{"id":4683,"date":"2026-05-09T09:58:24","date_gmt":"2026-05-09T09:58:24","guid":{"rendered":"https:\/\/rimanagency.com\/tiktok-ad-spend-performance-calculator\/"},"modified":"2026-05-09T09:58:24","modified_gmt":"2026-05-09T09:58:24","slug":"tiktok-ad-spend-performance-calculator","status":"publish","type":"page","link":"https:\/\/rimanagency.com\/fr\/tiktok-ad-spend-performance-calculator\/","title":{"rendered":"Calculateur de d\u00e9penses et de performances publicitaires TikTok"},"content":{"rendered":"<style>.rt-h{background:linear-gradient(135deg,#f1f5e8,#e8efdb);border-radius:14px;padding:32px;margin:0 0 24px;text-align:center}.rt-h h1{margin:0 0 10px;font-size:28px;color:#4a6320}.rt-g{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin:0 0 24px}.rt-f,.rt-o{background:#fff;border:1px solid #e0e6d8;border-radius:10px;padding:22px}.rt-f h3,.rt-o h3{margin:0 0 14px;color:#4a6320;font-size:18px}.rt-f label{display:block;font-size:13px;color:#516048;font-weight:600;margin:10px 0 6px}.rt-f input,.rt-f select,.rt-f textarea{width:100%;padding:9px;border:1px solid #d4dac6;border-radius:6px;font-size:14px;box-sizing:border-box;font-family:inherit}.rt-btn{background:#719430;color:#fff;border:none;padding:11px 20px;border-radius:6px;font-weight:700;cursor:pointer;width:100%;margin-top:14px;font-size:15px}.rt-btn:hover{background:#4a6320}.rt-o-big{font-size:38px;font-weight:800;color:#719430;text-align:center;margin:6px 0}.rt-o-row{display:flex;justify-content:space-between;padding:9px 0;border-bottom:1px solid #f0f3e8;font-size:14px}.rt-o-row:last-child{border:none}.rt-o-row b{color:#4a6320}.rt-cta{background:linear-gradient(135deg,#719430,#4a6320);color:#fff;border-radius:14px;padding:32px;text-align:center;margin:30px 0}.rt-cta a{background:#fff;color:#4a6320;padding:12px 28px;border-radius:6px;font-weight:700;text-decoration:none;display:inline-block;margin-top:14px}.rt-code{background:#1e1e1e;color:#a3c163;padding:14px;border-radius:8px;font-family:Consolas,monospace;font-size:12px;white-space:pre-wrap;word-break:break-all;max-height:300px;overflow:auto}@media(max-width:768px){.rt-g{grid-template-columns:1fr}}<\/style>\n<div class=\"rt-h\">\n<h1>Calculateur de performance des publicit\u00e9s TikTok<\/h1>\n<p>Estimez les impressions, les clics, les conversions et le ROAS d&#039;un budget publicitaire TikTok.<\/p>\n<\/div>\n<div class=\"rt-g\">\n<div class=\"rt-f\">\n<h3>Entr\u00e9es<\/h3>\n<p><label>D\u00e9penses publicitaires mensuelles ($)<\/label><input type=\"number\" id=\"tt-spend\" value=\"5000\"><label>CPM attendu ($)<\/label><input type=\"number\" id=\"tt-cpm\" value=\"8\" step=\"0.1\"><label>CTR attendu (%)<\/label><input type=\"number\" id=\"tt-ctr\" value=\"1.5\" step=\"0.01\"><label>Atterrissage CR (%)<\/label><input type=\"number\" id=\"tt-cvr\" value=\"2\" step=\"0.1\"><label>AOV ($)<\/label><input type=\"number\" id=\"tt-aov\" value=\"50\"><button class=\"rt-btn\" onclick=\"calcTt()\">Pr\u00e9vision<\/button><\/div>\n<div class=\"rt-o\">\n<h3>Pr\u00e9vision<\/h3>\n<div class=\"rt-o-big\" id=\"tt-big\">\u2014<\/div>\n<p style=\"text-align:center;color:#516048;font-size:13px;margin:0 0 18px\" id=\"tt-v\">Courez voir ROAS<\/p>\n<div class=\"rt-o-row\"><span>Impressions<\/span><b id=\"tt-imp\">\u2014<\/b><\/div>\n<div class=\"rt-o-row\"><span>Clics<\/span><b id=\"tt-clk\">\u2014<\/b><\/div>\n<div class=\"rt-o-row\"><span>Conversions<\/span><b id=\"tt-conv\">\u2014<\/b><\/div>\n<div class=\"rt-o-row\"><span>Revenu<\/span><b id=\"tt-rev\">\u2014<\/b><\/div>\n<div class=\"rt-o-row\"><span>ROAS<\/span><b id=\"tt-ro\">\u2014<\/b><\/div>\n<\/div>\n<\/div>\n<p><script>function calcTt(){var s=+document.getElementById(\"tt-spend\").value||0;var cpm=+document.getElementById(\"tt-cpm\").value||0;var ctr=+document.getElementById(\"tt-ctr\").value||0;var cvr=+document.getElementById(\"tt-cvr\").value||0;var