{"id":3202,"date":"2018-04-28T16:12:10","date_gmt":"2018-04-28T16:12:10","guid":{"rendered":"http:\/\/captaim.com\/?p=3202"},"modified":"2018-04-28T16:12:10","modified_gmt":"2018-04-28T16:12:10","slug":"what-every-business-should-know-regarding-ppc-and-sem","status":"publish","type":"post","link":"https:\/\/rimanagency.com\/fr\/2018\/04\/28\/what-every-business-should-know-regarding-ppc-and-sem\/","title":{"rendered":"Ce que chaque entreprise devrait savoir sur le PPC et le SEM"},"content":{"rendered":"<h1><strong>Que doivent savoir les managers sur le SEM\/PPC avant de lancer une campagne ?<\/strong><\/h1>\n<h2>De quoi un client ou un responsable de marque doit-il \u00eatre conscient lorsqu&#039;il s&#039;agit d&#039;une campagne Ad Words ?<\/h2>\n<p><strong>Commen\u00e7ons par expliquer ce qu\u2019est la publicit\u00e9 PPC\u00a0;<\/strong> PPC signifie Pay per Click, la m\u00e9thode de PPC la plus populaire est sur les moteurs de recherche, sur des plateformes telles que Google, Bing, Yahoo, etc\u2026<\/p>\n<h3><strong>Les outils les plus populaires utilis\u00e9s pour g\u00e9rer le PPC sur ces moteurs de recherche sont<\/strong><\/h3>\n<ul>\n<li>Google AdWords<\/li>\n<li>Bing Ads (g\u00e8re les annonces Bing et Yahoo)<\/li>\n<\/ul>\n<h3>Que faites-vous sur ces plateformes ?<\/h3>\n<ul>\n<li>Acheter une annonce<\/li>\n<li>Et ces annonces appara\u00eetront comme des r\u00e9sultats sponsoris\u00e9s\/payants<\/li>\n<\/ul>\n<h3>Comment acheter des annonces et des listings ?<\/h3>\n<ul>\n<li>Les publicit\u00e9s sont achet\u00e9es \u00e0 l&#039;aide d&#039;une ench\u00e8re<\/li>\n<li>Plus votre ench\u00e8re est \u00e9lev\u00e9e, plus vous augmentez vos chances de classement. Ce n&#039;est pas le seul facteur d\u00e9terminant\u00a0: il existe \u00e9galement un score de qualit\u00e9.<\/li>\n<\/ul>\n<div id=\"attachment_353\" style=\"width: 543px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/rimanagency.com\/wp-content\/uploads\/2015\/07\/PPC-clients-agencies.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-353\" class=\"wp-image-353\" src=\"https:\/\/rimanagency.com\/wp-content\/uploads\/2015\/07\/PPC-clients-agencies.jpg\" alt=\"Adwords and Bing ads all you need to know as a client\" width=\"533\" height=\"533\" \/><\/a><p id=\"caption-attachment-353\" class=\"wp-caption-text\">Paiement par clic \u2013 SEM<\/p><\/div>\n<h3>Qu&#039;est-ce que le score de qualit\u00e9 ?<\/h3>\n<p>Le score de qualit\u00e9 est une variable utilis\u00e9e par Yahoo, Bing et Google qui peut influencer le classement de vos annonces. Il prend en compte la qualit\u00e9 de vos pages de destination, de vos annonces et de vos mots cl\u00e9s. Plus important encore, il \u00e9value la pertinence de votre mot cl\u00e9 par rapport \u00e0 votre annonce et celle de son contenu par rapport \u00e0 la page de destination.<\/p>\n<h3>Qu&#039;est-ce qui fait un compte PPC r\u00e9ussi ?<\/h3>\n<ol>\n<li><strong>Un ciblage g\u00e9ographique appropri\u00e9, qu&#039;il soit local, international ou national<\/strong><\/li>\n<li><strong>Ciblage d\u00e9mographique appropri\u00e9<\/strong><\/li>\n<li><strong>Clart\u00e9<\/strong><\/li>\n<li><strong>Soutenir vos annonces avec quelque chose \u00e0 offrir<\/strong> \u2013 garantir que quiconque vous cherche trouvera de la valeur<\/li>\n<li><strong>Utiliser les bons mots-cl\u00e9s<\/strong>\n<ol>\n<li>Les mots-cl\u00e9s les plus r\u00e9ussis sont ceux qui ont un volume de recherche \u00e9lev\u00e9 et une faible concurrence.<\/li>\n<li>En tant que sp\u00e9cialiste du marketing, vous devez utiliser tous les outils dont vous disposez pour vous assurer de fournir les mots cl\u00e9s les plus pertinents, avec le niveau d&#039;ach\u00e8vement appropri\u00e9 en fonction du budget du client.<\/li>\n<\/ol>\n<\/li>\n<li><strong>Ayez des KPI clairs et un suivi des conversions appropri\u00e9<\/strong>\n<ol>\n<li>Le PPC ne consiste pas seulement \u00e0 g\u00e9n\u00e9rer du trafic, il s\u2019agit \u00e9galement d\u2019inciter le chercheur \u00e0 cliquer, \u00e0 rester et \u00e0 acheter.