{"id":3180,"date":"2020-04-01T14:49:16","date_gmt":"2020-04-01T14:49:16","guid":{"rendered":"http:\/\/captaim.com\/?p=3180"},"modified":"2020-04-12T15:00:40","modified_gmt":"2020-04-12T15:00:40","slug":"how-to-capitalize-on-relevancy-and-intent-as-a-marketer","status":"publish","type":"post","link":"https:\/\/rimanagency.com\/fr\/2020\/04\/01\/how-to-capitalize-on-relevancy-and-intent-as-a-marketer\/","title":{"rendered":"Comment capitaliser sur la pertinence et l\u2019intention en tant que marketeur ?"},"content":{"rendered":"<p>Alors que nous nous dirigeons de plus en plus vers la recherche vocale, l\u2019indexation mobile d\u2019abord et les algorithmes d\u2019apprentissage automatique, la recherche et le r\u00e9f\u00e9rencement deviennent de plus en plus\u2026 intentionnels.<\/p>\n<p><strong>Au moins dans le sens o\u00f9 vous devez vous concentrer sur les intentions de votre march\u00e9.<\/strong><\/p>\n<p>Si le contenu doit r\u00e9ussir \u00e0 cr\u00e9er un r\u00e9f\u00e9rencement efficace, il ne peut pas \u00eatre bas\u00e9 uniquement sur des mots-cl\u00e9s. <em>intention<\/em> de votre public doit \u00e9galement \u00eatre pris en compte.<\/p>\n<blockquote><p><strong>Qu&#039;est-ce que je veux dire par l\u00e0 ?<\/strong><\/p><\/blockquote>\n<p>Une intention, dans la recherche, est le sens derri\u00e8re une requ\u00eate de recherche et pas simplement les mots utilis\u00e9s.<\/p>\n<p>Imaginons que vous cherchiez une salle de sport et que vous tapiez \u00ab salle de sport \u00bb dans Google. Allez-y, essayez.<\/p>\n<p>Notez que Google ne donne pas la d\u00e9finition du mot \u00ab\u00a0salle de sport\u00a0\u00bb. Il ne fournit pas l&#039;historique des salles de sport, ni m\u00eame leur liste alphab\u00e9tique.<\/p>\n<p>Non. Google anticipe votre <em>intention<\/em>On suppose que vous recherchez une salle de sport pr\u00e8s de chez vous. Les premiers r\u00e9sultats affich\u00e9s sont les salles de sport pr\u00e8s de chez vous r\u00e9pertori\u00e9es par Google, puis une liste de r\u00e9sultats de recherche pour les salles de sport de votre r\u00e9gion et des annuaires de salles de sport, g\u00e9n\u00e9ralement class\u00e9s selon un algorithme bas\u00e9 sur les avis des utilisateurs, la popularit\u00e9 des liens et de nombreux autres facteurs.<\/p>\n<p><strong>La mission de Google est \u00ab d\u2019organiser les informations mondiales et de les rendre universellement accessibles et utiles \u00bb.<\/strong><\/p>\n<p>Pour moi, la partie la plus importante de la mission\/vision de Google r\u00e9side dans les deux derniers mots : accessible et utile.<\/p>\n<p>Nous \u00e9voluons constamment vers des r\u00e9sultats de recherche toujours plus pertinents et intelligents, toujours plus accessibles et utiles. La pertinence, l&#039;accessibilit\u00e9 et l&#039;utilit\u00e9 d\u00e9pendent fortement de la compr\u00e9hension des intentions du public.<\/p>\n<h4><strong>Pour capitaliser sur la pertinence et l\u2019intention en tant que sp\u00e9cialiste du marketing, n\u2019oubliez pas ces quatre types de requ\u00eates\u00a0:<\/strong><\/h4>\n<ul>\n<li>Informatif<\/li>\n<li>Enqu\u00eate<\/li>\n<li>Navigation<\/li>\n<li>Transactionnel<\/li>\n<\/ul>\n<p>Chacun de ces types de requ\u00eates peut \u00eatre associ\u00e9 \u00e0 certaines phases du parcours d\u2019achat du consommateur\u00a0:<\/p>\n<ul>\n<li>\n<h3>Requ\u00eates d&#039;information \u2013 Recherche d&#039;informations non transactionnelles<\/h3>\n<\/li>\n<\/ul>\n<p>Les requ\u00eates d&#039;information se situent tout en haut de l&#039;entonnoir, lors de la phase de sensibilisation. Les r\u00e9sultats sont g\u00e9n\u00e9ralement g\u00e9n\u00e9raux et informatifs, sans intention commerciale.<\/p>\n<p>L&#039;objectif principal des requ\u00eates d&#039;information est d&#039;obtenir des informations. La plupart des r\u00e9sultats de recherche associ\u00e9s \u00e0 ces requ\u00eates sont g\u00e9n\u00e9ralement des r\u00e9ponses directes.