{"id":4923,"date":"2026-05-10T15:02:31","date_gmt":"2026-05-10T15:02:31","guid":{"rendered":"https:\/\/rimanagency.com\/2026\/05\/10\/ai-audience-research-personas\/"},"modified":"2026-05-10T15:02:31","modified_gmt":"2026-05-10T15:02:31","slug":"ai-audience-research-personas","status":"publish","type":"post","link":"https:\/\/rimanagency.com\/fr\/2026\/05\/10\/ai-audience-research-personas\/","title":{"rendered":"Audience Research and Personas: 20 AI Plays for Sharper Customer Understanding"},"content":{"rendered":"<p><strong>Most personas gather dust. AI changes that. AI mines support tickets, reviews, calls, and reviews to build personas that update themselves. JTBD becomes a real working framework. Voice-of-customer libraries become searchable knowledge bases that every brief draws from. Twenty plays for living, behavior-grounded audience understanding.<\/strong><\/p>\n<h2>Key Takeaways<\/h2>\n<ul>\n<li>Generic personas underperform behavior-grounded ones by 3\u20135x on conversion and engagement.<\/li>\n<li>Mining tickets and reviews surfaces real customer language \u2014 replace marketing-speak with verbatim phrasing.<\/li>\n<li><strong>Stated vs revealed preference<\/strong> analysis reveals when surveys lie. Trust behavior over statements.<\/li>\n<li>Voice-of-customer libraries make every brief sharper. Force-multiplier for content teams.<\/li>\n<li>Start with #41 (rich personas), #43 (mine tickets), and #44 (extract JTBD) for fastest impact.<\/li>\n<\/ul>\n<h2>The 20 Plays (Quick Reference)<\/h2>\n<table>\n<thead>\n<tr>\n<th>#<\/th>\n<th>Play<\/th>\n<th>Best when<\/th>\n<th>Expected result<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>41<\/td>\n<td>Build rich personas from scraps<\/td>\n<td>Sales finds marketing content off-target<\/td>\n<td>MQL\u2192SQL up 20\u201330%<\/td>\n<\/tr>\n<tr>\n<td>42<\/td>\n<td>Run synthetic customer interviews<\/td>\n<td>Pre-research hypothesis generation<\/td>\n<td>3\u20134 weeks research time saved<\/td>\n<\/tr>\n<tr>\n<td>43<\/td>\n<td>Mine support tickets<\/td>\n<td>High-volume support operations<\/td>\n<td>15\u201325% return reduction<\/td>\n<\/tr>\n<tr>\n<td>44<\/td>\n<td>Extract JTBD from reviews<\/td>\n<td>Product teams planning features<\/td>\n<td>25\u201340% lift on targeted segments<\/td>\n<\/tr>\n<tr>\n<td>45<\/td>\n<td>Segment customers behaviorally<\/td>\n<td>Any recurring-revenue business<\/td>\n<td>Reactivation CAC 70\u201380% below acquisition<\/td>\n<\/tr>\n<tr>\n<td>46<\/td>\n<td>Map buyer journeys in 30 minutes<\/td>\n<td>Content teams planning quarters<\/td>\n<td>MoFu conversion 2\u20133x<\/td>\n<\/tr>\n<tr>\n<td>47<\/td>\n<td>Run social listening \u2192 action<\/td>\n<td>Consumer and prosumer brands<\/td>\n<td>Ride emerging trends early<\/td>\n<\/tr>\n<tr>\n<td>48<\/td>\n<td>Identify lookalike audiences with AI<\/td>\n<td>B2B paid targeting<\/td>\n<td>CAC 30\u201350% lower<\/td>\n<\/tr>\n<tr>\n<td>49<\/td>\n<td>Detect emerging customer trends<\/td>\n<td>Content\/SEO-led growth<\/td>\n<td>Category thought-leadership<\/td>\n<\/tr>\n<tr>\n<td>50<\/td>\n<td>Run pricing sensitivity analysis<\/td>\n<td>Pricing review or repricing<\/td>\n<td>5\u201315% net revenue per visitor<\/td>\n<\/tr>\n<tr>\n<td>51<\/td>\n<td>Build an ICP scorecard<\/td>\n<td>Sales-marketing alignment<\/td>\n<td>3x close rate on top-scored leads<\/td>\n<\/tr>\n<tr>\n<td>52<\/td>\n<td>Analyze churn reasons from exit surveys<\/td>\n<td>Subscription\/membership businesses<\/td>\n<td>15\u201320% churn reduction<\/td>\n<\/tr>\n<tr>\n<td>53<\/td>\n<td>Map the problem-awareness ladder<\/td>\n<td>ToFu content expansion<\/td>\n<td>3x top-funnel capture<\/td>\n<\/tr>\n<tr>\n<td>54<\/td>\n<td>Research