How to set up a Google Analytics Account Structure?
While setting up your account it is hard to foresee where the account will be in the future. Yet there are some factors that you should always account to, to ensure that your account is setup to grow in a sustainable manner.
Here are 6 factors to keep in mind when setting up your Google Analytics Account:
- Keep in mind that GA is there to serve your marketing and business strategy.
As much as the setup is important, it is more important to check it daily. Most successful marketers and business people check their analytics almost daily. It usually guides their decisions to be more data-driven. As you design your structure, think about how you will use it daily. - Don’t forget the purpose of data and GA. The main reason to use GA is to make sure visitors are doing what you want them to do on your site or web property. This could be contact form submission, sign up to a newsletter, buy a product, request a quote, etc. When setting up GA remember your KPIs and goals for the site.
- Remember that a big strength of GA is the ability to integrate with all the other Google tools. Keep in mind that you will likely be connecting your GA account with Google Ads, Google Search Console, Google Tag Manager, Google AdSense, etc.
- Another strength of GA is the ability to customize reports to your needs. As you go through the process of setting up GA, keep in mind how you want to view the data. Better yet, always bear in mind who will benefit from what report. When we approach the end of this book where you’ll learn how to customize data, bring these thoughts to life through the right dashboards.
- Through GA, you can compare data across different months, traffic sources and other dimensions. As you analyze different reports, remember to make data more relevant through comparing.
- Remember that GA can do (much of) the work for you. You are better off creating intelligent alerts to notify you of a rise or drop in traffic or any other significant change with your site data, rather than relying on manual daily checks.
Learn More about analytics and how to capitalize on it: Get your copy of “The Secret to Capitalizing on Analytics” here