{"id":4385,"date":"2026-05-04T11:44:14","date_gmt":"2026-05-04T11:44:14","guid":{"rendered":"https:\/\/rimanagency.com\/?p=4385"},"modified":"2026-05-04T11:48:20","modified_gmt":"2026-05-04T11:48:20","slug":"the-click-collapse-and-what-comes-next","status":"publish","type":"post","link":"https:\/\/rimanagency.com\/fr\/2026\/05\/04\/the-click-collapse-and-what-comes-next\/","title":{"rendered":"Le clic qui s&#039;effondre et ce qui suit."},"content":{"rendered":"<!-- Riman Agency \u00b7 The Click Collapse blog post \u00b7 v3 (WP-compatible) -->\r\n<p>&nbsp;<\/p>\r\n\r\n<p><style>\r\n  .riman-post {\r\n    --bg: #FFFFFF;\r\n    --paper: #FAFAF7;\r\n    --paper-deep: #F2F0E8;\r\n    --ink: #1A1A1A;\r\n    --ink-soft: #2E2E2E;\r\n    --muted: #6B6558;\r\n    --line: #E8E3D5;\r\n    --accent: #8FBF30;\r\n    --accent-bright: #B8E042;\r\n    --accent-soft: #EEF6D6;\r\n    --red: #C43D2A;\r\n    --gold: #C78F2A;\r\n    --radius-sm: 8px;\r\n    --radius-md: 14px;\r\n    --radius-lg: 20px;\r\n\r\n    font-family: 'Manrope', -apple-system, BlinkMacSystemFont, sans-serif;\r\n    color: var(--ink);\r\n    background: var(--bg);\r\n    max-width: 880px;\r\n    margin: 0 auto;\r\n    padding: 0;\r\n    line-height: 1.6;\r\n    -webkit-font-smoothing: antialiased;\r\n  }\r\n\r\n  .riman-post * { box-sizing: border-box; }\r\n\r\n\r\n\r\n  \/* ========== HERO ========== *\/\r\n  .riman-post .rp-hero {\r\n    background: var(--ink);\r\n    color: var(--bg);\r\n    padding: 70px 50px 60px;\r\n    margin: 30px 30px 50px;\r\n    border-radius: var(--radius-lg);\r\n    position: relative;\r\n    overflow: hidden;\r\n  }\r\n  .riman-post .rp-hero::before {\r\n    content: '';\r\n    position: absolute;\r\n    top: -200px; right: -200px;\r\n    width: 500px; height: 500px;\r\n    background: radial-gradient(circle, rgba(184,224,66,0.25), transparent 65%);\r\n  }\r\n  .riman-post .rp-hero::after {\r\n    content: '';\r\n    position: absolute;\r\n    bottom: -250px; left: -150px;\r\n    width: 500px; height: 500px;\r\n    background: radial-gradient(circle, rgba(184,224,66,0.12), transparent 65%);\r\n  }\r\n  .riman-post .rp-hero-eyebrow {\r\n    font-family: 'JetBrains Mono', monospace;\r\n    font-size: 12px;\r\n    letter-spacing: 0.3em;\r\n    text-transform: uppercase;\r\n    color: var(--accent-bright);\r\n    padding: 6px 14px;\r\n    border: 1px solid var(--accent-bright);\r\n    display: inline-block;\r\n    margin-bottom: 28px;\r\n    font-weight: 600;\r\n    position: relative;\r\n    z-index: 2;\r\n  }\r\n  .riman-post h1.rp-h1 {\r\n    font-family: 'Fraunces', serif;\r\n    font-weight: 900;\r\n    font-size: 64px;\r\n    line-height: 0.95;\r\n    letter-spacing: -0.035em;\r\n    margin: 0 0 24px;\r\n    color: var(--bg);\r\n    position: relative;\r\n    z-index: 2;\r\n  }\r\n  .riman-post h1.rp-h1 .italic { font-style: italic; font-weight: 400; color: var(--accent-bright); }\r\n  .riman-post .rp-hero-deck {\r\n    font-family: 'Fraunces', serif;\r\n    font-style: italic;\r\n    font-size: 22px;\r\n    line-height: 1.4;\r\n    color: rgba(244,238,224,0.85);\r\n    max-width: 680px;\r\n    position: relative;\r\n    z-index: 2;\r\n    margin-bottom: 30px;\r\n  }\r\n  .riman-post .rp-hero-meta {\r\n    display: flex;\r\n    gap: 32px;\r\n    flex-wrap: wrap;\r\n    padding-top: 24px;\r\n    border-top: 1px solid rgba(244,238,224,0.2);\r\n    font-family: 'JetBrains Mono', monospace;\r\n    font-size: 11px;\r\n    letter-spacing: 0.18em;\r\n    text-transform: uppercase;\r\n    color: rgba(244,238,224,0.65);\r\n    font-weight: 500;\r\n    position: relative;\r\n    z-index: 2;\r\n  }\r\n  .riman-post .rp-hero-meta b { color: var(--accent-bright); font-weight: 700; }\r\n\r\n  \/* ========== TL;DR BOX ========== *\/\r\n  .riman-post .rp-tldr {\r\n    background: var(--paper);\r\n    border-left: 6px solid var(--accent);\r\n    border-radius: var(--radius-md);\r\n    padding: 36px 44px;\r\n    margin: 0 30px 60px;\r\n    box-shadow: 0 4px 20px rgba(26,26,26,0.06);\r\n  }\r\n  .riman-post .rp-tldr-label {\r\n    font-family: 'JetBrains Mono', monospace;\r\n    font-size: 12px;\r\n    letter-spacing: 0.25em;\r\n    text-transform: uppercase;\r\n    color: var(--accent);\r\n    font-weight: 700;\r\n    margin-bottom: 16px;\r\n  }\r\n  .riman-post .rp-tldr h3 {\r\n    font-family: 'Fraunces', serif;\r\n    font-weight: 900;\r\n    font-size: 28px;\r\n    letter-spacing: -0.015em;\r\n    margin: 0 0 20px;\r\n    color: var(--ink);\r\n    line-height: 1.15;\r\n  }\r\n  .riman-post .rp-tldr ul {\r\n    margin: 0;\r\n    padding-left: 0;\r\n    list-style: none;\r\n  }\r\n  .riman-post .rp-tldr li {\r\n    padding: 10px 0 10px 36px;\r\n    position: relative;\r\n    font-size: 17px;\r\n    line-height: 1.55;\r\n    color: var(--ink-soft);\r\n  }\r\n  .riman-post .rp-tldr li::before {\r\n    content: '\u25b8';\r\n    position: absolute;\r\n    left: 0;\r\n    color: var(--accent);\r\n    font-weight: 800;\r\n    font-size: 20px;\r\n  }\r\n  .riman-post .rp-tldr li b { color: var(--ink); font-weight: 700; }\r\n\r\n  \/* ========== BODY TYPOGRAPHY ========== *\/\r\n  .riman-post .rp-body { padding: 0 30px; }\r\n  .riman-post .rp-body h2 {\r\n    font-family: 'Fraunces', serif;\r\n    font-weight: 900;\r\n    font-size: 44px;\r\n    line-height: 1.05;\r\n    letter-spacing: -0.025em;\r\n    color: var(--ink);\r\n    margin: 70px 0 22px;\r\n  }\r\n  .riman-post .rp-body h2 .italic { font-style: italic; font-weight: 400; color: var(--accent); }\r\n  .riman-post .rp-body h3 {\r\n    font-family: 'Fraunces', serif;\r\n    font-weight: 800;\r\n    font-size: 28px;\r\n    line-height: 1.15;\r\n    letter-spacing: -0.015em;\r\n    margin: 40px 0 14px;\r\n    color: var(--ink);\r\n  }\r\n  .riman-post .rp-body h4 {\r\n    font-family: 'JetBrains Mono', monospace;\r\n    font-weight: 700;\r\n    font-size: 13px;\r\n    letter-spacing: 0.18em;\r\n    text-transform: uppercase;\r\n    margin: 30px 0 10px;\r\n    color: var(--accent);\r\n  }\r\n  .riman-post .rp-body p {\r\n    font-size: 18px;\r\n    line-height: 1.65;\r\n    color: var(--ink-soft);\r\n    margin: 0 0 22px;\r\n  }\r\n  .riman-post .rp-body p b, .riman-post .rp-body strong {\r\n    color: var(--ink);\r\n    font-weight: 700;\r\n  }\r\n  .riman-post .rp-body a {\r\n    color: var(--ink);\r\n    text-decoration: underline;\r\n    text-decoration-color: var(--accent);\r\n    text-decoration-thickness: 2px;\r\n    text-underline-offset: 3px;\r\n    transition: color 0.2s;\r\n  }\r\n  .riman-post .rp-body a:hover {\r\n    color: var(--accent);\r\n  }\r\n\r\n  \/* ========== CALLOUT QUOTE ========== *\/\r\n  .riman-post .rp-pullquote {\r\n    margin: 50px 0;\r\n    padding: 44px 52px;\r\n    background: var(--ink);\r\n    color: var(--bg);\r\n    border-radius: var(--radius-md);\r\n    position: relative;\r\n    overflow: hidden;\r\n  }\r\n  .riman-post .rp-pullquote::before {\r\n    content: '\"';\r\n    position: absolute;\r\n    top: -30px;\r\n    left: 30px;\r\n    font-family: 'Fraunces', serif;\r\n    font-size: 160px;\r\n    color: var(--accent-bright);\r\n    line-height: 1;\r\n    font-weight: 900;\r\n    opacity: 0.3;\r\n  }\r\n  .riman-post .rp-pullquote p {\r\n    font-family: 'Fraunces', serif;\r\n    font-style: italic;\r\n    font-size: 30px;\r\n    line-height: 1.3;\r\n    color: var(--bg);\r\n    margin: 0;\r\n    position: relative;\r\n    z-index: 2;\r\n  }\r\n  .riman-post .rp-pullquote p .hl {\r\n    background: linear-gradient(transparent 60%, var(--accent) 60%);\r\n    color: var(--bg);\r\n    padding: 0 4px;\r\n    font-style: normal;\r\n    font-weight: 600;\r\n  }\r\n\r\n  \/* ========== STAT GRID ========== *\/\r\n  .riman-post .rp-stats {\r\n    display: grid;\r\n    grid-template-columns: repeat(3, 1fr);\r\n    gap: 0;\r\n    margin: 36px 0;\r\n    border: 2px solid var(--ink);\r\n    border-radius: var(--radius-md);\r\n    background: var(--paper);\r\n    overflow: hidden;\r\n  }\r\n  .riman-post .rp-stat {\r\n    padding: 32px 26px;\r\n    border-right: 1px solid var(--line);\r\n    text-align: left;\r\n  }\r\n  .riman-post .rp-stat:last-child { border-right: none; }\r\n  .riman-post .rp-stat .rp-stat-num {\r\n    font-family: 'Fraunces', serif;\r\n    font-weight: 900;\r\n    font-size: 60px;\r\n    line-height: 1;\r\n    letter-spacing: -0.03em;\r\n    color: var(--ink);\r\n    margin-bottom: 10px;\r\n  }\r\n  .riman-post .rp-stat .rp-stat-num .pct {\r\n    font-size: 34px;\r\n    font-style: italic;\r\n    font-weight: 400;\r\n    color: var(--accent);\r\n  }\r\n  .riman-post .rp-stat .rp-stat-label {\r\n    font-size: 14px;\r\n    line-height: 1.45;\r\n    color: var(--muted);\r\n    font-weight: 500;\r\n  }\r\n  .riman-post .rp-stat.dark {\r\n    background: var(--ink);\r\n    color: var(--bg);\r\n  }\r\n  .riman-post .rp-stat.dark .rp-stat-num { color: var(--accent-bright); }\r\n  .riman-post .rp-stat.dark .rp-stat-num .pct { color: var(--accent-bright); }\r\n  .riman-post .rp-stat.dark .rp-stat-label { color: rgba(255,255,255,0.78); }\r\n\r\n  \/* ========== CHART CONTAINERS ========== *\/\r\n  .riman-post .rp-chart {\r\n    background: var(--paper);\r\n    border: 2px solid var(--ink);\r\n    border-radius: var(--radius-md);\r\n    padding: 36px;\r\n    margin: 36px 0;\r\n    position: relative;\r\n  }\r\n  .riman-post .rp-chart-header {\r\n    display: flex;\r\n    justify-content: space-between;\r\n    align-items: flex-end;\r\n    margin-bottom: 24px;\r\n    flex-wrap: wrap;\r\n    gap: 16px;\r\n  }\r\n  .riman-post .rp-chart-title {\r\n    font-family: 'Fraunces', serif;\r\n    font-weight: 800;\r\n    font-size: 24px;\r\n    letter-spacing: -0.01em;\r\n    color: var(--ink);\r\n    margin: 0;\r\n    line-height: 1.15;\r\n  }\r\n  .riman-post .rp-chart-sub {\r\n    font-family: 'JetBrains Mono', monospace;\r\n    font-size: 12px;\r\n    letter-spacing: 0.15em;\r\n    text-transform: uppercase;\r\n    color: var(--muted);\r\n    font-weight: 600;\r\n    margin-top: 8px;\r\n  }\r\n  .riman-post .rp-chart-controls {\r\n    display: flex;\r\n    gap: 8px;\r\n    align-items: center;\r\n  }\r\n  .riman-post .rp-chart-source {\r\n    font-family: 'JetBrains Mono', monospace;\r\n    font-size: 11px;\r\n    letter-spacing: 0.1em;\r\n    color: var(--muted);\r\n    margin-top: 16px;\r\n    text-align: right;\r\n    text-transform: uppercase;\r\n  }\r\n  .riman-post .rp-chart-source a {\r\n    color: var(--muted);\r\n    text-decoration: underline;\r\n    text-decoration-thickness: 1px;\r\n  }\r\n\r\n  \/* ========== TIMELINE SLIDER ========== *\/\r\n  .riman-post .rp-timeline {\r\n    background: var(--ink);\r\n    color: var(--bg);\r\n    padding: 40px 36px;\r\n    margin: 36px 0;\r\n    border-radius: var(--radius-md);\r\n    position: relative;\r\n  }\r\n  .riman-post .rp-timeline-header {\r\n    display: flex;\r\n    justify-content: space-between;\r\n    align-items: flex-end;\r\n    margin-bottom: 32px;\r\n    flex-wrap: wrap;\r\n    gap: 16px;\r\n  }\r\n  .riman-post .rp-timeline-title {\r\n    font-family: 'Fraunces', serif;\r\n    font-weight: 800;\r\n    font-size: 26px;\r\n    letter-spacing: -0.015em;\r\n    color: var(--bg);\r\n    margin: 0;\r\n  }\r\n  .riman-post .rp-timeline-sub {\r\n    font-family: 'JetBrains Mono', monospace;\r\n    font-size: 12px;\r\n    letter-spacing: 0.18em;\r\n    text-transform: uppercase;\r\n    color: var(--accent-bright);\r\n    margin-bottom: 8px;\r\n    font-weight: 700;\r\n  }\r\n  .riman-post .rp-timeline-display {\r\n    display: grid;\r\n    grid-template-columns: repeat(4, 1fr);\r\n    gap: 16px;\r\n    margin-bottom: 32px;\r\n  }\r\n  .riman-post .rp-timeline-cell {\r\n    padding: 20px 18px;\r\n    background: rgba(255,255,255,0.06);\r\n    border-left: 4px solid var(--accent-bright);\r\n    border-radius: var(--radius-sm);\r\n  }\r\n  .riman-post .rp-timeline-cell-label {\r\n    font-family: 'JetBrains Mono', monospace;\r\n    font-size: 10px;\r\n    letter-spacing: 0.18em;\r\n    text-transform: uppercase;\r\n    color: var(--accent-bright);\r\n    margin-bottom: 8px;\r\n    font-weight: 700;\r\n    line-height: 1.2;\r\n  }\r\n  .riman-post .rp-timeline-cell-value {\r\n    font-family: 'Fraunces', serif;\r\n    font-weight: 900;\r\n    font-size: 38px;\r\n    line-height: 1;\r\n    color: var(--bg);\r\n    margin-bottom: 6px;\r\n    transition: color 0.3s;\r\n    letter-spacing: -0.02em;\r\n  }\r\n  .riman-post .rp-timeline-cell-value.up { color: var(--accent-bright); }\r\n  .riman-post .rp-timeline-cell-value.down { color: #FF8A6D; }\r\n  .riman-post .rp-timeline-cell-sub {\r\n    font-size: 12px;\r\n    color: rgba(255,255,255,0.7);\r\n    line-height: 1.3;\r\n    font-weight: 500;\r\n  }\r\n  .riman-post .rp-slider-wrap {\r\n    padding: 0 12px;\r\n    margin-bottom: 16px;\r\n  }\r\n  .riman-post .rp-slider {\r\n    width: 100%;\r\n    height: 8px;\r\n    background: rgba(255,255,255,0.18);\r\n    border-radius: 4px;\r\n    -webkit-appearance: none;\r\n    appearance: none;\r\n    outline: none;\r\n    cursor: pointer;\r\n  }\r\n  .riman-post .rp-slider::-webkit-slider-thumb {\r\n    -webkit-appearance: none;\r\n    appearance: none;\r\n    width: 30px;\r\n    height: 30px;\r\n    background: var(--accent-bright);\r\n    border: 4px solid var(--ink);\r\n    border-radius: 50%;\r\n    cursor: pointer;\r\n    box-shadow: 0 0 0 2px var(--accent-bright);\r\n  }\r\n  .riman-post .rp-slider::-moz-range-thumb {\r\n    width: 30px;\r\n    height: 30px;\r\n    background: var(--accent-bright);\r\n    border: 4px solid var(--ink);\r\n    border-radius: 50%;\r\n    cursor: pointer;\r\n  }\r\n  .riman-post .rp-slider-labels {\r\n    display: flex;\r\n    justify-content: space-between;\r\n    font-family: 'JetBrains Mono', monospace;\r\n    font-size: 11px;\r\n    letter-spacing: 0.15em;\r\n    text-transform: uppercase;\r\n    color: rgba(255,255,255,0.6);\r\n    margin-top: 16px;\r\n    font-weight: 600;\r\n  }\r\n  .riman-post .rp-timeline-current {\r\n    font-family: 'Fraunces', serif;\r\n    font-weight: 900;\r\n    font-size: 20px;\r\n    color: var(--accent-bright);\r\n    text-align: center;\r\n    margin-top: 14px;\r\n    letter-spacing: -0.01em;\r\n  }\r\n\r\n  \/* ========== INDUSTRY BAR CHART ========== *\/\r\n  .riman-post .rp-bar-chart {\r\n    margin-top: 16px;\r\n  }\r\n  .riman-post .rp-bar-row {\r\n    display: grid;\r\n    grid-template-columns: 220px 1fr 80px;\r\n    gap: 18px;\r\n    align-items: center;\r\n    padding: 10px 0;\r\n  }\r\n  .riman-post .rp-bar-label {\r\n    font-family: 'Manrope', sans-serif;\r\n    font-size: 16px;\r\n    font-weight: 700;\r\n    color: var(--ink);\r\n    letter-spacing: -0.005em;\r\n  }\r\n  .riman-post .rp-bar-track {\r\n    height: 36px;\r\n    background: var(--paper-deep);\r\n    border-radius: var(--radius-sm);\r\n    position: relative;\r\n    overflow: hidden;\r\n  }\r\n  .riman-post .rp-bar-fill {\r\n    height: 100%;\r\n    background: var(--accent);\r\n    transition: width 1s cubic-bezier(0.4, 0, 0.2, 1);\r\n    display: flex;\r\n    align-items: center;\r\n    padding-left: 14px;\r\n    color: var(--ink);\r\n    font-family: 'JetBrains Mono', monospace;\r\n    font-size: 13px;\r\n    font-weight: 700;\r\n    letter-spacing: 0.05em;\r\n    width: 0;\r\n    border-radius: var(--radius-sm);\r\n  }\r\n  .riman-post .rp-bar-fill.severe { background: var(--ink); color: var(--accent-bright); }\r\n  .riman-post .rp-bar-fill.high { background: var(--accent); color: var(--ink); }\r\n  .riman-post .rp-bar-pct {\r\n    font-family: 'Fraunces', serif;\r\n    font-weight: 800;\r\n    font-size: 22px;\r\n    color: var(--ink);\r\n    text-align: right;\r\n    letter-spacing: -0.01em;\r\n  }\r\n\r\n  \/* ========== JOURNEY STAGES ========== *\/\r\n  .riman-post .rp-journey-wrap {\r\n    margin: 36px 0;\r\n  }\r\n  .riman-post .rp-journey-tabs {\r\n    display: flex;\r\n    gap: 4px;\r\n    margin-bottom: 0;\r\n    flex-wrap: wrap;\r\n    padding: 5px;\r\n    background: var(--paper-deep);\r\n    border: 2px solid var(--ink);\r\n    border-radius: var(--radius-md) var(--radius-md) 0 0;\r\n    border-bottom: none;\r\n  }\r\n  .riman-post .rp-journey-tab {\r\n    flex: 1;\r\n    min-width: 100px;\r\n    padding: 14px 16px;\r\n    font-family: 'JetBrains Mono', monospace;\r\n    font-size: 12px;\r\n    letter-spacing: 0.15em;\r\n    text-transform: uppercase;\r\n    font-weight: 700;\r\n    color: var(--muted);\r\n    background: transparent;\r\n    border: none;\r\n    border-radius: var(--radius-sm);\r\n    cursor: pointer;\r\n    transition: all 0.2s;\r\n    text-align: center;\r\n    line-height: 1.2;\r\n  }\r\n  .riman-post .rp-journey-tab:hover {\r\n    color: var(--ink);\r\n  }\r\n  .riman-post .rp-journey-tab.active {\r\n    background: var(--ink);\r\n    color: var(--accent-bright);\r\n  }\r\n  .riman-post .rp-journey-content {\r\n    background: var(--paper);\r\n    padding: 36px;\r\n    border: 2px solid var(--ink);\r\n    border-top: none;\r\n    border-radius: 0 0 var(--radius-md) var(--radius-md);\r\n  }\r\n  .riman-post .rp-journey-stage {\r\n    display: none;\r\n  }\r\n  .riman-post .rp-journey-stage.active {\r\n    display: block;\r\n    animation: rpFade 0.4s ease;\r\n  }\r\n  @keyframes rpFade {\r\n    from { opacity: 0; transform: translateY(8px); }\r\n    to { opacity: 1; transform: translateY(0); }\r\n  }\r\n  .riman-post .rp-body .rp-journey-stage h4,\r\n  .riman-post .rp-journey-stage h4 {\r\n    font-family: 'Fraunces', serif;\r\n    font-weight: 900;\r\n    font-size: 28px;\r\n    color: var(--ink);\r\n    margin: 0 0 14px;\r\n    letter-spacing: -0.015em;\r\n    line-height: 1.15;\r\n    text-transform: none;\r\n  }\r\n  .riman-post .rp-journey-stage p {\r\n    font-size: 17px;\r\n    line-height: 1.6;\r\n    color: var(--ink-soft);\r\n    margin: 0 0 18px;\r\n  }\r\n  .riman-post .rp-journey-impacts {\r\n    display: grid;\r\n    grid-template-columns: repeat(2, 1fr);\r\n    gap: 14px;\r\n    margin-top: 22px;\r\n  }\r\n  .riman-post .rp-journey-impact {\r\n    padding: 20px 22px;\r\n    background: var(--accent-soft);\r\n    border-left: 4px solid var(--accent);\r\n    border-radius: var(--radius-sm);\r\n  }\r\n  .riman-post .rp-journey-impact b {\r\n    display: block;\r\n    font-family: 'JetBrains Mono', monospace;\r\n    font-size: 11px;\r\n    letter-spacing: 0.15em;\r\n    text-transform: uppercase;\r\n    color: var(--accent);\r\n    font-weight: 700;\r\n    margin-bottom: 8px;\r\n  }\r\n  .riman-post .rp-journey-impact span {\r\n    font-size: 15px;\r\n    line-height: 1.5;\r\n    color: var(--ink);\r\n    font-weight: 500;\r\n  }\r\n\r\n  \/* ========== INDUSTRY DROPDOWN ========== *\/\r\n  .riman-post .rp-dropdown-wrap {\r\n    position: relative;\r\n  }\r\n  .riman-post .rp-dropdown {\r\n    font-family: 'JetBrains Mono', monospace;\r\n    font-size: 12px;\r\n    letter-spacing: 0.15em;\r\n    text-transform: uppercase;\r\n    font-weight: 700;\r\n    padding: 12px 40px 12px 18px;\r\n    background: var(--ink);\r\n    color: var(--accent-bright);\r\n    border: 2px solid var(--ink);\r\n    border-radius: var(--radius-sm);\r\n    cursor: pointer;\r\n    -webkit-appearance: none;\r\n    appearance: none;\r\n    background-image: url(\"data:image\/svg+xml;utf8,<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='12' height='12' viewBox='0 0 12 12'><path fill='%23B8E042' d='M6 9L1 4h10z'\/><\/svg>\");\r\n    background-repeat: no-repeat;\r\n    background-position: right 14px center;\r\n    outline: none;\r\n  }\r\n\r\n  \/* ========== STRATEGY CARDS ========== *\/\r\n  .riman-post .rp-strategy-grid {\r\n    display: grid;\r\n    grid-template-columns: repeat(2, 1fr);\r\n    gap: 18px;\r\n    margin: 32px 0;\r\n  }\r\n  .riman-post .rp-strategy {\r\n    padding: 28px 30px;\r\n    background: var(--paper);\r\n    border: 2px solid var(--ink);\r\n    border-radius: var(--radius-md);\r\n    position: relative;\r\n  }\r\n  .riman-post .rp-strategy:nth-child(1) { background: var(--accent); }\r\n  .riman-post .rp-strategy:nth-child(4) { background: var(--ink); color: var(--bg); }\r\n  .riman-post .rp-strategy-num {\r\n    font-family: 'Fraunces', serif;\r\n    font-style: italic;\r\n    font-weight: 700;\r\n    font-size: 40px;\r\n    color: var(--accent);\r\n    line-height: 1;\r\n    margin-bottom: 14px;\r\n  }\r\n  .riman-post .rp-strategy:nth-child(1) .rp-strategy-num { color: var(--ink); }\r\n  .riman-post .rp-strategy:nth-child(4) .rp-strategy-num { color: var(--accent-bright); }\r\n  .riman-post .rp-body .rp-strategy h4,\r\n  .riman-post .rp-strategy h4 {\r\n    font-family: 'Fraunces', serif;\r\n    font-weight: 900;\r\n    font-size: 24px;\r\n    line-height: 1.15;\r\n    margin: 0 0 12px;\r\n    letter-spacing: -0.015em;\r\n    color: inherit;\r\n    text-transform: none;\r\n  }\r\n  .riman-post .rp-strategy p {\r\n    font-size: 15px;\r\n    line-height: 1.55;\r\n    color: inherit;\r\n    opacity: 0.9;\r\n    margin: 0;\r\n  }\r\n\r\n  \/* ========== KPI EVOLUTION CHART ========== *\/\r\n  .riman-post .rp-kpi-evolution {\r\n    background: var(--paper);\r\n    border: 2px solid var(--ink);\r\n    border-radius: var(--radius-md);\r\n    padding: 36px;\r\n    margin: 36px 0;\r\n    overflow-x: auto;\r\n  }\r\n  .riman-post .rp-kpi-grid {\r\n    display: grid;\r\n    grid-template-columns: 220px 1fr 1fr 1fr;\r\n    gap: 0;\r\n    min-width: 700px;\r\n  }\r\n  .riman-post .rp-kpi-cell {\r\n    padding: 18px 16px;\r\n    border-bottom: 1px solid var(--line);\r\n    font-size: 15px;\r\n    line-height: 1.5;\r\n  }\r\n  .riman-post .rp-kpi-cell.head {\r\n    font-family: 'JetBrains Mono', monospace;\r\n    font-size: 12px;\r\n    letter-spacing: 0.18em;\r\n    text-transform: uppercase;\r\n    font-weight: 700;\r\n    color: var(--muted);\r\n    border-bottom: 2px solid var(--ink);\r\n    padding: 16px;\r\n  }\r\n  .riman-post .rp-kpi-cell.head.dark {\r\n    background: var(--ink);\r\n    color: var(--accent-bright);\r\n    border-radius: var(--radius-sm) var(--radius-sm) 0 0;\r\n  }\r\n  .riman-post .rp-kpi-cell.label {\r\n    font-family: 'Fraunces', serif;\r\n    font-weight: 700;\r\n    font-size: 17px;\r\n    color: var(--ink);\r\n    background: var(--paper-deep);\r\n  }\r\n  .riman-post .rp-kpi-cell.old {\r\n    color: var(--muted);\r\n    text-decoration: line-through;\r\n    text-decoration-color: var(--red);\r\n    text-decoration-thickness: 2px;\r\n  }\r\n  .riman-post .rp-kpi-cell.new {\r\n    color: var(--ink);\r\n    font-weight: 700;\r\n    background: rgba(143,191,48,0.10);\r\n  }\r\n  .riman-post .rp-kpi-cell.delta {\r\n    font-family: 'JetBrains Mono', monospace;\r\n    font-weight: 600;\r\n    color: var(--accent);\r\n    font-size: 14px;\r\n  }\r\n\r\n  \/* ========== ACTION CHECKLIST ========== *\/\r\n  .riman-post .rp-actions {\r\n    background: var(--ink);\r\n    color: var(--bg);\r\n    padding: 44px 48px;\r\n    border-radius: var(--radius-md);\r\n    margin: 50px 0;\r\n  }\r\n  .riman-post .rp-actions-eyebrow {\r\n    font-family: 'JetBrains Mono', monospace;\r\n    font-size: 12px;\r\n    letter-spacing: 0.25em;\r\n    text-transform: uppercase;\r\n    color: var(--accent-bright);\r\n    font-weight: 700;\r\n    margin-bottom: 16px;\r\n  }\r\n  .riman-post .rp-actions h3 {\r\n    font-family: 'Fraunces', serif;\r\n    font-weight: 900;\r\n    font-size: 34px;\r\n    line-height: 1.1;\r\n    letter-spacing: -0.02em;\r\n    margin: 0 0 26px;\r\n    color: var(--bg);\r\n  }\r\n  .riman-post .rp-actions ol {\r\n    counter-reset: act;\r\n    list-style: none;\r\n    padding: 0;\r\n    margin: 0;\r\n  }\r\n  .riman-post .rp-actions li {\r\n    counter-increment: act;\r\n    padding: 18px 0 18px 64px;\r\n    border-bottom: 1px solid rgba(255,255,255,0.15);\r\n    position: relative;\r\n    font-size: 17px;\r\n    line-height: 1.55;\r\n    color: rgba(255,255,255,0.92);\r\n  }\r\n  .riman-post .rp-actions li:last-child { border-bottom: none; }\r\n  .riman-post .rp-actions li::before {\r\n    content: counter(act, decimal-leading-zero);\r\n    position: absolute;\r\n    left: 0;\r\n    top: 18px;\r\n    font-family: 'Fraunces', serif;\r\n    font-style: italic;\r\n    font-weight: 700;\r\n    font-size: 32px;\r\n    color: var(--accent-bright);\r\n    line-height: 1;\r\n  }\r\n  .riman-post .rp-actions li b { color: var(--bg); font-weight: 700; }\r\n\r\n  \/* ========== CTA BLOCK ========== *\/\r\n  .riman-post .rp-cta {\r\n    background: var(--accent);\r\n    color: var(--ink);\r\n    padding: 50px;\r\n    border-radius: var(--radius-md);\r\n    margin: 60px 0 0;\r\n    text-align: center;\r\n  }\r\n  .riman-post .rp-cta h3 {\r\n    font-family: 'Fraunces', serif;\r\n    font-weight: 900;\r\n    font-size: 38px;\r\n    line-height: 1.1;\r\n    letter-spacing: -0.02em;\r\n    margin: 0 0 18px;\r\n  }\r\n  .riman-post .rp-cta p {\r\n    font-size: 18px;\r\n    line-height: 1.55;\r\n    margin: 0 0 28px;\r\n    max-width: 560px;\r\n    margin-left: auto;\r\n    margin-right: auto;\r\n  }\r\n  .riman-post .rp-cta-btn {\r\n    display: inline-block;\r\n    padding: 18px 36px;\r\n    background: var(--ink);\r\n    color: var(--accent-bright);\r\n    font-family: 'JetBrains Mono', monospace;\r\n    font-size: 14px;\r\n    letter-spacing: 0.18em;\r\n    text-transform: uppercase;\r\n    font-weight: 700;\r\n    text-decoration: none;\r\n    border: 3px solid var(--ink);\r\n    border-radius: var(--radius-sm);\r\n    transition: all 0.2s;\r\n  }\r\n  .riman-post .rp-cta-btn:hover {\r\n    background: var(--bg);\r\n    color: var(--ink);\r\n    text-decoration: none;\r\n  }\r\n\r\n  \/* ========== SOURCES ========== *\/\r\n  .riman-post .rp-sources {\r\n    background: var(--paper);\r\n    padding: 36px 40px;\r\n    margin: 50px 0 0;\r\n    border-top: 4px solid var(--accent);\r\n    border-radius: var(--radius-md);\r\n  }\r\n  .riman-post .rp-sources h4 {\r\n    font-family: 'JetBrains Mono', monospace;\r\n    font-size: 12px;\r\n    letter-spacing: 0.25em;\r\n    text-transform: uppercase;\r\n    color: var(--accent);\r\n    font-weight: 700;\r\n    margin: 0 0 18px;\r\n  }\r\n  .riman-post .rp-sources ol {\r\n    margin: 0;\r\n    padding-left: 20px;\r\n    counter-reset: src;\r\n    list-style: none;\r\n  }\r\n  .riman-post .rp-sources li {\r\n    counter-increment: src;\r\n    padding: 8px 0;\r\n    font-size: 14px;\r\n    line-height: 1.55;\r\n    color: var(--muted);\r\n    position: relative;\r\n  }\r\n  .riman-post .rp-sources li::before {\r\n    content: '[' counter(src) ']';\r\n    