<\/p>\n<ul>\n<li>\n<h3>Requ\u00eates d&#039;enqu\u00eate \u2013 Options de recherche<\/h3>\n<\/li>\n<\/ul>\n<p>Les requ\u00eates d&#039;investigation proviennent de consommateurs souhaitant d\u00e9couvrir les options du march\u00e9 ou effectuer des recherches compl\u00e9mentaires. Dans le cadre du processus d&#039;achat, ces personnes peuvent se trouver en phase de prise de conscience ou de r\u00e9flexion. Ces requ\u00eates ne conduisent pas n\u00e9cessairement \u00e0 des conversions, voire \u00e0 une intention d&#039;achat.<\/p>\n<p>Ces requ\u00eates impliquent des recherches d&#039;informations sp\u00e9cifiques. Les chercheurs peuvent \u00eatre \u00e0 la recherche de talents, de concurrents ou d&#039;options disponibles sur le march\u00e9.<\/p>\n<p>L&#039;intention derri\u00e8re ces requ\u00eates peut \u00eatre ou non d&#039;acheter, mais Google sait (ou suppose) que l&#039;internaute explore diff\u00e9rentes options. Les r\u00e9sultats de recherche sont donc adapt\u00e9s pour proposer ces options \u00e0 explorer.<\/p>\n<ul>\n<li>\n<h3>Requ\u00eates de navigation \u2013 Vous recherchez quelque chose que vous savez d\u00e9j\u00e0 vouloir<\/h3>\n<\/li>\n<\/ul>\n<p>\u00c0 ce stade, le consommateur sait d\u00e9j\u00e0 ce qu&#039;il veut. Il peut s&#039;agir de fruits sains (requ\u00eates d&#039;information) ou des meilleurs endroits o\u00f9 les acheter (requ\u00eates d&#039;investigation).<\/p>\n<p>Par exemple, lorsqu&#039;un internaute conna\u00eet la marque, le produit ou le service, mais ne conna\u00eet pas l&#039;URL, il saisira simplement le nom dans sa barre de recherche ou d&#039;adresse.<\/p>\n<p>Par exemple, pour acc\u00e9der \u00e0 Gmail, il suffit g\u00e9n\u00e9ralement de saisir \u00ab\u00a0Gmail\u00a0\u00bb dans la barre d&#039;adresse plut\u00f4t qu&#039;une URL compl\u00e8te. Google s&#039;occupe du reste.<\/p>\n<p>Alors que les g\u00e9n\u00e9rations deviennent de plus en plus paresseuses, les requ\u00eates de navigation deviennent de plus en plus populaires.<\/p>\n<ul>\n<li>\n<h3>Les requ\u00eates transactionnelles sont des requ\u00eates qui impliquent une intention envers une action<\/h3>\n<\/li>\n<\/ul>\n<p>L&#039;action n&#039;a pas besoin d&#039;\u00eatre li\u00e9e \u00e0 l&#039;argent, il peut s&#039;agir d&#039;une inscription, d&#039;une newsletter, de coordonn\u00e9es t\u00e9l\u00e9phoniques, de la d\u00e9couverte d&#039;une adresse, de l&#039;obtention d&#039;un itin\u00e9raire.<\/p>\n<p>Par exemple, si vous recherchez \u00ab\u00a0Acheter des aliments sains\u00a0\u00bb, il s\u2019agit d\u2019une requ\u00eate transactionnelle.<\/p>\n<p>Alors, que pouvons-nous faire en tant que sp\u00e9cialistes du marketing, entrepreneurs et startups ?<\/p>\n<p>Nous devons capitaliser sur l\u2019intention du chercheur plut\u00f4t que sur les mots-cl\u00e9s et capitaliser sur chaque type de requ\u00eate.<\/p>\n<p>Je vous recommande d&#039;utiliser cette approche pour vos futurs contenus, ainsi que pour vos contenus pass\u00e9s. Consultez vos blogs, pages et produits actuels\u00a0; analysez l&#039;intention et la valeur r\u00e9elles du contenu et mettez-le \u00e0 jour en cons\u00e9quence.<\/p>\n<p>La meilleure fa\u00e7on de tester l&#039;intention de recherche est la recherche Google elle-m\u00eame. Recherchez le terme que vous avez en t\u00eate et, en fonction des r\u00e9sultats, vous pourrez le cat\u00e9goriser en cons\u00e9quence.<\/p>\n<p>N&#039;oubliez pas qu&#039;il n&#039;existe pas de bonnes ou de mauvaises requ\u00eates d&#039;intention de recherche. La bonne approche consiste \u00e0 faire correspondre les bonnes requ\u00eates \u00e0 votre marque et \u00e0 vos objectifs commerciaux.