{"id":3647,"date":"2021-09-30T19:01:38","date_gmt":"2021-09-30T19:01:38","guid":{"rendered":"https:\/\/captaim.com\/?page_id=3647"},"modified":"2021-09-30T19:01:38","modified_gmt":"2021-09-30T19:01:38","slug":"introduction-to-segments-in-google-analytics","status":"publish","type":"page","link":"https:\/\/rimanagency.com\/fr\/introduction-to-segments-in-google-analytics\/","title":{"rendered":"Introduction aux segments dans Google Analytics"},"content":{"rendered":"<h2>Comment utiliser les segments pour obtenir de meilleures analyses<\/h2>\n<p>Les segments sont l\u2019un des outils les moins utilis\u00e9s dans Google Analytics, et c\u2019est pour cette raison que dans la plupart des cours que j\u2019enseigne, je me concentre sur les segments comme l\u2019une des pierres angulaires de la mesure coh\u00e9rente des comportements des personnages.<\/p>\n<p>Les segments ne sont pas seulement d&#039;excellents outils pour mesurer les performances dans Google Analytics. En fait, ils peuvent \u00eatre export\u00e9s vers d&#039;autres outils pour simplifier la personnalisation.<\/p>\n<p>Par exemple, Google Data Studio.<\/p>\n<p>Les segments sont des sous-ensembles de donn\u00e9es Analytics. Autrement dit, vos donn\u00e9es Analytics repr\u00e9sentent 1\u00a0001\u00a0TP3T de vos visiteurs sur le site. Une sous-cat\u00e9gorie pourrait \u00eatre celle des hommes \u00e2g\u00e9s de 35 \u00e0 45 ans, repr\u00e9sentant 171\u00a0TP3T de vos visiteurs, et donc un sous-ensemble de vos visiteurs totaux.<\/p>\n<p>En mati\u00e8re d\u2019analyse, vous disposez d\u2019une grande vari\u00e9t\u00e9 de moyens pour configurer votre segment.<\/p>\n<p>En tant qu&#039;entreprise, vous devez cr\u00e9er des segments car ils vous permettront de plonger et d&#039;analyser les personas, les comportements et les campagnes qui vous aideront \u00e0 optimiser des aspects sp\u00e9cifiques de votre entreprise en cons\u00e9quence.<\/p>\n<p>Lorsque vous configurez un segment, vous pouvez l&#039;appliquer \u00e0 n&#039;importe quel rapport dans Google Analytics et il y restera jusqu&#039;\u00e0 ce que vous le supprimiez.<\/p>\n<p>De plus, vous pouvez activer 4 segments en m\u00eame temps, ce qui vous permettra de les comparer c\u00f4te \u00e0 c\u00f4te.<\/p>\n<p>Prenons le sc\u00e9nario commercial suivant : nous sommes un d\u00e9taillant et nous voulons voir comment nos 43 march\u00e9s cibles ont perform\u00e9 au cours du mois pr\u00e9c\u00e9dent.<\/p>\n<ul>\n<li>Persona 1 : Daniel\n<ul>\n<li>Habite aux \u00c9tats-Unis, 35-45 ans, Int\u00e9ress\u00e9 par le sport et les voyages, Homme<\/li>\n<\/ul>\n<\/li>\n<li>Persona 2 : Melissa\n<ul>\n<li>Habite au Canada, 25-44 ans, Int\u00e9ress\u00e9e par le shopping, Femme<\/li>\n<\/ul>\n<\/li>\n<li>Persona 3 : Mike\n<ul>\n<li>Vit au Royaume-Uni, 25-35 ans, int\u00e9ress\u00e9 par la technologie, homme<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>Alors, comment cr\u00e9ons-nous un segment ?<\/strong><\/p>\n<p>Si nous devons cr\u00e9er un segment, nous pouvons le faire \u00e0 partir de n&#039;importe quel rapport, tant que vous \u00eates dans Google Analytics, vous pouvez naviguer vers la partie sup\u00e9rieure de la page et cliquer sur le signe \u00ab + Ajouter un segment \u00bb \u00e0 c\u00f4t\u00e9 de l&#039;onglet \u00ab Tous les utilisateurs \u00bb, voir ci-dessous :<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3649\" src=\"https:\/\/rimanagency.com\/wp-content\/uploads\/2021\/09\/lm5WVp78SESQFeVxAzfv_1GA.png\" alt=\"\" width=\"789\" height=\"85\" srcset=\"https:\/\/rimanagency.com\/wp-content\/uploads\/2021\/09\/lm5WVp78SESQFeVxAzfv_1GA.png 789w, https:\/\/rimanagency.com\/wp-content\/uploads\/2021\/09\/lm5WVp78SESQFeVxAzfv_1GA-300x32.png 300w, https:\/\/rimanagency.com\/wp-content\/uploads\/2021\/09\/lm5WVp78SESQFeVxAzfv_1GA-768x83.png 768w, https:\/\/rimanagency.com\/wp-content\/uploads\/2021\/09\/lm5WVp78SESQFeVxAzfv_1GA-705x76.png 705w\" sizes=\"auto, (max-width: 789px) 100vw, 789px\" \/><\/p>\n<p>Lorsque vous cliquez sur \u00ab Ajouter un segment \u00bb, vous serez invit\u00e9 \u00e0 renseigner les d\u00e9tails de votre segment\/personnage.