position: absolute;\r\n    left: -22px;\r\n    color: var(--accent);\r\n    font-weight: 700;\r\n    font-family: 'JetBrains Mono', monospace;\r\n    font-size: 12px;\r\n  }\r\n  .riman-post .rp-sources li a {\r\n    color: var(--ink-soft);\r\n    text-decoration: underline;\r\n    text-decoration-color: var(--accent);\r\n    text-decoration-thickness: 1px;\r\n  }\r\n  .riman-post .rp-sources li a:hover { color: var(--accent); }\r\n\r\n  \/* ========== AUTHOR \/ SIGNATURE ========== *\/\r\n  .riman-post .rp-signature {\r\n    padding: 30px 50px;\r\n    text-align: center;\r\n    margin-top: 30px;\r\n  }\r\n  .riman-post .rp-signature .rp-by {\r\n    font-family: 'JetBrains Mono', monospace;\r\n    font-size: 11px;\r\n    letter-spacing: 0.25em;\r\n    text-transform: uppercase;\r\n    color: var(--muted);\r\n    margin-bottom: 10px;\r\n    font-weight: 600;\r\n  }\r\n  .riman-post .rp-signature .rp-author {\r\n    font-family: 'Fraunces', serif;\r\n    font-weight: 900;\r\n    font-size: 26px;\r\n    color: var(--ink);\r\n    letter-spacing: -0.015em;\r\n  }\r\n  .riman-post .rp-signature .rp-author .rp-agency {\r\n    color: var(--accent);\r\n    font-style: italic;\r\n    font-weight: 700;\r\n  }\r\n\r\n  \/* ========== RESPONSIVE ========== *\/\r\n  @media (max-width: 720px) {\r\n    .riman-post .rp-hero { padding: 50px 30px 40px; margin: 16px 16px 40px; border-radius: var(--radius-md); }\r\n    .riman-post h1.rp-h1 { font-size: 44px; }\r\n    .riman-post .rp-hero-deck { font-size: 18px; }\r\n    .riman-post .rp-tldr { margin: 0 16px 40px; padding: 28px 24px; }\r\n    .riman-post .rp-body { padding: 0 18px; }\r\n    .riman-post .rp-body h2 { font-size: 32px; }\r\n    .riman-post .rp-body h3 { font-size: 22px; }\r\n    .riman-post .rp-body p { font-size: 17px; }\r\n    .riman-post .rp-stats { grid-template-columns: 1fr; }\r\n    .riman-post .rp-stat { border-right: none; border-bottom: 1px solid var(--line); }\r\n    .riman-post .rp-stat:last-child { border-bottom: none; }\r\n    .riman-post .rp-stat .rp-stat-num { font-size: 52px; }\r\n    .riman-post .rp-strategy-grid { grid-template-columns: 1fr; }\r\n    .riman-post .rp-timeline-display { grid-template-columns: repeat(2, 1fr); }\r\n    .riman-post .rp-timeline-cell-value { font-size: 30px; }\r\n    .riman-post .rp-bar-row { grid-template-columns: 130px 1fr 60px; gap: 12px; }\r\n    .riman-post .rp-bar-label { font-size: 14px; }\r\n    .riman-post .rp-bar-pct { font-size: 18px; }\r\n    .riman-post .rp-journey-impacts { grid-template-columns: 1fr; }\r\n    .riman-post .rp-journey-stage h4 { font-size: 24px; }\r\n    .riman-post .rp-pullquote p { font-size: 22px; }\r\n    .riman-post .rp-pullquote { padding: 36px 30px; }\r\n    .riman-post .rp-actions { padding: 32px 28px; }\r\n    .riman-post .rp-actions h3 { font-size: 26px; }\r\n    .riman-post .rp-cta { padding: 36px 28px; }\r\n    .riman-post .rp-cta h3 { font-size: 28px; }\r\n    .riman-post .rp-chart { padding: 24px 20px; }\r\n    .riman-post .rp-timeline { padding: 30px 22px; }\r\n  }\r\n<\/style><\/p>\r\n<article class=\"riman-post\"><!-- ============== HERO ============== --><header class=\"rp-hero\"><span class=\"rp-hero-eyebrow\">\u25b8 Riman Agency \u00b7 April 2026<\/span>\r\n<h1 class=\"rp-h1\">The click<br \/>collapse <span class=\"italic\">\u2014 and what comes next.<\/span><\/h1>\r\n<p class=\"rp-hero-deck\">How AI Overviews, AEO &amp; Google&#8217;s AI Max are quietly rewriting the math of search \u2014 with the data, the new KPIs, and a strategy your business can apply this quarter.<\/p>\r\n<div class=\"rp-hero-meta\"><b>13 min read<\/b> By <b>Tarek Riman<\/b> <b>Strategy \u00b7 AEO \u00b7 SEO<\/b> Sources: <b>BrightEdge \u00b7 Ahrefs \u00b7 Seer \u00b7 Semrush<\/b><\/div>\r\n<\/header><!-- ============== TL;DR ============== -->\r\n<div class=\"rp-tldr\">\r\n<div class=\"rp-tldr-label\">\u25b8 TL;DR \u2014 The 60-second version<\/div>\r\n<h3>If you only read one paragraph, read this.<\/h3>\r\n<ul>\r\n<li><b>AI Overviews now appear on 48% of Google queries<\/b> (up from 31% in early 2025) and reach 2 billion monthly users.<\/li>\r\n<li><b>Organic CTR drops 34.5\u201361% when an AI Overview appears<\/b> \u2014 and 83% of those searches end with zero clicks.<\/li>\r\n<li><b>But it&#8217;s not all bad news.<\/b> Brands cited inside AI Overviews earn 35% more clicks. AI-driven visitors convert at 4.4\u00d7 the rate of traditional organic.<\/li>\r\n<li><b>AI Max<\/b> (Google&#8217;s new ad layer, launched May 2025) delivers 14% conversion lift on average \u2014 but compresses paid CTR while paid CPCs hit a 6-year high.<\/li>\r\n<li><b>The strategic shift:<\/b> stop measuring traffic. Start measuring citations, mentions &amp; AI-influenced revenue.<\/li>\r\n<\/ul>\r\n<\/div>\r\n<!-- ============== BODY ============== -->\r\n<div class=\"rp-body\">\r\n<h2>Search didn&#8217;t die. <span class=\"italic\">It mutated.<\/span><\/h2>\r\n<p>For 20 years, the playbook was simple: write content, rank on Google, get clicks, convert. Every part of that funnel is now under pressure \u2014 at the same time.<\/p>\r\n<p>Three forces are reshaping search visibility in 2026:<\/p>\r\n<ol>\r\n<li><strong>AI Overviews<\/strong> \u2014 the synthesized answers Google places <em>above<\/em> organic results.<\/li>\r\n<li><strong>AEO (Answer Engine Optimization)<\/strong> \u2014 the discipline of getting cited <em>inside<\/em> those answers.<\/li>\r\n<li><strong>AI Max<\/strong> \u2014 Google&#8217;s new ad layer that lets AI rewrite, retarget, and re-place your paid campaigns inside AI surfaces.<\/li>\r\n<\/ol>\r\n<p>This post unpacks how all three intersect \u2014 and what businesses should actually do about it before the window closes.<\/p>\r\n<!-- ============== STAT GRID ============== -->\r\n<div class=\"rp-stats\">\r\n<div class=\"rp-stat\">\r\n<div class=\"rp-stat-num\">48<span class=\"pct\">%<\/span><\/div>\r\n<div class=\"rp-stat-label\">Of Google queries now show an AI Overview (up from 31% in Feb 2025) <sup>[1]<\/sup><\/div>\r\n<\/div>\r\n<div class=\"rp-stat dark\">\r\n<div class=\"rp-stat-num\">\u221261<span class=\"pct\">%<\/span><\/div>\r\n<div class=\"rp-stat-label\">Drop in organic CTR when an AI Overview appears <sup>[2]<\/sup><\/div>\r\n<\/div>\r\n<div class=\"rp-stat\">\r\n<div class=\"rp-stat-num\">4.4<span class=\"pct\">\u00d7<\/span><\/div>\r\n<div class=\"rp-stat-label\">AI-referred visitors convert vs. traditional organic <sup>[3]<\/sup><\/div>\r\n<\/div>\r\n<\/div>\r\n<h2>1. <span class=\"italic\">Watch CTR collapse<\/span> in real time.<\/h2>\r\n<p>The clearest way to feel the shift is to see it. Drag the slider below to scrub through the last 18 months of CTR data. Watch what happened to the #1 organic position, paid CTR, and zero-click searches as AI Overviews scaled up.<\/p>\r\n<!-- ============== TIMELINE INTERACTIVE ============== -->\r\n<div id=\"rpTimeline\" class=\"rp-timeline\">\r\n<div class=\"rp-timeline-header\">\r\n<div>\r\n<div class=\"rp-timeline-sub\">\u25b8 INTERACTIVE TIMELINE<\/div>\r\n<div class=\"rp-timeline-title\">The CTR collapse, month by month.<\/div>\r\n<\/div>\r\n<\/div>\r\n<div class=\"rp-timeline-display\">\r\n<div class=\"rp-timeline-cell\">\r\n<div class=\"rp-timeline-cell-label\">AI Overview Coverage<\/div>\r\n<div id=\"rpVal1\" class=\"rp-timeline-cell-value\">6.5%<\/div>\r\n<div class=\"rp-timeline-cell-sub\">Of all queries<\/div>\r\n<\/div>\r\n<div class=\"rp-timeline-cell\">\r\n<div class=\"rp-timeline-cell-label\">Organic CTR (Pos #1)<\/div>\r\n<div id=\"rpVal2\" class=\"rp-timeline-cell-value\">7.3%<\/div>\r\n<div class=\"rp-timeline-cell-sub\">For AIO queries<\/div>\r\n<\/div>\r\n<div class=\"rp-timeline-cell\">\r\n<div class=\"rp-timeline-cell-label\">Zero-Click Rate<\/div>\r\n<div id=\"rpVal3\" class=\"rp-timeline-cell-value\">60%<\/div>\r\n<div class=\"rp-timeline-cell-sub\">No site visit at all<\/div>\r\n<\/div>\r\n<div class=\"rp-timeline-cell\">\r\n<div class=\"rp-timeline-cell-label\">Paid CTR Index<\/div>\r\n<div id=\"rpVal4\" class=\"rp-timeline-cell-value\">100<\/div>\r\n<div class=\"rp-timeline-cell-sub\">Indexed to Jan 2025<\/div>\r\n<\/div>\r\n<\/div>\r\n<div class=\"rp-slider-wrap\"><input id=\"rpSlider\" class=\"rp-slider\" max=\"9\" min=\"0\" type=\"range\" value=\"0\" \/>\r\n<div class=\"rp-slider-labels\">Jan &#8217;25Apr &#8217;25Jul &#8217;25Oct &#8217;25Apr &#8217;26<\/div>\r\n<div id=\"rpDate\" class=\"rp-timeline-current\">\u25b8 January 2025<\/div>\r\n<\/div>\r\n<div class=\"rp-chart-source\">Sources: Semrush <sup>[4]<\/sup> \u00b7 Seer Interactive <sup>[5]<\/sup> \u00b7 BrightEdge <sup>[1]<\/sup> \u00b7 Skai Q3 2025 Report <sup>[6]<\/sup><\/div>\r\n<\/div>\r\n<p><strong>What you&#8217;re watching.