{"id":3212,"date":"2018-04-28T16:34:19","date_gmt":"2018-04-28T16:34:19","guid":{"rendered":"http:\/\/captaim.com\/?p=3212"},"modified":"2018-04-28T16:34:19","modified_gmt":"2018-04-28T16:34:19","slug":"what-questions-should-businesses-ask-before-introducing-seo-to-their-site","status":"publish","type":"post","link":"https:\/\/rimanagency.com\/fr\/2018\/04\/28\/what-questions-should-businesses-ask-before-introducing-seo-to-their-site\/","title":{"rendered":"Quelles questions les entreprises devraient-elles se poser avant d'introduire le r\u00e9f\u00e9rencement sur leur site\u00a0?"},"content":{"rendered":"

Quelles questions une entreprise doit-elle se poser avant d\u2019introduire le r\u00e9f\u00e9rencement sur son site\u00a0?<\/h1>\n

10 questions que chaque entreprise devrait se poser avant de lancer un projet de r\u00e9f\u00e9rencement.<\/h2>\n

Les gens viennent toujours me demander ce que je devrais demander \u00e0 mon agence avant de l'engager pour le r\u00e9f\u00e9rencement de mon site. C'est une question importante, mais je pr\u00e9cise toujours que cela d\u00e9pend vraiment de l'offre elle-m\u00eame.<\/p>\n

Il existe n\u00e9anmoins quelques questions et r\u00e9ponses de base que toutes les entreprises devraient prendre en compte avant tout engagement en ligne de ce type.<\/p>\n

Avant de commencer la liste, il est important de savoir que confier votre r\u00e9f\u00e9rencement \u00e0 quelqu'un revient \u00e0 lui donner les cl\u00e9s de votre porte d\u00e9rob\u00e9e. Il est essentiel que vous fassiez confiance \u00e0 cette personne ou que cette entreprise soit une r\u00e9f\u00e9rence sur le march\u00e9.<\/p>\n

Ce qui m'effraie le plus, c'est lorsque je travaille sur le r\u00e9f\u00e9rencement d'un client et que je d\u00e9couvre que la personne qui a r\u00e9alis\u00e9 le pr\u00e9c\u00e9dent a laiss\u00e9 des liens retour vers d'autres clients. Non seulement c'est ill\u00e9gal, mais cela peut aussi nuire \u00e0 l'autorit\u00e9 de votre site et entra\u00eener une perte de valeur SEO.<\/p>\n

Cela \u00e9tant dit, il est important que vous sachiez que vous avez affaire \u00e0 la bonne personne.<\/strong><\/p>\n

\n<\/blockquote>\n

Commen\u00e7ons par la question principale que vous devriez poser \u00e0 votre agence SEO :<\/h3>\n
    \n
  1. Quelle est la mise \u00e0 jour la plus r\u00e9cente de l\u2019algorithme de Google et que dois-je prendre en compte en ce qui concerne mon site\u00a0?<\/li>\n
  2. Quel est le processus que vous suivrez en mati\u00e8re d\u2019optimisation ?\n
      \n
    1. La r\u00e9ponse br\u00e8ve devrait \u00eatre la suivante :\n
        \n
      1. Audit<\/li>\n
      2. R\u00e9union<\/li>\n
      3. Recommandations<\/li>\n
      4. Optimisation<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n
      5. Pouvez-vous me donner une liste des mots-cl\u00e9s pour lesquels vous avez optimis\u00e9 et pour lesquels vous avez \u00e9t\u00e9 class\u00e9 ?<\/li>\n
      6. Quand vais-je commencer \u00e0 voir des r\u00e9sultats ?\n
          \n
        1. La meilleure r\u00e9ponse devrait \u00eatre de 5 \u00e0 10 mois selon la taille du site et le niveau de concurrence dans ce secteur.<\/li>\n<\/ol>\n<\/li>\n
        2. Qui mettra en \u0153uvre l\u2019optimisation ?\n
            \n
          1. Il est pr\u00e9f\u00e9rable que vous fassiez votre propre mise en \u0153uvre s'il s'agit de votre premi\u00e8re interaction avec cette agence.<\/li>\n
          2. Cependant, la possibilit\u00e9 de confier ces optimisations \u00e0 l'agence garantira une responsabilit\u00e9 totale et un travail professionnel.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

            C'est \u00e0 vous de d\u00e9cider.<\/strong><\/h3>\n
              \n
            1. Assurez-vous qu'ils int\u00e8grent la strat\u00e9gie de r\u00e9f\u00e9rencement \u00e0 la strat\u00e9gie de contenu en question.<\/li>\n
            2. Assurez-vous qu\u2019ils int\u00e8grent la strat\u00e9gie de r\u00e9f\u00e9rencement \u00e0 la strat\u00e9gie sociale en place.<\/li>\n
            3. Assurez-vous qu'ils abordent \u00e0 la fois l'optimisation hors page et sur page.<\/li>\n
            4. La fr\u00e9quence \u00e0 laquelle l'agence vous suivra et vous tiendra au courant est vraiment importante.<\/li>\n
            5. Qui sera responsable du signalement ?<\/li>\n<\/ol>\n
              \"SEO<\/a>

              Bo\u00eete \u00e0 outils SEO<\/strong><\/p><\/div>\n

              M\u00eame si cela est bref, cela montrera d\u00e9j\u00e0 \u00e0 l\u2019agence que vous savez ce que vous faites.<\/p>\n

              Enfin et surtout, assurez-vous d\u2019avoir une port\u00e9e de travail appropri\u00e9e et un devis qui y correspond.<\/p>\n

               <\/p>\n

              Source\/R\u00e9f\u00e9rence :\u00a0<\/strong><\/p>\n

              http:\/\/www.searchenginejournal.com\/20-questions-to-ask-before-you-hire-an-seo-agency-in-post-pandapenguin-era\/62504\/<\/a><\/p>\n

               <\/p>","protected":false},"excerpt":{"rendered":"

              What questions should a business ask before introducing SEO to their site? 10 questions every business should ask before kicking off an SEO project. People always come to me asking, what I should ask my agency before I get them on my site SEO? Being an important question as is, I always mention that it […]<\/p>\n","protected":false},"author":2,"featured_media":3213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[39],"class_list":["post-3212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-seo"],"yoast_head":"\nQuestions a Business should ask SEO Agencies Before Kickoff<\/title>\n<meta name=\"description\" content=\"10 questions every business should put out for their client before kicking off an SEO project.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rimanagency.com\/fr\/2018\/04\/28\/what-questions-should-businesses-ask-before-introducing-seo-to-their-site\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" 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