{"id":3640,"date":"2021-09-27T13:09:04","date_gmt":"2021-09-27T13:09:04","guid":{"rendered":"https:\/\/captaim.com\/?p=3640"},"modified":"2021-12-18T02:44:32","modified_gmt":"2021-12-18T02:44:32","slug":"10-rules-to-having-a-successful-website","status":"publish","type":"post","link":"https:\/\/rimanagency.com\/fr\/2021\/09\/27\/10-rules-to-having-a-successful-website\/","title":{"rendered":"10 r\u00e8gles pour avoir un site Web r\u00e9ussi"},"content":{"rendered":"

Qu'est-ce qui fait un site web de qualit\u00e9\u00a0? Qu'est-ce qui produit des r\u00e9sultats de qualit\u00e9\u00a0?<\/h3>\n

Chaque fois que je commence \u00e0 travailler avec un client, je peux presque garantir que le plus gros obstacle qui se dresse entre lui et les r\u00e9sultats qu\u2019il souhaite est la qualit\u00e9 de son site Web.<\/p>\n

La conversation commence g\u00e9n\u00e9ralement par \u00ab Tarek, nous avons fait du SEO et \u00e7a n'a pas march\u00e9, nous avons fait du SEM et \u00e7a n'a pas march\u00e9, nous avons fait des m\u00e9dias sociaux et \u00e7a n'a pas march\u00e9, peux-tu m'aider ? \u00bb<\/p>\n

Ma r\u00e9ponse est presque toujours\u00a0: j\u2019ai besoin d\u2019avoir une vue d\u2019ensemble, de comprendre ce que vous avez fait, d\u2019analyser vos campagnes, votre site, le comportement des utilisateurs, la vitesse et les performances. Apr\u00e8s cela, 901 fois sur 30, je reviens avec un plan d\u2019action, et presque toujours le site web figure en t\u00eate de liste.<\/p>\n

Je commence la conversation en disant que nous ne pouvons pas r\u00e9soudre un probl\u00e8me en y investissant de l'argent, nous devons nous y attaquer de front, et c'est ce que je fais habituellement.<\/p>\n

En tant que d\u00e9veloppeur Web et sp\u00e9cialiste du marketing moi-m\u00eame, je suis en mesure de lier le marketing aux aspects de d\u00e9veloppement des sites Web, ce qui a tendance \u00e0 \u00eatre tr\u00e8s utile pour le client, dans les phases de refonte, de d\u00e9veloppement, etc.<\/p>\n

Apr\u00e8s avoir rencontr\u00e9 cette situation avec plusieurs clients, j'ai r\u00e9alis\u00e9 qu'il \u00e9tait pr\u00e9f\u00e9rable de rassembler 10 points dont les clients doivent se souvenir lors de la cr\u00e9ation d'un site, de la migration d'un site ou de la refonte d'un site.<\/p>\n

    \n
  1. La vitesse et la performance comptent,<\/strong>\u00a0ils sont importants non seulement du point de vue de l'exp\u00e9rience utilisateur, mais \u00e9galement du point de vue du r\u00e9f\u00e9rencement.<\/li>\n
  2. Le flux d\u2019utilisateurs est extr\u00eamement important,<\/strong>\u00a0Un site web doit \u00eatre facile \u00e0 parcourir et fluide. Assurez-vous d'avoir des liens efficaces sur votre site et de pouvoir acc\u00e9der en un clic \u00e0 toutes les pages que vous souhaitez voir.<\/li>\n
  3. Le contenu est tr\u00e8s important,\u00a0<\/strong>\u00c9vitez les pages au contenu faible et pauvre. Votre r\u00f4le est de faire bonne impression et de d\u00e9montrer votre valeur, et le meilleur moyen d'y parvenir est de fournir un contenu abondant. Fait\u00a0: les pages les mieux class\u00e9es sur Google comptent plus de 2\u00a0000 mots.<\/li>\n
  4. Les sites Web sont comme les voitures<\/strong>, et sont comme notre corps\u00a0: si nous ne les entretenons pas r\u00e9guli\u00e8rement, ils finiront par tomber en panne et hors service. Maintenez toujours votre site \u00e0 jour. J'ai tendance \u00e0 mettre \u00e0 jour et \u00e0 corriger les sites web de mes clients toutes les deux semaines.<\/li>\n
  5. Mettre \u00e0 jour constamment le contenu<\/strong>Avoir du contenu r\u00e9cent est pr\u00e9cieux pour les utilisateurs et les moteurs de recherche. Plus votre contenu est r\u00e9cent, plus vous avez de chances d'\u00eatre class\u00e9 et de convertir.<\/li>\n
  6. Le temps pass\u00e9 sur place est tr\u00e8s important,<\/strong>\u00a0lorsque vous construisez votre site, demandez-vous toujours si vous liriez la page que vous cr\u00e9ez, demandez-vous si vous resteriez sur le site plus de 2 minutes si vous le voyiez pour la premi\u00e8re fois.<\/li>\n
  7. Valeur,\u00a0pensez toujours \u00e0 la valeur.\u00a0<\/strong>Si vous ne r\u00e9pondez pas aux questions d'un client et ne lui apportez pas de valeur ajout\u00e9e, pourquoi vous ferait-il confiance\u00a0? J'insiste sur l'int\u00e9gration de questions-r\u00e9ponses et de FAQ sur presque toutes les pages du site de mes clients, ce qui leur permet d'appara\u00eetre en t\u00eate des r\u00e9sultats de recherche.<\/li>\n
  8. Obtenez un bon serveur,<\/strong> Tous les sites de mes clients sont sur des serveurs d\u00e9di\u00e9s. Les avantages sont consid\u00e9rables\u00a0: rapidit\u00e9, s\u00e9curit\u00e9, performances et tranquillit\u00e9 d'esprit.<\/li>\n
  9. La s\u00e9curit\u00e9 est plus importante que jamais,<\/strong> Surveillez toujours la s\u00e9curit\u00e9 et les performances de votre site et mettez-le constamment \u00e0 jour. C'est plus important que jamais. J'ai tendance \u00e0 effectuer des mises \u00e0 jour de s\u00e9curit\u00e9 chaque semaine pour tous les sites que je g\u00e8re.<\/li>\n
  10. Pensez holistiquement,<\/strong>\u00a0Ne pensez jamais que les r\u00e9seaux sociaux ou le r\u00e9f\u00e9rencement \u00e0 eux seuls fonctionnent. Le marketing est une approche holistique\u00a0: assurez-vous de faire de votre mieux et de g\u00e9n\u00e9rer du trafic sur tous les fronts.<\/li>\n<\/ol>\n

    J'esp\u00e8re que cette liste vous aidera \u00e0 mettre \u00e0 jour notre site et \u00e0 am\u00e9liorer ses performances sur tous les fronts.<\/p>\n

    Si vous avez des questions ou souhaitez en savoir plus, discutons-en.\u00a0t@rimanagency.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"

    What makes a quality website? What brings quality results? Whenever I start working with a client, I can almost guarantee that the biggest hurdle standing between them and the results they want, is the quality of their website. The conversation usually starts by “Tarek, we did SEO and it didn’t work, We did SEM and […]<\/p>\n","protected":false},"author":2,"featured_media":3641,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,49,38],"tags":[],"class_list":["post-3640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-sem","category-seo"],"yoast_head":"\n10 rules to having a successful website | Web Development & Marketing<\/title>\n<meta name=\"description\" content=\"After running into all possible scenarios, I am sharing 10 rules that clients should remember if they want to have a successful converting website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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