeding the wrong facts. Update every profile to match your fact sheet.
  • Blocking crawlers without knowing why. Some sites block AI search bots and then wonder why they are missing. Decide on purpose which bots to allow.
  • Chasing one big press hit. A single article does less than steady, accurate mentions across trusted sites over time. Plan for a regular rhythm.
  • Inconsistent brand names. Using several spellings or abbreviations splits your entity. Pick one official form and use it everywhere.

A quick self-check

Tick what is already true for you

What changes the price

  • Number of prompts and models. More prompts across more models means more testing and analysis each round.
  • Number of languages. Each language needs its own prompts, tests and content.
  • How messy the footprint is. Years of old listings, rebrands or mergers take longer to trace and fix.
  • Locations and people. Each office and each public leader adds profiles to align.
  • Mention building. Earning coverage through PR, podcasts and expert quotes takes ongoing outreach.

What we measure

  • Mention rate. How often each model names you across the fixed prompt set. From our quarterly test runs.
  • Answer accuracy. How many stated facts about you are correct. Scored by hand against your fact sheet.
  • Competitor share. Which brands are named instead of you, and how often. From the same test runs.
  • Position in lists. Where you appear when a model lists options. Early mentions get more attention.
  • Profile consistency. How many of your listings match the fact sheet. From the entity map audit.
  • Branded search. Whether more people search for your name directly. From Search Console and GA4.

How to choose a partner

  • How do you run the tests? A fixed prompt set, the same models and a clear record of each answer, repeated on a schedule.
  • How do you score accuracy? Each answer checked against your fact sheet, fact by fact, not just a yes or no on the mention.
  • Where will new mentions come from? Real outlets, podcasts and industry sites that fit your field, named in the plan.
  • Do you test in our languages? Yes, with prompts written by people who speak them, not just translated.
  • Can you guarantee AI will name us? No. Nobody controls model answers. A good partner shows you the before and after instead.

Three layers of visibility

How do SEO, AEO and GEO differ?

They share one content spine, but each one answers a different question about how buyers find you.

CompareSEOAEOGEO
GoalRank in search resultsGet cited inside AI answersGet named by AI, even without a citation
Where it shows upGoogle and Bing results pagesAI Overviews, AI Mode, ChatGPT Search and PerplexityChatGPT, Claude, Gemini and Perplexity answers
Main leversTechnical health, content and linksAnswer structure, evidence and schemaEntity strength, third-party mentions and accuracy
Main metricRankings, clicks and conversionsCitation share on a fixed question setBrand mention rate and accuracy
Short versionBe found.Be cited.Be chosen.

FAQ

GEO questions

Still have a question? Ask us directly

How is GEO different from AEO?

AEO gets your page cited as a source inside an answer. GEO gets your brand named, and described correctly, even when the answer cites no one. They use the same content, so we usually run them together.

Can you change what ChatGPT says about my company?

Not directly. Nobody can edit a model. What you can change is the information models learn from and retrieve: your own site, your structured data and what trusted third parties say about you. Over time, that is what shifts the answers.

How long until AI answers change?

Models that search the web can reflect changes within weeks. Answers that rely on training data change when models are retrained, which can take months. That is why we re-test every quarter.

What is a fixed prompt set?

A list of questions that stays the same from test to test, so changes in the answers reflect real movement and not different wording.

Do we need a Wikipedia page?

Not always. Many businesses are not eligible, and that is fine. Wikidata, consistent profiles, schema and credible press coverage often matter more for a business your size.

Does GEO work in French and Arabic?

Yes. Models answer differently in each language, so we test and build in every language you sell in.

Do you guarantee mentions?

No. Nobody controls how AI models answer. We commit to the work that makes accurate mentions more likely, and we show you the before and after.

Does blocking AI crawlers hurt GEO?

It can. Blocking search bots such as OAI-SearchBot or PerplexityBot can keep your pages out of live answers in those tools. Training bots such as GPTBot are a separate choice. Google-Extended controls use of your content for Gemini training, and Google says it does not affect Search.

Do reviews affect what AI says about us?

They can. Reviews are public text that models may read and summarize. A steady flow of recent, specific reviews gives models more accurate material, and replies show you are active.

Can we pay to appear in AI answers?

Not in the organic answer. Some AI surfaces show labelled ads, but an ad does not change what the model says on its own. Organic mentions come from your footprint on the web.

What should our About page include?

Your official name, a one-sentence description, your services, locations, founding year and leaders. Write it in plain facts that any profile can copy. Link it to your official profiles with schema.

Do you show up inside AI?

Free 30-minute baseline: we run a fixed prompt set for your category across the major AI engines and show you where you stand against competitors.

Book a free GEO baselinet@rimanagency.com

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