aov=+document.getElementById(\"tt-aov\").value||0;if(!s)return;var imp=s\/cpm*1000;var clk=imp*(ctr\/100);var conv=clk*(cvr\/100);var rev=conv*aov;var ro=s?rev\/s:0;document.getElementById(\"tt-big\").textContent=ro.toFixed(2)+\"x\";document.getElementById(\"tt-v\").textContent=\"Forecast ROAS\";document.getElementById(\"tt-imp\").textContent=Math.round(imp).toLocaleString();document.getElementById(\"tt-clk\").textContent=Math.round(clk).toLocaleString();document.getElementById(\"tt-conv\").textContent=Math.round(conv).toLocaleString();document.getElementById(\"tt-rev\").textContent=\"$\"+Math.round(rev).toLocaleString();document.getElementById(\"tt-ro\").textContent=ro.toFixed(2)+\"x\";}<\/script><\/p>\n<h2>TikTok r\u00e9compense le volume cr\u00e9atif<\/h2>\n<p>Les annonceurs les plus performants sur TikTok diffusent entre 30 et plus de 100 variantes cr\u00e9atives par mois. La performance de l&#039;algorithme est bien plus sensible \u00e0 la fra\u00eecheur des cr\u00e9ations qu&#039;\u00e0 la strat\u00e9gie d&#039;ench\u00e8res. R\u00e9partition du budget\u00a0: 60% pour la production et 40% pour les m\u00e9dias, soit l&#039;inverse de la pratique courante.<\/p>\n<h2>Foire aux questions<\/h2>\n<p><strong>Quel est un bon taux de clics sur TikTok\u00a0?<\/strong><br \/>Un TP3T compris entre 1,5 et 21 est optimal pour les publicit\u00e9s vid\u00e9o int\u00e9gr\u00e9es au flux. En dessous de 11, la cr\u00e9ation publicitaire n\u00e9cessite d&#039;\u00eatre retravaill\u00e9e.<\/p>\n<div class=\"rt-cta\">\n<h3 style=\"margin:0 0 6px\">Vous souhaitez un programme cr\u00e9atif et m\u00e9dia TikTok con\u00e7u pour une mise \u00e0 l&#039;\u00e9chelle ?<\/h3>\n<p style=\"margin:0;opacity:.95\">L&#039;agence Riman g\u00e8re les publicit\u00e9s TikTok pour les marques DTC.<\/p>\n<p><a href=\"\/fr\/contact\/\">Obtenez un forfait TikTok<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>TikTok Ad Performance Calculator Estimate impressions, clicks, conversions, and ROAS from a TikTok ad budget. Inputs Monthly ad spend ($)Expected CPM ($)Expected CTR (%)Landing CR (%)AOV ($)Forecast Forecast \u2014 Run to see ROAS Impressions\u2014 Clicks\u2014 Conversions\u2014 Revenue\u2014 ROAS\u2014 TikTok rewards creative volume Top TikTok advertisers ship 30-100+ creative variants per month. Algorithm performance is far [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4683","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok Ad Spend &amp; Performance Calculator - Riman Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rimanagency.com\/fr\/tiktok-ad-spend-performance-calculator\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok Ad Spend &amp; Performance Calculator - Riman Agency\" \/>\n<meta property=\"og:description\" content=\"TikTok Ad Performance Calculator Estimate impressions, clicks, conversions, and ROAS from a TikTok ad budget. Inputs Monthly ad spend ($)Expected CPM ($)Expected CTR (%)Landing CR (%)AOV ($)Forecast Forecast \u2014 Run to see ROAS Impressions\u2014 Clicks\u2014 Conversions\u2014 Revenue\u2014 ROAS\u2014 TikTok rewards creative volume Top TikTok advertisers ship 30-100+ creative variants per month. Algorithm performance is far [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rimanagency.com\/fr\/tiktok-ad-spend-performance-calculator\/\" \/>\n<meta property=\"og:site_name\" content=\"Riman Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/tiktok-ad-spend-performance-calculator\\\/\",\"url\":\"https:\\\/\\\/rimanagency.com\\\/tiktok-ad-spend-performance-calculator\\\/\",\"name\":\"TikTok Ad Spend & Performance Calculator - Riman Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#website\"},\"datePublished\":\"2026-05-09T09:58:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/tiktok-ad-spend-performance-calculator\\\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rimanagency.com\\\/tiktok-ad-spend-performance-calculator\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/tiktok-ad-spend-performance-calculator\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rimanagency.com\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TikTok Ad Spend &#038; Performance Calculator\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#website\",\"url\":\"https:\\\/\\\/rimanagency.com\\\/\",\"name\":\"Riman Agency\",\"description\":\"A Full Service Digital Marketing Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rimanagency.