{"id":4879,"date":"2026-05-10T13:11:53","date_gmt":"2026-05-10T13:11:53","guid":{"rendered":"https:\/\/rimanagency.com\/2026\/05\/10\/multi-format-content-topic-kits\/"},"modified":"2026-05-10T13:52:38","modified_gmt":"2026-05-10T13:52:38","slug":"multi-format-content-topic-kits","status":"publish","type":"post","link":"https:\/\/rimanagency.com\/fr\/2026\/05\/10\/multi-format-content-topic-kits\/","title":{"rendered":"Contenu multiformat\u00a0: Transformez un sujet en un kit de sujets qui vous permettra de remporter des citations"},"content":{"rendered":"<p><strong>Le volume de publications n&#039;augmente pas la part de citations. C&#039;est la profondeur de l&#039;analyse d&#039;un sujet qui compte. L&#039;\u00e9chelle AEO repose sur la profondeur de l&#039;analyse d&#039;un sujet, et non sur la diversit\u00e9. Le kit th\u00e9matique est l&#039;unit\u00e9 de base de ce travail cumulatif\u00a0: une page de r\u00e9ponse phare, des ressources compl\u00e9mentaires (qui stimulent les citations) et des outils de diffusion (qui multiplient l&#039;attention). Adaptez les formats aux supports\u00a0: AIO privil\u00e9gie les r\u00e9ponses directes et les listes de contr\u00f4le\u00a0; le mode IA privil\u00e9gie les hubs th\u00e9matiques\u00a0; ChatGPT et Perplexity privil\u00e9gient les cadres structur\u00e9s et les preuves. Cr\u00e9ez une seule atome, diffusez-la \u00e0 grande \u00e9chelle.<\/strong><\/p>\n<h2>Points cl\u00e9s \u00e0 retenir<\/h2>\n<ul>\n<li>\u00c9chelle AEO = <strong>approfondissement d&#039;un sujet<\/strong>, Ce n&#039;est pas la diversit\u00e9 qui importe, mais la profondeur. Un seul article th\u00e9matique vaut mieux que cinquante articles superficiels.<\/li>\n<li>UN <strong>Kit th\u00e9matique<\/strong> comporte trois niveaux\u00a0: R\u00e9ponse principale (produit phare), Ressources de soutien (amplificateurs de citations), Ressources de distribution (multiplicateurs d\u2019attention).<\/li>\n<li>Adaptez les formats aux surfaces\u00a0: AIO recherche l\u2019extractibilit\u00e9\u00a0; AI Mode recherche les \u00e9cosyst\u00e8mes\u00a0; ChatGPT et Perplexity recherchent des cadres et des preuves.<\/li>\n<li>Utilisez le <strong>Un sujet, dix atouts<\/strong> plan d&#039;atomisation syst\u00e9matique.<\/li>\n<li>Suivre multi-format <strong>influencer d&#039;abord<\/strong>, puis le trafic. L&#039;influence se manifeste avant les clics.<\/li>\n<\/ul>\n<p><svg viewbox=\"0 0 1000 360\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" style=\"max-width:100%;height:auto;display:block;margin:28px auto;font-family:Arial,Helvetica,sans-serif;\">\n<rect width=\"1000\" height=\"360\" fill=\"#ffffff\"\/>\n<text x=\"500\" y=\"28\" text-anchor=\"middle\" font-size=\"18\" font-weight=\"700\" fill=\"#0f1f3a\">Le kit th\u00e9matique \u2014 Structure \u00e0 trois niveaux<\/text>\n<text x=\"500\" y=\"48\" text-anchor=\"middle\" font-size=\"12\" fill=\"#5b6b80\">Un sujet, dix atouts, des citations qui s&#039;accumulent<\/text>\n<g><circle cx=\"500\" cy=\"160\" r=\"80\" fill=\"#1e3a8a\"\/><text x=\"500\" y=\"155\" text-anchor=\"middle\" font-size=\"14\" font-weight=\"700\" fill=\"#ffffff\">VAISSEAU