{"id":4990,"date":"2026-05-10T16:24:49","date_gmt":"2026-05-10T16:24:49","guid":{"rendered":"https:\/\/rimanagency.com\/2026\/05\/10\/marketing-ai-2e-ch17-text-to-image\/"},"modified":"2026-05-11T11:55:17","modified_gmt":"2026-05-11T11:55:17","slug":"marketing-ai-2e-ch17-text-to-image","status":"publish","type":"post","link":"https:\/\/rimanagency.com\/fr\/2026\/05\/10\/marketing-ai-2e-ch17-text-to-image\/","title":{"rendered":"IA de conversion texte-image\u00a0\u2014 La recette en 5 \u00e9tapes et le s\u00e9lecteur d\u2019outils"},"content":{"rendered":"<h2>TL;DR<\/h2>\n<p><strong>Text-to-image AI removes the bottleneck between visual idea and usable artifact.<\/strong> Marketers who can describe an image well now produce dozens of on-brand concepts before lunch. The five-part prompt recipe (subject, style, composition, lighting, technical specifiers) consistently produces usable output. Use it for the 95% of supporting visual needs \u2014 exploration, social images, blog visuals, placeholders. Hire a designer or photographer for the 5% that defines your brand.<\/p>\n<h2>What This Guide Covers<\/h2>\n<p>How to use text-to-image AI without embarrassing your brand: which tools fit which jobs, the 5-part prompt recipe that consistently delivers, where AI imagery genuinely works versus where it still breaks, and the legal\/ethical rules that tightened in 2025. Built for marketing teams that want to stop relying on stock photography for everything.<\/p>\n<h2>Key Takeaways<\/h2>\n<ul>\n<li>Text-to-image is best for exploration, supporting visuals, and concept work \u2014 not central brand campaigns.<\/li>\n<li>A consistent 5-part prompt structure beats creative flourishes.<\/li>\n<li>Different tools have different sweet spots \u2014 match tool to job.<\/li>\n<li>Respect licensing and disclosure rules; 2026 is when enforcement caught up.<\/li>\n<li>Don&#8217;t use AI for hero brand imagery \u2014 error rates still embarrass brands.<\/li>\n<\/ul>\n<h2>The Four Jobs Text-to-Image Does Well<\/h2>\n<ul>\n<li><strong>Concept exploration<\/strong> \u2014 20 directional mood boards before committing to a photoshoot.<\/li>\n<li><strong>Placeholders for design-in-progress<\/strong> \u2014 good enough to test layouts before final assets arrive.<\/li>\n<li><strong>Social media and blog visuals<\/strong> where the image is illustrative rather than central to the brand.<\/li>\n<li><strong>Packaging and product concept visualization<\/strong> \u2014 early-stage, before real prototypes.<\/li>\n<\/ul>\n<p>It&#8217;s NOT yet reliably excellent at finished high-fidelity brand imagery, photorealistic product photography at scale, or any image where small visual errors (extra fingers, distorted text) would embarrass the brand.<\/p>\n<h2>The Five-Part Prompt Recipe<\/h2>\n<ol>\n<li><strong>Subject<\/strong> \u2014 what&#8217;s in the image (what it is, doing what, where).<\/li>\n<li><strong>Style<\/strong> \u2014 artistic treatment (photorealistic, illustration, 3D render, vintage photograph, watercolor).<\/li>\n<li><strong>Composition<\/strong> \u2014 framing, angle, focal point (close-up, wide shot, low angle, rule-of-thirds, centered).<\/li>\n<li><strong>Lighting and mood<\/strong> \u2014 golden hour, softbox studio, moody dramatic, clean and airy.<\/li>\n<li><strong>Technical and brand specifiers<\/strong> \u2014 resolution, aspect ratio, color palette, brand-aligned keywords.<\/li>\n<\/ol>\n<p><strong>Example:<\/strong> &#8220;A woman in her 30s running through a city park at sunrise, wearing bright teal athletic wear and white sneakers, mid-stride. Photorealistic, golden-hour lighting, shallow depth of field, blurred trees and skyline background. Wide shot, rule-of-thirds, subject on the right. Color palette: warm oranges, cool teals, natural greens. 16:9 aspect ratio, advertising quality.