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#organization\",\"name\":\"Riman Agency\",\"url\":\"https:\\\/\\\/rimanagency.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rimanagency.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/RIMANagency-all-logos-1-2.png\",\"contentUrl\":\"https:\\\/\\\/rimanagency.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/RIMANagency-all-logos-1-2.png\",\"width\":694,\"height\":211,\"caption\":\"Riman Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TikTok Ad Spend & Performance Calculator - Riman Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rimanagency.com\/fr\/tiktok-ad-spend-performance-calculator\/","og_locale":"fr_CA","og_type":"article","og_title":"TikTok Ad Spend & Performance Calculator - Riman Agency","og_description":"TikTok Ad Performance Calculator Estimate impressions, clicks, conversions, and ROAS from a TikTok ad budget. Inputs Monthly ad spend ($)Expected CPM ($)Expected CTR (%)Landing CR (%)AOV ($)Forecast Forecast \u2014 Run to see ROAS Impressions\u2014 Clicks\u2014 Conversions\u2014 Revenue\u2014 ROAS\u2014 TikTok rewards creative volume Top TikTok advertisers ship 30-100+ creative variants per month. Algorithm performance is far [&hellip;]","og_url":"https:\/\/rimanagency.com\/fr\/tiktok-ad-spend-performance-calculator\/","og_site_name":"Riman Agency","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/rimanagency.com\/tiktok-ad-spend-performance-calculator\/","url":"https:\/\/rimanagency.com\/tiktok-ad-spend-performance-calculator\/","name":"TikTok Ad Spend & Performance Calculator - Riman Agency","isPartOf":{"@id":"https:\/\/rimanagency.com\/#website"},"datePublished":"2026-05-09T09:58:24+00:00","breadcrumb":{"@id":"https:\/\/rimanagency.com\/tiktok-ad-spend-performance-calculator\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rimanagency.com\/tiktok-ad-spend-performance-calculator\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/rimanagency.com\/tiktok-ad-spend-performance-calculator\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rimanagency.com\/home\/"},{"@type":"ListItem","position":2,"name":"TikTok Ad Spend &#038; Performance Calculator"}]},{"@type":"WebSite","@id":"https:\/\/rimanagency.com\/#website","url":"https:\/\/rimanagency.com\/","name":"Agence Riman","description":"Une agence de marketing num\u00e9rique \u00e0 service complet","publisher":{"@id":"https:\/\/rimanagency.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rimanagency.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/rimanagency.com\/#organization","name":"Agence Riman","url":"https:\/\/rimanagency.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/rimanagency.com\/#\/schema\/logo\/image\/","url":"https:\/\/rimanagency.com\/wp-content\/uploads\/2022\/02\/RIMANagency-all-logos-1-2.png","contentUrl":"https:\/\/rimanagency.com\/wp-content\/uploads\/2022\/02\/RIMANagency-all-logos-1-2.png","width":694,"height":211,"caption":"Riman Agency"},"image":{"@id":"https:\/\/rimanagency.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/pages\/4683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/comments?post=4683"}],"version-history":[{"count":0,"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/pages\/4683\/revisions"}],"wp:attachment":[{"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/media?parent=4683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}