<\/li>\n<li>Il est important d&#039;int\u00e9grer tous les outils dont vous disposez, tels que Google Analytics et Google Tag Manager, \u00e0 votre campagne AdWords, pour vous assurer d&#039;optimiser non seulement en fonction de vos visites, mais \u00e9galement de vos conversions.<\/li>\n<\/ol>\n<\/li>\n<li><strong>Cr\u00e9er des publicit\u00e9s avec des appels \u00e0 l&#039;action appropri\u00e9s \u2013 CTA<\/strong><\/li>\n<li><strong>Utilisez le bon laps de temps<\/strong><\/li>\n<li><strong>Ench\u00e9rir correctement<\/strong>\n<ol>\n<li>Basez vos ench\u00e8res sur le bon moment, la bonne zone, le bon CTA, la bonne annonce, le bon mot-cl\u00e9 et la bonne page de destination.<\/li>\n<li>Assurez-vous que toutes vos ench\u00e8res, qu&#039;elles soient automatiques ou manuelles, produisent les meilleurs r\u00e9sultats pour les clients.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<div id=\"attachment_356\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/rimanagency.com\/wp-content\/uploads\/2015\/07\/Dollarphotoclub_86653332.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-356\" class=\"size-full wp-image-356\" src=\"https:\/\/rimanagency.com\/wp-content\/uploads\/2015\/07\/Dollarphotoclub_86653332.jpg\" alt=\"Increasing Businesses ROI with SEM\" width=\"600\" height=\"401\" \/><\/a><p id=\"caption-attachment-356\" class=\"wp-caption-text\">Cr\u00e9er des opportunit\u00e9s et un retour sur investissement pour les entreprises et les clients<\/p><\/div>\n<h2>En tant que propri\u00e9taire d\u2019entreprise ou responsable de marque, vous devez conna\u00eetre certains termes de base.<\/h2>\n<ol>\n<li>Campagnes<\/li>\n<li>Groupes d&#039;annonces<\/li>\n<li>Types de campagnes<\/li>\n<li>Mots-cl\u00e9s<\/li>\n<li>Impressions<\/li>\n<li>Classement des annonces<\/li>\n<li>Publicit\u00e9s mobiles<\/li>\n<li>Extensions d&#039;annonces<\/li>\n<li>CTA<\/li>\n<li>CTR<\/li>\n<li>Optimisation<\/li>\n<li>Pages de destination<\/li>\n<li>Strat\u00e9gie d&#039;ench\u00e8res<\/li>\n<li>Budget quotidien<\/li>\n<li>PCC<\/li>\n<li>CPM<\/li>\n<li>Titre<\/li>\n<li>URL d&#039;affichage<\/li>\n<li>URL de destination<\/li>\n<li>Publicit\u00e9 lat\u00e9rale et publicit\u00e9 en haut<\/li>\n<\/ol>\n<p>Tout cela est expliqu\u00e9 dans cet excellent article de wishpond.com : <a href=\"http:\/\/blog.wishpond.com\/post\/77287406414\/google-adwords-25-glossary-terms-you-need-to-know\" target=\"_blank\" rel=\"noopener\">http:\/\/blog.wishpond.com\/post\/77287406414\/google-adwords-25-glossary-terms-you-need-to-know<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Sources\/R\u00e9f\u00e9rences :<\/strong><\/p>\n<p><a href=\"http:\/\/blog.wishpond.com\/post\/77287406414\/google-adwords-25-glossary-terms-you-need-to-know\" target=\"_blank\" rel=\"noopener\">http:\/\/blog.wishpond.com\/post\/77287406414\/google-adwords-25-glossary-terms-you-need-to-know<\/a><\/p>\n<p><a href=\"http:\/\/www.portent.com\/services\/ppc\/pay-per-click-explained\" target=\"_blank\" rel=\"noopener\">http:\/\/www.portent.com\/services\/ppc\/pay-per-click-explained<\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>What should managers know about SEM\/PPC before launching a campaign? What should a client or a brand manager be aware off when it comes to an Ad Words campaign? Let us start by explaining what is PPC advertisement; PPC stands for Pay per Click, the most popular method of PPC is on search engines, on [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[50],"class_list":["post-3202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem","tag-sem"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Every Business Should Know Regarding PPC and SEM<\/title>\n<meta name=\"description\" content=\"What should managers know about SEM &amp; PPC before launching a campaign? What should business be aware off when it comes to an Ad Words campaign?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rimanagency.com\/fr\/2018\/04\/28\/what-every-business-should-know-regarding-ppc-and-sem\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Every Business Should Know Regarding PPC and SEM\" \/>\n<meta property=\"og:description\" content=\"What should managers know about SEM &amp; PPC before launching a campaign? What should business be aware off when it comes to an Ad Words campaign?