{"id":3393,"date":"2019-06-15T18:16:50","date_gmt":"2019-06-15T18:16:50","guid":{"rendered":"https:\/\/captaim.com\/?p=3393"},"modified":"2019-06-22T14:38:58","modified_gmt":"2019-06-22T14:38:58","slug":"how-to-successfully-utilize-google-analytics","status":"publish","type":"post","link":"https:\/\/rimanagency.com\/fr\/2019\/06\/15\/how-to-successfully-utilize-google-analytics\/","title":{"rendered":"Comment utiliser Google Analytics avec succ\u00e8s"},"content":{"rendered":"<h1>R\u00c9USSIR EN GA N\u00c9CESSITE 3 \u00c9TAPES<\/h1>\n<p>Comme tout outil, l&#039;efficacit\u00e9 de GA d\u00e9pend de celle de la personne qui l&#039;utilise. Prenez le temps de vous familiariser avec cet outil et de l&#039;utiliser au mieux au sein de votre entreprise. Voici trois \u00e9tapes cl\u00e9s \u00e0 suivre pour r\u00e9ussir avec GA\u00a0:<\/p>\n<ol>\n<li><strong>Configurer Google Analytics de la bonne mani\u00e8re<\/strong><\/li>\n<\/ol>\n<ul>\n<li>Cr\u00e9er un compte Google Analytics<\/li>\n<li>Personnalisation du compte<\/li>\n<li>Comprendre la structure<\/li>\n<li>Comprendre comment vous pouvez cr\u00e9er des vues et des propri\u00e9t\u00e9s pour votre compte<\/li>\n<li>Comprendre comment distribuer les privil\u00e8ges<\/li>\n<li>Comprendre comment activer les fonctionnalit\u00e9s<\/li>\n<li>Comprendre le RGPD, la confidentialit\u00e9 et Google Analytics<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li><strong>Traduire vos donn\u00e9es en informations<\/strong><\/li>\n<\/ol>\n<ul>\n<li>Comprendre les m\u00e9triques et les dimensions<\/li>\n<li>Comprendre l&#039;hygi\u00e8ne des donn\u00e9es<\/li>\n<li>Savoir o\u00f9 trouver les donn\u00e9es pertinentes<\/li>\n<li>Comprendre ce que ces donn\u00e9es signifient pour votre entreprise<\/li>\n<li>Comprendre ce qui fonctionne et ce qui ne fonctionne pas<\/li>\n<li>Tirer le meilleur parti des donn\u00e9es<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li><strong>Agir selon vos id\u00e9es<\/strong><\/li>\n<\/ol>\n<ul>\n<li>Appliquer les apprentissages \u00e0 votre entreprise<\/li>\n<li>Savoir r\u00e9agir aux donn\u00e9es<\/li>\n<li>Optimiser pour de meilleurs r\u00e9sultats<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Les le\u00e7ons de GA Consulting<\/strong><\/h2>\n<p>Lorsque je travaille avec des entreprises, je m\u2019efforce toujours d\u2019abord de conna\u00eetre le client, de comprendre son activit\u00e9 et ses objectifs.<\/p>\n<p>Apr\u00e8s cela, je souhaite cr\u00e9er une configuration de compte Google Analytics enti\u00e8rement align\u00e9e sur leurs objectifs.<\/p>\n<p>Pour aller plus loin, je les aide \u00e9galement avec les rapports, les analyses et les tableaux de bord.<\/p>\n<p>Donc, le processus se d\u00e9roule comme suit :<\/p>\n<ul>\n<li>Comprendre qui vous \u00eates et ce que vous voulez accomplir ;<\/li>\n<li>Personnaliser votre compte pour collecter et compiler des donn\u00e9es pertinentes pour qui vous \u00eates et ce que vous souhaitez accomplir\u00a0;<\/li>\n<li>Cr\u00e9er des rapports et des tableaux de bord qui vous donnent des visuels faciles \u00e0 interpr\u00e9ter de la signification de vos donn\u00e9es.<\/li>\n<\/ul>\n<p>Mais voici la partie folle : m\u00eame si le client est la personne dans cette \u00e9quation qui conna\u00eet le mieux l&#039;entreprise, il veut toujours que je sois l\u00e0 pour agir sur la base de ses id\u00e9es, de ses donn\u00e9es et de ses rapports.<\/p>\n<p>Ce que j&#039;ai appris, c&#039;est que les donn\u00e9es ne se r\u00e9sument pas \u00e0 marier nos esprits avec des chiffres. En r\u00e9alit\u00e9, ce n&#039;est pas du tout un mariage. C&#039;est plut\u00f4t une relation ma\u00eetre-machine. VOUS \u00eates le ma\u00eetre. Vous devez faire travailler la machine pour vous.<\/p>\n<p>Chaque fois que je rencontre l&#039;\u00e9quipe d&#039;un client pour analyser ses donn\u00e9es, nous obtenons toujours plus que la somme totale. Nous obtenons toujours des id\u00e9es g\u00e9niales et des actions concr\u00e8tes. Les donn\u00e9es deviennent un moteur pour lancer de nouvelles approches marketing cr\u00e9atives et r\u00e9pondre aux besoins des clients.