<\/p>\n<p>Si vous \u00eates un site de commerce \u00e9lectronique, il est id\u00e9al de se concentrer sur les requ\u00eates transactionnelles et les requ\u00eates d\u2019enqu\u00eate, sans ignorer compl\u00e8tement les requ\u00eates d\u2019information et de navigation.<\/p>\n<p>Les intentions ne peuvent plus \u00eatre ignor\u00e9es, elles doivent devenir un \u00e9l\u00e9ment essentiel de votre marketing \u00e0 l\u2019avenir.<\/p>\n<p><em>Source:<\/em><\/p>\n<p><a href=\"https:\/\/moz.com\/blog\/segmenting-search-intent\" target=\"_blank\" rel=\"noopener nofollow noreferrer\"><em>https:\/\/moz.com\/blog\/segmenting-search-intent<\/em><\/a><\/p>\n<p><a href=\"http:\/\/searchengineland.com\/search-intent-signals-aligning-organic-paid-search-strategy-249601\" target=\"_blank\" rel=\"noopener nofollow noreferrer\"><em>http:\/\/searchengineland.com\/search-intent-signals-aligning-organic-paid-search-strategy-249601<\/em><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>As we are moving more and more towards voice search, mobile-first indexing, and machine learning algorithms, search and SEO are becoming more and more\u2026 intentional. At least in the sense that you must focus on the intentions of your market. If the content is to successfully build strong SEO, it cannot be based solely on [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3542,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[40,39],"class_list":["post-3180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-search-engine-optimization","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Capitalize on Relevancy and Intent as a Marketer?<\/title>\n<meta name=\"description\" content=\"As we are moving more and more towards voice search, mobile-first indexing, and machine learning algorithms, search and SEO are becoming more and more\u2026 intentional.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rimanagency.com\/fr\/2020\/04\/01\/how-to-capitalize-on-relevancy-and-intent-as-a-marketer\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Capitalize on Relevancy and Intent as a Marketer?\" \/>\n<meta property=\"og:description\" content=\"As we are moving more and more towards voice search, mobile-first indexing, and machine learning algorithms, search and SEO are becoming more and more\u2026 intentional.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rimanagency.com\/fr\/2020\/04\/01\/how-to-capitalize-on-relevancy-and-intent-as-a-marketer\/\" \/>\n<meta property=\"og:site_name\" content=\"Riman Agency\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-01T14:49:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-12T15:00:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rimanagency.com\/wp-content\/uploads\/2018\/04\/How-to-Capitalize-on-Relevancy-and-Intent-as-a-Marketer.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"805\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"T Riman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How to Capitalize on Relevancy and Intent as a Marketer?\" \/>\n<meta name=\"twitter:description\" content=\"As we are moving more and more towards voice search, mobile-first indexing, and machine learning algorithms, search and SEO are becoming more and more\u2026 intentional.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/rimanagency.com\/wp-content\/uploads\/2018\/04\/How-to-Capitalize-on-Relevancy-and-Intent-as-a-Marketer.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"T Riman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2020\\\/04\\\/01\\\/how-to-capitalize-on-relevancy-and-intent-as-a-marketer\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2020\\\/04\\\/01\\\/how-to-capitalize-on-relevancy-and-intent-as-a-marketer\\\/\"},\"author\":{\"name\":\"T Riman\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#\\\/schema\\\/person\\\/22268338e6f161f1678bb332e80d1c71\"},\"headline\":\"How to Capitalize on Relevancy and Intent as a Marketer?