AMIRAL<\/text><text x=\"500\" y=\"175\" text-anchor=\"middle\" font-size=\"11\" fill=\"#bfdbfe\">Page de r\u00e9ponses<\/text><\/g>\n<g><circle cx=\"200\" cy=\"280\" r=\"60\" fill=\"#0d9488\"\/><text x=\"200\" y=\"276\" text-anchor=\"middle\" font-size=\"12\" font-weight=\"700\" fill=\"#ffffff\">Comparaison<\/text><text x=\"200\" y=\"294\" text-anchor=\"middle\" font-size=\"10\" fill=\"#a7f3d0\">Booster de citation<\/text><\/g>\n<g><circle cx=\"370\" cy=\"320\" r=\"55\" fill=\"#0d9488\"\/><text x=\"370\" y=\"316\" text-anchor=\"middle\" font-size=\"12\" font-weight=\"700\" fill=\"#ffffff\">Preuve<\/text><text x=\"370\" y=\"334\" text-anchor=\"middle\" font-size=\"10\" fill=\"#a7f3d0\">Booster de citation<\/text><\/g>\n<g><circle cx=\"630\" cy=\"320\" r=\"55\" fill=\"#0d9488\"\/><text x=\"630\" y=\"316\" text-anchor=\"middle\" font-size=\"12\" font-weight=\"700\" fill=\"#ffffff\">FAQ<\/text><text x=\"630\" y=\"334\" text-anchor=\"middle\" font-size=\"10\" fill=\"#a7f3d0\">Booster de citation<\/text><\/g>\n<g><circle cx=\"800\" cy=\"280\" r=\"60\" fill=\"#0d9488\"\/><text x=\"800\" y=\"276\" text-anchor=\"middle\" font-size=\"12\" font-weight=\"700\" fill=\"#ffffff\">Glossaire<\/text><text x=\"800\" y=\"294\" text-anchor=\"middle\" font-size=\"10\" fill=\"#a7f3d0\">Booster de citation<\/text><\/g>\n<g><circle cx=\"100\" cy=\"80\" r=\"40\" fill=\"#ca8a04\"\/><text x=\"100\" y=\"80\" text-anchor=\"middle\" font-size=\"11\" font-weight=\"700\" fill=\"#ffffff\">Reddit<\/text><text x=\"100\" y=\"95\" text-anchor=\"middle\" font-size=\"9\" fill=\"#fef9c3\">poste<\/text><\/g>\n<g><circle cx=\"900\" cy=\"80\" r=\"40\" fill=\"#ca8a04\"\/><text x=\"900\" y=\"80\" text-anchor=\"middle\" font-size=\"11\" font-weight=\"700\" fill=\"#ffffff\">LinkedIn<\/text><text x=\"900\" y=\"95\" text-anchor=\"middle\" font-size=\"9\" fill=\"#fef9c3\">carrousel<\/text><\/g>\n<g><circle cx=\"100\" cy=\"200\" r=\"35\" fill=\"#ca8a04\"\/><text x=\"100\" y=\"200\" text-anchor=\"middle\" font-size=\"10\" font-weight=\"700\" fill=\"#ffffff\">Relations publiques<\/text><text x=\"100\" y=\"213\" text-anchor=\"middle\" font-size=\"9\" fill=\"#fef9c3\">pas<\/text><\/g>\n<g><circle cx=\"900\" cy=\"200\" r=\"35\" fill=\"#ca8a04\"\/><text x=\"900\" y=\"200\" text-anchor=\"middle\" font-size=\"10\" font-weight=\"700\" fill=\"#ffffff\">Vid\u00e9o<\/text><text x=\"900\" y=\"213\" text-anchor=\"middle\" font-size=\"9\" fill=\"#fef9c3\">sc\u00e9nario<\/text><\/g>\n<line x1=\"500\" y1=\"240\" x2=\"200\" y2=\"220\" stroke=\"#94a3b8\" stroke-width=\"1\" stroke-dasharray=\"3,3\"\/>\n<line x1=\"500\" y1=\"240\" x2=\"370\" y2=\"265\" stroke=\"#94a3b8\" stroke-width=\"1\" stroke-dasharray=\"3,3\"\/>\n<line x1=\"500\" y1=\"240\" x2=\"630\" y2=\"265\" stroke=\"#94a3b8\" stroke-width=\"1\" stroke-dasharray=\"3,3\"\/>\n<line x1=\"500\" y1=\"240\" x2=\"800\" y2=\"220\" stroke=\"#94a3b8\" stroke-width=\"1\" stroke-dasharray=\"3,3\"\/>\n<\/svg><\/p>\n<h2>Le probl\u00e8me de mise \u00e0 l&#039;\u00e9chelle AEO (et sa solution)<\/h2>\n<p>AEO valorise les contenus qui r\u00e9pondent clairement \u00e0 la question, encouragent les questions compl\u00e9mentaires, contiennent des blocs r\u00e9utilisables et apportent des preuves. La m\u00e9thode la plus rapide pour d\u00e9velopper son audience n&#039;est pas d&#039;ajouter des sujets, mais\u2026 <strong>plus de formats par sujet \u00e0 forte valeur ajout\u00e9e<\/strong>.