{"id":3401,"date":"2019-06-16T15:13:47","date_gmt":"2019-06-16T15:13:47","guid":{"rendered":"https:\/\/captaim.com\/?p=3401"},"modified":"2019-06-22T14:37:49","modified_gmt":"2019-06-22T14:37:49","slug":"5-tips-for-setting-up-a-google-analytics-account-structure","status":"publish","type":"post","link":"https:\/\/rimanagency.com\/fr\/2019\/06\/16\/5-tips-for-setting-up-a-google-analytics-account-structure\/","title":{"rendered":"5 conseils pour configurer la structure d&#039;un compte Google Analytics"},"content":{"rendered":"<h2>Comment configurer une structure de compte Google Analytics\u00a0?<\/h2>\n<p>Lors de la cr\u00e9ation de votre compte, il est difficile de pr\u00e9voir son \u00e9volution future. Pourtant, certains facteurs doivent toujours \u00eatre pris en compte pour garantir une croissance durable de votre compte.<\/p>\n<p>Voici 6 facteurs \u00e0 garder \u00e0 l\u2019esprit lors de la configuration de votre compte Google Analytics\u00a0:<\/p>\n<ul>\n<li><strong>Gardez \u00e0 l\u2019esprit que GA est l\u00e0 pour servir votre strat\u00e9gie marketing et commerciale.<\/strong><br \/>\nSi la configuration est importante, il est encore plus crucial de la v\u00e9rifier quotidiennement. La plupart des marketeurs et entrepreneurs \u00e0 succ\u00e8s consultent leurs analyses presque quotidiennement. Cela les guide g\u00e9n\u00e9ralement dans leurs d\u00e9cisions, les incitant \u00e0 s&#039;appuyer davantage sur les donn\u00e9es. Lorsque vous concevez votre structure, r\u00e9fl\u00e9chissez \u00e0 la mani\u00e8re dont vous l&#039;utiliserez au quotidien.<\/li>\n<li><strong>N&#039;oubliez pas l&#039;objectif des donn\u00e9es et de GA<\/strong>L&#039;objectif principal d&#039;utiliser GA est de garantir que les visiteurs effectuent les actions souhait\u00e9es sur votre site ou votre espace web. Il peut s&#039;agir de remplir un formulaire de contact, de s&#039;inscrire \u00e0 une newsletter, d&#039;acheter un produit, de demander un devis, etc. Lors de la configuration de GA, tenez compte de vos indicateurs cl\u00e9s de performance et de vos objectifs pour votre site.<\/li>\n<li><strong>N\u2019oubliez pas qu\u2019un des grands atouts de GA est sa capacit\u00e9 \u00e0 s\u2019int\u00e9grer \u00e0 tous les autres outils Google.<\/strong> Gardez \u00e0 l\u2019esprit que vous connecterez probablement votre compte GA \u00e0 Google Ads, Google Search Console, Google Tag Manager, Google AdSense, etc.<\/li>\n<li><strong>Un autre point fort de GA est la possibilit\u00e9 de personnaliser les rapports selon vos besoins.<\/strong> Lors de la configuration de GA, gardez \u00e0 l&#039;esprit la mani\u00e8re dont vous souhaitez visualiser les donn\u00e9es. Mieux encore, gardez toujours \u00e0 l&#039;esprit qui b\u00e9n\u00e9ficiera de quel rapport. Lorsque nous arriverons \u00e0 la fin de ce livre, o\u00f9 vous apprendrez \u00e0 personnaliser les donn\u00e9es, concr\u00e9tisez ces id\u00e9es gr\u00e2ce aux tableaux de bord adapt\u00e9s.<\/li>\n<li><strong>Gr\u00e2ce \u00e0 GA, vous pouvez comparer les donn\u00e9es sur diff\u00e9rents mois, sources de trafic et autres dimensions.<\/strong> Lorsque vous analysez diff\u00e9rents rapports, n\u2019oubliez pas de rendre les donn\u00e9es plus pertinentes en les comparant.<\/li>\n<li><strong>N&#039;oubliez pas que GA peut faire (une grande partie) du travail pour vous.<\/strong> Il est pr\u00e9f\u00e9rable de cr\u00e9er des alertes intelligentes pour vous avertir d\u2019une augmentation ou d\u2019une baisse du trafic ou de tout autre changement important dans les donn\u00e9es de votre site, plut\u00f4t que de vous fier \u00e0 des contr\u00f4les quotidiens manuels.<\/li>\n<\/ul>\n<p>En savoir plus sur l&#039;analyse et comment en tirer parti : obtenez votre exemplaire de <a href=\"https:\/\/www.amazon.ca\/dp\/B07QKPY4K3\">\u00ab\u00a0Le secret pour capitaliser sur l&#039;analytique\u00a0\u00bb ici<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>How to set up a Google Analytics Account Structure? While setting up your account it is hard to foresee where the account will be in the future. Yet there are some factors that you should always account to, to ensure that your account is setup to grow in a sustainable manner. Here are 6 factors [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3402,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,41],"tags":[36,37],"class_list":["post-3401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-digital-marketing","tag-analytics","tag-google-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Tips for Setting up a Google Analytics Account Structure<\/title>\n<meta name=\"description\" content=\"How to set up a Google Analytics Account Structure?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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