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What are the Best Video Dimensions by Platform?

Do you want to know the best video dimensions for each platform? If yes, you have landed on the right page. Read Details Here! What are the Best Video Dimensions by Platform? Video marketing has become an integral part of business strategy. Businesses that create video content improve their online presence, engage followers/target audiences, increase […]

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Social Media Best Practices in 2023

Are you looking to improve your business’s bottom line via social media in 2023? If yes, look no further than this guide to achieve your goals! Social Media Best Practices in 2023 Social media influences consumers in North America to purchase products or services. It is one of the most effective and inexpensive digital marketing […]

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Why it is Important to Switch to GA 4 Now

What is GA4? How does it work? What is the primary difference between GA3 and GA4? Why should you switch to GA4 now? Read Here! Why it is Important to Switch to GA 4 Now Google Analytics is one of the most powerful tools for marketers and companies. It monitors and analyzes website traffic and […]

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Best Web Hosting Companies to use for Your WordPress Site

What is the best web hosting company for your WordPress site? Check out this post to get the list of the most reputable/reliable hosting services! Best Web Hosting Companies to use for Your WordPress Site WordPress is the most popular content management system. Although WordPress is a blogging tool, businesses and individuals use the platform […]

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5 Lessons I Learned from My Master’s at Queen’s University (MMIE)

5 Lessons I Learned from My Master’s at Smith School of Business Master’s in Management Innovation and Entrepreneurship Life Lessons Fourteen months back, I got accepted into Queens’ school of business as part of the 2021 cohort at Smith’s School of Business. The master’s I was accepted in was the Master’s in Management Innovation and […]

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What You Need to Know Before Using Google Analytics

An Introduction to Google Analytics Analytics matters, what it can do for you, why it’s critical for business success, etc. Now it’s time to get critical. What exactly is Google Analytics and how do you get all that amazing data out of it? Let’s dive in. To start, here are 3 acronyms to remember: GA = […]

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Introduction to Segments in Google Analytics

How to use segments to get better analytics Segments are one of the most underutilized tools in Google Analytics, and it is for that reason that in most of the classes I teach, I concentrate on segments as one of the cornerstones of measuring persona behaviours consistently. Segments are not only great tools to measure […]