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Month: May 2026
167 articles
AI Paid Social and Performance Creative: 20 Plays for Volume + Velocity
Platform AI handles the media buying. Your job is to feed it great creative at volume. Meta Advantage+, TikTok Smart Performance, LinkedIn Dynamic —...
AI Paid Search and Display: 20 Plays for the Platform-AI Era
Google Ads is now an AI system. Your job is no longer to configure it — your job is to feed it great inputs...
AI Marketing Automation: 20 Plays for Workflow at Modern Scale
Workflows matter more than tools. AI agents are moving from task-automation to workflow-automation — and the gap between those two is enormous. Mid-size marketing...
AI Email Marketing: 20 Plays for the Highest-ROI Channel
Email still has the highest ROI of any marketing channel ($36–$42 per dollar spent). Most marketers still underuse it dramatically. AI changes the game:...
AI Influencer and Creator Marketing: 20 Plays for the Micro-Influencer Era
The influencer market matured. Data-driven partnerships with micro-creators beat celebrity bets on every metric that matters. Nano (1K–10K) and micro (10K–100K) influencers consistently outperform...
AI Community Building: 20 Plays for the Only Owned Asset Left in Marketing
Owned communities are the only unscalable asset left in marketing — that's their competitive advantage. Brands with active communities have 2–4x better retention, 30–50%...
AI Social Media Strategy: 20 Plays for Brands Acting Like Creators
Social rewards creators. Brands that act like creators win. Brands that broadcast lose. Algorithms now favor platform-native, conversational, fast content over polished corporate posts....
Generative Engine Optimization (GEO): 20 Plays to Get Mentioned by AI
A new discipline is being born in real time. Being cited in ChatGPT, Perplexity, Claude, and Gemini answers is becoming as important as ranking...
AI SEO Fundamentals: 20 Plays for Modern Organic Search
SEO is not dead. It split in two. Classical search still drives real traffic — but it looks different when half your audience is...
AI Video and Audio Content: 20 Plays for Production at Modern Cadence
Video is 80% of social consumption. AI is the only way brands can produce at the volume modern video demands. AI transcription, captioning, auto-editing,...