{"id":3439,"date":"2019-07-03T17:53:29","date_gmt":"2019-07-03T17:53:29","guid":{"rendered":"https:\/\/captaim.com\/?page_id=3439"},"modified":"2019-07-03T17:53:29","modified_gmt":"2019-07-03T17:53:29","slug":"google-analytics-important-terms","status":"publish","type":"page","link":"https:\/\/rimanagency.com\/fr\/google-analytics-important-terms\/","title":{"rendered":"Conditions importantes de Google Analytics"},"content":{"rendered":"<p>L\u2019\u00e9tape suivante consiste \u00e0 mieux comprendre GA afin de pouvoir le transformer en informations pertinentes pour notre entreprise.<\/p>\n<p><strong>C&#039;est la partie de Google Analytics que j&#039;appelle la pratique. Pour cela, nous nous familiarisons avec les termes importants\u00a0: les indicateurs et dimensions essentiels \u00e0 ma\u00eetriser avant de pouvoir lire les donn\u00e9es r\u00e9elles des rapports GA.<\/strong><\/p>\n<p>Cette pratique vous aidera \u00e0 vous familiariser et \u00e0 vous sentir \u00e0 l&#039;aise avec les rapports GA que nous aborderons plus tard dans les performances.<br \/>\nNotre objectif est de traduire les donn\u00e9es en informations exploitables. Pour cela, il est essentiel de comprendre ce que vous observez.<\/p>\n<ul>\n<li>Utilisateurs = Visiteurs. Il s&#039;agit du nombre total de personnes visitant votre site ou votre page pendant une p\u00e9riode donn\u00e9e.<\/li>\n<li>Nouveaux utilisateurs = nouveaux visiteurs. Il s&#039;agit des visiteurs de votre site ou de votre page qui n&#039;ont jamais visit\u00e9 votre site auparavant.<\/li>\n<li>Sessions = Visites. Chaque visite est une nouvelle session. Si un internaute arrive sur votre site, consulte quelques pages, puis ferme sa fen\u00eatre de navigateur ou quitte votre site pour une autre raison, il s&#039;agit d&#039;une session. S&#039;il rouvre votre site, c&#039;est le d\u00e9but d&#039;une nouvelle session.<\/li>\n<li>Utilisateurs r\u00e9currents = Utilisateurs \u2013 Nouveaux utilisateurs. Il s&#039;agit des personnes qui ont d\u00e9j\u00e0 visit\u00e9 votre site et qui reviennent.<\/li>\n<li>Pages\/Visite (Session) = Le nombre moyen de pages consult\u00e9es par les utilisateurs apr\u00e8s avoir acc\u00e9d\u00e9 \u00e0 une page de destination particuli\u00e8re.<\/li>\n<li>Dur\u00e9e moyenne de la visite (session) = Le temps total moyen pass\u00e9 sur le site Web au cours d&#039;une session.<\/li>\n<li>Taux de rebond = Le pourcentage de visiteurs qui ont consult\u00e9 uniquement cette page, puis ont quitt\u00e9 votre site sans rien faire d&#039;autre.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3440\" src=\"https:\/\/rimanagency.com\/wp-content\/uploads\/2019\/07\/tr.png\" alt=\"Metrics in this table are there to describe dimensions. \" width=\"936\" height=\"321\" srcset=\"https:\/\/rimanagency.com\/wp-content\/uploads\/2019\/07\/tr.png 936w, https:\/\/rimanagency.com\/wp-content\/uploads\/2019\/07\/tr-300x103.png 300w, https:\/\/rimanagency.com\/wp-content\/uploads\/2019\/07\/tr-768x263.png 768w, https:\/\/rimanagency.com\/wp-content\/uploads\/2019\/07\/tr-705x242.png 705w, https:\/\/rimanagency.com\/wp-content\/uploads\/2019\/07\/tr-450x154.png 450w\" sizes=\"auto, (max-width: 936px) 100vw, 936px\" \/><br \/>\nLe graphique ci-dessus illustre un rapport GA type. Les termes que nous venons d&#039;aborder vous aideront \u00e0 le comprendre.<\/p>\n<p>Les m\u00e9triques de ce tableau sont l\u00e0 pour d\u00e9crire les dimensions.<br \/>\nUne dimension peut \u00eatre une source de trafic (comme la recherche, les m\u00e9dias sociaux, les publicit\u00e9s payantes, les newsletters, etc.), ou une langue (la langue de vos visiteurs - notez que Google ne conna\u00eet pas r\u00e9ellement la langue parl\u00e9e par quelqu&#039;un, mais il peut conna\u00eetre le param\u00e8tre de langue de son navigateur), ou tout autre attribut des performances de votre site.<br \/>\nL&#039;analyse des indicateurs d&#039;une dimension vous donne un aper\u00e7u pr\u00e9cieux des performances de votre site. Par exemple, elle peut vous indiquer quelles sources de trafic g\u00e9n\u00e8rent les visiteurs les plus engag\u00e9s et les plus performants, et o\u00f9 vous pourriez devoir am\u00e9liorer votre site (voire abandonner vos efforts). Vous savez peut-\u00eatre qu&#039;une campagne globale a bien fonctionn\u00e9, mais l&#039;analyse d\u00e9taill\u00e9e des dimensions dans GA peut vous indiquer les \u00e9l\u00e9ments les plus performants. Vous pouvez constater que votre site g\u00e9n\u00e8re un trafic important dans une langue particuli\u00e8re, mais que les visiteurs quittent votre site parce qu&#039;il n&#039;est pas optimis\u00e9 pour plusieurs langues. Ces informations peuvent s&#039;av\u00e9rer extr\u00eamement pr\u00e9cieuses et vous aider \u00e0 concentrer vos ressources l\u00e0 o\u00f9 elles auront le plus d&#039;impact.<\/p>","protected":false},"excerpt":{"rendered":"<p>The next step is to understand GA better so that we can transform it into relevant insight for our business. This is the part of Google Analytics that I call the practice. To practice, we get familiar with the important terms: the critical metrics and dimensions that you should learn before you are able to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3441,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3439","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Analytics Important Terms | Learning Google Analytics Basics<\/title>\n<meta name=\"description\" content=\"The next step is to understand GA better so that we can transform it into relevant insight for our business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rimanagency.com\/fr\/google-analytics-important-terms\/\" 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