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rimanagency.com\/fr\/2018\/04\/28\/what-every-business-should-know-regarding-ppc-and-sem\/\" \/>\n<meta property=\"og:site_name\" content=\"Riman Agency\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-28T16:12:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rimanagency.com\/wp-content\/uploads\/2018\/04\/Digital-PPC-optimization11.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"773\" \/>\n\t<meta property=\"og:image:height\" content=\"515\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"T Riman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"What Every Business Should Know Regarding PPC and SEM\" \/>\n<meta name=\"twitter:description\" content=\"What should managers know about SEM &amp; PPC before launching a campaign? What should business be aware off when it comes to an Ad Words campaign?\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/rimanagency.com\/wp-content\/uploads\/2018\/04\/Digital-PPC-optimization11.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"T Riman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2018\\\/04\\\/28\\\/what-every-business-should-know-regarding-ppc-and-sem\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2018\\\/04\\\/28\\\/what-every-business-should-know-regarding-ppc-and-sem\\\/\"},\"author\":{\"name\":\"T Riman\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#\\\/schema\\\/person\\\/22268338e6f161f1678bb332e80d1c71\"},\"headline\":\"What Every Business Should Know Regarding PPC and SEM\",\"datePublished\":\"2018-04-28T16:12:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2018\\\/04\\\/28\\\/what-every-business-should-know-regarding-ppc-and-sem\\\/\"},\"wordCount\":530,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2018\\\/04\\\/28\\\/what-every-business-should-know-regarding-ppc-and-sem\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rimanagency.com\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/Digital-PPC-optimization11.jpg\",\"keywords\":[\"SEM\"],\"articleSection\":[\"SEM\"],\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rimanagency.com\\\/2018\\\/04\\\/28\\\/what-every-business-should-know-regarding-ppc-and-sem\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2018\\\/04\\\/28\\\/what-every-business-should-know-regarding-ppc-and-sem\\\/\",\"url\":\"https:\\\/\\\/rimanagency.com\\\/2018\\\/04\\\/28\\\/what-every-business-should-know-regarding-ppc-and-sem\\\/\",\"name\":\"What Every Business Should Know Regarding PPC and SEM\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2018\\\/04\\\/28\\\/what-every-business-should-know-regarding-ppc-and-sem\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2018\\\/04\\\/28\\\/what-every-business-should-know-regarding-ppc-and-sem\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rimanagency.com\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/Digital-PPC-optimization11.jpg\",\"datePublished\":\"2018-04-28T16:12:10+00:00\",\"description\":\"What should managers know about SEM & PPC before launching a campaign? What should business be aware off when it comes to an Ad Words campaign?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2018\\\/04\\\/28\\\/what-every-business-should-know-regarding-ppc-and-sem\\\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rimanagency.com\\\/2018\\\/04\\\/28\\\/what-every-business-should-know-regarding-ppc-and-sem\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2018\\\/04\\\/28\\\/what-every-business-should-know-regarding-ppc-and-sem\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rimanagency.com\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/Digital-PPC-optimization11.jpg\",\"contentUrl\":\"https:\\\/\\\/rimanagency.com\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/Digital-PPC-optimization11.jpg\",\"width\":773,\"height\":515,\"caption\":\"Pay Per Click | Ad Words and Bing Ads\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2018\\\/04\\\/28\\\/what-every-business-should-know-regarding-ppc-and-sem\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rimanagency.com\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Every Business Should Know Regarding PPC and SEM\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#website\",\"url\":\"https:\\\/\\\/rimanagency.com\\\/\",\"name\":\"Riman Agency\",\"description\":\"A Full Service Digital Marketing Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rimanagency.