<\/p>\n<p>La capacit\u00e9 et la volont\u00e9 d&#039;interpr\u00e9ter les donn\u00e9es et d&#039;agir en cons\u00e9quence existent, mais pour une raison ou une autre, de nombreuses personnes ont besoin d&#039;\u00eatre guid\u00e9es. Ne jouez jamais un r\u00f4le passif ou r\u00e9actif face aux donn\u00e9es. Impliquez-vous \u00e0 tous les niveaux. Les donn\u00e9es n&#039;agissent pas seules. Elles ont besoin de vous aux commandes. Adoptez cet \u00e9tat d&#039;esprit.<\/p>\n<p>Pour combler ce foss\u00e9 entre la collecte des donn\u00e9es et leur exploitation, je divise le conseil analytique en phases de mise en place, de recherche et de recommandations. Pour cela, j&#039;aime utiliser la m\u00e9taphore de la production d&#039;une pi\u00e8ce de Broadway.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Pr\u00e9parez-vous. Pratiquez. Jouez. Voici comment \u00e7a se passe\u00a0:<\/strong><\/h2>\n<p><strong>Pr\u00e9parer<\/strong><\/p>\n<ul>\n<li>Apprenez \u00e0 conna\u00eetre la structure de votre compte GA.<\/li>\n<li>Apprenez \u00e0 cr\u00e9er un compte Google Analytics.<\/li>\n<li>D\u00e9couvrez une autre fa\u00e7on d\u2019ajouter GA via un outil appel\u00e9 Google Tag Manager.<\/li>\n<\/ul>\n<p><strong>Pratique<\/strong><\/p>\n<ul>\n<li>GA utilise des termes que vous ne connaissez peut-\u00eatre pas. Apprenez les indicateurs et dimensions les plus importants pour mieux comprendre les donn\u00e9es des rapports GA.<\/li>\n<\/ul>\n<p><strong>Effectuer <\/strong><\/p>\n<ul>\n<li>Naviguer sur la plateforme.<\/li>\n<li>Lire et analyser les rapports GA.<\/li>\n<li>Agissez en fonction des connaissances et des id\u00e9es qu\u2019ils fournissent.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Emporter<\/h3>\n<p>Avoir des donn\u00e9es sans interpr\u00e9tation, c\u2019est comme essayer de jouer dans une pi\u00e8ce de th\u00e9\u00e2tre sans sc\u00e9nario.<\/p>\n<p>Ne soyez jamais passif ou r\u00e9actif face aux donn\u00e9es. Impliquez-vous \u00e0 tous les niveaux. Familiarisez-vous avec l&#039;outil, apprenez \u00e0 le manier, puis mettez-le en pratique.<\/p>\n<p>&nbsp;<\/p>\n<p><em> En savoir plus sur l&#039;analyse et comment en tirer parti : obtenez votre exemplaire de <a href=\"https:\/\/www.amazon.ca\/dp\/B07QKPY4K3\">\u00ab\u00a0Le secret pour capitaliser sur l&#039;analytique\u00a0\u00bb ici<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>SUCCESS IN GA REQUIRES 3 STEPS Like all tools, GA is only as effective as the person wielding it. Take the time to get to know the tool and how best to use it within your business. These are 3 key steps you need to invest in to ensure success with GA: Setting up Google [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,41],"tags":[36,37],"class_list":["post-3393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-digital-marketing","tag-analytics","tag-google-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Successfully Utilize Google Analytics | Succeeding With Analytics<\/title>\n<meta name=\"description\" content=\"Having data without interpretation is like trying to perform in a play without a script.Don\u2019t ever play the passive or reactive role to data. Be involved at every level. Know the tool, learn how to wield it, then do it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rimanagency.com\/fr\/2019\/06\/15\/how-to-successfully-utilize-google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Successfully Utilize Google Analytics | Succeeding With Analytics\" \/>\n<meta property=\"og:description\" content=\"Having data without interpretation is like trying to perform in a play without a script. Don\u2019t ever play the passive or reactive role to data. Be involved at every level. Know the tool, learn how to wield it, then do it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rimanagency.com\/fr\/2019\/06\/15\/how-to-successfully-utilize-google-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Riman