\",\"datePublished\":\"2020-04-01T14:49:16+00:00\",\"dateModified\":\"2020-04-12T15:00:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2020\\\/04\\\/01\\\/how-to-capitalize-on-relevancy-and-intent-as-a-marketer\\\/\"},\"wordCount\":826,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2020\\\/04\\\/01\\\/how-to-capitalize-on-relevancy-and-intent-as-a-marketer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rimanagency.com\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/jungwoo-hong-cYUMaCqMYvI-unsplash.jpg\",\"keywords\":[\"Search Engine Optimization\",\"SEO\"],\"articleSection\":[\"SEO\"],\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rimanagency.com\\\/2020\\\/04\\\/01\\\/how-to-capitalize-on-relevancy-and-intent-as-a-marketer\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2020\\\/04\\\/01\\\/how-to-capitalize-on-relevancy-and-intent-as-a-marketer\\\/\",\"url\":\"https:\\\/\\\/rimanagency.com\\\/2020\\\/04\\\/01\\\/how-to-capitalize-on-relevancy-and-intent-as-a-marketer\\\/\",\"name\":\"How to Capitalize on Relevancy and Intent as a Marketer?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2020\\\/04\\\/01\\\/how-to-capitalize-on-relevancy-and-intent-as-a-marketer\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2020\\\/04\\\/01\\\/how-to-capitalize-on-relevancy-and-intent-as-a-marketer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rimanagency.com\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/jungwoo-hong-cYUMaCqMYvI-unsplash.jpg\",\"datePublished\":\"2020-04-01T14:49:16+00:00\",\"dateModified\":\"2020-04-12T15:00:40+00:00\",\"description\":\"As we are moving more and more towards voice search, mobile-first indexing, and machine learning algorithms, search and SEO are becoming more and more\u2026 intentional.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2020\\\/04\\\/01\\\/how-to-capitalize-on-relevancy-and-intent-as-a-marketer\\\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rimanagency.com\\\/2020\\\/04\\\/01\\\/how-to-capitalize-on-relevancy-and-intent-as-a-marketer\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2020\\\/04\\\/01\\\/how-to-capitalize-on-relevancy-and-intent-as-a-marketer\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rimanagency.com\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/jungwoo-hong-cYUMaCqMYvI-unsplash.jpg\",\"contentUrl\":\"https:\\\/\\\/rimanagency.com\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/jungwoo-hong-cYUMaCqMYvI-unsplash.jpg\",\"width\":2000,\"height\":1073},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/2020\\\/04\\\/01\\\/how-to-capitalize-on-relevancy-and-intent-as-a-marketer\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rimanagency.com\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Capitalize on Relevancy and Intent as a Marketer?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#website\",\"url\":\"https:\\\/\\\/rimanagency.com\\\/\",\"name\":\"Riman Agency\",\"description\":\"A Full Service Digital Marketing Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rimanagency.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#organization\",\"name\":\"Riman Agency\",\"url\":\"https:\\\/\\\/rimanagency.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rimanagency.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/RIMANagency-all-logos-1-2.png\",\"contentUrl\":\"https:\\\/\\\/rimanagency.