{"id":3192,"date":"2018-04-28T15:29:51","date_gmt":"2018-04-28T15:29:51","guid":{"rendered":"http:\/\/captaim.com\/?p=3192"},"modified":"2020-04-13T14:59:27","modified_gmt":"2020-04-13T14:59:27","slug":"the-un-obsolete-seo-guide-for-entrepreneurs-and-businesses-infographic","status":"publish","type":"post","link":"https:\/\/rimanagency.com\/fr\/2018\/04\/28\/the-un-obsolete-seo-guide-for-entrepreneurs-and-businesses-infographic\/","title":{"rendered":"The Un-obsolete SEO Guide for Entrepreneurs and Businesses [Infographic]"},"content":{"rendered":"

\u00c0 quelle fr\u00e9quence entendons-nous dire que le r\u00e9f\u00e9rencement est mort, obsol\u00e8te ou moins important qu\u2019il y a quelques ann\u00e9es ?<\/p><\/blockquote>\n

Il est vrai que le secteur du marketing par moteur de recherche est en constante \u00e9volution. Les mises \u00e0 jour et les changements d'algorithmes sont constants sur tous les moteurs de recherche tous les deux mois. Il semble donc plus difficile de suivre le rythme, et les propri\u00e9taires de petites entreprises et les entrepreneurs peuvent facilement se sentir d\u00e9pass\u00e9s.<\/p>\n

Mais le d\u00e9fi ne rend pas la pratique obsol\u00e8te.<\/strong> L'utilisation des moteurs de recherche pour trouver des produits et services n'a certainement pas diminu\u00e9. Tant que les gens continueront \u00e0 les utiliser, optimiser leur r\u00e9f\u00e9rencement restera un investissement judicieux et judicieux.<\/p>\n

Au cours des sept derni\u00e8res ann\u00e9es, j'ai travaill\u00e9 dans le domaine du r\u00e9f\u00e9rencement pour des agences, des entreprises du Fortune 500 et des petites entreprises. J'ai ainsi appris que certains facteurs SEO sont immuables.<\/p>\n

Si vous h\u00e9sitez \u00e0 vous tenir au courant des derni\u00e8res nouveaut\u00e9s en mati\u00e8re de r\u00e9f\u00e9rencement, assurez-vous au moins de capitaliser sur ces 6 constantes.<\/strong><\/p>\n

6 conseils SEO incontournables pour les entrepreneurs<\/span><\/h2>\n

1. Optimiser pour les humains, pas pour les moteurs de recherche<\/span><\/h3>\n

Bien que \u00ab\u00a0SEO\u00a0\u00bb signifie Search Engine Optimization (optimisation pour les moteurs de recherche), l'optimisation que vous effectuez est davantage destin\u00e9e aux humains qu'aux moteurs de recherche. Apr\u00e8s tout, ce sont les gens qui sont vos clients, pas les moteurs.<\/p>\n

Pour bien vous classer, pensez \u00e0 l\u2019exp\u00e9rience humaine plut\u00f4t qu\u2019aux moteurs de recherche. Se concentrer sur l'humain<\/strong> l'engagement, la pertinence pour les chercheurs, ce qui sera le plus attrayant pour les gens, plut\u00f4t que de bourrer des mots-cl\u00e9s juste pour plaire aux moteurs de recherche.<\/p>\n

2. Se concentrer sur ce qui vous rend diff\u00e9rent<\/span><\/h3>\n

Qu'est-ce qui vous distingue des autres vendeurs de produits ou services\u00a0? Soyez clair sur ce qui vous distingue. Assurez-vous que le contenu de votre site web et de votre strat\u00e9gie SEO le mette en valeur. Votre diff\u00e9renciateur est ce qui vous permettra de vous d\u00e9marquer et d'attirer l'attention lors d'une recherche.<\/p>\n

Je dis toujours \u00e0 mes clients que Le r\u00e9f\u00e9rencement est davantage une question de vous<\/strong> Il ne s'agit pas d'optimisation technique ni de mises \u00e0 niveau. Il s'agit de pr\u00e9senter votre entreprise, vos services, vos produits, vos valeurs et votre argument de vente unique avec un contenu pertinent, tout en captant l'intention du chercheur. Pour ce faire, demandez-vous\u00a0: \u00ab\u00a0\u00c0 quoi pense ma cible lorsqu'elle recherche mon produit ou service sp\u00e9cifique\u00a0?\u00a0\u00bb Votre r\u00e9ponse vous indiquera souvent les points \u00e0 mettre en avant.<\/p>\n

