{"id":4741,"date":"2026-05-09T10:10:34","date_gmt":"2026-05-09T10:10:34","guid":{"rendered":"https:\/\/rimanagency.com\/free-shipping-threshold-calculator\/"},"modified":"2026-05-09T10:10:34","modified_gmt":"2026-05-09T10:10:34","slug":"free-shipping-threshold-calculator","status":"publish","type":"page","link":"https:\/\/rimanagency.com\/fr\/free-shipping-threshold-calculator\/","title":{"rendered":"Calculateur de seuil de livraison gratuite"},"content":{"rendered":"<style>.rt-h{background:linear-gradient(135deg,#f1f5e8,#e8efdb);border-radius:14px;padding:32px;margin:0 0 24px;text-align:center}.rt-h h1{margin:0 0 10px;font-size:28px;color:#4a6320}.rt-g{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin:0 0 24px}.rt-f,.rt-o{background:#fff;border:1px solid #e0e6d8;border-radius:10px;padding:22px}.rt-f h3,.rt-o h3{margin:0 0 14px;color:#4a6320;font-size:18px}.rt-f label{display:block;font-size:13px;color:#516048;font-weight:600;margin:10px 0 6px}.rt-f input,.rt-f select,.rt-f textarea{width:100%;padding:9px;border:1px solid #d4dac6;border-radius:6px;font-size:14px;box-sizing:border-box;font-family:inherit}.rt-btn{background:#719430;color:#fff;border:none;padding:11px 20px;border-radius:6px;font-weight:700;cursor:pointer;width:100%;margin-top:14px;font-size:15px}.rt-btn:hover{background:#4a6320}.rt-o-big{font-size:38px;font-weight:800;color:#719430;text-align:center;margin:6px 0}.rt-o-row{display:flex;justify-content:space-between;padding:9px 0;border-bottom:1px solid #f0f3e8;font-size:14px}.rt-o-row:last-child{border:none}.rt-o-row b{color:#4a6320}.rt-cta{background:linear-gradient(135deg,#719430,#4a6320);color:#fff;border-radius:14px;padding:32px;text-align:center;margin:30px 0}.rt-cta a{background:#fff;color:#4a6320;padding:12px 28px;border-radius:6px;font-weight:700;text-decoration:none;display:inline-block;margin-top:14px}.rt-code{background:#1e1e1e;color:#a3c163;padding:14px;border-radius:8px;font-family:Consolas,monospace;font-size:12px;white-space:pre-wrap;word-break:break-all;max-height:300px;overflow:auto}@media(max-width:768px){.rt-g{grid-template-columns:1fr}}<\/style>\n<div class=\"rt-h\">\n<h1>Calculateur de seuil de livraison gratuite<\/h1>\n<p>Trouvez le seuil optimal de livraison gratuite en fonction de votre panier moyen et de votre rentabilit\u00e9 unitaire \u2014 le seuil qui augmente le panier moyen sans d\u00e9truire la marge.<\/p>\n<\/div>\n<div class=\"rt-g\">\n<div class=\"rt-f\">\n<h3>Entr\u00e9es<\/h3>\n<p><label>AOV actuel ($)<\/label><input type=\"number\" id=\"sht-aov\" value=\"65\"><label>Marge brute moyenne (%)<\/label><input type=\"number\" id=\"sht-margin\" value=\"55\" step=\"0.1\"><label>Frais de livraison moyens par commande ($)<\/label><input type=\"number\" id=\"sht-shipping\" value=\"9\"><button class=\"rt-btn\" onclick=\"calcSt()\">Calculer<\/button><\/div>\n<div class=\"rt-o\">\n<h3>Seuil<\/h3>\n<div class=\"rt-o-big\" id=\"sht-big\">\u2014<\/div>\n<p style=\"text-align:center;color:#516048;font-size:13px;margin:0 0 18px\" id=\"sht-v\">Ex\u00e9cuter le calcul<\/p>\n<div class=\"rt-o-row\"><span>Seuil conservateur (+15%)<\/span><b id=\"sht-c\">\u2014<\/b><\/div>\n<div class=\"rt-o-row\"><span>Recommand\u00e9 (+25%)<\/span><b id=\"sht-r\">\u2014<\/b><\/div>\n<div class=\"rt-o-row\"><span>Agressif (+40%)<\/span><b id=\"sht-a\">\u2014<\/b><\/div>\n<div class=\"rt-o-row\"><span>Seuil de rentabilit\u00e9 de la marge<\/span><b id=\"sht-be\">\u2014<\/b><\/div>\n<\/div>\n<\/div>\n<p><script>function calcSt(){var a=+document.getElementById(\"sht-aov\").value||0;var m=+document.getElementById(\"sht-margin\").value\/100||0;var s=+document.getElementById(\"sht-shipping\").value||0;if(!a)return;var c=a*1.15;var r=a*1.25;var ag=a*1.4;var be=s\/m;document.getElementById(\"sht-big\").textContent=\"$\"+r.toFixed(0);document.getElementById(\"sht-v\").textContent=\"Recommended free-shipping threshold\";document.getElementById(\"sht-c\").textContent=\"$\"+c.toFixed(0);document.getElementById(\"sht-r\").textContent=\"$\"+r.toFixed(0);document.getElementById(\"sht-a\").textContent=\"$\"+ag.toFixed(0);document.getElementById(\"sht-be\").textContent=\"$\"+be.toFixed(0);}<\/script><\/p>\n<h2>La r\u00e8gle 25% relative aux seuils d&#039;exp\u00e9dition<\/h2>\n<p>Un seuil de livraison gratuite d&#039;environ 25% au-dessus de votre panier moyen actuel augmente ce dernier de 10 \u00e0 15% sans impact significatif sur votre marge. Les clients ajoutent un article suppl\u00e9mentaire pour en b\u00e9n\u00e9ficier\u00a0; cet article suppl\u00e9mentaire g\u00e9n\u00e8re une marge compl\u00e8te qui couvre les frais de livraison.<\/p>\n<h2>Foire aux questions<\/h2>\n<p><strong>Dois-je toujours proposer la livraison gratuite\u00a0?<\/strong><br \/>Pas toujours. Certaines cat\u00e9gories (articles lourds, positionnement haut de gamme) pr\u00e9servent mieux les marges avec la livraison payante. Faites des tests par cat\u00e9gorie.<\/p>\n<div class=\"rt-cta\">\n<h3 style=\"margin:0 0 6px\">Vous souhaitez un audit CRO et d&#039;offres pour votre boutique e-commerce\u00a0?<\/h3>\n<p style=\"margin:0;opacity:.95\">L&#039;agence Riman con\u00e7oit des programmes de croissance DTC.<\/p>\n<p><a href=\"\/fr\/contact\/\">Obtenez un audit CRO<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Free Shipping Threshold Calculator Find the optimal free-shipping threshold based on your AOV and unit economics \u2014 the threshold that lifts AOV without destroying margin. Inputs Current AOV ($)Average gross margin (%)Average shipping cost \/ order ($)Calculate Threshold \u2014 Run calculation Conservative threshold (+15%)\u2014 Recommended (+25%)\u2014 Aggressive (+40%)\u2014 Margin breakeven point\u2014 The 25% rule for [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4741","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Free Shipping Threshold Calculator - Riman Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rimanagency.com\/fr\/free-shipping-threshold-calculator\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Free Shipping Threshold Calculator - Riman Agency\" \/>\n<meta property=\"og:description\" content=\"Free Shipping Threshold Calculator Find the optimal free-shipping threshold based on your AOV and unit economics \u2014 the threshold that lifts AOV without destroying margin. 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