Agency\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-15T18:16:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-22T14:38:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rimanagency.com\/wp-content\/uploads\/2019\/06\/nasa-43563-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"T Riman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How to Successfully Utilize Google Analytics | Succeeding With Analytics\" \/>\n<meta name=\"twitter:description\" content=\"Having data without interpretation is like trying to perform in a play without a script. Don\u2019t ever play the passive or reactive role to data. Be involved at every level. Know the tool, learn how to wield it, then do it.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"T Riman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2019\\\/06\\\/15\\\/how-to-successfully-utilize-google-analytics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2019\\\/06\\\/15\\\/how-to-successfully-utilize-google-analytics\\\/\"},\"author\":{\"name\":\"T Riman\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#\\\/schema\\\/person\\\/22268338e6f161f1678bb332e80d1c71\"},\"headline\":\"How to Successfully Utilize Google Analytics\",\"datePublished\":\"2019-06-15T18:16:50+00:00\",\"dateModified\":\"2019-06-22T14:38:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2019\\\/06\\\/15\\\/how-to-successfully-utilize-google-analytics\\\/\"},\"wordCount\":658,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2019\\\/06\\\/15\\\/how-to-successfully-utilize-google-analytics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rimanagency.com\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/nasa-43563-unsplash.jpg\",\"keywords\":[\"Analytics\",\"Google Analytics\"],\"articleSection\":[\"Analytics\",\"Digital Marketing\"],\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rimanagency.com\\\/2019\\\/06\\\/15\\\/how-to-successfully-utilize-google-analytics\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2019\\\/06\\\/15\\\/how-to-successfully-utilize-google-analytics\\\/\",\"url\":\"https:\\\/\\\/rimanagency.com\\\/2019\\\/06\\\/15\\\/how-to-successfully-utilize-google-analytics\\\/\",\"name\":\"How to Successfully Utilize Google Analytics | Succeeding With Analytics\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2019\\\/06\\\/15\\\/how-to-successfully-utilize-google-analytics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2019\\\/06\\\/15\\\/how-to-successfully-utilize-google-analytics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rimanagency.com\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/nasa-43563-unsplash.jpg\",\"datePublished\":\"2019-06-15T18:16:50+00:00\",\"dateModified\":\"2019-06-22T14:38:58+00:00\",\"description\":\"Having data without interpretation is like trying to perform in a play without a script.Don\u2019t ever play the passive or reactive role to data. Be involved at every level. Know the tool, learn how to wield it, then do it.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2019\\\/06\\\/15\\\/how-to-successfully-utilize-google-analytics\\\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rimanagency.com\\\/2019\\\/06\\\/15\\\/how-to-successfully-utilize-google-analytics\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2019\\\/06\\\/15\\\/how-to-successfully-utilize-google-analytics\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rimanagency.com\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/nasa-43563-unsplash.jpg\",\"contentUrl\":\"https:\\\/\\\/rimanagency.com\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/nasa-43563-unsplash.jpg\",\"width\":1500,\"height\":1000,\"caption\":\"United States View From Space at night\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2019\\\/06\\\/15\\\/how-to-successfully-utilize-google-analytics\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rimanagency.com\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Successfully Utilize Google Analytics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#website\",\"url\":\"https:\\\/\\\/rimanagency.com\\\/\",\"name\":\"Riman Agency\",\"description\":\"A Full Service Digital Marketing Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rimanagency.