3. Exp\u00e9rience utilisateur<\/span><\/h3>\n

Toujours regardez votre propre site du point de vue d'un visiteur<\/strong>.<\/p>\n

Les internautes passent plus de temps sur des sites faciles \u00e0 naviguer, qui apportent de la valeur et les informent. Plus de temps pass\u00e9 sur un site augmente les chances de conversion (c'est-\u00e0-dire plus de clients).<\/p>\n

Tant qu'il y aura des utilisateurs, l'exp\u00e9rience utilisateur restera \u00e0 la mode. Assurez-vous que votre site est r\u00e9actif et rapide \u00e0 charger, pour une exp\u00e9rience utilisateur fluide.<\/p>\n

4. Structure du site propre<\/span><\/h3>\n

Propre et organis\u00e9, c'est un long chemin<\/strong>, notamment dans les moteurs de recherche. L'URL d'un site permet d'en savoir beaucoup sur lui-m\u00eame. Les caract\u00e8res non conventionnels, le m\u00e9lange de majuscules et de minuscules, les param\u00e8tres, ainsi que les cat\u00e9gories et sous-r\u00e9pertoires excessifs contribuent tous \u00e0 une structure de site d\u00e9sordonn\u00e9e.<\/p>\n

Ayez un site structur\u00e9 et des URL claires. Cela facilitera la navigation et l'indexation de vos pages par les moteurs de recherche.<\/p>\n

5. Respecter les r\u00e8gles<\/span><\/h3>\n

Les moteurs de recherche sont plus intelligents qu'on le pense. Quel que soit le stratag\u00e8me que vous envisagez de mettre en place contre Google\u2026 croyez-moi, Google l'a d\u00e9j\u00e0 vu.<\/p>\n

\u00c9vitez les pi\u00e8ges et le r\u00e9f\u00e9rencement black hat. Votre site sera souvent p\u00e9nalis\u00e9 par les moteurs de recherche. Et il est difficile de s'en remettre.<\/p>\n

Cr\u00e9er de la valeur et g\u00e9n\u00e9rer du trafic gr\u00e2ce \u00e0 un travail acharn\u00e9 est gratifiant et efficace.
\n<\/strong>
\nNe vous mettez pas, vous ou votre client, dans une mauvaise situation ou ne risquez pas d'\u00eatre p\u00e9nalis\u00e9 pour des classements insignifiants.<\/p>\n

6. Cr\u00e9er du contenu de qualit\u00e9 et g\u00e9n\u00e9rer de la valeur<\/span><\/h3>\n

\u00ab Le contenu est roi ! \u00bb <\/strong>Il y a dix ans, les sp\u00e9cialistes du marketing et du r\u00e9f\u00e9rencement naturel (SEO) vivaient selon ce mantra. Et c'est toujours vrai aujourd'hui\u00a0: un contenu de qualit\u00e9 est synonyme de r\u00e9f\u00e9rencement naturel (SEO).<\/p>\n

Le contenu ne se limite pas au texte. Il peut \u00eatre constitu\u00e9 de vid\u00e9os, d'images, de diapositives, de livres blancs, de PDF, etc.<\/p>\n

Lorsque vous disposez d\u2019un contenu pr\u00e9cieux qui \u00e9duquera votre client, partagez-le et \u00e9tiquetez-le correctement.<\/p>\n

Emporter<\/strong><\/span><\/h2>\n

Lorsqu'il s'agit d'investir dans le r\u00e9f\u00e9rencement, n'h\u00e9sitez pas \u00e0 le faire en pensant \u00e0 tort que le r\u00e9f\u00e9rencement a peu d'impact ou que ce que vous faites aujourd'hui sera obsol\u00e8te demain. Le r\u00e9f\u00e9rencement fait partie int\u00e9grante du marketing num\u00e9rique. Les six facteurs ci-dessus sont peu mis en avant de nos jours, simplement parce qu'ils ne sont pas nouveaux et brillants. Ce sont des tactiques \u00e9prouv\u00e9es pour un bon classement. Utilisez cet article comme guide pour vos efforts de r\u00e9f\u00e9rencement et l'investissement dans votre site web sera largement rentabilis\u00e9.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

How often do we hear that SEO is dead, obsolete, or not as important as it was a few years ago? It is true that the Search Engine Marketing industry is in a constant change. There are continuous updates and algorithm changes across all the search engines every couple of months. 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