decision committees (B2B)<\/td>\n<td>Enterprise B2B deals<\/td>\n<td>20%+ win rate lift<\/td>\n<\/tr>\n<tr>\n<td>55<\/td>\n<td>Analyze review site trends over time<\/td>\n<td>Review-driven categories<\/td>\n<td>Detect perception drops in &lt;30 days<\/td>\n<\/tr>\n<tr>\n<td>56<\/td>\n<td>Build a voice-of-customer library<\/td>\n<td>Any content-producing team<\/td>\n<td>30\u201340% ad copy CTR lift<\/td>\n<\/tr>\n<tr>\n<td>57<\/td>\n<td>Stated vs revealed preference analysis<\/td>\n<td>Consumer DTC decisions<\/td>\n<td>15\u201325% conversion lift from truth<\/td>\n<\/tr>\n<tr>\n<td>58<\/td>\n<td>Map cultural and generational shifts<\/td>\n<td>Long-cycle consumer brands<\/td>\n<td>60%+ email engagement lift<\/td>\n<\/tr>\n<tr>\n<td>59<\/td>\n<td>Audit audience across platforms<\/td>\n<td>Multi-channel marketing teams<\/td>\n<td>40%+ channel ROI lift<\/td>\n<\/tr>\n<tr>\n<td>60<\/td>\n<td>Build empathy maps at scale<\/td>\n<td>Agencies and creative teams<\/td>\n<td>50%+ fewer brief rewrites<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Highlights \u2014 The Plays Most Teams Should Run First<\/h2>\n<h3>Mine Support Tickets (#43)<\/h3>\n<p>Export 90 days of tickets. Cluster by theme with verbatim quotes. A DTC apparel brand mined 2,000 tickets and discovered &#8220;is this true to size?&#8221; was the top theme \u2014 adding sizing clarity and a fit-finder dropped returns 18%, saving ~$340K annually.<\/p>\n<h3>Extract JTBD from Reviews (#44)<\/h3>\n<p>Scrape 50\u2013200 reviews (yours + competitors&#8217;). Extract jobs in &#8220;When ___, I want to ___, so ___&#8221; format. A fitness app discovered &#8220;when I&#8217;m traveling I want a consistent routine&#8221; \u2014 launched travel mode; in-app purchases from travelers grew 38%.<\/p>\n<h3>Build a Voice-of-Customer Library (#56)<\/h3>\n<p>Centralize calls, tickets, reviews, social into a searchable RAG-enabled database. Use in every content brief. One brand swapped a marketing phrase for a verbatim customer quote \u2014 CTR lifted 41%.<\/p>\n<h3>Stated vs Revealed Preference Analysis (#57)<\/h3>\n<p>Compare what customers say (surveys) with what they do (behavior). One DTC brand&#8217;s survey said sustainability was top priority; behavior data said price was 8x more impactful. Simplifying to price+quality lifted conversion 22%.<\/p>\n<h2>Foire aux questions<\/h2>\n<h3>Why do most personas underperform?<\/h3>\n<p>They&#8217;re built from gut, not data. Real audience understanding requires specificity built from behavior, not demographics. AI mining of tickets, reviews, and calls produces personas sales actually use \u2014 adoption typically jumps from 10\u201320% to 80%+.<\/p>\n<h3>What&#8217;s the difference between stated and revealed preference?<\/h3>\n<p>Stated = what customers say in surveys. Revealed = what they actually do. They often diverge. Survey says &#8220;I value sustainability&#8221;; purchase data says price wins 8 of 10 times. Trust behavior over statements when they conflict.<\/p>\n<h3>How is JTBD different from personas?<\/h3>\n<p>Personas describe who; JTBD describes the job they&#8217;re hiring your product to do. The format &#8220;When ___, I want to ___, so ___&#8221; focuses on the situation and outcome. Both are useful \u2014 JTBD often reveals product opportunities personas miss.<\/p>\n<h3>What&#8217;s the highest-leverage audience research play?<\/h3>\n<p>Building a voice-of-customer library (#56) \u2014 it&#8217;s a force-multiplier for every other content team activity. Briefs get sharper, copy gets more authentic, ads perform better. The compounding effect over 12 months is enormous.<\/p>\n<h3>Should I segment by demographics or behavior?