{"id":4554,"date":"2026-05-07T17:58:44","date_gmt":"2026-05-07T17:58:44","guid":{"rendered":"https:\/\/rimanagency.com\/?page_id=4554"},"modified":"2026-05-07T17:58:44","modified_gmt":"2026-05-07T17:58:44","slug":"marketing-roi-calculator-free","status":"publish","type":"page","link":"https:\/\/rimanagency.com\/fr\/marketing-roi-calculator-free\/","title":{"rendered":"Calculateur de retour sur investissement marketing (gratuit)"},"content":{"rendered":"<style>.rt-h{background:linear-gradient(135deg,#f1f5e8,#e8efdb);border-radius:14px;padding:32px;margin:0 0 24px;text-align:center}.rt-h h2{margin:0 0 12px!important;font-size:26px!important;color:#2a2a2a!important}.rt-h p{margin:0 auto;color:#3d3d3d;max-width:680px;font-size:15px}.rt-g{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin:0 0 24px}.rt-f,.rt-o{background:#fff;border:1px solid #e0e6d8;border-radius:10px;padding:22px}.rt-f h3,.rt-o h3{margin:0 0 12px!important;color:#4a6320!important;font-size:16px!important}.rt-f label{display:block;font-size:12px;font-weight:700;color:#2a2a2a;margin:10px 0 4px}.rt-f input,.rt-f textarea,.rt-f select{width:100%;padding:10px;border:1px solid #c8d0bb;border-radius:6px;font-size:13px;box-sizing:border-box}.rt-btn{background:#719430;color:#fff;border:none;padding:11px 20px;border-radius:6px;font-weight:700;font-size:13px;cursor:pointer;margin-top:12px}.rt-o-big{font-size:42px;font-weight:800;color:#719430;text-align:center;padding:18px}.rt-o-sub{text-align:center;color:#888;font-size:13px;margin:0 0 14px}.rt-o-row{display:flex;justify-content:space-between;padding:8px 0;border-bottom:1px solid #f0f3eb;font-size:13px}.rt-o-row strong{color:#4a6320}.rt-cta{background:linear-gradient(135deg,#f1f5e8,#e8efdb);border-radius:10px;padding:22px;margin:24px 0;text-align:center}.rt-cta a{display:inline-block;background:#719430;color:#fff!important;padding:10px 18px;border-radius:5px;font-weight:700;text-decoration:none;font-size:13px}@media(max-width:768px){.rt-g{grid-template-columns:1fr}}<\/style>\n<div class=\"rt-h\">\n<h2>Calculateur de retour sur investissement marketing<\/h2>\n<p>Calculez le v\u00e9ritable retour sur investissement de votre marketing. Int\u00e9grez vos d\u00e9penses, votre chiffre d&#039;affaires et votre marge brute pour obtenir le ROI (retour sur investissement \u00e0 30 jours), le b\u00e9n\u00e9fice et le d\u00e9lai de r\u00e9cup\u00e9ration.<\/p>\n<\/div>\n<div class=\"rt-g\">\n<div class=\"rt-f\">\n<h3>Entr\u00e9es<\/h3>\n<p><label>D\u00e9penses marketing ($)<\/label><input id=\"r-spend\" type=\"number\" placeholder=\"10000\"\/><label>Revenus g\u00e9n\u00e9r\u00e9s par le marketing ($)<\/label><input id=\"r-rev\" type=\"number\" placeholder=\"50000\"\/><label>Marge brute (%)<\/label><input id=\"r-margin\" type=\"number\" placeholder=\"60\" value=\"60\"\/><label>P\u00e9riode (mois, optionnel pour une vue mensuelle)<\/label><input id=\"r-months\" type=\"number\" placeholder=\"3\" value=\"1\"\/><button class=\"rt-btn\" onclick=\"calcROI()\">Calculer le retour sur investissement<\/button><\/div>\n<div class=\"rt-o\">\n<h3>R\u00e9sultat<\/h3>\n<div class=\"rt-o-big\" id=\"r-roi\">\u2014<\/div>\n<div class=\"rt-o-sub\">Retour sur investissement marketing<\/div>\n<div id=\"r-detail\"><\/div>\n<\/div>\n<\/div>\n<p><script>function calcROI(){var s=parseFloat(document.getElementById(\"r-spend\").value)||0; var r=parseFloat(document.getElementById(\"r-rev\").value)||0; var m=parseFloat(document.getElementById(\"r-margin\").value)||100; var mo=parseFloat(document.getElementById(\"r-months\").value)||1; var profit=(r*(m\/100))-s; var roi=s>0?