<\/p>\n<blockquote><p><strong>Astuce intelligente\u00a0:<\/strong> Si vous r\u00e9digez un long article et que vous vous arr\u00eatez l\u00e0, vous avez cr\u00e9\u00e9 du contenu. Si vous produisez un kit de contenu, vous avez cr\u00e9\u00e9 une plateforme de diffusion.<\/p><\/blockquote>\n<h2>Le kit th\u00e9matique (trois couches)<\/h2>\n<h3>Couche A \u2014 R\u00e9ponse principale (le produit phare)<\/h3>\n<p>Votre meilleure page\u00a0: r\u00e9ponses rapides, d\u00e9veloppement avec preuves, suivi des questions, liens vers des ressources compl\u00e9mentaires, et un lien de conversion.<\/p>\n<h3>Couche B \u2014 Ressources compl\u00e9mentaires (Augmentation des citations)<\/h3>\n<ul>\n<li>page ou section du tableau comparatif<\/li>\n<li>Bloc Glossaire ou d\u00e9finitions<\/li>\n<li>Page de preuves ou de m\u00e9thodes<\/li>\n<li>page d&#039;extension de la FAQ<\/li>\n<li>Mini-guide de d\u00e9pannage<\/li>\n<\/ul>\n<h3>Couche C \u2014 Actifs de distribution (Multiplicateurs d&#039;attention)<\/h3>\n<ul>\n<li>Messages de r\u00e9ponse de style Reddit<\/li>\n<li>Carrousels LinkedIn ou publications courtes<\/li>\n<li>angle de pr\u00e9sentation ou information cl\u00e9<\/li>\n<li>Sc\u00e9narios de courtes vid\u00e9os<\/li>\n<li>Extrait d&#039;e-mail pour les clients ou les prospects<\/li>\n<\/ul>\n<h2>Correspondance format-surface<\/h2>\n<table>\n<thead>\n<tr>\n<th>Surface<\/th>\n<th>Comment \u00e7a marche<\/th>\n<th>Meilleurs formats de publication<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Aper\u00e7us de l&#039;IA<\/strong><\/td>\n<td>R\u00e9sum\u00e9 d&#039;abord.<\/td>\n<td>Bloc de r\u00e9ponse directe (2 \u00e0 3 lignes), listes d&#039;\u00e9tapes, listes de contr\u00f4le, d\u00e9finitions pr\u00e9cises, FAQ courtes.<\/td>\n<\/tr>\n<tr>\n<td><strong>Mode IA<\/strong><\/td>\n<td>Voyage en premier, \u00e0 plusieurs virages.<\/td>\n<td>Des hubs th\u00e9matiques avec des pages regroup\u00e9es, des guides de sc\u00e9narios, des comparaisons plus approfondies et des r\u00e8gles de d\u00e9cision.<\/td>\n<\/tr>\n<tr>\n<td><strong>ChatGPT et Perplexit\u00e9<\/strong><\/td>\n<td>Conversation + synth\u00e8se.<\/td>\n<td>D\u00e9finitions et cadres de r\u00e9f\u00e9rence solides, raisonnement structur\u00e9, preuves \u00e9tay\u00e9es par une m\u00e9thodologie, r\u00e9f\u00e9rences canoniques.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<blockquote><p><strong>Astuce intelligente\u00a0:<\/strong> Ne choisissez pas les formats en fonction de leur facilit\u00e9 d&#039;\u00e9criture. Choisissez-les plut\u00f4t en fonction de la mani\u00e8re dont les r\u00e9ponses sont g\u00e9n\u00e9r\u00e9es.<\/p><\/blockquote>\n<h2>Le flux de travail d&#039;atomisation<\/h2>\n<ol>\n<li>Commencez par le groupe de questions, et non par le mot-cl\u00e9.