<\/h3>\n<p>Behavior wins for most marketing decisions. Demographics tell you who; behavior tells you what they&#8217;ll do. AI makes behavioral segmentation finally affordable \u2014 ditch demographic-only segmentation if you&#8217;re not in a regulated targeting context.<\/p>\n<h3>How often should personas be updated?<\/h3>\n<p>Continuously. AI-driven personas update as new tickets and reviews flow in. Static documents update once and rot. The shift to living personas is one of the highest-ROI process changes a content\/PMM team can make in 2026.<\/p>\n<h2>Sources et lectures compl\u00e9mentaires<\/h2>\n<ul>\n<li>Tarek Riman \u2014 <em>500 fa\u00e7ons d&#039;utiliser l&#039;IA dans votre strat\u00e9gie marketing en 2026<\/em><\/li>\n<li>Clayton Christensen \u2014 <em>Competing Against Luck<\/em> (JTBD framework)<\/li>\n<li>Indi Young \u2014 <em>Practical Empathy<\/em> (deep audience research)<\/li>\n<\/ul>\n<h2>Travaillez avec l&#039;agence Riman<\/h2>\n<p>Riman Agency builds living persona systems and voice-of-customer libraries. <a href=\"https:\/\/rimanagency.com\/fr\/contact-us\/\">Get in touch<\/a> for a 30-day audience-research sprint.<\/p>\n<p><em>Part 3 of our 25-part 500 Ways AI Marketing series. Previous: <a href=\"https:\/\/rimanagency.com\/fr\/2026\/05\/10\/ai-market-research-competitive-intelligence\/\">Market Research<\/a>. Up next: Content Strategy &amp; Planning.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Most personas gather dust. AI changes that. AI mines support tickets, reviews, calls, and reviews to build personas that update themselves. JTBD becomes a real working framework. Voice-of-customer libraries become searchable knowledge bases that every brief draws from. Twenty plays for living, behavior-grounded audience understanding. Key Takeaways Generic personas underperform behavior-grounded ones by 3\u20135x on [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1311,1318],"tags":[],"class_list":["post-4923","post","type-post","status-publish","format-standard","hentry","category-ai","category-ai-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Audience Research and Personas: 20 AI Plays for Sharper Customer Understanding - Riman Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rimanagency.com\/fr\/2026\/05\/10\/ai-audience-research-personas\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Audience Research and Personas: 20 AI Plays for Sharper Customer Understanding - Riman Agency\" \/>\n<meta property=\"og:description\" content=\"Most personas gather dust. AI changes that. AI mines support tickets, reviews, calls, and reviews to build personas that update themselves. JTBD becomes a real working framework. Voice-of-customer libraries become searchable knowledge bases that every brief draws from. Twenty plays for living, behavior-grounded audience understanding. Key Takeaways Generic personas underperform behavior-grounded ones by 3\u20135x on [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rimanagency.com\/fr\/2026\/05\/10\/ai-audience-research-personas\/\" \/>\n<meta property=\"og:site_name\" content=\"Riman Agency\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-10T15:02:31+00:00\" \/>\n<meta name=\"author\" content=\"Tarek Riman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tarek Riman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2026\\\/05\\\/10\\\/ai-audience-research-personas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2026\\\/05\\\/10\\\/ai-audience-research-personas\\\/\"},\"author\":{\"name\":\"Tarek Riman\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#\\\/schema\\\/person\\\/8bc3334c3d06a0298c0c01702f32d60b\"},\"headline\":\"Audience