<\/p>\n<p>Vous pouvez facilement vous perdre face \u00e0 la multitude de choix qui s&#039;offre \u00e0 vous, mais n&#039;oubliez pas que si un segment n&#039;est pas suffisamment \u00e9volutif, il ne vaut pas la peine d&#039;\u00eatre mesur\u00e9. \u00c9vitez donc de cocher ou de renseigner trop d&#039;options. Assurez-vous de vous en tenir au persona que vous souhaitez \u00e9tudier. Par exemple, pour le persona ci-dessous, vous pouvez voir comment nous avons choisi la tranche d&#039;\u00e2ge, le sexe, les centres d&#039;int\u00e9r\u00eat et la localisation.\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-3648\" src=\"https:\/\/rimanagency.com\/wp-content\/uploads\/2021\/09\/lXgm6kQR66JWqXBYClLx_2ga-1030x432.png\" alt=\"\" width=\"1030\" height=\"432\" srcset=\"https:\/\/rimanagency.com\/wp-content\/uploads\/2021\/09\/lXgm6kQR66JWqXBYClLx_2ga-1030x432.png 1030w, https:\/\/rimanagency.com\/wp-content\/uploads\/2021\/09\/lXgm6kQR66JWqXBYClLx_2ga-300x126.png 300w, https:\/\/rimanagency.com\/wp-content\/uploads\/2021\/09\/lXgm6kQR66JWqXBYClLx_2ga-768x322.png 768w, https:\/\/rimanagency.com\/wp-content\/uploads\/2021\/09\/lXgm6kQR66JWqXBYClLx_2ga-1536x645.png 1536w, https:\/\/rimanagency.com\/wp-content\/uploads\/2021\/09\/lXgm6kQR66JWqXBYClLx_2ga-1500x630.png 1500w, https:\/\/rimanagency.com\/wp-content\/uploads\/2021\/09\/lXgm6kQR66JWqXBYClLx_2ga-705x296.png 705w, https:\/\/rimanagency.com\/wp-content\/uploads\/2021\/09\/lXgm6kQR66JWqXBYClLx_2ga.png 1584w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p>En ce qui concerne les segments, voici la liste des options dont vous disposez\u00a0:<\/p>\n<ul>\n<li>Donn\u00e9es d\u00e9mographiques\u00a0: segmentez vos utilisateurs selon leurs informations d\u00e9mographiques. Comprend\u00a0:\n<ul>\n<li>\u00c2ge<\/li>\n<li>Genre<\/li>\n<li>Langue<\/li>\n<li>Cat\u00e9gorie d&#039;affinit\u00e9<\/li>\n<li>Segments de march\u00e9<\/li>\n<li>Autres cat\u00e9gories<\/li>\n<li>Emplacement<\/li>\n<\/ul>\n<\/li>\n<li>Technologie permettant de segmenter les sessions de vos utilisateurs selon leurs technologies web et mobiles. Comprend\u00a0:\n<ul>\n<li>Syst\u00e8me op\u00e9rateur<\/li>\n<li>Version du syst\u00e8me d&#039;exploitation<\/li>\n<li>Navigateur<\/li>\n<li>Version du navigateur<\/li>\n<li>R\u00e9solution de l&#039;\u00e9cran<\/li>\n<li>Cat\u00e9gorie d&#039;appareil<\/li>\n<li>Mobile (y compris tablette)<\/li>\n<li>Image de marque des appareils mobiles<\/li>\n<li>Mod\u00e8le d&#039;appareil mobile<\/li>\n<\/ul>\n<\/li>\n<li>Comportement\u00a0: segmentez vos utilisateurs selon leur fr\u00e9quence de visite et de transaction. Comprend\u00a0:\n<ul>\n<li>S\u00e9ances<\/li>\n<li>Jour depuis la derni\u00e8re s\u00e9ance<\/li>\n<li>Transactions<\/li>\n<li>Dur\u00e9e de la session<\/li>\n<\/ul>\n<\/li>\n<li>Date de la premi\u00e8re session\u00a0: segmentez vos utilisateurs (cr\u00e9ez des cohortes) selon leur date de premi\u00e8re visite. Inclut\u00a0:\n<ul>\n<li>Plage de dates de la premi\u00e8re s\u00e9ance<\/li>\n<\/ul>\n<\/li>\n<li>Sources de trafic permettant de segmenter vos utilisateurs selon leur mode de d\u00e9couverte. Inclut\u00a0:\n<ul>\n<li>Campagne<\/li>\n<li>Moyen<\/li>\n<li>Source<\/li>\n<li>Mot-cl\u00e9<\/li>\n<\/ul>\n<\/li>\n<li>E-commerce optimis\u00e9\u00a0: segmentez vos utilisateurs selon leurs habitudes d&#039;achat. Comprend\u00a0:\n<ul>\n<li>Revenu<\/li>\n<li>Produit<\/li>\n<li>Cat\u00e9gorie de produit<\/li>\n<li>Marque du produit<\/li>\n<li>Variante de produit<\/li>\n<\/ul>\n<\/li>\n<li>Conditions permettant de segmenter vos utilisateurs et\/ou leurs sessions selon des conditions de session unique ou multiple. Comprend\u00a0:\n<ul>\n<li>Grande vari\u00e9t\u00e9 d&#039;options entre les dimensions et les m\u00e9triques que vous pouvez utiliser dans la segmentation.<\/li>\n<\/ul>\n<\/li>\n<li>S\u00e9quences qui segmentent vos utilisateurs et\/ou leurs sessions selon des conditions s\u00e9quentielles.<\/li>\n<\/ul>\n<p>Je sais que tout cela peut sembler \u00e9crasant, mais la plupart des options ci-dessus sont rarement utilis\u00e9es, mais il est bon de les conna\u00eetre.