{"id":3396,"date":"2019-06-16T14:08:03","date_gmt":"2019-06-16T14:08:03","guid":{"rendered":"https:\/\/captaim.com\/?p=3396"},"modified":"2019-06-22T14:38:25","modified_gmt":"2019-06-22T14:38:25","slug":"how-to-properly-setup-google-analytics","status":"publish","type":"post","link":"https:\/\/rimanagency.com\/fr\/2019\/06\/16\/how-to-properly-setup-google-analytics\/","title":{"rendered":"Comment configurer correctement Google Analytics"},"content":{"rendered":"<h2>Structure de Google Analytics<\/h2>\n<p>GA est divis\u00e9 en trois niveaux.<\/p>\n<p><strong>Le niveau du compte : <\/strong>C&#039;est ici que vous nommez votre groupe de propri\u00e9t\u00e9s. Chaque compte peut contenir jusqu&#039;\u00e0 50 propri\u00e9t\u00e9s.<\/p>\n<p><strong>Le niveau de la propri\u00e9t\u00e9 : <\/strong>C&#039;est ici que vous g\u00e9rez toutes vos propri\u00e9t\u00e9s web. Une propri\u00e9t\u00e9 web peut \u00eatre une application, un site web, un point de vente, etc. Toute propri\u00e9t\u00e9 qui vous appartient exclusivement peut s&#039;y trouver. Par exemple, si vous \u00eates propri\u00e9taire de votre application mobile, elle peut \u00eatre suivie comme une propri\u00e9t\u00e9. Votre page Facebook ne vous appartient pas\u00a0; elle est la propri\u00e9t\u00e9 de Facebook et ne peut donc pas \u00eatre suivie comme une propri\u00e9t\u00e9. Chaque propri\u00e9t\u00e9 peut compter jusqu&#039;\u00e0 25\u00a0vues.<\/p>\n<p><strong>Le niveau de vue :<\/strong> C&#039;est ici que vous s\u00e9lectionnez les diff\u00e9rentes fa\u00e7ons d&#039;afficher votre propri\u00e9t\u00e9. Une vue non filtr\u00e9e est automatiquement cr\u00e9\u00e9e pour chaque propri\u00e9t\u00e9 de votre compte. Vous pouvez configurer plusieurs vues pour une m\u00eame propri\u00e9t\u00e9.<\/p>\n<p>Prenons un exemple pour mieux comprendre cette structure :<\/p>\n<p>Je dirige une entreprise appel\u00e9e \u00ab\u00a0The Camino Within\u00a0\u00bb. Imaginons qu&#039;elle poss\u00e8de un blog, un site de conf\u00e9rences, un site de livres et une application mobile. Ce sont des propri\u00e9t\u00e9s distinctes\u00a0: le blog, par exemple, n&#039;est pas int\u00e9gr\u00e9 au site web principal, mais poss\u00e8de sa propre URL.<\/p>\n<h3><strong>Le nom du compte serait\u00a0:<\/strong><\/h3>\n<ul>\n<li>Le Chemin Int\u00e9rieur<\/li>\n<\/ul>\n<h3><strong>Les noms des propri\u00e9t\u00e9s seraient :<\/strong><\/h3>\n<ul>\n<li>Le site du Chemin Int\u00e9rieur \u2013 thecaminowithin.com<\/li>\n<li>Le blog du Chemin Int\u00e9rieur \u2013 blog.thecaminowithin.com<\/li>\n<li>L&#039;application de voyage Camino Within \u2013 Applications iOS et Android<\/li>\n<li>Le site de conf\u00e9rences du Chemin Int\u00e9rieur \u2013 speaking.thecaminowithin.com<\/li>\n<\/ul>\n<h3><strong>Un bon exemple de vues pourrait \u00eatre le suivant\u00a0:<\/strong><\/h3>\n<ul>\n<li>Vue de toutes les donn\u00e9es<\/li>\n<li>Visites canadiennes<\/li>\n<li>Visites internationales<\/li>\n<li>Trafic externe uniquement<\/li>\n<li>Vue de sauvegarde<\/li>\n<\/ul>\n<p>Avec les vues, vous appliquez des filtres pour n&#039;afficher que les donn\u00e9es souhait\u00e9es. Cela facilite l&#039;extraction rapide des informations les plus pertinentes et les plus fr\u00e9quemment utilis\u00e9es. Notez que dans une vue donn\u00e9e, vous ne pourrez pas r\u00e9cup\u00e9rer les informations que vous avez filtr\u00e9es. Vous devrez supprimer ce filtre ou choisir une autre vue. Veillez \u00e9galement \u00e0 identifier clairement vos vues.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3397\" src=\"https:\/\/rimanagency.com\/wp-content\/uploads\/2019\/06\/GA-structure.jpg\" alt=\"Google Analytics Structure\" width=\"591\" height=\"618\" srcset=\"https:\/\/rimanagency.com\/wp-content\/uploads\/2019\/06\/GA-structure.jpg 591w, https:\/\/rimanagency.com\/wp-content\/uploads\/2019\/06\/GA-structure-287x300.jpg 287w, https:\/\/rimanagency.com\/wp-content\/uploads\/2019\/06\/GA-structure-450x471.jpg 450w\" sizes=\"auto, (max-width: 591px) 100vw, 591px\" \/><\/p>\n<p>Comme vous le d\u00e9couvrirez plus loin dans ce livre, cette structure est importante pour les autorisations, la gestion des comptes, l&#039;int\u00e9gration et l&#039;accessibilit\u00e9. C&#039;est pourquoi il est important que votre structure GA soit adapt\u00e9e \u00e0 vos besoins, \u00e0 votre entreprise et \u00e0 vos objectifs commerciaux.<\/p>\n<h2>Emporter<\/h2>\n<p>La structure du compte Google Analytics est un facteur important pour collecter et compiler les donn\u00e9es les plus pertinentes pour vos objectifs commerciaux, de mani\u00e8re pertinente. Correctement configur\u00e9e, elle contribuera grandement \u00e0 la planification, \u00e0 la pr\u00e9paration et \u00e0 la performance \u00e0 long terme de votre activit\u00e9 en ligne.<\/p>\n<p>&nbsp;<\/p>\n<p>En savoir plus sur l&#039;analyse et comment en tirer parti : obtenez votre exemplaire de <a href=\"https:\/\/www.amazon.ca\/dp\/B07QKPY4K3\">\u00ab\u00a0Le secret pour capitaliser sur l&#039;analytique\u00a0\u00bb ici<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Google Analytics Structure GA is divided into three levels. The account level: This is where you label your group of properties. Every account can have up to 50 properties. The property level: This is where you manage all your web properties. A web property could be an app, a website, a POS, etc. Any property [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,41],"tags":[36,37],"class_list":["post-3396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-digital-marketing","tag-analytics","tag-google-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Properly Setup Google Analytics For Effective Results?<\/title>\n<meta name=\"description\" content=\"Google Analytics account structure is an important factor in collecting and compiling the data most relevant to your business goals, in a way that makes sense for you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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