{"id":3302,"date":"2018-09-04T18:47:52","date_gmt":"2018-09-04T18:47:52","guid":{"rendered":"http:\/\/captaim.com\/?p=3302"},"modified":"2018-09-04T18:47:52","modified_gmt":"2018-09-04T18:47:52","slug":"why-site-structure-matters-and-what-to-do-about-it","status":"publish","type":"post","link":"https:\/\/rimanagency.com\/fr\/2018\/09\/04\/why-site-structure-matters-and-what-to-do-about-it\/","title":{"rendered":"Pourquoi la structure du site est importante et que faire \u00e0 ce sujet"},"content":{"rendered":"<h1><b>Comment et pourquoi ma\u00eetriser la structure d&#039;un site<\/b><\/h1>\n<p>Tous les sites web, pages et blogs ne sont pas cr\u00e9\u00e9s (ni class\u00e9s, recherch\u00e9s ou index\u00e9s) de la m\u00eame mani\u00e8re. Cela est vrai lorsqu&#039;ils sont consult\u00e9s par un humain ou par un moteur de recherche.<br \/>\nSi vous \u00eates marketeur ou chef d&#039;entreprise, vous connaissez probablement la r\u00e8gle des 80\/20 pour les sites web\u00a0: 80% de votre activit\u00e9 proviendront de 20% de vos pages. Si vous avez un blog de 100\u00a0articles, une vingtaine d&#039;entre eux g\u00e9n\u00e9reront la majorit\u00e9 de vos conversions (quelle que soit la signification du terme \u00ab\u00a0conversion\u00a0\u00bb pour votre mod\u00e8le \u00e9conomique). C&#039;est tout \u00e0 fait normal et il n&#039;est pas n\u00e9cessaire de le corriger.<\/p>\n<p>Cependant, \u00e9tant donn\u00e9 qu\u2019une minorit\u00e9 de pages g\u00e9n\u00e8re la majorit\u00e9 des conversions, la structure du site devient extr\u00eamement importante, tant pour les visiteurs que pour les moteurs de recherche.<\/p>\n<p>Lorsque je travaille avec un client, l&#039;une de mes premi\u00e8res actions est d&#039;auditer son site web afin d&#039;avoir une id\u00e9e pr\u00e9cise de la situation initiale. Apr\u00e8s avoir r\u00e9alis\u00e9 des centaines d&#039;audits de ce type, j&#039;ai constat\u00e9 que la structure du site est un probl\u00e8me courant pour de nombreuses entreprises.<br \/>\nImaginez-le ainsi\u00a0: les magasins physiques agencent et pr\u00e9sentent soigneusement leurs marchandises pour permettre aux clients de se d\u00e9placer facilement et de trouver ce qu&#039;ils cherchent, et pour mettre en avant certains articles afin de les vendre plus rapidement ou d&#039;attirer les passants. La structure du site est l&#039;\u00e9quivalent web de cette pratique.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Voici les principaux inconv\u00e9nients de ne pas avoir un site bien structur\u00e9 :<\/b><span style=\"font-weight: 400;\"> \u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dilution de la force de la page<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cannibalisation du site (auto-concurrence)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Manque de coh\u00e9rence<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Potentiel de contenu dupliqu\u00e9<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Plus difficile \u00e0 explorer et \u00e0 comprendre pour les moteurs de recherche<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3304 aligncenter\" src=\"https:\/\/rimanagency.com\/wp-content\/uploads\/2018\/09\/More-structured-site.jpg\" alt=\"Do You Know How to Master Site Structure\" width=\"1500\" height=\"811\" srcset=\"https:\/\/rimanagency.com\/wp-content\/uploads\/2018\/09\/More-structured-site.jpg 1500w, https:\/\/rimanagency.com\/wp-content\/uploads\/2018\/09\/More-structured-site-300x162.jpg 300w, https:\/\/rimanagency.com\/wp-content\/uploads\/2018\/09\/More-structured-site-768x415.jpg 768w, https:\/\/rimanagency.com\/wp-content\/uploads\/2018\/09\/More-structured-site-1030x557.jpg 1030w, https:\/\/rimanagency.com\/wp-content\/uploads\/2018\/09\/More-structured-site-705x381.jpg 705w, https:\/\/rimanagency.com\/wp-content\/uploads\/2018\/09\/More-structured-site-450x243.jpg 450w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><b>5 choses que vous pouvez faire pour obtenir un site plus structur\u00e9\u00a0:<\/b><\/h2>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3><strong>Diviser le contenu en cat\u00e9gories.<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Le cerveau humain et les moteurs de recherche pr\u00e9sentent de nombreuses similitudes. L&#039;une d&#039;elles est que nous adorons tous deux cat\u00e9goriser les choses\u00a0! Nous appr\u00e9cions que les informations soient clairement class\u00e9es dans des cat\u00e9gories pr\u00e9d\u00e9finies. Lorsque quelqu&#039;un d&#039;autre d\u00e9finit clairement ces cat\u00e9gories pour nous (qu&#039;il s&#039;agisse d&#039;un humain ou d&#039;un moteur de recherche), nous trouvons les informations plus rapidement. