{"id":3205,"date":"2018-04-28T16:23:02","date_gmt":"2018-04-28T16:23:02","guid":{"rendered":"http:\/\/captaim.com\/?p=3205"},"modified":"2018-04-28T16:23:54","modified_gmt":"2018-04-28T16:23:54","slug":"the-integrated-approach-of-content-marketing-search-engine-marketing","status":"publish","type":"post","link":"https:\/\/rimanagency.com\/fr\/2018\/04\/28\/the-integrated-approach-of-content-marketing-search-engine-marketing\/","title":{"rendered":"L'approche int\u00e9gr\u00e9e du marketing de contenu et du marketing des moteurs de recherche"},"content":{"rendered":"

Le r\u00e9f\u00e9rencement et le marketing de contenu sont-ils cens\u00e9s \u00eatre s\u00e9par\u00e9s\u00a0?<\/h1>\n

Devrions-nous traiter nos projets de marketing sur les moteurs de recherche et de marketing de contenu avec des strat\u00e9gies diff\u00e9rentes ?<\/h2>\n

Je re\u00e7ois beaucoup d'appels de clients qui me posent la m\u00eame question, ce qui est normal. Plus pr\u00e9cis\u00e9ment, o\u00f9 se situe la fronti\u00e8re entre contenu et SEO\u00a0?<\/p>\n

Eh bien, le probl\u00e8me est le suivant :<\/h4>\n

La plupart des clients, aujourd'hui comme par le pass\u00e9, font appel \u00e0 deux agences diff\u00e9rentes\u00a0: l'une pour le r\u00e9f\u00e9rencement et l'autre pour le marketing de contenu. Dans ce cas, l'agence cr\u00e9ative est celle qui poss\u00e8de le moins de comp\u00e9tences techniques et une grande exp\u00e9rience en r\u00e9daction de contenu\u00a0; tandis que le r\u00e9f\u00e9rencement est optimis\u00e9 par une agence plus technique.<\/p>\n

Solution:<\/h4>\n

Clients et agences doivent collaborer pour int\u00e9grer leurs efforts de r\u00e9f\u00e9rencement et de marketing de contenu. Associer les balises des moteurs de recherche au contenu offrira des avantages plus importants et un meilleur retour sur investissement pour les clients.<\/p>\n

\"SEO<\/a>

Une strat\u00e9gie int\u00e9gr\u00e9e<\/p><\/div>\n

3 citations importantes sur ce sujet :<\/h3>\n

Un r\u00e9f\u00e9rencement r\u00e9ussi est celui qui est r\u00e9alis\u00e9 en pensant au contenu et au client.<\/strong><\/p>\n

Un r\u00e9f\u00e9rencement r\u00e9ussi est celui qui est cr\u00e9\u00e9 avec de vrais lecteurs humains comme public, et non des robots.<\/strong><\/p>\n

Un marketing de contenu r\u00e9ussi est celui qui adopte compl\u00e8tement le r\u00e9f\u00e9rencement.<\/strong><\/p><\/blockquote>\n

Que devez-vous savoir en tant que sp\u00e9cialiste du marketing ou propri\u00e9taire d\u2019entreprise ?<\/h3>\n

Le marketing de contenu est un excellent moyen d'\u00e9tablir la confiance, l'autorit\u00e9 et de construire une relation solide avec vos clients et partenaires, il vous aidera \u00e0 vous positionner comme un expert dans le domaine, une r\u00e9f\u00e9rence.<\/p>\n

La plupart des gens d\u00e9couvriront votre marque avec une question et une recherche de r\u00e9ponse. Assurez-vous de leur fournir les informations pertinentes, r\u00e9pertori\u00e9es et cat\u00e9goris\u00e9es.<\/p>\n

Comment vont-ils te trouver ?<\/h4>\n
    \n
  1. Gr\u00e2ce aux moteurs de recherche<\/li>\n
  2. Recherches sociales\/Chronologies sociales<\/li>\n<\/ol>\n

    Comment allez-vous vous classer ?<\/h4>\n
      \n
    1. En utilisant du bon contenu<\/li>\n
    2. Utiliser le bon contenu aux bons endroits<\/li>\n
    3. \u00c9tiqueter le bon contenu avec les bonnes balises<\/li>\n
    4. Obtenir les bons mots-cl\u00e9s (\u00e0 volume de recherche \u00e9lev\u00e9) pour mieux d\u00e9crire votre contenu<\/li>\n<\/ol>\n