<\/li>\n<li>R\u00e9digez la page phare en utilisant le module de r\u00e9ponse + le bloc de preuve + les r\u00e8gles de d\u00e9cision + l&#039;\u00e9chelle de suivi + le pont de conversion.<\/li>\n<li>Extraire les blocs r\u00e9utilisables\u00a0: encadr\u00e9 de d\u00e9finition, liste de contr\u00f4le, tableau, 6 \u00e0 10 FAQ, encadr\u00e9 de m\u00e9thode.<\/li>\n<li>Cr\u00e9er des ressources compl\u00e9mentaires\u00a0: page de comparaison, page de preuves, bloc de glossaire, micro-guide de d\u00e9pannage.<\/li>\n<li>Cr\u00e9er des supports de diffusion\u00a0: 3 publications pour les r\u00e9seaux sociaux, 1 publication communautaire, 1 courte vid\u00e9o, 1 angle de relations publiques, 1 extrait d\u2019e-mail.<\/li>\n<li>Reliez tout entre les produits phares, les preuves, les comparaisons, les FAQ, les outils, et vice-versa.<\/li>\n<\/ol>\n<blockquote><p><strong>Astuce intelligente\u00a0:<\/strong> Le maillage interne ne se limite pas au r\u00e9f\u00e9rencement naturel. Il s&#039;agit de concevoir un parcours de recherche optimal.<\/p><\/blockquote>\n<h2>Plan directeur \u00ab Un sujet, dix atouts \u00bb<\/h2>\n<ol>\n<li>Page de r\u00e9ponse principale<\/li>\n<li>Un tableau comparatif (autonome ou int\u00e9gr\u00e9)<\/li>\n<li>Une liste de contr\u00f4le (t\u00e9l\u00e9chargeable ou int\u00e9gr\u00e9e)<\/li>\n<li>Un encadr\u00e9 de preuve ou de m\u00e9thode (bloc autonome ou r\u00e9utilisable)<\/li>\n<li>Dix questions fr\u00e9quemment pos\u00e9es avec des r\u00e9ponses courtes<\/li>\n<li>Une section \u201c Erreurs courantes \u201d<\/li>\n<li>Trois publications sur les r\u00e9seaux sociaux (chacune r\u00e9pondant \u00e0 une sous-question)<\/li>\n<li>Une r\u00e9ponse d&#039;une communaut\u00e9 ou d&#039;un subreddit<\/li>\n<li>Un court script vid\u00e9o (60 \u00e0 90 secondes)<\/li>\n<li>Un \u00e9l\u00e9ment cl\u00e9 des relations publiques (une statistique ou une histoire, et pourquoi elle est importante)<\/li>\n<\/ol>\n<h2>Mesures<\/h2>\n<ul>\n<li><strong>Visibilit\u00e9 de la r\u00e9ponse<\/strong> \u2014 Taux de citation, taux de mention, part de march\u00e9 par rapport aux concurrents<\/li>\n<li><strong>Fian\u00e7ailles<\/strong> \u2014 Temps pass\u00e9 sur la page d&#039;accueil, clics vers les ressources compl\u00e9mentaires, enregistrements\/partages sur les r\u00e9seaux sociaux<\/li>\n<li><strong>R\u00e9sultats<\/strong> \u2014 Taux de conversion sur les produits phares, conversions indirectes, augmentation du trafic de marque dans la zone th\u00e9matique<\/li>\n<\/ul>\n<blockquote><p><strong>Astuce intelligente\u00a0:<\/strong> Le contenu multiformat d\u00e9montre souvent sa valeur par son influence avant m\u00eame de g\u00e9n\u00e9rer du trafic. Suivez les deux.<\/p><\/blockquote>\n<h2>Erreurs courantes<\/h2>\n<ol>\n<li><strong>Publier davantage d&#039;articles courts<\/strong> \u2014 R\u00e9duisez le volume de moiti\u00e9\u00a0; doublez la profondeur. Privil\u00e9giez les kits aux pi\u00e8ces uniques.<\/li>\n<li><strong>Traiter la distribution comme une r\u00e9flexion apr\u00e8s coup<\/strong> \u2014 D\u00e9velopper les outils de distribution la m\u00eame semaine que le produit phare.