{"id":4736,"date":"2026-05-09T10:08:25","date_gmt":"2026-05-09T10:08:25","guid":{"rendered":"https:\/\/rimanagency.com\/discount-impact-on-margin-calculator\/"},"modified":"2026-05-09T10:08:25","modified_gmt":"2026-05-09T10:08:25","slug":"discount-impact-on-margin-calculator","status":"publish","type":"page","link":"https:\/\/rimanagency.com\/fr\/discount-impact-on-margin-calculator\/","title":{"rendered":"Calculateur d&#039;impact des remises sur la marge"},"content":{"rendered":"<style>.rt-h{background:linear-gradient(135deg,#f1f5e8,#e8efdb);border-radius:14px;padding:32px;margin:0 0 24px;text-align:center}.rt-h h1{margin:0 0 10px;font-size:28px;color:#4a6320}.rt-g{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin:0 0 24px}.rt-f,.rt-o{background:#fff;border:1px solid #e0e6d8;border-radius:10px;padding:22px}.rt-f h3,.rt-o h3{margin:0 0 14px;color:#4a6320;font-size:18px}.rt-f label{display:block;font-size:13px;color:#516048;font-weight:600;margin:10px 0 6px}.rt-f input,.rt-f select,.rt-f textarea{width:100%;padding:9px;border:1px solid #d4dac6;border-radius:6px;font-size:14px;box-sizing:border-box;font-family:inherit}.rt-btn{background:#719430;color:#fff;border:none;padding:11px 20px;border-radius:6px;font-weight:700;cursor:pointer;width:100%;margin-top:14px;font-size:15px}.rt-btn:hover{background:#4a6320}.rt-o-big{font-size:38px;font-weight:800;color:#719430;text-align:center;margin:6px 0}.rt-o-row{display:flex;justify-content:space-between;padding:9px 0;border-bottom:1px solid #f0f3e8;font-size:14px}.rt-o-row:last-child{border:none}.rt-o-row b{color:#4a6320}.rt-cta{background:linear-gradient(135deg,#719430,#4a6320);color:#fff;border-radius:14px;padding:32px;text-align:center;margin:30px 0}.rt-cta a{background:#fff;color:#4a6320;padding:12px 28px;border-radius:6px;font-weight:700;text-decoration:none;display:inline-block;margin-top:14px}.rt-code{background:#1e1e1e;color:#a3c163;padding:14px;border-radius:8px;font-family:Consolas,monospace;font-size:12px;white-space:pre-wrap;word-break:break-all;max-height:300px;overflow:auto}@media(max-width:768px){.rt-g{grid-template-columns:1fr}}<\/style>\n<div class=\"rt-h\">\n<h1>Calculateur d&#039;impact des remises sur la marge<\/h1>\n<p>D\u00e9couvrez pr\u00e9cis\u00e9ment dans quelle mesure une remise ampute la marge brute et quel volume d&#039;unit\u00e9s suppl\u00e9mentaire vous devriez augmenter pour atteindre le seuil de rentabilit\u00e9.<\/p>\n<\/div>\n<div class=\"rt-g\">\n<div class=\"rt-f\">\n<h3>Entr\u00e9es<\/h3>\n<p><label>Prix d&#039;origine ($)<\/label><input type=\"number\" id=\"dm-price\" value=\"100\"><label>Co\u00fbt unitaire ($)<\/label><input type=\"number\" id=\"dm-cost\" value=\"60\"><label>Remise %<\/label><input type=\"number\" id=\"dm-disc\" value=\"20\" step=\"0.1\"><button class=\"rt-btn\" onclick=\"calcDim()\">Calculer<\/button><\/div>\n<div class=\"rt-o\">\n<h3>Impact sur la marge<\/h3>\n<div class=\"rt-o-big\" id=\"dm-big\">\u2014<\/div>\n<p style=\"text-align:center;color:#516048;font-size:13px;margin:0 0 18px\" id=\"dm-v\">Ex\u00e9cuter le calcul<\/p>\n<div class=\"rt-o-row\"><span>Marge avant remise<\/span><b id=\"dm-mb\">\u2014<\/b><\/div>\n<div class=\"rt-o-row\"><span>Marge apr\u00e8s r\u00e9duction<\/span><b