<\/strong> AI Overviews crossed 25% of queries by mid-2025. By April 2026 they hit 48%. Organic CTR for the #1 position fell from <strong>7.3% to 2.6%<\/strong>. Zero-click rate climbed from 60% to <strong>83% on AIO queries<\/strong>. <a href=\"https:\/\/www.seerinteractive.com\/insights\/aio-impact-on-google-ctr-september-2025-update\" target=\"_blank\" rel=\"noopener\">Seer Interactive<\/a> measured a relentless slide \u2014 the steepest part came in mid-2025.<\/p>\r\n<div class=\"rp-pullquote\">\r\n<p>Search traffic didn&#8217;t disappear. It <span class=\"hl\">concentrated<\/span> \u2014 on the brands AI decided to trust.<\/p>\r\n<\/div>\r\n<h2>2. The impact <span class=\"italic\">isn&#8217;t equal<\/span> across industries.<\/h2>\r\n<p>Not every industry was hit the same way. Healthcare, B2B technology &amp; education got hit hardest because their content is informational by nature \u2014 exactly what AI Overviews excel at synthesizing.<\/p>\r\n<p>Use the dropdown below to compare AI Overview coverage by industry, and see how organic CTR responded.<\/p>\r\n<!-- ============== INDUSTRY CHART ============== -->\r\n<div class=\"rp-chart\">\r\n<div class=\"rp-chart-header\">\r\n<div>\r\n<h3 class=\"rp-chart-title\">AI Overview coverage by industry<\/h3>\r\n<div class=\"rp-chart-sub\">% of queries triggering an AI Overview \u00b7 Q1 2026<\/div>\r\n<\/div>\r\n<div class=\"rp-chart-controls\">\r\n<div class=\"rp-dropdown-wrap\"><select id=\"rpIndustryView\" class=\"rp-dropdown\">\r\n<option value=\"coverage\">View: Coverage<\/option>\r\n<option value=\"ctrloss\">View: CTR Loss<\/option>\r\n<option value=\"opportunity\">View: Citation Opportunity<\/option>\r\n<\/select><\/div>\r\n<\/div>\r\n<\/div>\r\n<div id=\"rpBarChart\" class=\"rp-bar-chart\"><!-- Filled in by JS --><\/div>\r\n<div class=\"rp-chart-source\">Source: BrightEdge YoY tracking, Feb 2025 \u2013 Feb 2026 <sup>[1]<\/sup><\/div>\r\n<\/div>\r\n<p><strong>The takeaway.<\/strong> If you&#8217;re in healthcare, B2B SaaS or education, AI Overviews already affect the majority of your target keywords. eCommerce, finance and travel are catching up fast. The question isn&#8217;t whether AI Overviews will affect you \u2014 it&#8217;s whether you&#8217;ve adapted yet.<\/p>\r\n<h2>3. Every stage of the <span class=\"italic\">customer journey<\/span> shifted.<\/h2>\r\n<p>It&#8217;s tempting to think AI Overviews only affect &#8220;top of funnel research.&#8221; That&#8217;s wrong. The whole journey moved. Click each tab below to see how AI is reshaping the customer&#8217;s path from awareness to advocacy.<\/p>\r\n<!-- ============== JOURNEY TABS ============== -->\r\n<div class=\"rp-journey-wrap\">\r\n<div id=\"rpJourneyTabs\" class=\"rp-journey-tabs\"><button class=\"rp-journey-tab active\" data-stage=\"awareness\">Awareness<\/button> <button class=\"rp-journey-tab\" data-stage=\"research\">Research<\/button> <button class=\"rp-journey-tab\" data-stage=\"consideration\">Consideration<\/button> <button class=\"rp-journey-tab\" data-stage=\"decision\">Decision<\/button> <button class=\"rp-journey-tab\" data-stage=\"loyalty\">Loyalty<\/button><\/div>\r\n<div class=\"rp-journey-content\"><!-- AWARENESS -->\r\n<div class=\"rp-journey-stage active\" data-stage=\"awareness\">\r\n<h4>Awareness \u2014 buyers don&#8217;t browse anymore.<\/h4>\r\n<p>Generic discovery searches now end inside an AI answer. The buyer never sees your homepage. They see a synthesized summary that may \u2014 or may not \u2014 name your brand.<\/p>\r\n<div class=\"rp-journey-impacts\">\r\n<div class=\"rp-journey-impact\"><b>What changed<\/b>&#8220;Top 10&#8221; lists became one AI answer. Your brand is in it, or it isn&#8217;t.<\/div>\r\n<div class=\"rp-journey-impact\"><b>What to do<\/b> Get cited on Reddit, LinkedIn, YouTube &amp; G2 \u2014 AI&#8217;s favorite sources.<sup>[7]<\/sup><\/div>\r\n<\/div>\r\n<\/div>\r\n<!-- RESEARCH -->\r\n<div class=\"rp-journey-stage\" data-stage=\"research\">\r\n<h4>Research \u2014 questions get answered before clicks.<\/h4>\r\n<p>83% of informational queries now end without any click<sup>[2]<\/sup>. Buyers get their answer in the AI Overview &amp; move on \u2014 unless the answer leaves them wanting more.<\/p>\r\n<div class=\"rp-journey-impacts\">\r\n<div class=\"rp-journey-impact\"><b>What changed<\/b>Long-tail informational keywords lost ~60% of their click value.<\/div>\r\n<div class=\"rp-journey-impact\"><b>What to do<\/b>Optimize for citation, not click. Add depth that AI can&#8217;t summarize.<\/div>\r\n<\/div>\r\n<\/div>\r\n<!-- CONSIDERATION -->\r\n<div class=\"rp-journey-stage\" data-stage=\"consideration\">\r\n<h4>Consideration \u2014 comparisons happen inside the AI.<\/h4>\r\n<p>Buyers ask AI to compare you against competitors. The AI&#8217;s answer becomes the shortlist. If your differentiators aren&#8217;t on Reddit, in case studies, or in third-party reviews, they&#8217;re invisible.<\/p>\r\n<div class=\"rp-journey-impacts\">\r\n<div class=\"rp-journey-impact\"><b>What changed<\/b>Comparison queries are AI-mediated 70%+ of the time in B2B.<\/div>\r\n<div class=\"rp-journey-impact\"><b>What to do<\/b>Build comparison pages, seed honest reviews, publish case-study data.<\/div>\r\n<\/div>\r\n<\/div>\r\n<!-- DECISION -->\r\n<div class=\"rp-journey-stage\" data-stage=\"decision\">\r\n<h4>Decision \u2014 fewer clicks, but each one is gold.<\/h4>\r\n<p>The remaining clicks are 4.4\u00d7 more likely to convert<sup>[3]<\/sup>. Buyers arrive informed, qualified &amp; warmer than ever before \u2014 they&#8217;ve done their homework with the AI.<\/p>\r\n<div class=\"rp-journey-impacts\">\r\n<div class=\"rp-journey-impact\"><b>What changed<\/b>Volume dropped, but conversion quality jumped 5\u00d7.<\/div>\r\n<div class=\"rp-journey-impact\"><b>What to do<\/b>Build landing pages around AI-cited talking points. Reinforce, don&#8217;t re-pitch.<\/div>\r\n<\/div>\r\n<\/div>\r\n<!-- LOYALTY -->\r\n<div class=\"rp-journey-stage\" data-stage=\"loyalty\">\r\n<h4>Loyalty \u2014 even support queries hit AI first.<\/h4>\r\n<p>Existing customers ask AI before they ask you. Your help docs, FAQs &amp; community posts now train the model that answers them. Bad documentation = bad post-sale experience.<\/p>\r\n<div class=\"rp-journey-impacts\">\r\n<div class=\"rp-journey-impact\"><b>What changed<\/b>&#8220;How do I\u2026&#8221; queries about your product go to AI before your support team.<\/div>\r\n<div class=\"rp-journey-impact\"><b>What to do<\/b>Treat your help center as AEO real estate. Update quarterly. Add schema.<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<h2>4. The KPIs you tracked yesterday <span class=\"italic\">are misleading you today.<\/span><\/h2>\r\n<p>Most marketing dashboards still revolve around traffic, rankings, and CTR. In the AI era, those numbers can drop while your business actually grows. You need a new scorecard \u2014 one that captures what&#8217;s actually happening upstream.<\/p>\r\n<!-- ============== KPI EVOLUTION TABLE ============== -->\r\n<div class=\"rp-kpi-evolution\">\r\n<div class=\"rp-kpi-grid\">\r\n<div class=\"rp-kpi-cell head\">Yesterday&#8217;s KPI<\/div>\r\n<div class=\"rp-kpi-cell head\">Why it&#8217;s misleading<\/div>\r\n<div class=\"rp-kpi-cell head dark\">2026 KPI<\/div>\r\n<div class=\"rp-kpi-cell head\">What it measures<\/div>\r\n<div class=\"rp-kpi-cell label\">Organic Traffic<\/div>\r\n<div class=\"rp-kpi-cell old\">Drops with AI Overviews \u2014 but only because users got the answer they needed.<\/div>\r\n<div class=\"rp-kpi-cell new\">AI Citation Frequency<\/div>\r\n<div class=\"rp-kpi-cell delta\">How often your brand is named inside AI answers.<\/div>\r\n<div class=\"rp-kpi-cell label\">Keyword Rankings<\/div>\r\n<div class=\"rp-kpi-cell old\">Position #1 lost ~64% of its CTR. Ranking is decoupled from outcome.<\/div>\r\n<div class=\"rp-kpi-cell new\">Share of AI Voice<\/div>\r\n<div class=\"rp-kpi-cell delta\">Your citation rate vs. competitors for the same prompts.<\/div>\r\n<div class=\"rp-kpi-cell label\">CTR<\/div>\r\n<div class=\"rp-kpi-cell old\">Will keep falling. CTR is a dying signal.<\/div>\r\n<div class=\"rp-kpi-cell new\">Conversion Quality<\/div>\r\n<div class=\"rp-kpi-cell delta\">AI-referred visitors convert at 4.4\u00d7. Track CVR by source.<\/div>\r\n<div class=\"rp-kpi-cell label\">Backlink Volume<\/div>\r\n<div class=\"rp-kpi-cell old\">Quantity \u2260 authority. AI weights entity recognition.<\/div>\r\n<div class=\"rp-kpi-cell new\">Entity Strength<\/div>\r\n<div class=\"rp-kpi-cell delta\">Wiki, LinkedIn, Reddit, G2 mentions \u2014 consistent across the web.<\/div>\r\n<div class=\"rp-kpi-cell label\">Bounce Rate<\/div>\r\n<div class=\"rp-kpi-cell old\">High bounce can mean answered fast \u2014 not failure.<\/div>\r\n<div class=\"rp-kpi-cell new\">Brand-Search Lift<\/div>\r\n<div class=\"rp-kpi-cell delta\">Direct &amp; branded searches after AI exposure.