Research and Personas: 20 AI Plays for Sharper Customer Understanding\",\"datePublished\":\"2026-05-10T15:02:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2026\\\/05\\\/10\\\/ai-audience-research-personas\\\/\"},\"wordCount\":824,\"publisher\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#organization\"},\"articleSection\":[\"AI\",\"AI Marketing\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2026\\\/05\\\/10\\\/ai-audience-research-personas\\\/\",\"url\":\"https:\\\/\\\/rimanagency.com\\\/2026\\\/05\\\/10\\\/ai-audience-research-personas\\\/\",\"name\":\"Audience Research and Personas: 20 AI Plays for Sharper Customer Understanding - Riman Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#website\"},\"datePublished\":\"2026-05-10T15:02:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2026\\\/05\\\/10\\\/ai-audience-research-personas\\\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rimanagency.com\\\/2026\\\/05\\\/10\\\/ai-audience-research-personas\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2026\\\/05\\\/10\\\/ai-audience-research-personas\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rimanagency.com\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Audience Research and Personas: 20 AI Plays for Sharper Customer Understanding\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#website\",\"url\":\"https:\\\/\\\/rimanagency.com\\\/\",\"name\":\"Riman Agency\",\"description\":\"A Full Service Digital Marketing Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rimanagency.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#organization\",\"name\":\"Riman Agency\",\"url\":\"https:\\\/\\\/rimanagency.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rimanagency.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/RIMANagency-all-logos-1-2.png\",\"contentUrl\":\"https:\\\/\\\/rimanagency.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/RIMANagency-all-logos-1-2.png\",\"width\":694,\"height\":211,\"caption\":\"Riman Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#\\\/schema\\\/person\\\/8bc3334c3d06a0298c0c01702f32d60b\",\"name\":\"Tarek Riman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1bd2f53179c57409180a7847964a86eabe7bd84a443edf64af7c0ba0193481fd?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1bd2f53179c57409180a7847964a86eabe7bd84a443edf64af7c0ba0193481fd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1bd2f53179c57409180a7847964a86eabe7bd84a443edf64af7c0ba0193481fd?s=96&d=mm&r=g\",\"caption\":\"Tarek Riman\"},\"url\":\"https:\\\/\\\/rimanagency.com\\\/fr\\\/author\\\/trimancaptaim-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Audience Research and Personas: 20 AI Plays for Sharper Customer Understanding - Riman Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rimanagency.com\/fr\/2026\/05\/10\/ai-audience-research-personas\/","og_locale":"fr_CA","og_type":"article","og_title":"Audience Research and Personas: 20 AI Plays for Sharper Customer Understanding - Riman Agency","og_description":"Most personas gather dust. AI changes that. AI mines support tickets, reviews, calls, and reviews to build personas that update themselves. JTBD becomes a real working framework. Voice-of-customer libraries become searchable knowledge bases that every brief draws from. Twenty plays for living, behavior-grounded audience understanding. Key Takeaways Generic personas underperform behavior-grounded ones by 3\u20135x on [&hellip;]","og_url":"https:\/\/rimanagency.com\/fr\/2026\/05\/10\/ai-audience-research-personas\/","og_site_name":"Riman Agency","article_published_time":"2026-05-10T15:02:31+00:00","author":"Tarek