{"id":3620,"date":"2021-04-25T14:34:44","date_gmt":"2021-04-25T14:34:44","guid":{"rendered":"https:\/\/captaim.com\/?p=3620"},"modified":"2021-04-25T14:34:44","modified_gmt":"2021-04-25T14:34:44","slug":"code-best-practices-for-seo","status":"publish","type":"post","link":"https:\/\/rimanagency.com\/fr\/2021\/04\/25\/code-best-practices-for-seo\/","title":{"rendered":"Meilleures pratiques de code pour le r\u00e9f\u00e9rencement"},"content":{"rendered":"<div style=\"display: none;\"><\/div>\n<div style=\"display: none;\"><\/div>\n<p>La plupart des outils utilis\u00e9s pour auditer un site ne prennent pas en compte tous ses attributs. Cela dit, l&#039;essentiel en SEO est de tout mettre en \u0153uvre et d&#039;exploiter chaque opportunit\u00e9 et information disponible pour garantir la qualit\u00e9 du code de votre site. Un code performant est en effet essentiel \u00e0 un SEO performant.<\/p>\n<p>Il existe plusieurs fa\u00e7ons de d\u00e9terminer si le code du site entrave le potentiel SEO de votre site.<\/p>\n<h3>HTML solide<\/h3>\n<p>La premi\u00e8re m\u00e9thode d&#039;investigation du code du site consiste \u00e0 utiliser le validateur HTML\u00a0:\u00a0 <a href=\"https:\/\/validator.w3.org\/\">https:\/\/validator.w3.org\/<\/a><\/p>\n<p>Cet outil vous permet d&#039;analyser le code de votre site et d&#039;identifier les points \u00e0 am\u00e9liorer. Autrement dit, il v\u00e9rifie la validit\u00e9 du balisage et met en \u00e9vidence les erreurs dans les flux, les styles CSS, le contenu optimis\u00e9 pour les appareils mobiles, ainsi que les codes et liens d\u00e9fectueux.<\/p>\n<p>Lorsque vous saisissez l&#039;URL de votre site dans l&#039;outil de validation W3, une liste d&#039;erreurs et d&#039;avertissements s&#039;affiche. Voir l&#039;illustration ci-dessous\u00a0:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3622\" src=\"https:\/\/rimanagency.com\/wp-content\/uploads\/2021\/04\/SEO1.png\" alt=\"\" width=\"493\" height=\"226\" srcset=\"https:\/\/rimanagency.com\/wp-content\/uploads\/2021\/04\/SEO1.png 493w, https:\/\/rimanagency.com\/wp-content\/uploads\/2021\/04\/SEO1-300x138.png 300w\" sizes=\"auto, (max-width: 493px) 100vw, 493px\" \/><\/p>\n<p><em>Figure 31.1 \u2013 Exemple d&#039;instantan\u00e9 des outils de validation W3 \u2013 <\/em><a href=\"https:\/\/validator.w3.org\/\"><em>https:\/\/validator.w3.org\/<\/em><\/a><\/p>\n<p>La plupart des informations de cette liste peuvent \u00eatre transmises au programmeur ou au d\u00e9veloppeur qui g\u00e8re le site. Il ou elle doit prendre l&#039;initiative de corriger ces probl\u00e8mes, car toute modification effectu\u00e9e sans une bonne connaissance du langage de programmation, du backend, de l&#039;environnement, etc. peut avoir des cons\u00e9quences n\u00e9gatives sur le r\u00e9f\u00e9rencement, l&#039;exp\u00e9rience utilisateur, etc.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Pourquoi est-il important de r\u00e9soudre ces probl\u00e8mes ? <\/strong><\/p>\n<p>Les robots des moteurs de recherche et les navigateurs analysent votre site de la m\u00eame mani\u00e8re. Ils parcourent le backend de votre code et analysent le code et le texte du site.<\/p>\n<p>Lorsqu&#039;un robot d&#039;un moteur de recherche parcourt votre site, s&#039;il trouve de nombreuses erreurs, il interpr\u00e9tera cela comme le signe d&#039;une page ou d&#039;un site globalement mal structur\u00e9 et mal entretenu. Il recherche quelque chose d&#039;utile et d&#039;accessible. Or, une page mal structur\u00e9e et mal entretenue ne correspond pas \u00e0 ce crit\u00e8re.<\/p>\n<p>De plus, ces erreurs peuvent entra\u00eener d&#039;importants retards de chargement du site ou un affichage incorrect de la page web. Cela peut nuire \u00e0 l&#039;exp\u00e9rience utilisateur, un facteur crucial pour le classement dans les r\u00e9sultats de recherche (SERP).