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Regroupez le contenu connexe et organisez-le en cat\u00e9gories ou \u00e0 l&#039;aide de balises. Si votre contenu est volumineux, il est id\u00e9al de cr\u00e9er un nouveau r\u00e9pertoire (un sous-r\u00e9pertoire, et non un sous-domaine, car un nouveau sous-domaine est beaucoup plus difficile \u00e0 classer). Le contenu de vos sous-r\u00e9pertoires doit \u00eatre sp\u00e9cifique et ne pas chevaucher d&#039;autres contenus.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Lorsque vous cat\u00e9gorisez et \u00e9tiquetez votre site, assurez-vous que le contenu hautement pertinent est plac\u00e9 dans le bon sous-r\u00e9pertoire, car l&#039;un de vos principaux objectifs est d&#039;\u00e9viter la cannibalisation.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3><strong>Cr\u00e9ez un plan de site et soumettez-le aux moteurs de recherche.<\/strong><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Les plans de site XML sont importants pour votre classement dans les pages de r\u00e9sultats des moteurs de recherche (SERP), car ils facilitent la recherche des pages de votre site. Plut\u00f4t que de devoir suivre une multitude de liens, les moteurs de recherche recherchent votre fichier XML pour visualiser toutes les pages au m\u00eame endroit. Un peu comme ces cartes g\u00e9antes dans les centres commerciaux.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Un autre r\u00f4le cl\u00e9 du plan de site XML est d&#039;indiquer aux moteurs de recherche les pages qu&#039;ils peuvent explorer. Ainsi, ils identifient imm\u00e9diatement les pages \u00e0 ne pas explorer et peuvent explorer rapidement les autres.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Lors de la cr\u00e9ation de votre plan de site, il est important de savoir quelles pages sont vos pages cl\u00e9s, car vous devrez organiser la carte en cons\u00e9quence.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Voici un excellent outil pour cr\u00e9er un plan de site efficace\u00a0: <\/span><a href=\"https:\/\/www.xml-sitemaps.com\/\"><span style=\"font-weight: 400;\">https:\/\/www.xml-sitemaps.com\/<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><span style=\"font-weight: 400;\">Une fois que vous avez votre plan de site, ajoutez-le sous l&#039;URL de votre plan de site par d\u00e9faut, qui devrait ressembler \u00e0 ceci\u00a0: <\/span><a href=\"https:\/\/thecaminowithin.com\/sitemap.xml\"><span style=\"font-weight: 400;\">https:\/\/thecaminowithin.com\/sitemap.xml<\/span><\/a><span style=\"font-weight: 400;\">Utilisez cette URL (\u00e9videmment avec votre propre site Web, pas le mien) comme URL de votre plan de site lorsque vous connectez Google Search Console ou Bing Webmaster Tools.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3><strong>Utilisez des balises canoniques.<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Il s&#039;agit de l&#039;un des outils d&#039;optimisation les plus simples et les plus efficaces. Il permet d&#039;indiquer aux moteurs de recherche qu&#039;une page donn\u00e9e repr\u00e9sente la copie originale d&#039;une page afin d&#039;\u00e9viter le contenu dupliqu\u00e9.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Le mot \u00ab\u00a0canon\u00a0\u00bb signifie g\u00e9n\u00e9ralement \u00ab\u00a0qui fait autorit\u00e9\u00a0\u00bb. Lorsqu&#039;une page est dite canonique, cela signifie qu&#039;elle est la page principale, l&#039;originale. C&#039;est celle qui doit \u00eatre r\u00e9f\u00e9renc\u00e9e avant toutes les autres. Ainsi, si plusieurs URL h\u00e9bergent le m\u00eame contenu, d\u00e9signez une page comme \u00ab\u00a0canon\u00a0\u00bb pour indiquer aux moteurs de recherche d&#039;ignorer les autres. Cela garantit que toute la puissance de recherche est dirig\u00e9e vers votre page principale, et non dilu\u00e9e parmi plusieurs autres.