&#8221;<\/p>\n<h2>Picking the Right Tool<\/h2>\n<table>\n<thead>\n<tr>\n<th>Tool<\/th>\n<th>Best For<\/th>\n<th>Watch For<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Midjourney<\/td>\n<td>Beautiful, stylized images; artistic control<\/td>\n<td>Slight over-prettiness if not directed<\/td>\n<\/tr>\n<tr>\n<td>Ideogram<\/td>\n<td>Images with text and typography<\/td>\n<td>Best-in-class for words in images<\/td>\n<\/tr>\n<tr>\n<td>DALL-E 3 (ChatGPT)<\/td>\n<td>Easy conversational iteration<\/td>\n<td>Weaker at photorealism than Midjourney<\/td>\n<\/tr>\n<tr>\n<td>Stable Diffusion \/ SDXL<\/td>\n<td>Self-hosted, custom fine-tuned models<\/td>\n<td>Requires technical setup<\/td>\n<\/tr>\n<tr>\n<td>Flux<\/td>\n<td>High photorealism<\/td>\n<td>Newer; ecosystem still catching up<\/td>\n<\/tr>\n<tr>\n<td>Adobe Firefly<\/td>\n<td>Commercial-safe training data, native in Adobe suite<\/td>\n<td>More conservative outputs<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>The Legal and Ethical Must-Dos<\/h2>\n<ul>\n<li><strong>Check commercial usage rights<\/strong> per tool. Some require paid plans for commercial use; some restrict certain content types.<\/li>\n<li><strong>Avoid identifiable real people<\/strong> (including public figures) unless you have rights. Deepfake regulations tightened globally in 2025.<\/li>\n<li><strong>Disclose AI-generated imagery<\/strong> in contexts where it could be mistaken for photography of real events or people (news, testimonials, before\/after).<\/li>\n<li><strong>Watch for trained-style infringement.<\/strong> &#8220;In the style of [living artist]&#8221; is legally gray. Develop your own style descriptors instead.<\/li>\n<\/ul>\n<h2>Common Mistakes to Avoid<\/h2>\n<ul>\n<li><strong>Using AI for brand-defining hero imagery.<\/strong> Error rate too high (subtle anatomy issues, text errors, style drift) for central brand use.<\/li>\n<li><strong>Generic prompts.<\/strong> Five-part recipe or output suffers \u2014 it&#8217;ll look like AI.<\/li>\n<li><strong>Ignoring licensing.<\/strong> Commercial use varies by tool; check before publishing.<\/li>\n<li><strong>Generating real faces without consent.<\/strong> Deepfake laws are strict in 2026.<\/li>\n<\/ul>\n<h2>Action Steps for This Week<\/h2>\n<ol>\n<li>Pick one piece of generic stock imagery you&#8217;re using on the site or in marketing.<\/li>\n<li>Generate three replacements with Midjourney or Ideogram using the 5-part recipe.<\/li>\n<li>Pick the best one. Ship it.<\/li>\n<\/ol>\n<h2>Frequently Asked Questions<\/h2>\n<h3>Which tool is best for marketers?<\/h3>\n<p>Midjourney for stylized, Ideogram for typography-heavy images, Adobe Firefly for commercial-safe Adobe workflows. Most teams subscribe to two.<\/p>\n<h3>Can I use AI images commercially?<\/h3>\n<p>Depends on the tool and the tier. Most major tools allow commercial use on paid plans; check the terms before publishing.<\/p>\n<h3>How do I avoid the &#8220;AI look&#8221;?<\/h3>\n<p>Specific prompts using the 5-part recipe, real reference styles, and human editing in Photoshop or Figma post-generation.<\/p>\n<h3>Should I disclose AI images?<\/h3>\n<p>Yes for news, testimonials, before\/after, and contexts where a real photo would be expected. For obvious illustration on a blog post, less critical.<\/p>\n<h3>What about generating real people&#8217;s faces?<\/h3>\n<p>Don&#8217;t \u2014 without rights. Deepfake laws are now strict globally. The legal exposure outweighs any creative benefit.<\/p>\n<h2>Sources &amp; Further Reading<\/h2>\n<ul>\n<li>FTC and EU AI Act guidance on AI-generated imagery.<\/li>\n<\/ul>\n<hr>\n<p><em>Want to go deeper? This guide draws on the playbook in Tarek Riman&#8217;s <strong>An Introduction to Marketing &amp; AI 2E<\/strong>.<\/em><\/p>\n<p><strong>About Riman Agency:<\/strong> We help marketing teams use generative imagery without brand risk. <a href=\"https:\/\/rimanagency.com\/contact\/\">Book a creative review<\/a>.<\/p>\n<p><a href=\"https:\/\/rimanagency.com\/?p=4989\">\u2190 Previous: AI for UX\/UI<\/a> | <a href=\"https:\/\/rimanagency.com\/category\/marketing-ai\/\">All AI marketing articles<\/a> | <a href=\"https:\/\/rimanagency.com\/?p=4991\">Next: Video Generation \u2192<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quand utiliser l&#039;IA de conversion texte-image (et quand faire appel \u00e0 un photographe), ainsi que la recette en 5 \u00e9tapes qui donne syst\u00e9matiquement de bons r\u00e9sultats.<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1311,1320],"tags":[],"class_list":["post-4990","post","type-post","status-publish","format-standard","hentry","category-ai","category-marketing-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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