{"id":4673,"date":"2026-05-09T09:55:55","date_gmt":"2026-05-09T09:55:55","guid":{"rendered":"https:\/\/rimanagency.com\/ltvcac-ratio-calculator\/"},"modified":"2026-05-09T09:55:55","modified_gmt":"2026-05-09T09:55:55","slug":"ltvcac-ratio-calculator","status":"publish","type":"page","link":"https:\/\/rimanagency.com\/fr\/ltvcac-ratio-calculator\/","title":{"rendered":"Calculateur de ratio LTV:CAC"},"content":{"rendered":"<style>.rt-h{background:linear-gradient(135deg,#f1f5e8,#e8efdb);border-radius:14px;padding:32px;margin:0 0 24px;text-align:center}.rt-h h1{margin:0 0 10px;font-size:28px;color:#4a6320}.rt-g{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin:0 0 24px}.rt-f,.rt-o{background:#fff;border:1px solid #e0e6d8;border-radius:10px;padding:22px}.rt-f h3,.rt-o h3{margin:0 0 14px;color:#4a6320;font-size:18px}.rt-f label{display:block;font-size:13px;color:#516048;font-weight:600;margin:10px 0 6px}.rt-f input,.rt-f select,.rt-f textarea{width:100%;padding:9px;border:1px solid #d4dac6;border-radius:6px;font-size:14px;box-sizing:border-box;font-family:inherit}.rt-btn{background:#719430;color:#fff;border:none;padding:11px 20px;border-radius:6px;font-weight:700;cursor:pointer;width:100%;margin-top:14px;font-size:15px}.rt-btn:hover{background:#4a6320}.rt-o-big{font-size:38px;font-weight:800;color:#719430;text-align:center;margin:6px 0}.rt-o-row{display:flex;justify-content:space-between;padding:9px 0;border-bottom:1px solid #f0f3e8;font-size:14px}.rt-o-row:last-child{border:none}.rt-o-row b{color:#4a6320}.rt-cta{background:linear-gradient(135deg,#719430,#4a6320);color:#fff;border-radius:14px;padding:32px;text-align:center;margin:30px 0}.rt-cta a{background:#fff;color:#4a6320;padding:12px 28px;border-radius:6px;font-weight:700;text-decoration:none;display:inline-block;margin-top:14px}.rt-code{background:#1e1e1e;color:#a3c163;padding:14px;border-radius:8px;font-family:Consolas,monospace;font-size:12px;white-space:pre-wrap;word-break:break-all;max-height:300px;overflow:auto}@media(max-width:768px){.rt-g{grid-template-columns:1fr}}<\/style>\n<div class=\"rt-h\">\n<h1>Calculateur de ratio LTV:CAC<\/h1>\n<p>Calculez le ratio de rentabilit\u00e9 unitaire SaaS qui permet de pr\u00e9dire si votre entreprise est finan\u00e7able, \u00e0 l&#039;\u00e9quilibre ou si elle consomme des liquidit\u00e9s.<\/p>\n<\/div>\n<div class=\"rt-g\">\n<div class=\"rt-f\">\n<h3>Entr\u00e9es<\/h3>\n<p><label>Valeur vie client ($)<\/label><input type=\"number\" id=\"rt-ltv\" value=\"3000\"><label>Co\u00fbt d&#039;acquisition client ($)<\/label><input type=\"number\" id=\"rt-cac\" value=\"600\"><button class=\"rt-btn\" onclick=\"calcRatio()\">Calculer le ratio<\/button><\/div>\n<div class=\"rt-o\">\n<h3>Diagnostic par ratio<\/h3>\n<div class=\"rt-o-big\" id=\"rt-big\">\u2014<\/div>\n<p style=\"text-align:center;color:#516048;font-size:13px;margin:0 0 18px\" id=\"rt-v\">Courir pour voir le ratio<\/p>\n<div class=\"rt-o-row\"><span>Ratio LTV:CAC<\/span><b id=\"rt-ratio\">\u2014<\/b><\/div>\n<div class=\"rt-o-row\"><span>CAC en tant que % de LTV<\/span><b id=\"rt-pct\">\u2014<\/b><\/div>\n<div class=\"rt-o-row\"><span>Verdict<\/span><b id=\"rt-vd\">\u2014<\/b><\/div>\n<\/div>\n<\/div>\n<p><script>function calcRatio(){var l=+document.getElementById(\"rt-ltv\").value||0;var c=+document.getElementById(\"rt-cac\").value||0;if(!c)return;var r=l\/c;var p=c\/l*100;var v=r>=5?\"Excellent \u2014 top-tier\":r>=3?\"Healthy \u2014 VC-grade\":r>=2?\"Acceptable \u2014 improvement needed\":r>=1?\"Break-even \u2014 investment required\":\"Unhealthy \u2014 bleeding cash\";document.getElementById(\"rt-big\").textContent=r.toFixed(2)+\":1\";document.getElementById(\"rt-v\").textContent=v;document.getElementById(\"rt-ratio\").textContent=r.toFixed(2)+\":1\";document.getElementById(\"rt-pct\").textContent=p.toFixed(1)+\"%\";document.getElementById(\"rt-vd\").textContent=v;}<\/script><\/p>\n<h2>La r\u00e8gle du 3:1 (et quand l&#039;ignorer)<\/h2>\n<p>Les investisseurs en capital-risque visent g\u00e9n\u00e9ralement un ratio LTV\/CAC de 3:1 pour les entreprises SaaS. En dessous de 3:1, l&#039;entreprise investit trop par client. Au-dessus de 5:1, elle sous-investit dans sa croissance et risque de perdre des parts de march\u00e9. Ce ratio doit \u00eatre consid\u00e9r\u00e9 comme une indication de tendance, et non comme un seuil absolu.<\/p>\n<h2>Foire aux questions<\/h2>\n<p><strong>Le ratio pr\u00eat\/valeur (LTV) doit-il inclure la marge brute\u00a0?<\/strong><br \/>Oui. Utilisez le ratio LTV de marge brute (LTV multipli\u00e9 par la marge brute %) pour une comparaison plus directe avec le CAC complet.<\/p>\n<div class=\"rt-cta\">\n<h3 style=\"margin:0 0 6px\">Vous voulez des r\u00e9sultats \u00e9conomiques unitaires qui permettent aux investisseurs en capital-risque de r\u00e9aliser des \u00e9conomies ?<\/h3>\n<p style=\"margin:0;opacity:.95\">L&#039;agence Riman con\u00e7oit des programmes marketing SaaS avec un ratio LTV\/CAC optimal.<\/p>\n<p><a href=\"\/fr\/contact\/\">Obtenez un audit SaaS<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>LTV:CAC Ratio Calculator Compute the SaaS unit-economics ratio that predicts whether your business is fundable, breakeven, or burning cash. Inputs Customer Lifetime Value ($)Customer Acquisition Cost ($)Calculate Ratio Ratio Diagnosis \u2014 Run to see ratio LTV:CAC ratio\u2014 CAC as % of LTV\u2014 Verdict\u2014 The 3:1 rule (and when to ignore it) VCs commonly target 3:1 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4673","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LTV:CAC Ratio Calculator - Riman Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rimanagency.com\/fr\/ltvcac-ratio-calculator\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LTV:CAC Ratio Calculator - Riman Agency\" \/>\n<meta property=\"og:description\" content=\"LTV:CAC Ratio Calculator Compute the SaaS unit-economics ratio that predicts whether your business is fundable, breakeven, or burning cash. 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