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Voici un exemple de page canonique\u00a0: <\/span><a href=\"https:\/\/thecaminowithin.com\"><span style=\"font-weight: 400;\">https:\/\/thecaminowithin.com<\/span><\/a><span style=\"font-weight: 400;\">. C&#039;est ma page d&#039;accueil canonique, mais toutes ces structures d&#039;URL peuvent \u00eatre consid\u00e9r\u00e9es comme des variantes de cette page\u00a0:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><a href=\"https:\/\/thecaminowithin.com\/\"><span style=\"font-weight: 400;\">https:\/\/thecaminowithin.com\/<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><a href=\"http:\/\/thecaminowithin.com\/\"><span style=\"font-weight: 400;\">http:\/\/thecaminowithin.com\/<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><a href=\"https:\/\/www.thecaminowithin.com\/\"><span style=\"font-weight: 400;\">https:\/\/www.thecaminowithin.com\/<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><span style=\"font-weight: 400;\">\u00c0 l&#039;\u0153il nu, on peut dire qu&#039;il s&#039;agit probablement de la m\u00eame page. Mais sans balises canoniques, un moteur de recherche les consid\u00e9rera comme distinctes. Utilisez une balise comme celle-ci pour indiquer aux moteurs de recherche quelle page est votre page canon\u00a0:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3><strong>Supprimez les pages, le contenu ou les balises en double.<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Le contenu dupliqu\u00e9 se produit lorsque du contenu appara\u00eet \u00e0 plusieurs endroits sur un m\u00eame site web. Il rend votre site r\u00e9p\u00e9titif et non pertinent, tant pour les utilisateurs que pour les moteurs de recherche.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Lors de la navigation sur un site Web, les humains et les moteurs de recherche recherchent (et attendent) des informations ou du contenu uniques \u00e0 chaque nouvelle visite de page.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Le contenu dupliqu\u00e9 rend difficile la distinction entre l&#039;original et le non-original. Il perturbe les moteurs de recherche lorsqu&#039;ils doivent d\u00e9cider quelle version doit \u00eatre mieux class\u00e9e et laquelle doit \u00eatre ignor\u00e9e.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">La meilleure analogie est que vous prenez un bon contenu et que vous le diluez, ce qui en dilue la force.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Faites en sorte que tout votre contenu soit unique, en vous concentrant sur les domaines suivants\u00a0:<\/span><span style=\"font-weight: 400;\"><\/p>\n<p><\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Titres et descriptions en double.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">En-t\u00eates en double.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Paragraphes en double.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3><strong>Interconnectez-vous correctement.<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Un lien interne est un type d&#039;hyperlien sur une page Web qui renvoie vers une autre ressource (page, image, document, etc.) au sein du m\u00eame site.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">L&#039;interconnexion pr\u00e9sente de nombreux avantages, notamment la connexion de pages pertinentes, la possibilit\u00e9 pour les visiteurs de trouver facilement des informations et l&#039;aide \u00e0 passer plus de temps sur votre site. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Mais, lorsqu\u2019il s\u2019agit d\u2019interconnexions, il faut rester structur\u00e9, pertinent, coh\u00e9rent et ne pas en faire trop.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Une bonne pratique consiste \u00e0 utiliser un texte d\u2019ancrage pertinent et descriptif qui se rapporte au contenu de la page ou de la ressource vers laquelle vous cr\u00e9ez un lien.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tout comme un commerce physique, votre site web doit \u00eatre bien structur\u00e9 pour fonctionner de mani\u00e8re optimale. Ne n\u00e9gligez pas sa structure. Ma\u00eetrisez-la.