      Comment rester class\u00e9 ?<\/h4>\n
        \n
      1. Utilisez du contenu engageant, du contenu qui gardera les gens sur vos pages pendant plus de 10 secondes.<\/li>\n
      2. Utilisez des \u00e9l\u00e9ments visuels, des infographies, des graphiques, des photos, etc.<\/li>\n
      3. Utiliser des vid\u00e9os<\/li>\n
      4. Utilisez des r\u00e9f\u00e9rences solides<\/li>\n<\/ol>\n

        Alors, o\u00f9 convergent r\u00e9ellement le marketing de contenu et le r\u00e9f\u00e9rencement ?<\/p>\n

        \"How<\/a>

        Marketing de contenu et r\u00e9f\u00e9rencement en collaboration<\/p><\/div>\n

         <\/p>\n

        Que peuvent construire ensemble le contenu et le r\u00e9f\u00e9rencement ?<\/h3>\n

        Transformer le fonctionnement de votre marketing en un mix plus performant.<\/p>\n

        \"Integrated<\/a>

        Passer du marketing num\u00e9rique traditionnel au marketing num\u00e9rique int\u00e9gr\u00e9 avanc\u00e9<\/p><\/div>\n

        Conclusion:<\/h2>\n

        Il est important pour nous tous de commencer \u00e0 consid\u00e9rer le r\u00e9f\u00e9rencement et le contenu comme des alli\u00e9s et non comme des rivaux.<\/p>\n

        Ces deux \u00e9l\u00e9ments devraient fonctionner ensemble, et il n\u2019y a aucune raison pour que l\u2019un remplace l\u2019autre \u00e0 l\u2019avenir.<\/p>\n

        Pourtant, le contenu continuera \u00e0 \u00e9voluer vers plus de technicit\u00e9, et le r\u00e9f\u00e9rencement continuera \u00e0 \u00e9voluer vers plus d'ing\u00e9niosit\u00e9 et de cr\u00e9ativit\u00e9.<\/p>\n

         <\/p>\n

         <\/p>\n

        Ressources\/Sources<\/strong><\/h4>\n

        https:\/\/blog.kissmetrics.com\/seo-is-content-marketing\/<\/a><\/p>\n

        http:\/\/www.searchenginejournal.com\/combine-seo-content-marketing-explosive-results\/97157\/<\/a><\/p>\n

        http:\/\/searchengineland.com\/content-marketing-seo-bigger-picture-219796<\/a><\/p>\n

        http:\/\/www.searchenginejournal.com\/combine-seo-content-marketing-explosive-results\/97157\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"

        Are SEO and Content Marketing supposed to be separate? Should we be treating our Search Engine Marketing\u00a0and content marketing projects with different strategies? I get a lot of client calls asking the same question, which is normal. And more specifically, where do we draw the line between content and SEO. Well, the problem is this: […]<\/p>\n","protected":false},"author":2,"featured_media":3207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[39],"class_list":["post-3205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-seo"],"yoast_head":"\nThe Integrated Approach of Content Marketing & SEO<\/title>\n<meta name=\"description\" content=\"The Benefits and Value of an Integrated SEO and Content Marketing approach, An explanation on how these 2 function together, and fit together.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rimanagency.com\/fr\/2018\/04\/28\/the-integrated-approach-of-content-marketing-search-engine-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Integrated Approach of Content Marketing & SEO\" \/>\n<meta property=\"og:description\" content=\"The Benefits and Value of an Integrated SEO and Content Marketing approach, An explanation on how these 2 function together, and fit together.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rimanagency.com\/fr\/2018\/04\/28\/the-integrated-approach-of-content-marketing-search-engine-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Riman Agency\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-28T16:23:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-04-28T16:23:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rimanagency.com\/wp-content\/uploads\/2018\/04\/SketchNotesCONTENTMARKETINGLSE-0111.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"813\" \/>\n\t<meta property=\"og:image:height\" content=\"610\" \/>\n\t<meta property=\"og:image:type\" 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