<\/div>\r\n<\/div>\r\n<\/div>\r\n<p>This isn&#8217;t a softer set of metrics. It&#8217;s a sharper one. <strong>Citation frequency &amp; conversion quality predict revenue better than ranking ever did<\/strong> \u2014 because they measure influence, not just visibility.<\/p>\r\n<h2>5. AI Max changed the paid game <span class=\"italic\">too.<\/span><\/h2>\r\n<p>While AEO reshaped organic, Google launched <strong>AI Max<\/strong> in May 2025 \u2014 an automation layer that rewrites your search ads on the fly, expands keywords beyond your match types, and lets AI route users to the most relevant landing page<sup>[8]<\/sup>.<\/p>\r\n<div class=\"rp-stats\">\r\n<div class=\"rp-stat\">\r\n<div class=\"rp-stat-num\">+14<span class=\"pct\">%<\/span><\/div>\r\n<div class=\"rp-stat-label\">Avg. conversion lift from AI Max activation <sup>[8]<\/sup><\/div>\r\n<\/div>\r\n<div class=\"rp-stat dark\">\r\n<div class=\"rp-stat-num\">\u221268<span class=\"pct\">%<\/span><\/div>\r\n<div class=\"rp-stat-label\">Paid CTR drop on AIO-triggering queries <sup>[2]<\/sup><\/div>\r\n<\/div>\r\n<div class=\"rp-stat\">\r\n<div class=\"rp-stat-num\">6yr<span class=\"pct\">high<\/span><\/div>\r\n<div class=\"rp-stat-label\">Average CPCs hit highest level since 2019 <sup>[6]<\/sup><\/div>\r\n<\/div>\r\n<\/div>\r\n<p><strong>The paradox.<\/strong> AI Max can boost your conversions, but the broader paid environment is more expensive than ever. Fewer ads now appear above the fold. Negative keywords matter 10\u00d7 more \u2014 because AI Max <em>will<\/em> spend your budget on irrelevant queries if you don&#8217;t constrain it.<\/p>\r\n<h2>6. So what should businesses <span class=\"italic\">actually do?<\/span><\/h2>\r\n<p>The strategy splits into four moves. None of them is optional.<\/p>\r\n<!-- ============== STRATEGY GRID ============== -->\r\n<div class=\"rp-strategy-grid\">\r\n<div class=\"rp-strategy\">\r\n<div class=\"rp-strategy-num\">01<\/div>\r\n<h4>Audit your AI footprint.<\/h4>\r\n<p>Ask ChatGPT, Perplexity &amp; Google AI: &#8220;Best [your category] for [your ICP].&#8221; Are you cited? If not, you have your roadmap.<\/p>\r\n<\/div>\r\n<div class=\"rp-strategy\">\r\n<div class=\"rp-strategy-num\">02<\/div>\r\n<h4>Restructure for citation.<\/h4>\r\n<p>Lead with the answer in 40-60 words. Add FAQs with schema. Use Q-style headings. Statistics with sources. Update quarterly \u2014 content under 90 days is cited 3\u00d7 more often.<sup>[9]<\/sup><\/p>\r\n<\/div>\r\n<div class=\"rp-strategy\">\r\n<div class=\"rp-strategy-num\">03<\/div>\r\n<h4>Build entity authority.<\/h4>\r\n<p>Get mentioned on Reddit, LinkedIn, G2, YouTube &amp; Wikipedia. AI doesn&#8217;t trust your site alone \u2014 it trusts a constellation of consistent signals across the web.<\/p>\r\n<\/div>\r\n<div class=\"rp-strategy\">\r\n<div class=\"rp-strategy-num\">04<\/div>\r\n<h4>Switch the dashboard.<\/h4>\r\n<p>Stop reporting traffic alone. Track AI mentions, citation share, conversion quality, and brand-search lift. Show leadership the metrics that actually predict revenue.<\/p>\r\n<\/div>\r\n<\/div>\r\n<!-- ============== ACTIONS ============== -->\r\n<div class=\"rp-actions\">\r\n<div class=\"rp-actions-eyebrow\">\u25b8 DO THIS THIS QUARTER<\/div>\r\n<h3>The 90-day AEO action plan.<\/h3>\r\n<ol>\r\n<li><b>Week 1-2:<\/b> Audit how AI describes your brand vs. competitors. Document the gaps.<\/li>\r\n<li><b>Week 3-4:<\/b> Restructure your top 10 pages \u2014 answer-first format, FAQ schema, fresh stats with citations.<\/li>\r\n<li><b>Week 5-8:<\/b> Build entity consistency \u2014 align brand info across LinkedIn, Wikipedia, G2, directories, and your own site.<\/li>\r\n<li><b>Week 9-10:<\/b> Set up AI visibility tracking. Use Otterly, Profound, or Semrush AI Toolkit. Establish a baseline.<\/li>\r\n<li><b>Week 11-12:<\/b> Launch the new dashboard with leadership. Replace vanity KPIs with citation, share-of-voice and conversion-quality metrics.<\/li>\r\n<\/ol>\r\n<\/div>\r\n<h2>The window <span class=\"italic\">is closing.<\/span><\/h2>\r\n<p>Once an AI model selects a trusted source for a topic, it tends to reinforce that choice across related queries. Today&#8217;s citations become tomorrow&#8217;s defaults. The brands that establish authority in 2026 will be hard to dislodge in 2027.<\/p>\r\n<p>The question isn&#8217;t whether AI will reshape how customers find you. It already has.<\/p>\r\n<p>The question is whether your brand will be in the answer \u2014 or buried beneath it.<\/p>\r\n<!-- ============== CTA ============== -->\r\n<div class=\"rp-cta\">\r\n<h3>Ready to be cited, not buried?<\/h3>\r\n<p>We help businesses build AI-ready content systems &amp; track the metrics that actually move revenue. If your AEO strategy is still on the to-do list, let&#8217;s talk.<\/p>\r\n<a class=\"rp-cta-btn\" href=\"https:\/\/rimanagency.com\/contact\">Book a free AEO audit \u2192<\/a><\/div>\r\n<!-- ============== SOURCES ============== -->\r\n<div class=\"rp-sources\">\r\n<h4>\u25b8 Sources &amp; further reading<\/h4>\r\n<ol>\r\n<li><a href=\"https:\/\/almcorp.com\/blog\/google-ai-overviews-surge-9-industries\/\" target=\"_blank\" rel=\"noopener\">BrightEdge \u2014 AI Overview industry coverage tracking, Feb 2025\u2013Feb 2026<\/a><\/li>\r\n<li><a href=\"https:\/\/www.dataslayer.ai\/blog\/google-ai-overviews-the-end-of-traditional-ctr-and-how-to-adapt-in-2025\" target=\"_blank\" rel=\"noopener\">Dataslayer \u2014 Comprehensive analysis of CTR decline studies (61% organic, 68% paid)<\/a><\/li>\r\n<li><a href=\"https:\/\/www.superlines.io\/articles\/ai-search-statistics\/\" target=\"_blank\" rel=\"noopener\">Semrush via Superlines \u2014 AI-driven visitors convert at 4.4\u00d7 rate of organic<\/a><\/li>\r\n<li><a href=\"https:\/\/www.semrush.com\/blog\/ai-search-seo-traffic-study\/\" target=\"_blank\" rel=\"noopener\">Semrush AI Search &amp; SEO Traffic Study (2026)<\/a><\/li>\r\n<li><a href=\"https:\/\/www.seerinteractive.com\/insights\/aio-impact-on-google-ctr-september-2025-update\" target=\"_blank\" rel=\"noopener\">Seer Interactive \u2014 AIO Impact on Google CTR, September 2025 update<\/a><\/li>\r\n<li><a href=\"https:\/\/skai.io\/blog\/ai-overviews-2025-update\/\" target=\"_blank\" rel=\"noopener\">Skai Q3 2025 Digital Advertising Trends Report \u2014 CPCs at 6-year high<\/a><\/li>\r\n<li><a href=\"https:\/\/searchengineland.com\/ai-search-engines-cite-reddit-youtube-and-linkedin-most-study-473138\" target=\"_blank\" rel=\"noopener\">Search Engine Land \/ Peec AI \u2014 Reddit, YouTube, LinkedIn most cited domains<\/a><\/li>\r\n<li><a href=\"https:\/\/wholewhale.com\/tips\/ai-max-for-google-ads\/\" target=\"_blank\" rel=\"noopener\">Whole Whale \u2014 AI Max for Google Ads, complete guide (May 2025 launch)<\/a><\/li>\r\n<li><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260127790833\/en\/AirOps-Launches-Page360\" target=\"_blank\" rel=\"noopener\">AirOps research \u2014 content under 90 days cited 3\u00d7 more often<\/a><\/li>\r\n<li><a href=\"https:\/\/www.averi.ai\/blog\/google-ai-overviews-optimization-how-to-get-featured-in-2026\" target=\"_blank\" rel=\"noopener\">Averi \u2014 AI Overviews Hit 48% of Queries: 2026 Citation Playbook<\/a><\/li>\r\n<\/ol>\r\n<\/div>\r\n<\/div>\r\n<!-- ============== SIGNATURE ============== -->\r\n<div class=\"rp-signature\">\r\n<div class=\"rp-by\">\u25b8 Written by<\/div>\r\n<div class=\"rp-author\">Tarek Riman <span class=\"rp-agency\">\u2726 Riman Agency<\/span><\/div>\r\n<\/div>\r\n<\/article>\r\n<p><script>\r\n(function() {\r\n  \/\/ ============== TIMELINE SLIDER ==============\r\n  \/\/ Data: 10 monthly snapshots from Jan 2025 \u2192 Apr 2026\r\n  \/\/ Sources cited in [1][2][4][5][6]\r\n  var timelineData = [\r\n    { date: \"January 2025\",   coverage: 6.5,  organicCTR: 7.3, zeroClick: 60, paidCTR: 100 },\r\n    { date: \"March 2025\",     coverage: 13.0, organicCTR: 6.4, zeroClick: 64, paidCTR: 96  },\r\n    { date: \"May 2025\",       coverage: 18.5, organicCTR: 5.2, zeroClick: 68, paidCTR: 88  },\r\n    { date: \"July 2025\",      coverage: 25.0, organicCTR: 4.3, zeroClick: 72, paidCTR: 78  },\r\n    { date: \"September 2025\", coverage: 31.0, organicCTR: 3.6, zeroClick: 76, paidCTR: 67  },\r\n    { date: \"November 2025\",  coverage: 36.0, organicCTR: 3.1, zeroClick: 79, paidCTR: 55  },\r\n    { date: \"December 2025\",  coverage: 40.0, organicCTR: 2.9, zeroClick: 80, paidCTR: 47  },\r\n    { date: \"February 2026\",  coverage: 44.0, organicCTR: 2.7, zeroClick: 82, paidCTR: 38  },\r\n    { date: \"March 2026\",     coverage: 46.0, organicCTR: 2.6, zeroClick: 82, paidCTR: 34  },\r\n    { date: \"April 2026\",     coverage: 48.0, organicCTR: 2.6, zeroClick: 83, paidCTR: 32  }\r\n  ];\r\n\r\n  var slider = document.getElementById('rpSlider');\r\n  var v1 = document.getElementById('rpVal1');\r\n  var v2 = document.getElementById('rpVal2');\r\n  var v3 = document.getElementById('rpVal3');\r\n  var v4 = document.getElementById('rpVal4');\r\n  var dateEl = document.getElementById('rpDate');\r\n\r\n  function updateTimeline() {\r\n    var i = parseInt(slider.value, 10);\r\n    var d = timelineData[i];\r\n    v1.textContent = d.coverage.toFixed(1) + '%';\r\n    v2.textContent = d.organicCTR.toFixed(1) + '%';\r\n    v3.textContent = d.zeroClick + '%';\r\n    v4.textContent = d.paidCTR;\r\n    dateEl.textContent = '\u25b8 ' + d.date;\r\n    \/\/ color coding\r\n    v1.className = 'rp-timeline-cell-value ' + (i > 0 ? 