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#organization\",\"name\":\"Riman Agency\",\"url\":\"https:\\\/\\\/rimanagency.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rimanagency.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/RIMANagency-all-logos-1-2.png\",\"contentUrl\":\"https:\\\/\\\/rimanagency.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/RIMANagency-all-logos-1-2.png\",\"width\":694,\"height\":211,\"caption\":\"Riman Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#\\\/schema\\\/person\\\/22268338e6f161f1678bb332e80d1c71\",\"name\":\"T Riman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2d2b95885d04a3d6f2ea2efc366419bfc75af7f324282a3c275d0f22578685c3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2d2b95885d04a3d6f2ea2efc366419bfc75af7f324282a3c275d0f22578685c3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2d2b95885d04a3d6f2ea2efc366419bfc75af7f324282a3c275d0f22578685c3?s=96&d=mm&r=g\",\"caption\":\"T Riman\"},\"sameAs\":[\"http:\\\/\\\/rimanagency.com\"],\"url\":\"https:\\\/\\\/rimanagency.com\\\/fr\\\/author\\\/captaim1\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Successfully Utilize Google Analytics | Succeeding With Analytics","description":"Having data without interpretation is like trying to perform in a play without a script.Don\u2019t ever play the passive or reactive role to data. Be involved at every level. Know the tool, learn how to wield it, then do it.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rimanagency.com\/fr\/2019\/06\/15\/how-to-successfully-utilize-google-analytics\/","og_locale":"fr_CA","og_type":"article","og_title":"How to Successfully Utilize Google Analytics | Succeeding With Analytics","og_description":"Having data without interpretation is like trying to perform in a play without a script. Don\u2019t ever play the passive or reactive role to data. Be involved at every level. Know the tool, learn how to wield it, then do it.","og_url":"https:\/\/rimanagency.com\/fr\/2019\/06\/15\/how-to-successfully-utilize-google-analytics\/","og_site_name":"Riman Agency","article_published_time":"2019-06-15T18:16:50+00:00","article_modified_time":"2019-06-22T14:38:58+00:00","og_image":[{"width":1500,"height":1000,"url":"https:\/\/rimanagency.com\/wp-content\/uploads\/2019\/06\/nasa-43563-unsplash.jpg","type":"image\/jpeg"}],"author":"T Riman","twitter_card":"summary_large_image","twitter_title":"How to Successfully Utilize Google Analytics | Succeeding With Analytics","twitter_description":"Having data without interpretation is like trying to perform in a play without a script. Don\u2019t ever play the passive or reactive role to data. Be involved at every level. Know the tool, learn how to wield it, then do it.","twitter_misc":{"Written by":"T Riman","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rimanagency.com\/2019\/06\/15\/how-to-successfully-utilize-google-analytics\/#article","isPartOf":{"@id":"https:\/\/rimanagency.com\/2019\/06\/15\/how-to-successfully-utilize-google-analytics\/"},"author":{"name":"T Riman","@id":"https:\/\/rimanagency.com\/#\/schema\/person\/22268338e6f161f1678bb332e80d1c71"},"headline":"How to Successfully Utilize Google Analytics","datePublished":"2019-06-15T18:16:50+00:00","dateModified":"2019-06-22T14:38:58+00:00","mainEntityOfPage":{"@id":"https:\/\/rimanagency.com\/2019\/06\/15\/how-to-successfully-utilize-google-analytics\/"},"wordCount":658,"commentCount":0,"publisher":{"@id":"https:\/\/rimanagency.com\/#organization"},"image":{"@id":"https:\/\/rimanagency.com\/2019\/06\/15\/how-to-successfully-utilize-google-analytics\/#primaryimage"},"thumbnailUrl":"https:\/\/rimanagency.com\/wp-content\/uploads\/2019\/06\/nasa-43563-unsplash.jpg","keywords":["Analytics","Google Analytics"],"articleSection":["Analytics","Digital Marketing"],"inLanguage":"fr-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rimanagency.com\/2019\/06\/15\/how-to-successfully-utilize-google-analytics\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rimanagency.com\/2019\/06\/15\/how-to-successfully-utilize-google-analytics\/","url":"https:\/\/rimanagency.com\/2019\/06\/15\/how-to-successfully-utilize-google-analytics\/","name":"How to Successfully Utilize Google Analytics | Succeeding With Analytics","isPartOf":{"@id":"https:\/\/rimanagency.