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/RIMANagency-all-logos-1-2.png\",\"width\":694,\"height\":211,\"caption\":\"Riman Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#\\\/schema\\\/person\\\/22268338e6f161f1678bb332e80d1c71\",\"name\":\"T Riman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2d2b95885d04a3d6f2ea2efc366419bfc75af7f324282a3c275d0f22578685c3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2d2b95885d04a3d6f2ea2efc366419bfc75af7f324282a3c275d0f22578685c3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2d2b95885d04a3d6f2ea2efc366419bfc75af7f324282a3c275d0f22578685c3?s=96&d=mm&r=g\",\"caption\":\"T Riman\"},\"sameAs\":[\"http:\\\/\\\/rimanagency.com\"],\"url\":\"https:\\\/\\\/rimanagency.com\\\/fr\\\/author\\\/captaim1\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Comment capitaliser sur la pertinence et l\u2019intention en tant que marketeur ?","description":"Alors que nous nous dirigeons de plus en plus vers la recherche vocale, l\u2019indexation mobile d\u2019abord et les algorithmes d\u2019apprentissage automatique, la recherche et le r\u00e9f\u00e9rencement deviennent de plus en plus\u2026 intentionnels.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rimanagency.com\/fr\/2020\/04\/01\/how-to-capitalize-on-relevancy-and-intent-as-a-marketer\/","og_locale":"fr_CA","og_type":"article","og_title":"How to Capitalize on Relevancy and Intent as a Marketer?","og_description":"As we are moving more and more towards voice search, mobile-first indexing, and machine learning algorithms, search and SEO are becoming more and more\u2026 intentional.","og_url":"https:\/\/rimanagency.com\/fr\/2020\/04\/01\/how-to-capitalize-on-relevancy-and-intent-as-a-marketer\/","og_site_name":"Riman Agency","article_published_time":"2020-04-01T14:49:16+00:00","article_modified_time":"2020-04-12T15:00:40+00:00","og_image":[{"width":1500,"height":805,"url":"https:\/\/rimanagency.com\/wp-content\/uploads\/2018\/04\/How-to-Capitalize-on-Relevancy-and-Intent-as-a-Marketer.jpg","type":"image\/jpeg"}],"author":"T Riman","twitter_card":"summary_large_image","twitter_title":"How to Capitalize on Relevancy and Intent as a Marketer?","twitter_description":"As we are moving more and more towards voice search, mobile-first indexing, and machine learning algorithms, search and SEO are becoming more and more\u2026 intentional.","twitter_image":"https:\/\/rimanagency.com\/wp-content\/uploads\/2018\/04\/How-to-Capitalize-on-Relevancy-and-Intent-as-a-Marketer.jpg","twitter_misc":{"Written by":"T Riman","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rimanagency.com\/2020\/04\/01\/how-to-capitalize-on-relevancy-and-intent-as-a-marketer\/#article","isPartOf":{"@id":"https:\/\/rimanagency.com\/2020\/04\/01\/how-to-capitalize-on-relevancy-and-intent-as-a-marketer\/"},"author":{"name":"T Riman","@id":"https:\/\/rimanagency.com\/#\/schema\/person\/22268338e6f161f1678bb332e80d1c71"},"headline":"How to Capitalize on Relevancy and Intent as a Marketer?","datePublished":"2020-04-01T14:49:16+00:00","dateModified":"2020-04-12T15:00:40+00:00","mainEntityOfPage":{"@id":"https:\/\/rimanagency.com\/2020\/04\/01\/how-to-capitalize-on-relevancy-and-intent-as-a-marketer\/"},"wordCount":826,"commentCount":0,"publisher":{"@id":"https:\/\/rimanagency.com\/#organization"},"image":{"@id":"https:\/\/rimanagency.com\/2020\/04\/01\/how-to-capitalize-on-relevancy-and-intent-as-a-marketer\/#primaryimage"},"thumbnailUrl":"https:\/\/rimanagency.com\/wp-content\/uploads\/2018\/04\/jungwoo-hong-cYUMaCqMYvI-unsplash.jpg","keywords":["Search Engine Optimization","SEO"],"articleSection":["SEO"],"inLanguage":"fr-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rimanagency.com\/2020\/04\/01\/how-to-capitalize-on-relevancy-and-intent-as-a-marketer\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rimanagency.com\/2020\/04\/01\/how-to-capitalize-on-relevancy-and-intent-as-a-marketer\/","url":"https:\/\/rimanagency.com\/2020\/04\/01\/how-to-capitalize-on-relevancy-and-intent-as-a-marketer\/","name":"Comment capitaliser sur la pertinence et l\u2019intention en tant que marketeur ?","isPartOf":{"@id":"https:\/\/rimanagency.