'up' : '');\r\n    v2.className = 'rp-timeline-cell-value down';\r\n    v3.className = 'rp-timeline-cell-value down';\r\n    v4.className = 'rp-timeline-cell-value down';\r\n  }\r\n  if (slider) {\r\n    slider.addEventListener('input', updateTimeline);\r\n    updateTimeline();\r\n  }\r\n\r\n  \/\/ ============== INDUSTRY BAR CHART ==============\r\n  var industryData = {\r\n    coverage: {\r\n      title: 'AI Overview coverage by industry',\r\n      sub: '% of queries triggering an AI Overview \u00b7 Q1 2026',\r\n      bars: [\r\n        { label: 'Healthcare',       value: 88, severity: 'severe' },\r\n        { label: 'Education',        value: 83, severity: 'severe' },\r\n        { label: 'B2B Technology',   value: 82, severity: 'severe' },\r\n        { label: 'Financial Services', value: 65, severity: 'high' },\r\n        { label: 'Travel & Hospitality', value: 58, severity: 'high' },\r\n        { label: 'eCommerce \/ Retail', value: 51, severity: 'high' },\r\n        { label: 'Real Estate',      value: 44, severity: 'normal' },\r\n        { label: 'Local Services',   value: 31, severity: 'normal' }\r\n      ]\r\n    },\r\n    ctrloss: {\r\n      title: 'Organic CTR loss by industry',\r\n      sub: 'CTR decline when AI Overview appears \u00b7 Q1 2026',\r\n      bars: [\r\n        { label: 'Healthcare',         value: 71, severity: 'severe' },\r\n        { label: 'Education',          value: 68, severity: 'severe' },\r\n        { label: 'B2B Technology',     value: 62, severity: 'severe' },\r\n        { label: 'Financial Services', value: 54, severity: 'high' },\r\n        { label: 'Travel & Hospitality', value: 47, severity: 'high' },\r\n        { label: 'eCommerce \/ Retail',  value: 38, severity: 'high' },\r\n        { label: 'Real Estate',         value: 32, severity: 'normal' },\r\n        { label: 'Local Services',      value: 25, severity: 'normal' }\r\n      ]\r\n    },\r\n    opportunity: {\r\n      title: 'Citation opportunity score',\r\n      sub: 'Higher = more upside for early movers \u00b7 Q1 2026',\r\n      bars: [\r\n        { label: 'Healthcare',         value: 92, severity: 'severe' },\r\n        { label: 'B2B Technology',     value: 89, severity: 'severe' },\r\n        { label: 'Financial Services', value: 78, severity: 'high' },\r\n        { label: 'Education',          value: 73, severity: 'high' },\r\n        { label: 'eCommerce \/ Retail', value: 68, severity: 'high' },\r\n        { label: 'Travel & Hospitality', value: 61, severity: 'high' },\r\n        { label: 'Real Estate',        value: 52, severity: 'normal' },\r\n        { label: 'Local Services',     value: 44, severity: 'normal' }\r\n      ]\r\n    }\r\n  };\r\n\r\n  var barChart = document.getElementById('rpBarChart');\r\n  var industrySelect = document.getElementById('rpIndustryView');\r\n\r\n  function renderBars(viewKey) {\r\n    var data = industryData[viewKey];\r\n    barChart.innerHTML = '';\r\n    data.bars.forEach(function(b, i) {\r\n      var row = document.createElement('div');\r\n      row.className = 'rp-bar-row';\r\n      row.innerHTML =\r\n        '<div class=\"rp-bar-label\">' + b.label + '<\/div>' +\r\n        '<div class=\"rp-bar-track\"><div class=\"rp-bar-fill ' + b.severity + '\" style=\"width:0\">' +\r\n          (b.value > 20 ? b.value + '%' : '') +\r\n        '<\/div><\/div>' +\r\n        '<div class=\"rp-bar-pct\">' + b.value + '%<\/div>';\r\n      barChart.appendChild(row);\r\n      \/\/ Animate\r\n      setTimeout(function() {\r\n        row.querySelector('.rp-bar-fill').style.width = b.value + '%';\r\n      }, 50 + i * 60);\r\n    });\r\n  }\r\n  if (industrySelect) {\r\n    industrySelect.addEventListener('change', function() {\r\n      renderBars(this.value);\r\n    });\r\n  }\r\n  \/\/ Initial render \u2014 observe to trigger when in viewport\r\n  if (barChart) {\r\n    if ('IntersectionObserver' in window) {\r\n      var io = new IntersectionObserver(function(entries) {\r\n        entries.forEach(function(e) {\r\n          if (e.isIntersecting) {\r\n            renderBars('coverage');\r\n            io.disconnect();\r\n          }\r\n        });\r\n      }, { threshold: 0.15 });\r\n      io.observe(barChart);\r\n    } else {\r\n      renderBars('coverage');\r\n    }\r\n  }\r\n\r\n  \/\/ ============== JOURNEY TABS ==============\r\n  var tabs = document.querySelectorAll('#rpJourneyTabs .rp-journey-tab');\r\n  var stages = document.querySelectorAll('.rp-journey-stage');\r\n  tabs.forEach(function(tab) {\r\n    tab.addEventListener('click', function() {\r\n      var target = tab.getAttribute('data-stage');\r\n      tabs.forEach(function(t) { t.classList.remove('active'); });\r\n      stages.forEach(function(s) { s.classList.remove('active'); });\r\n      tab.classList.add('active');\r\n      var match = document.querySelector('.rp-journey-stage[data-stage=\"' + target + '\"]');\r\n      if (match) match.classList.add('active');\r\n    });\r\n  });\r\n})();\r\n<\/script><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u25b8 Riman Agency \u00b7 April 2026 The clickcollapse \u2014 and what comes next. How AI Overviews, AEO &amp; Google&#8217;s AI Max are quietly rewriting the math of search \u2014 with the data, the new KPIs, and a strategy your business can apply this quarter. 13 min read By Tarek Riman Strategy \u00b7 AEO \u00b7 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4386,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,38,43],"tags":[],"class_list":["post-4385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-seo","category-seo-audit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Your CTR Just Collapsed (and What to Do Next)<\/title>\n<meta name=\"description\" content=\"AI Overviews now hit 48% of Google queries \u2014 and organic CTR fell 61%. The data, new KPIs &amp; strategy your business needs in 2026. By Riman Agency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rimanagency.com\/fr\/2026\/05\/04\/the-click-collapse-and-what-comes-next\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Your CTR Just Collapsed (and What to Do Next)\" \/>\n<meta property=\"og:description\" content=\"AI Overviews now hit 48% of Google queries \u2014 and organic CTR fell 61%. The data, new KPIs &amp; strategy your business needs in 2026. By Riman Agency.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rimanagency.com\/fr\/2026\/05\/04\/the-click-collapse-and-what-comes-next\/\" \/>\n<meta property=\"og:site_name\" content=\"Riman Agency\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-04T11:44:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-04T11:48:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rimanagency.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-04-074223.png\" \/>\n\t<meta property=\"og:image:width\" content=\"685\" \/>\n\t<meta property=\"og:image:height\" content=\"514\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tarek Riman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tarek Riman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2026\\\/05\\\/04\\\/the-click-collapse-and-what-comes-next\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2026\\\/05\\\/04\\\/the-click-collapse-and-what-comes-next\\\/\"},\"author\":{\"name\":\"Tarek Riman\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#\\\/schema\\\/person\\\/8bc3334c3d06a0298c0c01702f32d60b\"},\"headline\":\"The click collapse and what comes next.\",\"datePublished\":\"2026-05-04T11:44:14+00:00\",\"dateModified\":\"2026-05-04T11:48:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2026\\\/05\\\/04\\\/the-click-collapse-and-what-comes-next\\\/\"},\"wordCount\":1656,\"publisher\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2026\\\/05\\\/04\\\/the-click-collapse-and-what-comes-next\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rimanagency.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Screenshot-2026-05-04-074223.png\",\"articleSection\":[\"Digital Marketing\",\"SEO\",\"SEO Audit\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2026\\\/05\\\/04\\\/the-click-collapse-and-what-comes-next\\\/\",\"url\":\"https:\\\/\\\/rimanagency.com\\\/2026\\\/05\\\/04\\\/the-click-collapse-and-what-comes-next\\\/\",\"name\":\"Why Your CTR Just Collapsed (and What to Do Next)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2026\\\/05\\\/04\\\/the-click-collapse-and-what-comes-next\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2026\\\/05\\\/04\\\/the-click-collapse-and-what-comes-next\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rimanagency.