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rimanagency.com\/2019\/06\/15\/how-to-successfully-utilize-google-analytics\/#primaryimage"},"image":{"@id":"https:\/\/rimanagency.com\/2019\/06\/15\/how-to-successfully-utilize-google-analytics\/#primaryimage"},"thumbnailUrl":"https:\/\/rimanagency.com\/wp-content\/uploads\/2019\/06\/nasa-43563-unsplash.jpg","datePublished":"2019-06-15T18:16:50+00:00","dateModified":"2019-06-22T14:38:58+00:00","description":"Having data without interpretation is like trying to perform in a play without a script.Don\u2019t ever play the passive or reactive role to data. Be involved at every level. Know the tool, learn how to wield it, then do it.","breadcrumb":{"@id":"https:\/\/rimanagency.com\/2019\/06\/15\/how-to-successfully-utilize-google-analytics\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rimanagency.com\/2019\/06\/15\/how-to-successfully-utilize-google-analytics\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/rimanagency.com\/2019\/06\/15\/how-to-successfully-utilize-google-analytics\/#primaryimage","url":"https:\/\/rimanagency.com\/wp-content\/uploads\/2019\/06\/nasa-43563-unsplash.jpg","contentUrl":"https:\/\/rimanagency.com\/wp-content\/uploads\/2019\/06\/nasa-43563-unsplash.jpg","width":1500,"height":1000,"caption":"United States View From Space at night"},{"@type":"BreadcrumbList","@id":"https:\/\/rimanagency.com\/2019\/06\/15\/how-to-successfully-utilize-google-analytics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rimanagency.com\/home\/"},{"@type":"ListItem","position":2,"name":"How to Successfully Utilize Google Analytics"}]},{"@type":"WebSite","@id":"https:\/\/rimanagency.com\/#website","url":"https:\/\/rimanagency.com\/","name":"Agence Riman","description":"Une agence de marketing num\u00e9rique \u00e0 service complet","publisher":{"@id":"https:\/\/rimanagency.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rimanagency.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/rimanagency.com\/#organization","name":"Agence Riman","url":"https:\/\/rimanagency.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/rimanagency.com\/#\/schema\/logo\/image\/","url":"https:\/\/rimanagency.com\/wp-content\/uploads\/2022\/02\/RIMANagency-all-logos-1-2.png","contentUrl":"https:\/\/rimanagency.com\/wp-content\/uploads\/2022\/02\/RIMANagency-all-logos-1-2.png","width":694,"height":211,"caption":"Riman Agency"},"image":{"@id":"https:\/\/rimanagency.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/rimanagency.com\/#\/schema\/person\/22268338e6f161f1678bb332e80d1c71","name":"T Riman","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/2d2b95885d04a3d6f2ea2efc366419bfc75af7f324282a3c275d0f22578685c3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2d2b95885d04a3d6f2ea2efc366419bfc75af7f324282a3c275d0f22578685c3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2d2b95885d04a3d6f2ea2efc366419bfc75af7f324282a3c275d0f22578685c3?s=96&d=mm&r=g","caption":"T Riman"},"sameAs":["http:\/\/rimanagency.com"],"url":"https:\/\/rimanagency.com\/fr\/author\/captaim1\/"}]}},"_links":{"self":[{"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/posts\/3393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/comments?post=3393"}],"version-history":[{"count":0,"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/posts\/3393\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/media\/3394"}],"wp:attachment":[{"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/media?parent=3393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/categories?post=3393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/tags?post=3393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}