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#organization\",\"name\":\"Riman Agency\",\"url\":\"https:\\\/\\\/rimanagency.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rimanagency.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/RIMANagency-all-logos-1-2.png\",\"contentUrl\":\"https:\\\/\\\/rimanagency.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/RIMANagency-all-logos-1-2.png\",\"width\":694,\"height\":211,\"caption\":\"Riman Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#\\\/schema\\\/person\\\/22268338e6f161f1678bb332e80d1c71\",\"name\":\"T Riman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2d2b95885d04a3d6f2ea2efc366419bfc75af7f324282a3c275d0f22578685c3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2d2b95885d04a3d6f2ea2efc366419bfc75af7f324282a3c275d0f22578685c3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2d2b95885d04a3d6f2ea2efc366419bfc75af7f324282a3c275d0f22578685c3?s=96&d=mm&r=g\",\"caption\":\"T Riman\"},\"sameAs\":[\"http:\\\/\\\/rimanagency.com\"],\"url\":\"https:\\\/\\\/rimanagency.com\\\/fr\\\/author\\\/captaim1\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ce que chaque entreprise devrait savoir sur le PPC et le SEM","description":"Que doivent savoir les responsables marketing sur les moteurs de recherche (SEM) et le paiement au clic (PPC) avant de lancer une campagne\u00a0? \u00c0 quoi les entreprises doivent-elles faire attention concernant une campagne AdWords\u00a0?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rimanagency.com\/fr\/2018\/04\/28\/what-every-business-should-know-regarding-ppc-and-sem\/","og_locale":"fr_CA","og_type":"article","og_title":"What Every Business Should Know Regarding PPC and SEM","og_description":"What should managers know about SEM & PPC before launching a campaign? What should business be aware off when it comes to an Ad Words campaign?","og_url":"https:\/\/rimanagency.com\/fr\/2018\/04\/28\/what-every-business-should-know-regarding-ppc-and-sem\/","og_site_name":"Riman Agency","article_published_time":"2018-04-28T16:12:10+00:00","og_image":[{"width":773,"height":515,"url":"https:\/\/rimanagency.com\/wp-content\/uploads\/2018\/04\/Digital-PPC-optimization11.jpg","type":"image\/jpeg"}],"author":"T Riman","twitter_card":"summary_large_image","twitter_title":"What Every Business Should Know Regarding PPC and SEM","twitter_description":"What should managers know about SEM & PPC before launching a campaign? What should business be aware off when it comes to an Ad Words campaign?","twitter_image":"https:\/\/rimanagency.com\/wp-content\/uploads\/2018\/04\/Digital-PPC-optimization11.jpg","twitter_misc":{"Written by":"T Riman","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rimanagency.com\/2018\/04\/28\/what-every-business-should-know-regarding-ppc-and-sem\/#article","isPartOf":{"@id":"https:\/\/rimanagency.com\/2018\/04\/28\/what-every-business-should-know-regarding-ppc-and-sem\/"},"author":{"name":"T Riman","@id":"https:\/\/rimanagency.com\/#\/schema\/person\/22268338e6f161f1678bb332e80d1c71"},"headline":"What Every Business Should Know Regarding PPC and SEM","datePublished":"2018-04-28T16:12:10+00:00","mainEntityOfPage":{"@id":"https:\/\/rimanagency.com\/2018\/04\/28\/what-every-business-should-know-regarding-ppc-and-sem\/"},"wordCount":530,"commentCount":0,"publisher":{"@id":"https:\/\/rimanagency.com\/#organization"},"image":{"@id":"https:\/\/rimanagency.com\/2018\/04\/28\/what-every-business-should-know-regarding-ppc-and-sem\/#primaryimage"},"thumbnailUrl":"https:\/\/rimanagency.com\/wp-content\/uploads\/2018\/04\/Digital-PPC-optimization11.jpg","keywords":["SEM"],"articleSection":["SEM"],"inLanguage":"fr-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rimanagency.com\/2018\/04\/28\/what-every-business-should-know-regarding-ppc-and-sem\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rimanagency.com\/2018\/04\/28\/what-every-business-should-know-regarding-ppc-and-sem\/","url":"https:\/\/rimanagency.com\/2018\/04\/28\/what-every-business-should-know-regarding-ppc-and-sem\/","name":"Ce que chaque entreprise devrait savoir sur le PPC et le SEM","isPartOf":{"@id":"https:\/\/rimanagency.