<\/p>\n<p>La plupart du temps, le filtrage se fait au niveau d\u00e9mographique.<\/p>\n<p>D\u00e8s la cr\u00e9ation des segments, vous les verrez appara\u00eetre en haut de la page, accompagn\u00e9s d&#039;un pourcentage indiquant le pourcentage de visiteurs qu&#039;ils repr\u00e9sentent. Voir ci-dessous\u00a0:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3651\" src=\"https:\/\/rimanagency.com\/wp-content\/uploads\/2021\/09\/zKa2r8nuT2GMkqirxGxV_3ga.png\" alt=\"\" width=\"928\" height=\"78\" srcset=\"https:\/\/rimanagency.com\/wp-content\/uploads\/2021\/09\/zKa2r8nuT2GMkqirxGxV_3ga.png 928w, https:\/\/rimanagency.com\/wp-content\/uploads\/2021\/09\/zKa2r8nuT2GMkqirxGxV_3ga-300x25.png 300w, https:\/\/rimanagency.com\/wp-content\/uploads\/2021\/09\/zKa2r8nuT2GMkqirxGxV_3ga-768x65.png 768w, https:\/\/rimanagency.com\/wp-content\/uploads\/2021\/09\/zKa2r8nuT2GMkqirxGxV_3ga-705x59.png 705w\" sizes=\"auto, (max-width: 928px) 100vw, 928px\" \/><\/p>\n<p>Vous vous rendrez compte que toutes vos m\u00e9triques sont d\u00e9sormais divis\u00e9es en 4 et cod\u00e9es par couleur.<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3650\" src=\"https:\/\/rimanagency.com\/wp-content\/uploads\/2021\/09\/tNwCochBSKiBPU2ZXqPw_4ga.png\" alt=\"\" width=\"852\" height=\"363\" srcset=\"https:\/\/rimanagency.com\/wp-content\/uploads\/2021\/09\/tNwCochBSKiBPU2ZXqPw_4ga.png 852w, https:\/\/rimanagency.com\/wp-content\/uploads\/2021\/09\/tNwCochBSKiBPU2ZXqPw_4ga-300x128.png 300w, https:\/\/rimanagency.com\/wp-content\/uploads\/2021\/09\/tNwCochBSKiBPU2ZXqPw_4ga-768x327.png 768w, https:\/\/rimanagency.com\/wp-content\/uploads\/2021\/09\/tNwCochBSKiBPU2ZXqPw_4ga-705x300.png 705w\" sizes=\"auto, (max-width: 852px) 100vw, 852px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Cela vous aidera \u00e0 voir comment chacun de vos segments fonctionne par rapport aux autres et par rapport au nombre total d&#039;utilisateurs sur le site.<\/p>\n<p>J&#039;ai toujours tendance \u00e0 garder tous les utilisateurs l\u00e0-bas, car c&#039;est une bonne r\u00e9f\u00e9rence pour voir si votre segment fonctionne au-dessus ou en dessous de la moyenne.<\/p>\n<p>Alors disons que je veux voir quelle personne a le taux de conversion le plus \u00e9lev\u00e9\u00a0:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3652\" src=\"https:\/\/rimanagency.com\/wp-content\/uploads\/2021\/09\/PqRxh8grRB64M7tJcXPw_5ga.png\" alt=\"\" width=\"617\" height=\"340\" srcset=\"https:\/\/rimanagency.com\/wp-content\/uploads\/2021\/09\/PqRxh8grRB64M7tJcXPw_5ga.png 617w, https:\/\/rimanagency.com\/wp-content\/uploads\/2021\/09\/PqRxh8grRB64M7tJcXPw_5ga-300x165.png 300w\" sizes=\"auto, (max-width: 617px) 100vw, 617px\" \/><\/p>\n<p>En regardant ce graphique, vous pouvez voir que Daniel, des \u00c9tats-Unis, est plus susceptible de se convertir que le visiteur moyen venant sur le site.<\/p>\n<p><a title=\"Certification en analyse Web\" href=\"https:\/\/www.runiversity.ca\/#section-1494867305824\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0Rejoignez notre certification Web Analytics et apprenez-en plus sur la fa\u00e7on dont vous pouvez utiliser Google Analytics pour apporter plus de valeur \u00e0 votre entreprise et \u00e0 votre site.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>How to use segments to get better analytics Segments are one of the most underutilized tools in Google Analytics, and it is for that reason that in most of the classes I teach, I concentrate on segments as one of the cornerstones of measuring persona behaviours consistently. Segments are not only great tools to measure [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3653,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3647","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introduction to Segments in Google Analytics | Segmenting Data in GA<\/title>\n<meta name=\"description\" content=\"Segments are not only great tools to measure performance in Google Analytics, in fact, they can be exported into other tools to help simplify customization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rimanagency.com\/fr\/introduction-to-segments-in-google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introduction to Segments in Google Analytics | Segmenting Data in GA\" \/>\n<meta property=\"og:description\" content=\"Segments are not only great tools to measure performance in Google Analytics, in fact, they can be exported into other tools to help simplify customization.