{"id":3187,"date":"2018-04-28T15:04:53","date_gmt":"2018-04-28T15:04:53","guid":{"rendered":"http:\/\/captaim.com\/?p=3187"},"modified":"2018-04-28T15:04:53","modified_gmt":"2018-04-28T15:04:53","slug":"the-easy-seo-guide-how-to-do-a-diy-basic-site-audit-without-using-fancy-tools","status":"publish","type":"post","link":"https:\/\/rimanagency.com\/fr\/2018\/04\/28\/the-easy-seo-guide-how-to-do-a-diy-basic-site-audit-without-using-fancy-tools\/","title":{"rendered":"Le guide SEO facile\u00a0: comment r\u00e9aliser un audit de site simple sans utiliser d'outils sophistiqu\u00e9s"},"content":{"rendered":"

L'audit facile : un guide pour auditer le r\u00e9f\u00e9rencement de votre site sans outils ni magie<\/b><\/span><\/h1>\n

Personne n'aime les audits. Quel que soit le type d'audit\u00a0! Et lorsqu'il s'agit d'audits SEO, les sp\u00e9cialistes du marketing digital ont tendance \u00e0 trop compliquer les choses.<\/span><\/p><\/blockquote>\n

En r\u00e9alit\u00e9, la plupart des \u00e9l\u00e9ments importants qui impactent votre r\u00e9f\u00e9rencement sont des \u00e9l\u00e9ments que vous pouvez facilement analyser vous-m\u00eame pour \u00e9valuer votre situation et d\u00e9terminer les mesures \u00e0 prendre pour am\u00e9liorer votre site. Vous devez conna\u00eetre les m\u00e9tadonn\u00e9es de vos messages, mais vous n'avez pas besoin d'\u00eatre un expert du num\u00e9rique. <\/span><\/p>\n

\n

\"Digital<\/b><\/span><\/h3>\n

Voici les 6 facteurs les plus importants \u00e0 prendre en compte lors de votre audit SEO de base.<\/strong><\/p><\/blockquote>\n

1. Titres de page, descriptions et URL<\/span><\/strong><\/h1>\n

J'ai dit que ce serait facile. Je n'ai pas dit que ce ne serait pas un peu fastidieux\u00a0! Oui, vous devez v\u00e9rifier ces \u00e9l\u00e9ments pour chaque page que vous souhaitez auditer.<\/p>\n

Les titres, descriptions et URL des pages sont ceux qui apparaissent dans les pages de r\u00e9sultats de Google, Bing ou d'autres moteurs de recherche.<\/span><\/p>\n

Titre<\/b><\/span><\/h3>\n
    \n
  1. Est-ce que cela fait entre 40 et 70 caract\u00e8res ? <\/span><\/li>\n
  2. Est-ce informatif (d\u00e9crit-il ad\u00e9quatement ce que fait l'entreprise ou le contenu de cette page) ? <\/span><\/li>\n
  3. Est-ce que cela inclut les mots-cl\u00e9s pour lesquels vous souhaitez vous classer ?<\/span><\/li>\n<\/ol>\n

    Description \u00a0<\/b><\/span><\/h3>\n
      \n
    1. Est-ce que cela fait entre 120 et 155 caract\u00e8res ? <\/span><\/li>\n
    2. Est-ce informatif ? <\/span><\/li>\n
    3. Est-ce que cela inclut les mots-cl\u00e9s pour lesquels vous souhaitez vous classer ? <\/span><\/li>\n
    4. Est-ce que cela incite le chercheur \u00e0 cliquer sur votre r\u00e9sultat de recherche ? \u00a0<\/span><\/li>\n<\/ol>\n

      URL <\/b><\/span><\/h3>\n
        \n
      1. Est-ce HTTPS\u00a0? HTTPS est pr\u00e9f\u00e9r\u00e9 \u00e0 HTTP sur l'ensemble du site. <\/span><\/li>\n
      2. Est-ce informatif ? <\/span><\/li>\n
      3. Tous les caract\u00e8res sont-ils en minuscules\u00a0? <\/span><\/li>\n
      4. Utilisez-vous des traits d'union plut\u00f4t que des traits de soulignement\u00a0? Les traits d'union sont pr\u00e9f\u00e9rables. \u00a0<\/span><\/li>\n
      5. Est-il exempt de tout personnage non conventionnel ? <\/span><\/li>\n
      6. Toutes les URL du site sont-elles exemptes de param\u00e8tres incoh\u00e9rents\u00a0?<\/span><\/li>\n<\/ol>\n