<\/p>\n<p>&nbsp;<\/p>\n<h3>Ratio code\/texte SEO<\/h3>\n<p>Un autre facteur important auquel nous devons pr\u00eater attention en mati\u00e8re de r\u00e9f\u00e9rencement et de code est le rapport code\/texte.<\/p>\n<p>M\u00eame si ce n&#039;est plus aussi important qu&#039;il y a quelques ann\u00e9es, le rapport code\/texte est une bonne pratique \u00e0 surveiller.<\/p>\n<p>Par le pass\u00e9, les experts SEO avaient tendance \u00e0 ajouter beaucoup de code \u00e0 leur site plut\u00f4t que du texte visuel pour tromper les moteurs de recherche. Avec l&#039;am\u00e9lioration de leur intelligence, ces moteurs ont commenc\u00e9 \u00e0 analyser ce ratio pour s&#039;assurer que le code affich\u00e9 aux moteurs de recherche et aux robots se refl\u00e8te dans le texte visible par les utilisateurs. Cette \u00ab\u00a0astuce d&#039;expert\u00a0\u00bb est rapidement devenue inefficace et la plupart des utilisateurs ont abandonn\u00e9 cette pratique.<\/p>\n<p><strong>Aujourd&#039;hui, lorsqu&#039;un moteur de recherche ou un robot rencontre un mauvais rapport code\/texte, cela indique g\u00e9n\u00e9ralement l&#039;une des deux choses suivantes\u00a0:<\/strong><\/p>\n<ul>\n<li>Celui qui g\u00e8re le site essaie de se d\u00e9marquer des autres sur les moteurs de recherche en leur montrant une chose et aux visiteurs autre chose.<\/li>\n<li>La page n&#039;est pas bien entretenue et contient beaucoup de code restant ou d\u00e9sordonn\u00e9 qui ne sert \u00e0 rien.<\/li>\n<\/ul>\n<p>Aucun de ces \u00e9l\u00e9ments ne semble utile ni accessible. Ainsi, m\u00eame si l&#039;on entend souvent dire que ce ratio n&#039;a pas d&#039;impact direct sur le classement d&#039;un site, il a bel et bien un impact indirect. L&#039;impact indirect le plus courant est le retard de chargement d\u00fb \u00e0 un code brouillon. Retards de chargement = mauvaise exp\u00e9rience utilisateur = moteurs de recherche m\u00e9contents.<\/p>\n<p>Ce ratio peut \u00e9galement indiquer que le contenu de la page est faible, ce qui signifie qu&#039;il est insuffisant pour apporter une r\u00e9elle valeur ajout\u00e9e. Selon une \u00e9tude SEMrush de 2018, les pages les plus consult\u00e9es sur Google ont 451 pages de contenu de plus que les 20 pages les plus consult\u00e9es sur les SERP. Un ratio code\/texte sain est donc essentiel.\u00a0 <a href=\"https:\/\/www.semrush.com\/\">https:\/\/www.semrush.com\/<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Comment v\u00e9rifier le rapport code\/texte d&#039;une page Web\u00a0? <\/strong><\/p>\n<p>Pour tester le rapport code\/texte, consultez cet outil\u00a0: <a href=\"https:\/\/smallseotools.com\/code-to-text-ratio-checker\/\">https:\/\/smallseotools.com\/code-to-text-ratio-checker\/<\/a><\/p>\n<p>Il s&#039;agit d&#039;un excellent outil de Small SEO Tools qui vous permet d&#039;obtenir le pourcentage de code par rapport au texte que vous avez sur une page.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3623\" src=\"https:\/\/rimanagency.com\/wp-content\/uploads\/2021\/04\/SEO2.png\" alt=\"\" width=\"521\" height=\"121\" srcset=\"https:\/\/rimanagency.com\/wp-content\/uploads\/2021\/04\/SEO2.png 521w, https:\/\/rimanagency.com\/wp-content\/uploads\/2021\/04\/SEO2-300x70.png 300w\" sizes=\"auto, (max-width: 521px) 100vw, 521px\" \/><\/p>\n<p><strong>Que signifient ces pourcentages ?<\/strong><\/p>\n<p>Si le pourcentage est inf\u00e9rieur \u00e0 20%, comme dans l&#039;exemple ci-dessus, vous devrez apporter quelques modifications.<\/p>\n<p>Si le pourcentage est sup\u00e9rieur \u00e0 20%, vous \u00eates dans la zone de s\u00e9curit\u00e9. Ceci dit, il est recommand\u00e9 d&#039;ajouter du texte tout en maintenant une page attrayante, pour augmenter vos chances d&#039;obtenir un bon classement.