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rimanagency.com\/fr\/introduction-to-segments-in-google-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Riman Agency\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rimanagency.com\/wp-content\/uploads\/2021\/09\/YS0rdkMESwa4Lv7b1Tiw_analytics-1010.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Introduction to Segments in Google Analytics | Segmenting Data in GA\" \/>\n<meta name=\"twitter:description\" content=\"Segments are not only great tools to measure performance in Google Analytics, in fact, they can be exported into other tools to help simplify customization.\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/introduction-to-segments-in-google-analytics\\\/\",\"url\":\"https:\\\/\\\/rimanagency.com\\\/introduction-to-segments-in-google-analytics\\\/\",\"name\":\"Introduction to Segments in Google Analytics | Segmenting Data in GA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/introduction-to-segments-in-google-analytics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/introduction-to-segments-in-google-analytics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rimanagency.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/YS0rdkMESwa4Lv7b1Tiw_analytics-1010.jpg\",\"datePublished\":\"2021-09-30T19:01:38+00:00\",\"description\":\"Segments are not only great tools to measure performance in Google Analytics, in fact, they can be exported into other tools to help simplify customization.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/introduction-to-segments-in-google-analytics\\\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rimanagency.com\\\/introduction-to-segments-in-google-analytics\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/introduction-to-segments-in-google-analytics\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rimanagency.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/YS0rdkMESwa4Lv7b1Tiw_analytics-1010.jpg\",\"contentUrl\":\"https:\\\/\\\/rimanagency.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/YS0rdkMESwa4Lv7b1Tiw_analytics-1010.jpg\",\"width\":1280,\"height\":720,\"caption\":\"Introduction to Segments in Google Analytics\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/introduction-to-segments-in-google-analytics\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rimanagency.com\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Introduction to Segments in Google Analytics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#website\",\"url\":\"https:\\\/\\\/rimanagency.com\\\/\",\"name\":\"Riman Agency\",\"description\":\"A Full Service Digital Marketing Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rimanagency.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#organization\",\"name\":\"Riman Agency\",\"url\":\"https:\\\/\\\/rimanagency.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rimanagency.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/RIMANagency-all-logos-1-2.png\",\"contentUrl\":\"https:\\\/\\\/rimanagency.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/RIMANagency-all-logos-1-2.png\",\"width\":694,\"height\":211,\"caption\":\"Riman Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/rimanagency.