        2. Qualit\u00e9 du contenu<\/strong><\/span><\/h1>\n

        Les mots-cl\u00e9s sont un d\u00e9but. Mais un contenu SEO de qualit\u00e9 ne se r\u00e9sume pas \u00e0 utiliser les bons mots-cl\u00e9s. La pertinence, la coh\u00e9rence et la valeur ajout\u00e9e pour le lecteur sont \u00e9galement des \u00e9l\u00e9ments essentiels d'un bon contenu SEO. Lors de l'audit de votre contenu, recherchez les facteurs de qualit\u00e9 suivants\u00a0:<\/strong><\/p>\n

          \n
        1. Existe-t-il une utilisation coh\u00e9rente des mots-cl\u00e9s sur l\u2019ensemble du site et dans les balises\u00a0? <\/span><\/li>\n
        2. Existe-t-il une bonne densit\u00e9 de mots cl\u00e9s ?<\/span><\/li>\n
        3. Existe-t-il \u00e0 la fois du contenu dynamique et statique\u00a0? <\/span><\/li>\n
        4. Le contenu est-il pertinent pour le secteur\/produit\/service ? <\/span><\/li>\n
        5. Le contenu m\u00e9rite-t-il d\u2019\u00eatre partag\u00e9 ?<\/span><\/li>\n
        6. Le contenu apporte-t-il de la valeur au lecteur ? <\/span><\/li>\n
        7. Ciblez-vous un nombre restreint de mots-cl\u00e9s plut\u00f4t qu'un bourrage de mots-cl\u00e9s ? <\/span><\/li>\n<\/ol>\n

          3. Quantit\u00e9 et diversit\u00e9 du contenu<\/span><\/strong><\/h1>\n

          La quantit\u00e9 de contenu unique sur votre site est \u00e9galement un facteur.<\/strong><\/p>\n

            \n
          1. Y a-t-il une bonne quantit\u00e9 de texte sur chaque page ?<\/span><\/li>\n
          2. Existe-t-il un bon rapport texte\/code ?<\/span><\/li>\n
          3. Existe-t-il une diversit\u00e9 dans le contenu pr\u00e9sent\u00e9 ?<\/span><\/li>\n
          4. Tirez-vous profit du texte, du PDF, de la vid\u00e9o, des images, des diapositives, etc. ?<\/span><\/li>\n<\/ol>\n

            4. Structure du site et indexabilit\u00e9 <\/strong><\/span><\/h1>\n

            Nous entrons dans un territoire plus technique, mais tout ici est assez simple \u00e0 examiner sans aucun outil sophistiqu\u00e9.<\/strong><\/p>\n

              \n
            1. Les pages, les articles et les propri\u00e9t\u00e9s sont-ils correctement mapp\u00e9s\u00a0? <\/span><\/li>\n
            2. Existe-t-il un plan du site propre et \u00e0 jour ? <\/span><\/li>\n
            3. Existe-t-il une approche d'interconnexion appropri\u00e9e mise en \u0153uvre sur le site\u00a0? (c'est-\u00e0-dire des liens vers d'autres pages et articles de votre site.)<\/span><\/li>\n
            4. Utilisez-vous correctement votre fichier robots.txt\u00a0? Le meilleur moyen de v\u00e9rifier est de saisir <\/span>www.votredomaine.com\/robots.txt<\/span><\/a> dans votre barre d'adresse. Ce fichier vous indiquera si vous d\u00e9sindexez accidentellement votre site.<\/span><\/li>\n
            5. Le site est-il exempt de liens bris\u00e9s\u00a0? Les liens bris\u00e9s indiquent que votre site n\u00e9cessite une optimisation technique.<\/span><\/li>\n<\/ol>\n