id=\"dm-ma\">\u2014<\/b><\/div>\n<div class=\"rt-o-row\"><span>Perte de marge par unit\u00e9<\/span><b id=\"dm-loss\">\u2014<\/b><\/div>\n<div class=\"rt-o-row\"><span>Augmentation du volume n\u00e9cessaire pour atteindre le seuil de rentabilit\u00e9<\/span><b id=\"dm-vol\">\u2014<\/b><\/div>\n<\/div>\n<\/div>\n<p><script>function calcDim(){var p=+document.getElementById(\"dm-price\").value||0;var c=+document.getElementById(\"dm-cost\").value||0;var d=+document.getElementById(\"dm-disc\").value\/100||0;if(!p)return;var mb=p-c;var newP=p*(1-d);var ma=newP-c;var loss=mb-ma;var lift=ma>0?((mb\/ma)-1)*100:999;document.getElementById(\"dm-big\").textContent=lift.toFixed(0)+\"% volume needed\";document.getElementById(\"dm-v\").textContent=\"Volume lift to break even\";document.getElementById(\"dm-mb\").textContent=\"$\"+mb.toFixed(2);document.getElementById(\"dm-ma\").textContent=\"$\"+ma.toFixed(2);document.getElementById(\"dm-loss\").textContent=\"$\"+loss.toFixed(2);document.getElementById(\"dm-vol\").textContent=lift.toFixed(0)+\"% more units\";}<\/script><\/p>\n<h2>Une r\u00e9duction de 20% peut n\u00e9cessiter un volume sup\u00e9rieur \u00e0 50%+.<\/h2>\n<p>Pour un produit \u00e0 $100 co\u00fbtant $60 (marge de $40), une remise de 20% r\u00e9duit la marge de $40 \u00e0 $20, soit une baisse de 50%. Pour conserver le m\u00eame b\u00e9n\u00e9fice brut, il faudrait vendre deux fois plus d&#039;unit\u00e9s. La plupart des promotions n&#039;atteignent jamais ce volume de ventes.<\/p>\n<h2>Foire aux questions<\/h2>\n<p><strong>Devrais-je accorder des r\u00e9ductions ?<\/strong><br \/>Oui, pour \u00e9couler les stocks, acqu\u00e9rir de nouveaux clients ou pr\u00e9server les marges face \u00e0 la concurrence. Il suffit d&#039;appliquer la r\u00e9duction en toute connaissance de cause.<\/p>\n<div class=\"rt-cta\">\n<h3 style=\"margin:0 0 6px\">Vous souhaitez une strat\u00e9gie promotionnelle bas\u00e9e sur des calculs de marge et non sur l&#039;intuition ?<\/h3>\n<p style=\"margin:0;opacity:.95\">L&#039;agence Riman con\u00e7oit des calendriers promotionnels qui prot\u00e8gent les contributions.<\/p>\n<p><a href=\"\/fr\/contact\/\">Planifiez mes promotions<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Discount Impact on Margin Calculator See exactly how much a discount eats into gross margin and what unit volume lift you would need to break even. Inputs Original price ($)Unit cost ($)Discount %Calculate Margin Impact \u2014 Run calculation Margin before discount\u2014 Margin after discount\u2014 Margin loss per unit\u2014 Volume lift needed to break even\u2014 A [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4736","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Discount Impact on Margin Calculator - Riman Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rimanagency.com\/fr\/discount-impact-on-margin-calculator\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Discount Impact on Margin Calculator - Riman Agency\" \/>\n<meta property=\"og:description\" content=\"Discount Impact on Margin Calculator See exactly how much a discount eats into gross margin and what unit volume lift you would need to break even. 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