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Introduction aux segments dans Google Analytics | Segmentation des donn\u00e9es dans GA","description":"Les segments ne sont pas seulement d&#039;excellents outils pour mesurer les performances dans Google Analytics. En fait, ils peuvent \u00eatre export\u00e9s vers d&#039;autres outils pour simplifier la personnalisation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rimanagency.com\/fr\/introduction-to-segments-in-google-analytics\/","og_locale":"fr_CA","og_type":"article","og_title":"Introduction to Segments in Google Analytics | Segmenting Data in GA","og_description":"Segments are not only great tools to measure performance in Google Analytics, in fact, they can be exported into other tools to help simplify customization.","og_url":"https:\/\/rimanagency.com\/fr\/introduction-to-segments-in-google-analytics\/","og_site_name":"Riman Agency","og_image":[{"width":1280,"height":720,"url":"https:\/\/rimanagency.com\/wp-content\/uploads\/2021\/09\/YS0rdkMESwa4Lv7b1Tiw_analytics-1010.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_title":"Introduction to Segments in Google Analytics | Segmenting Data in GA","twitter_description":"Segments are not only great tools to measure performance in Google Analytics, in fact, they can be exported into other tools to help simplify customization.","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/rimanagency.com\/introduction-to-segments-in-google-analytics\/","url":"https:\/\/rimanagency.com\/introduction-to-segments-in-google-analytics\/","name":"Introduction aux segments dans Google Analytics | Segmentation des donn\u00e9es dans GA","isPartOf":{"@id":"https:\/\/rimanagency.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rimanagency.com\/introduction-to-segments-in-google-analytics\/#primaryimage"},"image":{"@id":"https:\/\/rimanagency.com\/introduction-to-segments-in-google-analytics\/#primaryimage"},"thumbnailUrl":"https:\/\/rimanagency.com\/wp-content\/uploads\/2021\/09\/YS0rdkMESwa4Lv7b1Tiw_analytics-1010.jpg","datePublished":"2021-09-30T19:01:38+00:00","description":"Les segments ne sont pas seulement d&#039;excellents outils pour mesurer les performances dans Google Analytics. En fait, ils peuvent \u00eatre export\u00e9s vers d&#039;autres outils pour simplifier la personnalisation.","breadcrumb":{"@id":"https:\/\/rimanagency.com\/introduction-to-segments-in-google-analytics\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rimanagency.com\/introduction-to-segments-in-google-analytics\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/rimanagency.com\/introduction-to-segments-in-google-analytics\/#primaryimage","url":"https:\/\/rimanagency.com\/wp-content\/uploads\/2021\/09\/YS0rdkMESwa4Lv7b1Tiw_analytics-1010.jpg","contentUrl":"https:\/\/rimanagency.com\/wp-content\/uploads\/2021\/09\/YS0rdkMESwa4Lv7b1Tiw_analytics-1010.jpg","width":1280,"height":720,"caption":"Introduction to Segments in Google Analytics"},{"@type":"BreadcrumbList","@id":"https:\/\/rimanagency.com\/introduction-to-segments-in-google-analytics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rimanagency.com\/home\/"},{"@type":"ListItem","position":2,"name":"Introduction to Segments in Google Analytics"}]},{"@type":"WebSite","@id":"https:\/\/rimanagency.com\/#website","url":"https:\/\/rimanagency.com\/","name":"Agence Riman","description":"Une agence de marketing num\u00e9rique \u00e0 service complet","publisher":{"@id":"https:\/\/rimanagency.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rimanagency.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/rimanagency.com\/#organization","name":"Agence Riman","url":"https:\/\/rimanagency.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/rimanagency.com\/#\/schema\/logo\/image\/","url":"https:\/\/rimanagency.com\/wp-content\/uploads\/2022\/02\/RIMANagency-all-logos-1-2.png","contentUrl":"https:\/\/rimanagency.com\/wp-content\/uploads\/2022\/02\/RIMANagency-all-logos-1-2.png","width":694,"height":211,"caption":"Riman Agency"},"image":{"@id":"https:\/\/rimanagency.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/pages\/3647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/comments?post=3647"}],"version-history":[{"count":0,"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/pages\/3647\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/media\/3653"}],"wp:attachment":[{"href":"https:\/\/rimanagency.com\/fr\/wp-json\/wp\/v2\/media?parent=3647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}