The platforms, in plain words
- Google Analytics
- Measuring how people find and use a website: events, conversions, audiences and reports in GA4.
- Google Ads
- Planning, running and optimizing search, display, video and shopping campaigns on Google.
- Google Tag Manager
- Adding and managing tracking tags without editing the site code each time, including consent settings.
- Microsoft Advertising
- Search campaigns on Bing and the Microsoft network, often cheaper per click for some audiences.
- Meta
- Advertising on Facebook and Instagram: audiences, creative, pixel and conversion tracking.
- HubSpot Inbound
- Attracting, engaging and keeping customers with content and nurturing instead of interruption.
- Semrush SEO
- Keyword research, site audits, backlink analysis and competitive research for organic search.
- Hootsuite and Woorank
- Social media management and quick website SEO reviews.
Where they show up in the work
Analytics and Tag Manager underpin every engagement, because every recommendation needs a baseline. The ads certifications matter when paid and organic are planned together, so they stop bidding against each other. The SEO and inbound training shape how content is planned and measured.