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rimanagency.com\/2018\/04\/28\/what-every-business-should-know-regarding-ppc-and-sem\/#primaryimage"},"image":{"@id":"https:\/\/rimanagency.com\/2018\/04\/28\/what-every-business-should-know-regarding-ppc-and-sem\/#primaryimage"},"thumbnailUrl":"https:\/\/rimanagency.com\/wp-content\/uploads\/2018\/04\/Digital-PPC-optimization11.jpg","datePublished":"2018-04-28T16:12:10+00:00","description":"Que doivent savoir les responsables marketing sur les moteurs de recherche (SEM) et le paiement au clic (PPC) avant de lancer une campagne\u00a0? \u00c0 quoi les entreprises doivent-elles faire attention concernant une campagne AdWords\u00a0?","breadcrumb":{"@id":"https:\/\/rimanagency.com\/2018\/04\/28\/what-every-business-should-know-regarding-ppc-and-sem\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rimanagency.com\/2018\/04\/28\/what-every-business-should-know-regarding-ppc-and-sem\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/rimanagency.com\/2018\/04\/28\/what-every-business-should-know-regarding-ppc-and-sem\/#primaryimage","url":"https:\/\/rimanagency.com\/wp-content\/uploads\/2018\/04\/Digital-PPC-optimization11.jpg","contentUrl":"https:\/\/rimanagency.com\/wp-content\/uploads\/2018\/04\/Digital-PPC-optimization11.jpg","width":773,"height":515,"caption":"Pay Per Click | Ad Words and Bing Ads"},{"@type":"BreadcrumbList","@id":"https:\/\/rimanagency.com\/2018\/04\/28\/what-every-business-should-know-regarding-ppc-and-sem\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rimanagency.com\/home\/"},{"@type":"ListItem","position":2,"name":"What Every Business Should Know Regarding PPC and SEM"}]},{"@type":"WebSite","@id":"https:\/\/rimanagency.com\/#website","url":"https:\/\/rimanagency.com\/","name":"Agence Riman","description":"Une agence de marketing num\u00e9rique \u00e0 service complet","publisher":{"@id":"https:\/\/rimanagency.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rimanagency.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/rimanagency.com\/#organization","name":"Agence Riman","url":"https:\/\/rimanagency.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/rimanagency.com\/#\/schema\/logo\/image\/","url":"https:\/\/rimanagency.com\/wp-content\/uploads\/2022\/02\/RIMANagency-all-logos-1-2.png","contentUrl":"https:\/\/rimanagency.com\/wp-content\/uploads\/2022\/02\/RIMANagency-all-logos-1-2.png","width":694,"height":211,"caption":"Riman Agency"},"image":{"@id":"https:\/\/rimanagency.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/rimanagency.com\/#\/schema\/person\/22268338e6f161f1678bb332e80d1c71","name":"T Riman","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/2d2b95885d04a3d6f2ea2efc366419bfc75af7f324282a3c275d0f22578685c3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2d2b95885d04a3d6f2ea2efc366419bfc75af7f324282a3c275d0f22578685c3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2d2b95885d04a3d6f2ea2efc366419bfc75af7f324282a3c275d0f22578685c3?s=96&d=mm&r=g","caption":"T Riman"},"sameAs":["http:\/\/rimanagency.com"],"url":"https:\/\/rimanagency.com\/fr\/author\/captaim1\/"}]}},"_links":{"self":[{"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/posts\/3202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/comments?post=3202"}],"version-history":[{"count":0,"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/posts\/3202\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/media\/3203"}],"wp:attachment":[{"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/media?parent=3202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/categories?post=3202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/tags?post=3202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}