<\/p>\n<p><strong>Comment pouvons-nous r\u00e9soudre le probl\u00e8me ? <\/strong><\/p>\n<p>Que faire si votre ratio est inf\u00e9rieur \u00e0 20%\u00a0? Que faire\u00a0? Il existe deux solutions.<\/p>\n<ul>\n<li>Ajoutez du contenu \u00e0 votre site ou page. Plus vous ajoutez de texte, plus votre ratio est \u00e9lev\u00e9. N&#039;oubliez pas la r\u00e8gle d&#039;or\u00a0: cr\u00e9ez d&#039;abord pour l&#039;utilisateur, et non pour les moteurs de recherche.<\/li>\n<li>Nettoyez votre code et supprimez tout ce qui n\u2019est pas utilis\u00e9 ou qui est inutile.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3621\" src=\"https:\/\/rimanagency.com\/wp-content\/uploads\/2021\/04\/SEO-3.png\" alt=\"\" width=\"500\" height=\"325\" srcset=\"https:\/\/rimanagency.com\/wp-content\/uploads\/2021\/04\/SEO-3.png 500w, https:\/\/rimanagency.com\/wp-content\/uploads\/2021\/04\/SEO-3-300x195.png 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<h3>L&#039;approche de la source de la page d&#039;affichage<\/h3>\n<p>Pour moi, c&#039;est un de mes pr\u00e9f\u00e9r\u00e9s. Rien ne vaut l&#039;observation du code et la compr\u00e9hension du processus de chargement du site.<\/p>\n<p>Pour voir le code de votre page, il vous suffit de faire un clic droit, puis de cliquer sur \u00ab afficher le code source de la page \u00bb.<\/p>\n<p>Le code peut para\u00eetre complexe au premier abord. Mais si vous savez ce que vous cherchez, tout devrait bien se passer.<\/p>\n<p>Pour ma part, je recherche toujours du JavaScript inutile.<\/p>\n<p><strong>Voici ce qu&#039;il faut faire :<\/strong><\/p>\n<p>Acc\u00e9dez \u00e0 Google Speed Text\/Google Page Insights<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3624\" src=\"https:\/\/rimanagency.com\/wp-content\/uploads\/2021\/04\/SEo4.png\" alt=\"\" width=\"443\" height=\"161\" srcset=\"https:\/\/rimanagency.com\/wp-content\/uploads\/2021\/04\/SEo4.png 443w, https:\/\/rimanagency.com\/wp-content\/uploads\/2021\/04\/SEo4-300x109.png 300w\" sizes=\"auto, (max-width: 443px) 100vw, 443px\" \/><\/p>\n<p>Si vous voyez qu&#039;il y a des notifications concernant JavaScript, c&#039;est g\u00e9n\u00e9ralement l&#039;occasion de nettoyer un peu de code.<\/p>\n<p>Par exemple, si vous allez sur un site et voyez du code JavaScript pour un pixel Facebook, plus pour un pixel LinkedIn, plus pour Google Analytics, puis Crazy Egg, Google Search Console, Bing Ads, Bing Web Master Tools\u2026<\/p>\n<p>Au lieu de laisser tout ce code flotter, je vous recommande de cr\u00e9er un compte GTM et d&#039;y ajouter toutes les balises, tout en installant uniquement la balise GTM sur le site. Ainsi, vous n&#039;aurez du code que pour une seule balise au lieu de plusieurs. Selon le nombre de balises sur un site ou une page, cela peut avoir un impact significatif sur le ratio code\/texte.<\/p>\n<p>Pour en savoir plus sur le r\u00e9f\u00e9rencement, consultez <a href=\"https:\/\/www.amazon.ca\/SEO-Way-Beginners-Search-Optimization\/dp\/1073695166\/ref=asc_df_1073695166\/?tag=googleshopc0c-20&amp;linkCode=df0&amp;hvadid=335213572220&amp;hvpos=1o1&amp;hvnetw=g&amp;hvrand=8636728894797595046&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=1002604&amp;hvtargid=pla-794321585937&amp;psc=1\">La m\u00e9thode SEO.