{"id":4687,"date":"2026-05-09T09:58:27","date_gmt":"2026-05-09T09:58:27","guid":{"rendered":"https:\/\/rimanagency.com\/sms-marketing-roi-calculator\/"},"modified":"2026-05-09T09:58:27","modified_gmt":"2026-05-09T09:58:27","slug":"sms-marketing-roi-calculator","status":"publish","type":"page","link":"https:\/\/rimanagency.com\/fr\/sms-marketing-roi-calculator\/","title":{"rendered":"Calculateur de retour sur investissement du marketing SMS"},"content":{"rendered":"<style>.rt-h{background:linear-gradient(135deg,#f1f5e8,#e8efdb);border-radius:14px;padding:32px;margin:0 0 24px;text-align:center}.rt-h h1{margin:0 0 10px;font-size:28px;color:#4a6320}.rt-g{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin:0 0 24px}.rt-f,.rt-o{background:#fff;border:1px solid #e0e6d8;border-radius:10px;padding:22px}.rt-f h3,.rt-o h3{margin:0 0 14px;color:#4a6320;font-size:18px}.rt-f label{display:block;font-size:13px;color:#516048;font-weight:600;margin:10px 0 6px}.rt-f input,.rt-f select,.rt-f textarea{width:100%;padding:9px;border:1px solid #d4dac6;border-radius:6px;font-size:14px;box-sizing:border-box;font-family:inherit}.rt-btn{background:#719430;color:#fff;border:none;padding:11px 20px;border-radius:6px;font-weight:700;cursor:pointer;width:100%;margin-top:14px;font-size:15px}.rt-btn:hover{background:#4a6320}.rt-o-big{font-size:38px;font-weight:800;color:#719430;text-align:center;margin:6px 0}.rt-o-row{display:flex;justify-content:space-between;padding:9px 0;border-bottom:1px solid #f0f3e8;font-size:14px}.rt-o-row:last-child{border:none}.rt-o-row b{color:#4a6320}.rt-cta{background:linear-gradient(135deg,#719430,#4a6320);color:#fff;border-radius:14px;padding:32px;text-align:center;margin:30px 0}.rt-cta a{background:#fff;color:#4a6320;padding:12px 28px;border-radius:6px;font-weight:700;text-decoration:none;display:inline-block;margin-top:14px}.rt-code{background:#1e1e1e;color:#a3c163;padding:14px;border-radius:8px;font-family:Consolas,monospace;font-size:12px;white-space:pre-wrap;word-break:break-all;max-height:300px;overflow:auto}@media(max-width:768px){.rt-g{grid-template-columns:1fr}}<\/style>\n<div class=\"rt-h\">\n<h1>Calculateur de retour sur investissement du marketing SMS<\/h1>\n<p>Pr\u00e9voir les revenus des campagnes SMS avec des indicateurs de r\u00e9f\u00e9rence r\u00e9alistes pour les taux d&#039;ouverture et de clic.<\/p>\n<\/div>\n<div class=\"rt-g\">\n<div class=\"rt-f\">\n<h3>Entr\u00e9es<\/h3>\n<p><label>Abonn\u00e9s SMS<\/label><input type=\"number\" id=\"sms-list\" value=\"5000\"><label>Clic SMS (%)<\/label><input type=\"number\" id=\"sms-ctr\" value=\"6\" step=\"0.1\"><label>Cliquez \u2192 acheter (%)<\/label><input type=\"number\" id=\"sms-cvr\" value=\"5\" step=\"0.1\"><label>AOV ($)<\/label><input type=\"number\" id=\"sms-aov\" value=\"80\"><label>Envois par mois<\/label><input type=\"number\" id=\"sms-sends\" value=\"6\"><label>Co\u00fbt par envoi ($)<\/label><input type=\"number\" id=\"sms-cost\" value=\"0.015\" step=\"0.001\"><button class=\"rt-btn\" onclick=\"calcSms()\">SMS de pr\u00e9vision<\/button><\/div>\n<div class=\"rt-o\">\n<h3>Pr\u00e9vision<\/h3>\n<div class=\"rt-o-big\" id=\"sms-big\">\u2014<\/div>\n<p style=\"text-align:center;color:#516048;font-size:13px;margin:0 0 18px\" id=\"sms-v\">Ex\u00e9cuter pour pr\u00e9voir le retour sur investissement<\/p>\n<div class=\"rt-o-row\"><span>Clics par envoi<\/span><b id=\"sms-clk\">\u2014<\/b><\/div>\n<div class=\"rt-o-row\"><span>Commandes par envoi<\/span><b id=\"sms-ord\">\u2014<\/b><\/div>\n<div class=\"rt-o-row\"><span>Revenu par envoi<\/span><b id=\"sms-rev\">\u2014<\/b><\/div>\n<div class=\"rt-o-row\"><span>Revenus mensuels<\/span><b id=\"sms-mon\">\u2014<\/b><\/div>\n<div class=\"rt-o-row\"><span>co\u00fbt mensuel<\/span><b