(profit\/s)*100:0; var monthlyProfit=profit\/mo; document.getElementById(\"r-roi\").textContent=roi.toFixed(1)+\"%\"; var html=\"<\/p>\n<div class=\\\"rt-o-row\\\"><span>Gross profit from marketing<\/span><strong>$\"+profit.toLocaleString(\"en-US\",{maximumFractionDigits:0})+\"<\/strong><\/div>\n<div class=\\\"rt-o-row\\\"><span>Monthly profit (if scaled)<\/span><strong>$\"+monthlyProfit.toLocaleString(\"en-US\",{maximumFractionDigits:0})+\"<\/strong><\/div>\n<div class=\\\"rt-o-row\\\"><span>Revenue per $1 spent<\/span><strong>$\"+(s>0?(r\/s).toFixed(2):\"0\")+\"<\/strong><\/div>\n<div class=\\\"rt-o-row\\\"><span>Profit per $1 spent<\/span><strong>$\"+(s>0?(profit\/s).toFixed(2):\"0\")+\"<\/strong><\/div>\n<p>\"; document.getElementById(\"r-detail\").innerHTML=html;}<\/script><\/p>\n<h2>Comment le retour sur investissement marketing est calcul\u00e9<\/h2>\n<p><strong>ROI % = ((Revenu \u00d7 Marge brute) \u2212 D\u00e9penses marketing) \/ D\u00e9penses marketing \u00d7 100<\/strong><\/p>\n<p>La formule ci-dessus tient compte de la marge brute, vous mesurez donc <em>profit<\/em> Le ROI, et non le ROI du chiffre d&#039;affaires brut, est important. Une campagne g\u00e9n\u00e9rant 1\u00a0400\u00a0500\u00a0\u20ac de chiffre d&#039;affaires avec une marge de 601\u00a0300\u00a0\u20ac et un co\u00fbt de 1\u00a0400\u00a0000\u00a0\u20ac produit 1\u00a0400\u00a0200\u00a0\u20ac de b\u00e9n\u00e9fice brut, soit un ROI de 2\u00a0001\u00a0300\u00a0\u20ac. La plupart des \u00e9quipes marketing utilisent un ROI bas\u00e9 uniquement sur le chiffre d&#039;affaires, ce qui surestime le r\u00e9sultat.<\/p>\n<h2>Qu\u2019est-ce qui constitue un bon retour sur investissement marketing\u00a0?<\/h2>\n<ul>\n<li><strong>Ci-dessous 0%\u00a0:<\/strong> Vous perdez de l&#039;argent. R\u00e9duisez les co\u00fbts, optimisez votre strat\u00e9gie ou changez de cap.<\/li>\n<li><strong>0\u2013100%\u00a0:<\/strong> Recouvrement des co\u00fbts. Acceptable pour une marque ou en haut de l&#039;entonnoir de conversion.<\/li>\n<li><strong>100\u2013300%\u00a0:<\/strong> Excellentes performances pour le marketing direct.<\/li>\n<li><strong>300%+:<\/strong> Excellent. Adaptez votre production avec pr\u00e9caution \u2014 les co\u00fbts augmentent souvent avec la taille de l&#039;entreprise.<\/li>\n<\/ul>\n<div class=\"rt-cta\"><a href=\"https:\/\/rimanagency.com\/fr\/contact\/\">Besoin d&#039;aide pour cr\u00e9er un v\u00e9ritable tableau de bord de retour sur investissement\u00a0? \u2192<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Marketing ROI Calculator Calculate the true return on your marketing investment. Plug in your spend, revenue, and gross margin to get ROI %, profit, and payback period. Inputs Marketing spend ($)Revenue generated from marketing ($)Gross margin (%)Time period (months, optional for monthly view)Calculate ROI Result \u2014 Marketing ROI How marketing ROI is calculated ROI % [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4554","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing ROI Calculator (Free) - Riman Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rimanagency.com\/fr\/marketing-roi-calculator-free\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing ROI Calculator (Free) - Riman Agency\" \/>\n<meta property=\"og:description\" content=\"Marketing ROI Calculator Calculate the true return on your marketing investment. 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