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Most tools used to audit a site don\u2019t audit every attribute of the site. That being said, at the end of the day the most important part of SEO is to leave no stone unturned and to capitalize on every opportunity and insight available to ensure your site code is up to par, as solid [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3625,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":["post-3620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Code Best Practices for SEO | Coding and SEO | Technical Optimization<\/title>\n<meta name=\"description\" content=\"Most tools used to audit a site don\u2019t audit every attribute of the site. That being said, at the end of the day the most important part of SEO is to leave no stone unturned and to capitalize on every opportunity and insight available to ensure your site code is up to par, as solid site code is a critical element of solid SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rimanagency.com\/fr\/2021\/04\/25\/code-best-practices-for-seo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Code Best Practices for SEO | Coding and SEO | Technical Optimization\" \/>\n<meta property=\"og:description\" content=\"Most tools used to audit a site don\u2019t audit every attribute of the site. That being said, at the end of the day the most important part of SEO is to leave no stone unturned and to capitalize on every opportunity and insight available to ensure your site code is up to par, as solid site code is a critical element of solid SEO.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rimanagency.com\/fr\/2021\/04\/25\/code-best-practices-for-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Riman Agency\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-25T14:34:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rimanagency.com\/wp-content\/uploads\/2021\/04\/christopher-gower-m_HRfLhgABo-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1331\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"T Riman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Code Best Practices for SEO | Coding and SEO | Technical Optimization\" \/>\n<meta name=\"twitter:description\" content=\"Most tools used to audit a site don\u2019t audit every attribute of the site. That being said, at the end of the day the most important part of SEO is to leave no stone unturned and to capitalize on every opportunity and insight available to ensure your site code is up to par, as solid site code is a critical element of solid SEO.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"T Riman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2021\\\/04\\\/25\\\/code-best-practices-for-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2021\\\/04\\\/25\\\/code-best-practices-for-seo\\\/\"},\"author\":{\"name\":\"T Riman\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#\\\/schema\\\/person\\\/22268338e6f161f1678bb332e80d1c71\"},\"headline\":\"Code Best Practices for SEO\",\"datePublished\":\"2021-04-25T14:34:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2021\\\/04\\\/25\\\/code-best-practices-for-seo\\\/\"},\"wordCount\":1075,\"publisher\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2021\\\/04\\\/25\\\/code-best-practices-for-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rimanagency.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/christopher-gower-m_HRfLhgABo-unsplash.jpg\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2021\\\/04\\\/25\\\/code-best-practices-for-seo\\\/\",\"url\":\"https:\\\/\\\/rimanagency.com\\\/2021\\\/04\\\/25\\\/code-best-practices-for-seo\\\/\",\"name\":\"Code Best Practices for SEO | Coding and SEO | Technical Optimization\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2021\\\/04\\\/25\\\/code-best-practices-for-seo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2021\\\/04\\\/25\\\/code-best-practices-for-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rimanagency.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/christopher-gower-m_HRfLhgABo-unsplash.jpg\",\"datePublished\":\"2021-04-25T14:34:44+00:00\",\"description\":\"Most tools used to audit a site don\u2019t audit every attribute of the site. 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