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">R\u00e9f\u00e9rences : <\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/yoast.com\/site-structure-the-ultimate-guide\/#why-important\"><span style=\"font-weight: 400;\">https:\/\/yoast.com\/site-structure-the-ultimate-guide\/#why-important<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/moz.com\/learn\/seo\/internal-link\"><span style=\"font-weight: 400;\">https:\/\/moz.com\/learn\/seo\/internal-link<\/span><\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>How and Why to Master Site Structure Not all websites, pages and blogs are created (or ranked, searched for or indexed) equally. This is true when it\u2019s a human interacting with it and when it\u2019s a search engine. If you are a marketer or business owner, you probably know the 80\/20 rule of websites: 80% [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3303,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[42,39,45,46],"class_list":["post-3302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-digital-marketing","tag-seo","tag-seo-audit","tag-technical-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Site Structure Matters and What to Do About It | Riman Agency<\/title>\n<meta name=\"description\" content=\"How and Why to Master Site Structure. Site structure has become extremely important, for both visitors and search engines.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rimanagency.com\/fr\/2018\/09\/04\/why-site-structure-matters-and-what-to-do-about-it\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Site Structure Matters and What to Do About It | Riman Agency\" \/>\n<meta property=\"og:description\" content=\"How and Why to Master Site Structure. Site structure has become extremely important, for both visitors and search engines.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rimanagency.com\/fr\/2018\/09\/04\/why-site-structure-matters-and-what-to-do-about-it\/\" \/>\n<meta property=\"og:site_name\" content=\"Riman Agency\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-04T18:47:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rimanagency.com\/wp-content\/uploads\/2018\/09\/SEO-site-structure.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1224\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"T Riman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Why Site Structure Matters and What to Do About It | Riman Agency\" \/>\n<meta name=\"twitter:description\" content=\"How and Why to Master Site Structure. Site structure has become extremely important, for both visitors and search engines.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"T Riman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/rimanagency.com\/2018\/09\/04\/why-site-structure-matters-and-what-to-do-about-it\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/rimanagency.com\/2018\/09\/04\/why-site-structure-matters-and-what-to-do-about-it\/\"},\"author\":{\"name\":\"T Riman\",\"@id\":\"https:\/\/rimanagency.com\/#\/schema\/person\/22268338e6f161f1678bb332e80d1c71\"},\"headline\":\"Why Site Structure Matters and What to Do About It\",\"datePublished\":\"2018-09-04T18:47:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/rimanagency.com\/2018\/09\/04\/why-site-structure-matters-and-what-to-do-about-it\/\"},\"wordCount\":1085,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/rimanagency.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/rimanagency.com\/2018\/09\/04\/why-site-structure-matters-and-what-to-do-about-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/rimanagency.com\/wp-content\/uploads\/2018\/09\/SEO-site-structure.jpg\",\"keywords\":[\"Digital Marketing\",\"SEO\",\"SEO Audit\",\"Technical Optimization\"],\"articleSection\":[\"SEO\"],\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/rimanagency.com\/2018\/09\/04\/why-site-structure-matters-and-what-to-do-about-it\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rimanagency.com\/2018\/09\/04\/why-site-structure-matters-and-what-to-do-about-it\/\",\"url\":\"https:\/\/rimanagency.com\/2018\/09\/04\/why-site-structure-matters-and-what-to-do-about-it\/\",\"name\":\"Why Site Structure Matters and What to Do About It | Riman Agency\",\"isPartOf\":{\"@id\":\"https:\/\/rimanagency.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/rimanagency.com\/2018\/09\/04\/why-site-structure-matters-and-what-to-do-about-it\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/rimanagency.com\/2018\/09\/04\/why-site-structure-matters-and-what-to-do-about-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/rimanagency.com\/wp-content\/uploads\/2018\/09\/SEO-site-structure.jpg\",\"datePublished\":\"2018-09-04T18:47:52+00:00\",\"description\":\"How and Why to Master Site Structure. Site structure has become extremely important, for both visitors and search engines.