{"id":3582,"date":"2020-11-05T17:48:44","date_gmt":"2020-11-05T17:48:44","guid":{"rendered":"http:\/\/captaim.com\/?p=3582"},"modified":"2020-11-05T17:48:44","modified_gmt":"2020-11-05T17:48:44","slug":"an-intro-to-microsoft-clarity-web-analytics","status":"publish","type":"post","link":"https:\/\/rimanagency.com\/fr\/2020\/11\/05\/an-intro-to-microsoft-clarity-web-analytics\/","title":{"rendered":"Introduction \u00e0 Microsoft Clarity Web Analytics"},"content":{"rendered":"
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An Intro to Microsoft Clarity Web Analytics<\/b><\/h1>\n

What is Microsoft Clarity Web Analytics? <\/span>How is Microsoft Clarity different from Google Analytics? Should you install it? And How to get started?\u00a0<\/b><\/p>\n

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Microsoft is entering the web analytics world with style by introducing Clarity by late October 2020: <\/span>https:\/\/clarity.microsoft.com\/<\/span><\/a><\/p>\n

After testing the tool out in the past few days, I wanted to share some of its best features, how to get started, and some questions that I got from students on the tool.\u00a0<\/span><\/p>\n

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Source: https:\/\/clarity.microsoft.com\/<\/strong><\/em><\/p><\/div>\n

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Here are some questions that I addressed that I believe will help you get a better idea of the tool and how it can better serve you or your business.\u00a0<\/span><\/p>\n

So what is Microsoft Clarity?<\/strong> <\/span><\/p>\n

In essence, it is a tool that allows you to clearly understand what users are doing on your site, using features such as Heatmaps, Session Playbacks and Insights.\u00a0<\/span><\/p>\n

Based on Microsoft\u2019s site, it is a behavioural analytics tool, meaning it is concentrated on user interaction and behaviour.<\/span><\/p>\n

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Is Microsoft Clarity free?<\/b><\/p>\n

Yes.\u00a0<\/span><\/p>\n

Can I try Microsoft Clarity out without installing it?<\/b><\/p>\n

Yes, there is a demo that Microsoft provides: <\/span>https:\/\/clarity.microsoft.com\/demo\/projects\/view\/3t0wlogvdz\/dashboard<\/span><\/a><\/p>\n

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How is Microsoft Clarity different from Google Analytics?<\/b><\/p>\n

While Analytics includes Acquisition, Audience, Conversion, and Behaviour reports; which respectively allows you to understand how people come to your site, who is visiting your site, are they converting on your site and how they are behaving when they are on your site; Microsoft Clarity concentrates mostly on behaviour. The tool extensively covers behaviour through features such as Heat Mapping and Session Recording that we don\u2019t see on Google Analytics.<\/span><\/p>\n

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Should I Install Microsoft Clarity?\u00a0<\/b><\/p>\n

Let me rephrase this question. Should I install Microsoft Clarity even if I already have Google Analytics in place on the site?\u00a0<\/span><\/p>\n

Definitely. It is a great and different way to truly understand why people are :<\/span><\/p>\n