<\/li>\n<li><strong>M\u00eame format sur toutes les surfaces<\/strong> \u2014 AIO souhaite des r\u00e9ponses directes ; AI Mode souhaite des hubs ; Perplexity souhaite une m\u00e9thodologie.<\/li>\n<li><strong>Ignorer les liens internes<\/strong> \u2014 Sans liens internes, votre kit n&#039;est qu&#039;un dossier de pages orphelines.<\/li>\n<li><strong>Kits de mesure comme les poteaux simples<\/strong> \u2014 Suivi au niveau du cluster\u00a0: part de citations, augmentation des recherches de marque, conversions assist\u00e9es.<\/li>\n<li><strong>Production de kits sans calendrier<\/strong> \u2014 S\u2019engager \u00e0 r\u00e9aliser 2 \u00e0 4 kits th\u00e9matiques par trimestre.<\/li>\n<\/ol>\n<h2>Liste de contr\u00f4le des actions<\/h2>\n<ol>\n<li>Choisissez un sujet qui a une importance commerciale.<\/li>\n<li>Constituer le groupe de questions (8 \u00e0 15 questions).<\/li>\n<li>Publier la page de r\u00e9ponses phare.<\/li>\n<li>Cr\u00e9ez deux \u00e9l\u00e9ments de preuve \u00e0 l&#039;appui (comparaison + \u00e9l\u00e9ments de preuve).<\/li>\n<li>Cr\u00e9er cinq supports de diffusion (3 pour les r\u00e9seaux sociaux, 1 pour la communaut\u00e9, 1 courte vid\u00e9o).<\/li>\n<li>Tout interconnecter \u2014 du produit phare aux actifs et vice-versa.<\/li>\n<li>Suivi pendant quatre semaines\u00a0: citations et mentions, plus conversions.<\/li>\n<\/ol>\n<h2>Foire aux questions<\/h2>\n<h3>Qu&#039;est-ce qu&#039;un kit th\u00e9matique\u00a0?<\/h3>\n<p>L&#039;unit\u00e9 de production AEO reproductible : une page de r\u00e9ponse phare (couche A), des ressources de soutien qui augmentent les citations comme les pages de comparaison et de preuves (couche B) et des ressources de distribution qui attirent l&#039;attention comme les r\u00e9seaux sociaux, la communaut\u00e9 et les relations publiques (couche C).<\/p>\n<h3>Combien de kits th\u00e9matiques dois-je produire par trimestre\u00a0?<\/h3>\n<p>Deux \u00e0 quatre contenus de bout en bout. La profondeur de chaque sujet importe plus que leur nombre. Les marques qui privil\u00e9giaient le volume en 2025 ont perdu le plus de trafic\u00a0; celles qui proposaient moins de kits, mais plus complets, ont gagn\u00e9 en visibilit\u00e9.<\/p>\n<h3>Dois-je produire un contenu diff\u00e9rent pour chaque surface d&#039;IA\u00a0?<\/h3>\n<p>Il convient de cr\u00e9er une base solide, puis de la d\u00e9composer en formats sp\u00e9cifiques \u00e0 chaque type de surface. AIO privil\u00e9gie les r\u00e9ponses directes et les listes de contr\u00f4le\u00a0; AI Mode, les hubs th\u00e9matiques\u00a0; ChatGPT et Perplexity, les cadres de r\u00e9f\u00e9rence et les preuves.<\/p>\n<h3>Quel est le plan directeur \u00ab Un sujet, dix atouts \u00bb ?<\/h3>\n<p>Liste de contr\u00f4le standard pour l&#039;atomisation\u00a0: 1 produit phare + 1 comparaison + 1 liste de contr\u00f4le + 1 encadr\u00e9 de preuves + 10 FAQ + 1 section sur les erreurs + 3 publications sur les r\u00e9seaux sociaux + 1 publication communautaire + 1 script vid\u00e9o + 1 accroche RP.<\/p>\n<h3>Combien de temps faut-il pour produire un kit th\u00e9matique\u00a0?