              5. Vitesse et fonctionnalit\u00e9 de la page <\/span><\/strong><\/h1>\n
                \n
              1. Chaque page se charge-t-elle rapidement\u00a0? Pour savoir si quelque chose ralentit votre site, essayez l'outil Test Google Page Insight.<\/a><\/span><\/li>\n
              2. Le site est-il exempt de liens bris\u00e9s ?<\/span><\/li>\n
              3. Est-ce que tout se charge correctement sur le site\u00a0? (images, vid\u00e9os, formulaires, menus, etc.)<\/span><\/li>\n
              4. Le site est-il adapt\u00e9 aux mobiles\u00a0? Pour le v\u00e9rifier, essayez le test Google Mobile Friendly ici\u00a0: <\/span>https:\/\/search.google.com\/search-console\/mobile-friendly<\/span><\/a><\/li>\n<\/ol>\n

                6. Exp\u00e9rience utilisateur<\/strong><\/span><\/h1>\n

                Enfin, et ce n\u2019est pas le moins important, assurez-vous que votre site est facile \u00e0 utiliser. <\/strong><\/p>\n

                  \n
                1. Le site est-il facile \u00e0 naviguer ?<\/span><\/li>\n
                2. Existe-t-il des liens internes appropri\u00e9s\u00a0?<\/span><\/li>\n
                3. Y a-t-il un appel \u00e0 l\u2019action et\/ou un message clair sur le site ?<\/span><\/li>\n
                4. Les visiteurs peuvent-ils comprendre facilement et rapidement en quoi consiste votre entreprise ?<\/span><\/li>\n
                5. Avez-vous les \u00e9l\u00e9ments les plus importants de votre site au-dessus du pli ?<\/span><\/li>\n<\/ol>\n

                   <\/p>\n

                  Emporter:<\/strong><\/span><\/h1>\n

                  Vous n'avez pas forc\u00e9ment besoin d'un sp\u00e9cialiste ni d'outils professionnels pour auditer votre site. Il vous suffit d'\u00eatre minutieux, d'un peu de temps et de savoir o\u00f9 chercher. Le temps investi dans votre audit et les optimisations bas\u00e9es sur vos r\u00e9sultats seront largement r\u00e9compens\u00e9s. Si vous souhaitez passer \u00e0 la vitesse sup\u00e9rieure, envisagez de faire appel \u00e0 un expert SEO.<\/p>\n

                  Si vous recherchez plus de conseils sur la fa\u00e7on d'auditer votre site, n'h\u00e9sitez pas \u00e0 nous contacter :)<\/p>\n

                  E-mail:<\/span> t@rimanagency.com<\/a><\/p>\n

                  Gazouillement:<\/span> @tarekriman<\/a><\/p>","protected":false},"excerpt":{"rendered":"

                  The Easy Audit: A guide to auditing your site SEO without tools or magic Nobody likes an audit. Any kind of audit! And when it comes to an SEO audit, digital marketing specialists have a tendency to overcomplicate things. The truth is, most of the big-ticket items impacting your SEO are things you can easily […]<\/p>\n","protected":false},"author":2,"featured_media":3189,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43,44],"tags":[47,45,46],"class_list":["post-3187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-audit","category-technical-audit","tag-content-optimization","tag-seo-audit","tag-technical-optimization"],"yoast_head":"\nThe Easy SEO Guide To Auditing Your Own Site Without Using Any Tools<\/title>\n<meta name=\"description\" content=\"The Easy Audit: A guide to auditing your site SEO without tools or magic. 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Here are the 6 most important factors to look at in your SEO audit.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rimanagency.com\/fr\/2018\/04\/28\/the-easy-seo-guide-how-to-do-a-diy-basic-site-audit-without-using-fancy-tools\/\" \/>\n<meta property=\"og:site_name\" content=\"Riman Agency\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-28T15:04:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rimanagency.com\/wp-content\/uploads\/2018\/04\/infographic-SEO-Audit-final-cover1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"598\" \/>\n\t<meta property=\"og:image:height\" content=\"723\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"T Riman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"The Easy SEO Guide To Auditing Your Own Site Without Using Any Tools\" \/>\n<meta name=\"twitter:description\" content=\"The Easy Audit: A guide to auditing your site SEO without tools or magic. 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