{"id":3655,"date":"2021-09-30T19:04:08","date_gmt":"2021-09-30T19:04:08","guid":{"rendered":"https:\/\/captaim.com\/?p=3655"},"modified":"2021-09-30T19:04:08","modified_gmt":"2021-09-30T19:04:08","slug":"what-you-need-to-know-before-using-google-analytics","status":"publish","type":"post","link":"https:\/\/rimanagency.com\/fr\/2021\/09\/30\/what-you-need-to-know-before-using-google-analytics\/","title":{"rendered":"Ce que vous devez savoir avant d&#039;utiliser Google Analytics"},"content":{"rendered":"<h1>Une introduction \u00e0 Google Analytics<\/h1>\n<p>L&#039;analyse est importante, ce qu&#039;elle peut faire pour vous, pourquoi elle est essentielle \u00e0 la r\u00e9ussite de votre entreprise, etc. Il est maintenant temps de devenir critique.<\/p>\n<hr \/>\n<h3>Qu&#039;est-ce que Google Analytics exactement et comment en extraire toutes ces donn\u00e9es \u00e9tonnantes ?<\/h3>\n<p>Plongeons-nous dedans.<\/p>\n<p>Pour commencer, voici 3 acronymes \u00e0 retenir :<\/p>\n<ul>\n<li><strong>G\u00e9orgie<\/strong>\u00a0= Google Analytics<\/li>\n<li><strong>r\u00e9f\u00e9rencement\u00a0<\/strong>= Optimisation des moteurs de recherche<\/li>\n<li><strong>SEM\/Recherche payante\u00a0<\/strong>= Marketing des moteurs de recherche<\/li>\n<\/ul>\n<p>Avant d&#039;aller plus loin, je tiens \u00e0 pr\u00e9ciser \u00e0 tous ceux qui lisent ce livre comment traquer ou exploiter les donn\u00e9es personnelles\u00a0: Google Analytics ne collecte pas d&#039;informations personnelles. Ce qu&#039;il collecte est appel\u00e9 \u00ab\u00a0donn\u00e9es non personnelles identifiables\u00a0\u00bb. Ainsi, lorsque je dis que Google Analytics peut vous indiquer o\u00f9 vivent vos visiteurs, cela signifie qu&#039;il peut vous fournir une r\u00e9partition g\u00e9ographique. Par exemple, il peut vous indiquer qu&#039;en juillet, 17% du trafic de votre site web provenait de la r\u00e9gion de New York. Il ne peut pas vous fournir les noms, adresses ou autres informations potentiellement identifiables sur vos visiteurs.<\/p>\n<hr \/>\n<h3>Alors, qu\u2019est-ce que Google Analytics ?<\/h3>\n<p>Il s&#039;agit d&#039;un service d&#039;analyse de sites Web gratuit cr\u00e9\u00e9 par Google, suite \u00e0 l&#039;acquisition d&#039;une soci\u00e9t\u00e9 appel\u00e9e Urchin en novembre 2005. Il donne un aper\u00e7u de la mani\u00e8re dont les utilisateurs trouvent et utilisent votre site Web, ainsi que des informations d\u00e9mographiques non PII.<\/p>\n<p>\u00c0 ce jour, GA est l&#039;outil d&#039;analyse web le plus utilis\u00e9 au monde. Gr\u00e2ce \u00e0 GA, vous pouvez suivre le retour sur investissement de votre marketing en ligne et recueillir des informations pour optimiser efficacement le retour sur investissement de vos futures campagnes. Les \u00e9l\u00e9ments constitutifs des rapports GA sont les suivants\u00a0:\u00a0<em>dimensions<\/em>\u00a0et\u00a0<em>m\u00e9trique<\/em>Les dimensions sont les attributs de vos donn\u00e9es, et les m\u00e9triques sont les mesures quantitatives de ces dimensions. La popularit\u00e9 de Google Analytics r\u00e9side principalement dans sa pointe de technologie. \u00c0 l&#039;heure actuelle, il est enti\u00e8rement gratuit et, en termes de fonctionnalit\u00e9s, il permet de suivre presque tout ce qui est connect\u00e9 \u00e0 Internet, des plateformes de commerce \u00e9lectronique aux applications mobiles, en passant par les syst\u00e8mes de point de vente, etc. Il est \u00e9galement incroyablement convivial et compatible avec de nombreux autres outils Google.<\/p>\n<hr \/>\n<h3><strong>Ce que vous devez savoir avant d&#039;utiliser Google Analytics<\/strong><\/h3>\n<p>Comme presque tout dans la vie, GA n\u00e9cessite un compte Google Gmail (\u00e9galement gratuit). Assurez-vous donc de l&#039;avoir avant de commencer.<\/p>\n<p>Une fois votre compte Gmail et votre compte GA cr\u00e9\u00e9s, sachez que GA ne pourra suivre que les pages int\u00e9grant le code de suivi GA. Si vous souhaitez suivre l&#039;ensemble de votre site web, chaque page devra int\u00e9grer le code. C&#039;est tr\u00e8s simple \u00e0 r\u00e9aliser et de nombreux tutoriels sont disponibles en ligne. Si vous avez un administrateur de site web, cela devrait lui \u00eatre possible en quelques minutes. Il est \u00e9galement important de configurer le syst\u00e8me pour qu&#039;\u00e0 chaque nouvelle page cr\u00e9\u00e9e (un article de blog ou une page de destination, par exemple), le code GA y soit automatiquement int\u00e9gr\u00e9. C&#039;est \u00e9galement tr\u00e8s simple \u00e0 r\u00e9aliser, et nous vous expliquerons comment proc\u00e9der sous peu.<\/p>\n<p>Pour en savoir plus sur Google Analytics et Web Analytics.<\/p>\n<p>Obtenez votre exemplaire de\u00a0<a href=\"https:\/\/www.amazon.com\/Secret-Capitalizing-Analytics-Approach-Beginners-ebook\/dp\/B07QKPY4K3\">https:\/\/www.amazon.com\/Secret-Capitalizing-Analytics-Approach-Beginners-ebook\/dp\/B07QKPY4K3<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>An Introduction to Google Analytics Analytics matters, what it can do for you, why it\u2019s critical for business success, etc. Now it\u2019s time to get critical. What exactly is Google Analytics and how do you get all that amazing data out of it? Let\u2019s dive in. To start, here are 3 acronyms to remember: GA\u00a0= [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-3655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What You Need to Know Before Using Google Analytics<\/title>\n<meta name=\"description\" content=\"What exactly is Google Analytics and how do you get all that amazing data out of it?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rimanagency.com\/fr\/2021\/09\/30\/what-you-need-to-know-before-using-google-analytics\/\" \/>\n<meta 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