\",\"breadcrumb\":{\"@id\":\"https:\/\/rimanagency.com\/2018\/09\/04\/why-site-structure-matters-and-what-to-do-about-it\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/rimanagency.com\/2018\/09\/04\/why-site-structure-matters-and-what-to-do-about-it\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/rimanagency.com\/2018\/09\/04\/why-site-structure-matters-and-what-to-do-about-it\/#primaryimage\",\"url\":\"https:\/\/rimanagency.com\/wp-content\/uploads\/2018\/09\/SEO-site-structure.jpg\",\"contentUrl\":\"https:\/\/rimanagency.com\/wp-content\/uploads\/2018\/09\/SEO-site-structure.jpg\",\"width\":2000,\"height\":1224,\"caption\":\"The Growing Importance of site structure\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/rimanagency.com\/2018\/09\/04\/why-site-structure-matters-and-what-to-do-about-it\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/rimanagency.com\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Site Structure Matters and What to Do About It\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/rimanagency.com\/#website\",\"url\":\"https:\/\/rimanagency.com\/\",\"name\":\"Riman Agency\",\"description\":\"A Full Service Digital Marketing Agency\",\"publisher\":{\"@id\":\"https:\/\/rimanagency.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/rimanagency.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/rimanagency.com\/#organization\",\"name\":\"Riman Agency\",\"url\":\"https:\/\/rimanagency.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/rimanagency.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/rimanagency.com\/wp-content\/uploads\/2022\/02\/RIMANagency-all-logos-1-2.png\",\"contentUrl\":\"https:\/\/rimanagency.com\/wp-content\/uploads\/2022\/02\/RIMANagency-all-logos-1-2.png\",\"width\":694,\"height\":211,\"caption\":\"Riman Agency\"},\"image\":{\"@id\":\"https:\/\/rimanagency.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/rimanagency.com\/#\/schema\/person\/22268338e6f161f1678bb332e80d1c71\",\"name\":\"T Riman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/2d2b95885d04a3d6f2ea2efc366419bfc75af7f324282a3c275d0f22578685c3?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2d2b95885d04a3d6f2ea2efc366419bfc75af7f324282a3c275d0f22578685c3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2d2b95885d04a3d6f2ea2efc366419bfc75af7f324282a3c275d0f22578685c3?s=96&d=mm&r=g\",\"caption\":\"T Riman\"},\"sameAs\":[\"http:\/\/rimanagency.com\"],\"url\":\"https:\/\/rimanagency.com\/fr\/author\/captaim1\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pourquoi la structure de votre site est importante et comment l&#039;optimiser | Agence Riman","description":"Comment et pourquoi ma\u00eetriser la structure de son site web. La structure d&#039;un site web est devenue extr\u00eamement importante, tant pour les visiteurs que pour les moteurs de recherche.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rimanagency.com\/fr\/2018\/09\/04\/why-site-structure-matters-and-what-to-do-about-it\/","og_locale":"fr_CA","og_type":"article","og_title":"Why Site Structure Matters and What to Do About It | Riman Agency","og_description":"How and Why to Master Site Structure. Site structure has become extremely important, for both visitors and search engines.","og_url":"https:\/\/rimanagency.com\/fr\/2018\/09\/04\/why-site-structure-matters-and-what-to-do-about-it\/","og_site_name":"Riman Agency","article_published_time":"2018-09-04T18:47:52+00:00","og_image":[{"width":2000,"height":1224,"url":"https:\/\/rimanagency.com\/wp-content\/uploads\/2018\/09\/SEO-site-structure.jpg","type":"image\/jpeg"}],"author":"T Riman","twitter_card":"summary_large_image","twitter_title":"Why Site Structure Matters and What to Do About It | Riman Agency","twitter_description":"How and Why to Master Site Structure. Site structure has become extremely important, for both visitors and search engines.","twitter_misc":{"Written by":"T Riman","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rimanagency.com\/2018\/09\/04\/why-site-structure-matters-and-what-to-do-about-it\/#article","isPartOf":{"@id":"https:\/\/rimanagency.com\/2018\/09\/04\/why-site-structure-matters-and-what-to-do-about-it\/"},"author":{"name":"T Riman","@id":"https:\/\/rimanagency.com\/#\/schema\/person\/22268338e6f161f1678bb332e80d1c71"},"headline":"Why Site Structure Matters and What to Do About It","datePublished":"2018-09-04T18:47:52+00:00","mainEntityOfPage":{"@id":"https:\/\/rimanagency.com\/2018\/09\/04\/why-site-structure-matters-and-what-to-do-about-it\/"},"wordCount":1085,"commentCount":0,"publisher":{"@id":"https:\/\/rimanagency.com\/#organization"},"image":{"@id":"https:\/\/rimanagency.com\/2018\/09\/04\/why-site-structure-matters-and-what-to-do-about-it\/#primaryimage"},"thumbnailUrl":"https:\/\/rimanagency.com\/wp-content\/uploads\/2018\/09\/SEO-site-structure.jpg","keywords":["Digital