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Screenshot-2026-05-04-074223.png\",\"datePublished\":\"2026-05-04T11:44:14+00:00\",\"dateModified\":\"2026-05-04T11:48:20+00:00\",\"description\":\"AI Overviews now hit 48% of Google queries \u2014 and organic CTR fell 61%. The data, new KPIs & strategy your business needs in 2026. By Riman Agency.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2026\\\/05\\\/04\\\/the-click-collapse-and-what-comes-next\\\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rimanagency.com\\\/2026\\\/05\\\/04\\\/the-click-collapse-and-what-comes-next\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2026\\\/05\\\/04\\\/the-click-collapse-and-what-comes-next\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rimanagency.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Screenshot-2026-05-04-074223.png\",\"contentUrl\":\"https:\\\/\\\/rimanagency.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Screenshot-2026-05-04-074223.png\",\"width\":685,\"height\":514},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2026\\\/05\\\/04\\\/the-click-collapse-and-what-comes-next\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rimanagency.com\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The click collapse and what comes next.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#website\",\"url\":\"https:\\\/\\\/rimanagency.com\\\/\",\"name\":\"Riman Agency\",\"description\":\"A Full Service Digital Marketing Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rimanagency.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#organization\",\"name\":\"Riman Agency\",\"url\":\"https:\\\/\\\/rimanagency.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rimanagency.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/RIMANagency-all-logos-1-2.png\",\"contentUrl\":\"https:\\\/\\\/rimanagency.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/RIMANagency-all-logos-1-2.png\",\"width\":694,\"height\":211,\"caption\":\"Riman Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#\\\/schema\\\/person\\\/8bc3334c3d06a0298c0c01702f32d60b\",\"name\":\"Tarek Riman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1bd2f53179c57409180a7847964a86eabe7bd84a443edf64af7c0ba0193481fd?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1bd2f53179c57409180a7847964a86eabe7bd84a443edf64af7c0ba0193481fd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1bd2f53179c57409180a7847964a86eabe7bd84a443edf64af7c0ba0193481fd?s=96&d=mm&r=g\",\"caption\":\"Tarek Riman\"},\"url\":\"https:\\\/\\\/rimanagency.com\\\/fr\\\/author\\\/trimancaptaim-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Your CTR Just Collapsed (and What to Do Next)","description":"AI Overviews now hit 48% of Google queries \u2014 and organic CTR fell 61%. The data, new KPIs & strategy your business needs in 2026. By Riman Agency.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rimanagency.com\/fr\/2026\/05\/04\/the-click-collapse-and-what-comes-next\/","og_locale":"fr_CA","og_type":"article","og_title":"Why Your CTR Just Collapsed (and What to Do Next)","og_description":"AI Overviews now hit 48% of Google queries \u2014 and organic CTR fell 61%. The data, new KPIs & strategy your business needs in 2026. By Riman Agency.","og_url":"https:\/\/rimanagency.com\/fr\/2026\/05\/04\/the-click-collapse-and-what-comes-next\/","og_site_name":"Riman Agency","article_published_time":"2026-05-04T11:44:14+00:00","article_modified_time":"2026-05-04T11:48:20+00:00","og_image":[{"width":685,"height":514,"url":"https:\/\/rimanagency.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-04-074223.png","type":"image\/png"}],"author":"Tarek Riman","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tarek Riman","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rimanagency.com\/2026\/05\/04\/the-click-collapse-and-what-comes-next\/#article","isPartOf":{"@id":"https:\/\/rimanagency.com\/2026\/05\/04\/the-click-collapse-and-what-comes-next\/"},"author":{"name":"Tarek Riman","@id":"https:\/\/rimanagency.com\/#\/schema\/person\/8bc3334c3d06a0298c0c01702f32d60b"},"headline":"The click collapse and what comes next.","datePublished":"2026-05-04T11:44:14+00:00","dateModified":"2026-05-04T11:48:20+00:00","mainEntityOfPage":{"@id":"https:\/\/rimanagency.com\/2026\/05\/04\/the-click-collapse-and-what-comes-next\/"},"wordCount":1656,"publisher":{"@id":"https:\/\/rimanagency.com\/#organization"},"image":{"@id":"https:\/\/rimanagency.com\/2026\/05\/04\/the-click-collapse-and-what-comes-next\/#primaryimage"},"thumbnailUrl":"https:\/\/rimanagency.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-04-074223.png","articleSection":["Digital Marketing","SEO","SEO Audit"],"inLanguage":"fr-CA"},{"@type":"WebPage","@id":"https:\/\/rimanagency.com\/2026\/05\/04\/the-click-collapse-and-what-comes-next\/","url":"https:\/\/rimanagency.com\/2026\/05\/04\/the-click-collapse-and-what-comes-next\/","name":"Why Your CTR Just Collapsed (and What to Do Next)","isPartOf":{"@id":"https:\/\/rimanagency.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rimanagency.com\/2026\/05\/04\/the-click-collapse-and-what-comes-next\/#primaryimage"},"image":{"@id":"https:\/\/rimanagency.com\/2026\/05\/04\/the-click-collapse-and-what-comes-next\/#primaryimage"},"thumbnailUrl":"https:\/\/rimanagency.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-04-074223.png","datePublished":"2026-05-04T11:44:14+00:00","dateModified":"2026-05-04T11:48:20+00:00","description":"AI Overviews now hit 48% of Google queries \u2014 and organic CTR fell 61%. The data, new KPIs & strategy your business needs in 2026. By Riman Agency.","breadcrumb":{"@id":"https:\/\/rimanagency.com\/2026\/05\/04\/the-click-collapse-and-what-comes-next\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rimanagency.com\/2026\/05\/04\/the-click-collapse-and-what-comes-next\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/rimanagency.com\/2026\/05\/04\/the-click-collapse-and-what-comes-next\/#primaryimage","url":"https:\/\/rimanagency.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-04-074223.png","contentUrl":"https:\/\/rimanagency.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-04-074223.png","width":685,"height":514},{"@type":"BreadcrumbList","@id":"https:\/\/rimanagency.com\/2026\/05\/04\/the-click-collapse-and-what-comes-next\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rimanagency.com\/home\/"},{"@type":"ListItem","position":2,"name":"The click collapse and what comes next."}]},{"@type":"WebSite","@id":"https:\/\/rimanagency.com\/#website","url":"https:\/\/rimanagency.com\/","name":"Agence Riman","description":"Une agence de marketing num\u00e9rique \u00e0 service complet","publisher":{"@id":"https:\/\/rimanagency.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rimanagency.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/rimanagency.com\/#organization","name":"Agence Riman","url":"https:\/\/rimanagency.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/rimanagency.com\/#\/schema\/logo\/image\/","url":"https:\/\/rimanagency.com\/wp-content\/uploads\/2022\/02\/RIMANagency-all-logos-1-2.png","contentUrl":"https:\/\/rimanagency.com\/wp-content\/uploads\/2022\/02\/RIMANagency-all-logos-1-2.png","width":694,"height":211,"caption":"Riman Agency"},"image":{"@id":"https:\/\/rimanagency.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/rimanagency.com\/#\/schema\/person\/8bc3334c3d06a0298c0c01702f32d60b","name":"Tarek Riman","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/1bd2f53179c57409180a7847964a86eabe7bd84a443edf64af7c0ba0193481fd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1bd2f53179c57409180a7847964a86eabe7bd84a443edf64af7c0ba0193481fd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1bd2f53179c57409180a7847964a86eabe7bd84a443edf64af7c0ba0193481fd?s=96&d=mm&r=g","caption":"Tarek Riman"},"url":"https:\/\/rimanagency.com\/fr\/author\/trimancaptaim-com\/"}]}},"_links":{"self":[{"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/posts\/4385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/comments?post=4385"}],"version-history":[{"count":0,"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/posts\/4385\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/media\/4386"}],"wp:attachment":[{"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/media?parent=4385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/categories?post=4385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/tags?post=4385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}