Riman","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tarek Riman","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rimanagency.com\/2026\/05\/10\/ai-audience-research-personas\/#article","isPartOf":{"@id":"https:\/\/rimanagency.com\/2026\/05\/10\/ai-audience-research-personas\/"},"author":{"name":"Tarek Riman","@id":"https:\/\/rimanagency.com\/#\/schema\/person\/8bc3334c3d06a0298c0c01702f32d60b"},"headline":"Audience Research and Personas: 20 AI Plays for Sharper Customer Understanding","datePublished":"2026-05-10T15:02:31+00:00","mainEntityOfPage":{"@id":"https:\/\/rimanagency.com\/2026\/05\/10\/ai-audience-research-personas\/"},"wordCount":824,"publisher":{"@id":"https:\/\/rimanagency.com\/#organization"},"articleSection":["AI","AI Marketing"],"inLanguage":"fr-CA"},{"@type":"WebPage","@id":"https:\/\/rimanagency.com\/2026\/05\/10\/ai-audience-research-personas\/","url":"https:\/\/rimanagency.com\/2026\/05\/10\/ai-audience-research-personas\/","name":"Audience Research and Personas: 20 AI Plays for Sharper Customer Understanding - Riman Agency","isPartOf":{"@id":"https:\/\/rimanagency.com\/#website"},"datePublished":"2026-05-10T15:02:31+00:00","breadcrumb":{"@id":"https:\/\/rimanagency.com\/2026\/05\/10\/ai-audience-research-personas\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rimanagency.com\/2026\/05\/10\/ai-audience-research-personas\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/rimanagency.com\/2026\/05\/10\/ai-audience-research-personas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rimanagency.com\/home\/"},{"@type":"ListItem","position":2,"name":"Audience Research and Personas: 20 AI Plays for Sharper Customer Understanding"}]},{"@type":"WebSite","@id":"https:\/\/rimanagency.com\/#website","url":"https:\/\/rimanagency.com\/","name":"Agence Riman","description":"Une agence de marketing num\u00e9rique \u00e0 service complet","publisher":{"@id":"https:\/\/rimanagency.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rimanagency.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/rimanagency.com\/#organization","name":"Agence Riman","url":"https:\/\/rimanagency.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/rimanagency.com\/#\/schema\/logo\/image\/","url":"https:\/\/rimanagency.com\/wp-content\/uploads\/2022\/02\/RIMANagency-all-logos-1-2.png","contentUrl":"https:\/\/rimanagency.com\/wp-content\/uploads\/2022\/02\/RIMANagency-all-logos-1-2.png","width":694,"height":211,"caption":"Riman Agency"},"image":{"@id":"https:\/\/rimanagency.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/rimanagency.com\/#\/schema\/person\/8bc3334c3d06a0298c0c01702f32d60b","name":"Tarek Riman","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/1bd2f53179c57409180a7847964a86eabe7bd84a443edf64af7c0ba0193481fd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1bd2f53179c57409180a7847964a86eabe7bd84a443edf64af7c0ba0193481fd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1bd2f53179c57409180a7847964a86eabe7bd84a443edf64af7c0ba0193481fd?s=96&d=mm&r=g","caption":"Tarek Riman"},"url":"https:\/\/rimanagency.com\/fr\/author\/trimancaptaim-com\/"}]}},"_links":{"self":[{"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/posts\/4923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/comments?post=4923"}],"version-history":[{"count":0,"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/posts\/4923\/revisions"}],"wp:attachment":[{"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/media?parent=4923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/categories?post=4923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/tags?post=4923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}