Marketing","SEO","SEO Audit","Technical Optimization"],"articleSection":["SEO"],"inLanguage":"fr-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rimanagency.com\/2018\/09\/04\/why-site-structure-matters-and-what-to-do-about-it\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rimanagency.com\/2018\/09\/04\/why-site-structure-matters-and-what-to-do-about-it\/","url":"https:\/\/rimanagency.com\/2018\/09\/04\/why-site-structure-matters-and-what-to-do-about-it\/","name":"Pourquoi la structure de votre site est importante et comment l&#039;optimiser | Agence Riman","isPartOf":{"@id":"https:\/\/rimanagency.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rimanagency.com\/2018\/09\/04\/why-site-structure-matters-and-what-to-do-about-it\/#primaryimage"},"image":{"@id":"https:\/\/rimanagency.com\/2018\/09\/04\/why-site-structure-matters-and-what-to-do-about-it\/#primaryimage"},"thumbnailUrl":"https:\/\/rimanagency.com\/wp-content\/uploads\/2018\/09\/SEO-site-structure.jpg","datePublished":"2018-09-04T18:47:52+00:00","description":"Comment et pourquoi ma\u00eetriser la structure de son site web. La structure d&#039;un site web est devenue extr\u00eamement importante, tant pour les visiteurs que pour les moteurs de recherche.","breadcrumb":{"@id":"https:\/\/rimanagency.com\/2018\/09\/04\/why-site-structure-matters-and-what-to-do-about-it\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rimanagency.com\/2018\/09\/04\/why-site-structure-matters-and-what-to-do-about-it\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/rimanagency.com\/2018\/09\/04\/why-site-structure-matters-and-what-to-do-about-it\/#primaryimage","url":"https:\/\/rimanagency.com\/wp-content\/uploads\/2018\/09\/SEO-site-structure.jpg","contentUrl":"https:\/\/rimanagency.com\/wp-content\/uploads\/2018\/09\/SEO-site-structure.jpg","width":2000,"height":1224,"caption":"The Growing Importance of site structure"},{"@type":"BreadcrumbList","@id":"https:\/\/rimanagency.com\/2018\/09\/04\/why-site-structure-matters-and-what-to-do-about-it\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rimanagency.com\/home\/"},{"@type":"ListItem","position":2,"name":"Why Site Structure Matters and What to Do About It"}]},{"@type":"WebSite","@id":"https:\/\/rimanagency.com\/#website","url":"https:\/\/rimanagency.com\/","name":"Agence Riman","description":"Une agence de marketing num\u00e9rique \u00e0 service complet","publisher":{"@id":"https:\/\/rimanagency.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rimanagency.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/rimanagency.com\/#organization","name":"Agence Riman","url":"https:\/\/rimanagency.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/rimanagency.com\/#\/schema\/logo\/image\/","url":"https:\/\/rimanagency.com\/wp-content\/uploads\/2022\/02\/RIMANagency-all-logos-1-2.png","contentUrl":"https:\/\/rimanagency.com\/wp-content\/uploads\/2022\/02\/RIMANagency-all-logos-1-2.png","width":694,"height":211,"caption":"Riman Agency"},"image":{"@id":"https:\/\/rimanagency.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/rimanagency.com\/#\/schema\/person\/22268338e6f161f1678bb332e80d1c71","name":"T Riman","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/2d2b95885d04a3d6f2ea2efc366419bfc75af7f324282a3c275d0f22578685c3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2d2b95885d04a3d6f2ea2efc366419bfc75af7f324282a3c275d0f22578685c3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2d2b95885d04a3d6f2ea2efc366419bfc75af7f324282a3c275d0f22578685c3?s=96&d=mm&r=g","caption":"T Riman"},"sameAs":["http:\/\/rimanagency.com"],"url":"https:\/\/rimanagency.com\/fr\/author\/captaim1\/"}]}},"_links":{"self":[{"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/posts\/3302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/comments?post=3302"}],"version-history":[{"count":0,"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/posts\/3302\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/media\/3303"}],"wp:attachment":[{"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/media?parent=3302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/categories?post=3302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/tags?post=3302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}