<\/h3>\n<p>Il faut compter entre deux et quatre semaines pour qu&#039;une seule \u00e9quipe livre le produit phare ainsi que les ressources de support et de distribution. L&#039;effet cumulatif se fait sentir apr\u00e8s le troisi\u00e8me ou le quatri\u00e8me kit, lorsque l&#039;interconnexion et le renforcement des entit\u00e9s commencent \u00e0 jouer en votre faveur.<\/p>\n<h3>Comment mesurer un kit th\u00e9matique ?<\/h3>\n<p>Au niveau du cluster, et non au niveau de la page. Suivez la part de citations, le taux de mentions, l&#039;impact de la recherche de marque et les conversions indirectes pour le sujet sur une p\u00e9riode de 4 \u00e0 8 semaines, et non le trafic d&#039;une seule page.<\/p>\n<h2>Sources et lectures compl\u00e9mentaires<\/h2>\n<ul>\n<li>Conductor \u2014 Analyse des aper\u00e7us de l&#039;IA (juillet 2025)<\/li>\n<li>BrightEdge \u2014 Aper\u00e7u de l&#039;adoption de l&#039;IA dans tous les secteurs<\/li>\n<li>Skai \u2014 Aper\u00e7us de l&#039;IA et la nouvelle r\u00e9alit\u00e9 des SERP<\/li>\n<\/ul>\n<h2>Travaillez avec l&#039;agence Riman<\/h2>\n<p>L&#039;agence Riman fournit des kits th\u00e9matiques complets \u2014 phare + supports + distribution \u2014 \u00e0 ses clients des secteurs B2B, des services et du commerce \u00e9lectronique. <a href=\"https:\/\/rimanagency.com\/fr\/contact-us\/\">Entrer en contact<\/a> si vous souhaitez une livraison compl\u00e8te.<\/p>\n<p><em>Dixi\u00e8me et derni\u00e8re partie de notre s\u00e9rie AEO en 29 \u00e9pisodes. Pr\u00e9c\u00e9dent\u00a0: <a href=\"https:\/\/rimanagency.com\/fr\/2026\/05\/10\/evidence-citation-ready-writing\/\">R\u00e9daction pr\u00eate \u00e0 contenir des preuves et des citations<\/a>. Prochain sujet\u00a0: Pr\u00e9paration technique pour l\u2019AEO.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Publishing volume doesn&#8217;t increase citation share. Depth across a topic does. AEO scaling = depth across one topic, not breadth across many. The Topic Kit is the unit of compounding work \u2014 one Flagship Answer Page plus Supporting Assets (citation boosters) plus Distribution Assets (attention multipliers). Match formats to surfaces: AIO loves direct answers and [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1316,1311],"tags":[],"class_list":["post-4879","post","type-post","status-publish","format-standard","hentry","category-aeo","category-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Multi-Format Content: Turn One Topic Into a Citation-Winning Topic Kit - Riman Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rimanagency.com\/fr\/2026\/05\/10\/multi-format-content-topic-kits\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Multi-Format Content: Turn One Topic Into a Citation-Winning Topic Kit - Riman Agency\" \/>\n<meta property=\"og:description\" content=\"Publishing volume doesn&#8217;t increase citation share. Depth across a topic does. AEO scaling = depth across one topic, not breadth across many. The Topic Kit is the unit of compounding work \u2014 one Flagship Answer Page plus Supporting Assets (citation boosters) plus Distribution Assets (attention multipliers). 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