id=\"sms-cost2\">\u2014<\/b><\/div>\n<div class=\"rt-o-row\"><span>Retour sur investissement mensuel<\/span><b id=\"sms-roi\">\u2014<\/b><\/div>\n<\/div>\n<\/div>\n<p><script>function calcSms(){var l=+document.getElementById(\"sms-list\").value||0;var c=+document.getElementById(\"sms-ctr\").value||0;var v=+document.getElementById(\"sms-cvr\").value||0;var a=+document.getElementById(\"sms-aov\").value||0;var s=+document.getElementById(\"sms-sends\").value||0;var co=+document.getElementById(\"sms-cost\").value||0;if(!l)return;var clk=l*(c\/100);var ord=clk*(v\/100);var rev=ord*a;var mon=rev*s;var cost=l*co*s;var roi=cost?(mon-cost)\/cost*100:0;document.getElementById(\"sms-big\").textContent=roi.toFixed(0)+\"%\";document.getElementById(\"sms-v\").textContent=\"Monthly SMS ROI\";document.getElementById(\"sms-clk\").textContent=Math.round(clk).toLocaleString();document.getElementById(\"sms-ord\").textContent=Math.round(ord).toLocaleString();document.getElementById(\"sms-rev\").textContent=\"$\"+rev.toLocaleString(undefined,{maximumFractionDigits:0});document.getElementById(\"sms-mon\").textContent=\"$\"+mon.toLocaleString(undefined,{maximumFractionDigits:0});document.getElementById(\"sms-cost2\").textContent=\"$\"+cost.toFixed(2);document.getElementById(\"sms-roi\").textContent=roi.toFixed(0)+\"%\";}<\/script><\/p>\n<h2>Le SMS est le canal offrant le meilleur retour sur investissement pour le marketing direct au consommateur (DTC).<\/h2>\n<p>Les taux d&#039;ouverture des SMS d\u00e9passent les 90 %. Les taux de clics oscillent entre 4 et 8 %. Les taux de conversion \u00e9galent, voire surpassent, ceux des e-mails, m\u00eame avec des listes de diffusion de 10 \u00e0 20 % moins importantes. Le co\u00fbt par envoi est significatif (de 0,01 \u00e0 0,02 $), la fr\u00e9quence d&#039;envoi doit donc \u00eatre soigneusement \u00e9tudi\u00e9e. Les meilleurs programmes DTC envoient 4 \u00e0 8 SMS par mois et g\u00e9n\u00e8rent une valeur client \u00e0 vie de 30 \u00e0 50 % sup\u00e9rieure \u00e0 celle des programmes utilisant uniquement l&#039;e-mail.<\/p>\n<h2>Foire aux questions<\/h2>\n<p><strong>Vais-je perdre des abonn\u00e9s si j&#039;envoie trop de messages\u00a0?<\/strong><br \/>Oui. Le taux de d\u00e9sabonnement aux SMS augmente fortement au-del\u00e0 de 8 envois par mois. Utilisez les SMS pour les offres les plus performantes et laissez les e-mails g\u00e9rer le reste.<\/p>\n<div class=\"rt-cta\">\n<h3 style=\"margin:0 0 6px\">Vous voulez des SMS qui ajoutent 15 \u00e0 25% \u00e0 vos revenus e-commerce ?<\/h3>\n<p style=\"margin:0;opacity:.95\">L&#039;agence Riman g\u00e8re les programmes SMS Klaviyo + Postscript.<\/p>\n<p><a href=\"\/fr\/contact\/\">Cr\u00e9er des SMS pour ma marque<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>SMS Marketing ROI Calculator Forecast SMS campaign revenue with realistic open and click benchmarks. Inputs SMS subscribersSMS click-through (%)Click \u2192 purchase (%)AOV ($)Sends per monthCost per send ($)Forecast SMS Forecast \u2014 Run to forecast ROI Clicks per send\u2014 Orders per send\u2014 Revenue per send\u2014 Monthly revenue\u2014 Monthly cost\u2014 Monthly ROI\u2014 SMS is the highest-ROI channel [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4687","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SMS Marketing ROI Calculator - Riman Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rimanagency.com\/fr\/sms-marketing-roi-calculator\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SMS Marketing ROI Calculator - Riman Agency\" \/>\n<meta property=\"og:description\" content=\"SMS Marketing ROI Calculator Forecast SMS campaign revenue with realistic open and click benchmarks. 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