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rimanagency.com\/2020\/04\/01\/how-to-capitalize-on-relevancy-and-intent-as-a-marketer\/#primaryimage"},"image":{"@id":"https:\/\/rimanagency.com\/2020\/04\/01\/how-to-capitalize-on-relevancy-and-intent-as-a-marketer\/#primaryimage"},"thumbnailUrl":"https:\/\/rimanagency.com\/wp-content\/uploads\/2018\/04\/jungwoo-hong-cYUMaCqMYvI-unsplash.jpg","datePublished":"2020-04-01T14:49:16+00:00","dateModified":"2020-04-12T15:00:40+00:00","description":"Alors que nous nous dirigeons de plus en plus vers la recherche vocale, l\u2019indexation mobile d\u2019abord et les algorithmes d\u2019apprentissage automatique, la recherche et le r\u00e9f\u00e9rencement deviennent de plus en plus\u2026 intentionnels.","breadcrumb":{"@id":"https:\/\/rimanagency.com\/2020\/04\/01\/how-to-capitalize-on-relevancy-and-intent-as-a-marketer\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rimanagency.com\/2020\/04\/01\/how-to-capitalize-on-relevancy-and-intent-as-a-marketer\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/rimanagency.com\/2020\/04\/01\/how-to-capitalize-on-relevancy-and-intent-as-a-marketer\/#primaryimage","url":"https:\/\/rimanagency.com\/wp-content\/uploads\/2018\/04\/jungwoo-hong-cYUMaCqMYvI-unsplash.jpg","contentUrl":"https:\/\/rimanagency.com\/wp-content\/uploads\/2018\/04\/jungwoo-hong-cYUMaCqMYvI-unsplash.jpg","width":2000,"height":1073},{"@type":"BreadcrumbList","@id":"https:\/\/rimanagency.com\/2020\/04\/01\/how-to-capitalize-on-relevancy-and-intent-as-a-marketer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rimanagency.com\/home\/"},{"@type":"ListItem","position":2,"name":"How to Capitalize on Relevancy and Intent as a Marketer?"}]},{"@type":"WebSite","@id":"https:\/\/rimanagency.com\/#website","url":"https:\/\/rimanagency.com\/","name":"Agence Riman","description":"Une agence de marketing num\u00e9rique \u00e0 service complet","publisher":{"@id":"https:\/\/rimanagency.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rimanagency.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/rimanagency.com\/#organization","name":"Agence Riman","url":"https:\/\/rimanagency.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/rimanagency.com\/#\/schema\/logo\/image\/","url":"https:\/\/rimanagency.com\/wp-content\/uploads\/2022\/02\/RIMANagency-all-logos-1-2.png","contentUrl":"https:\/\/rimanagency.com\/wp-content\/uploads\/2022\/02\/RIMANagency-all-logos-1-2.png","width":694,"height":211,"caption":"Riman Agency"},"image":{"@id":"https:\/\/rimanagency.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/rimanagency.com\/#\/schema\/person\/22268338e6f161f1678bb332e80d1c71","name":"T Riman","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/2d2b95885d04a3d6f2ea2efc366419bfc75af7f324282a3c275d0f22578685c3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2d2b95885d04a3d6f2ea2efc366419bfc75af7f324282a3c275d0f22578685c3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2d2b95885d04a3d6f2ea2efc366419bfc75af7f324282a3c275d0f22578685c3?s=96&d=mm&r=g","caption":"T Riman"},"sameAs":["http:\/\/rimanagency.com"],"url":"https:\/\/rimanagency.com\/fr\/author\/captaim1\/"}]}},"_links":{"self":[{"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/posts\/3180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/comments?post=3180"}],"version-history":[{"count":0,"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/posts\/3180\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/media\/3542"}],"wp:attachment":[{"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/media?parent=3180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/categories?post=3180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/tags?post=3180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}