{"id":3387,"date":"2019-06-15T17:51:08","date_gmt":"2019-06-15T17:51:08","guid":{"rendered":"https:\/\/captaim.com\/?page_id=3387"},"modified":"2019-06-15T17:51:52","modified_gmt":"2019-06-15T17:51:52","slug":"google-analytics-glossary-web-analytics-terms-definitions","status":"publish","type":"page","link":"https:\/\/rimanagency.com\/fr\/google-analytics-glossary-web-analytics-terms-definitions\/","title":{"rendered":"Glossaire Google Analytics | Termes et d\u00e9finitions de l&#039;analyse web"},"content":{"rendered":"<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bskpfq-c360fed764c946c5caab2d671c88ff2d\">\n.avia-section.av-bskpfq-c360fed764c946c5caab2d671c88ff2d{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/rimanagency.com\/wp-content\/uploads\/2019\/06\/robert-haverly-125127-unsplash-1-1030x643.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-bskpfq-c360fed764c946c5caab2d671c88ff2d 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id=\"style-css-av-jwxsjwtu-c718667a8e8d88f0da008a30e8fd8369\">\n#top .av-special-heading.av-jwxsjwtu-c718667a8e8d88f0da008a30e8fd8369{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:55px;\n}\nbody .av-special-heading.av-jwxsjwtu-c718667a8e8d88f0da008a30e8fd8369 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-jwxsjwtu-c718667a8e8d88f0da008a30e8fd8369 .av-special-heading-tag{\nfont-size:55px;\n}\n.av-special-heading.av-jwxsjwtu-c718667a8e8d88f0da008a30e8fd8369 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-jwxsjwtu-c718667a8e8d88f0da008a30e8fd8369 .av-subheading{\nfont-size:20px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-jwxsjwtu-c718667a8e8d88f0da008a30e8fd8369 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-jwxsjwtu-c718667a8e8d88f0da008a30e8fd8369 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-jwxsjwtu-c718667a8e8d88f0da008a30e8fd8369 av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-1  avia-builder-el-no-sibling  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Glossaire de Google Analytics<\/h3><div class='av_custom_color av-subheading av-subheading_below'><p>Termes et d\u00e9finitions de l&#039;analyse Web<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av_section_2'  class='avia-section av-36o0lxi-3158fcf7795158edff1c162fbf23793d main_color avia-section-large avia-no-border-styling  avia-builder-el-2  el_after_av_section  el_before_av_one_third  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-3387'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jwxske6v-44955efab95a132172b60e5fd2a8fd85\">\n#top .av-special-heading.av-jwxske6v-44955efab95a132172b60e5fd2a8fd85{\npadding-bottom:20px;\ncolor:#0a0a0a;\nfont-size:40px;\n}\nbody .av-special-heading.av-jwxske6v-44955efab95a132172b60e5fd2a8fd85 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-jwxske6v-44955efab95a132172b60e5fd2a8fd85 .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-jwxske6v-44955efab95a132172b60e5fd2a8fd85 .special-heading-inner-border{\nborder-color:#0a0a0a;\n}\n.av-special-heading.av-jwxske6v-44955efab95a132172b60e5fd2a8fd85 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-jwxske6v-44955efab95a132172b60e5fd2a8fd85 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-jwxske6v-44955efab95a132172b60e5fd2a8fd85 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-jwxske6v-44955efab95a132172b60e5fd2a8fd85 av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-3  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Quels termes conna\u00eetre si vous souhaitez comprendre vos donn\u00e9es d&#039;analyse Web ?<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-34djn7q-3bdf949368cbae39f5c4e74796795111\">\n#top 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itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"><b>Qu&#039;est-ce que l&#039;analytique ?\u00a0<\/b><\/p>\n<p>L&#039;analytique est le lien entre les donn\u00e9es brutes et la prise de d\u00e9cision bas\u00e9e sur les donn\u00e9es. Il s&#039;agit du processus d&#039;agr\u00e9gation, de pr\u00e9sentation et de communication des donn\u00e9es de mani\u00e8re \u00e0 r\u00e9v\u00e9ler des tendances significatives, dans le but d&#039;utiliser ces tendances pour prendre des d\u00e9cisions plus \u00e9clair\u00e9es et plus \u00e9clair\u00e9es pour votre entreprise.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395\">\n#top .hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 .hr-inner{\nwidth:50px;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 hr-custom  avia-builder-el-7  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue803' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-atdk5i-c73d5adaf8db491209e01f363608cf7d'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"><b>Qu&#039;est-ce que l&#039;acquisition ?\u00a0<\/b><\/p>\n<p><b>L&#039;acquisition<\/b> est l&#039;acquisition de nouveaux visiteurs ou utilisateurs.<\/p>\n<p><b>L&#039;acquisition d&#039;analyses Web est \u00e9galement connue comme la mani\u00e8re dont vous acqu\u00e9rez de nouveaux utilisateurs sur votre site.\u00a0\u00a0<\/b><\/p>\n<p>Ceci est important pour tout sp\u00e9cialiste du marketing car cela vous aidera \u00e0 comprendre d\u2019o\u00f9 viennent vos conversions, votre trafic et votre croissance.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395\">\n#top .hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 .hr-inner{\nwidth:50px;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 hr-custom  avia-builder-el-9  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue803' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-atdk5i-c73d5adaf8db491209e01f363608cf7d'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"><b>Qu&#039;est-ce qu&#039;un <strong>Public<\/strong>?\u00a0<\/b><\/p>\n<p><strong>Public<\/strong> \u2013 Votre public est constitu\u00e9 des \u00eatres humains aupr\u00e8s desquels vous commercialisez vos produits ou services.<\/p>\n<p>Les audiences deviennent de plus en plus importantes dans le monde du marketing, car nous sommes d\u00e9sormais en mesure de cr\u00e9er, de g\u00e9n\u00e9rer et de d\u00e9velopper des audiences sp\u00e9cifiques en fonction de certaines mesures et de certains comportements.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395\">\n#top .hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 .hr-inner{\nwidth:50px;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 hr-custom  avia-builder-el-11  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue803' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-atdk5i-c73d5adaf8db491209e01f363608cf7d'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"><b><strong>Qu&#039;est-ce qu&#039;un canal dans l&#039;analyse Web<\/strong>?\u00a0<\/b><\/p>\n<p>Les canaux sont essentiellement des voies d&#039;acc\u00e8s. Dans le cadre de ce livre, un canal peut \u00eatre le chemin emprunt\u00e9 par les clients pour acc\u00e9der \u00e0 votre site web (cliquer sur une publicit\u00e9 ou un r\u00e9sultat de recherche peut \u00eatre un canal), ou le moyen par lequel vous faites la promotion de vos produits ou services (newsletters, publicit\u00e9s, r\u00e9seaux sociaux, etc.).<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395\">\n#top .hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 .hr-inner{\nwidth:50px;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 hr-custom  avia-builder-el-13  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue803' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-atdk5i-c73d5adaf8db491209e01f363608cf7d'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"><b><strong>Qu&#039;est-ce qu&#039;un conteneur dans l&#039;analyse Web<\/strong>?\u00a0<\/b><\/p>\n<p><strong>R\u00e9cipient <\/strong>D&#039;un point de vue logiciel, un conteneur ressemble beaucoup \u00e0 un conteneur physique\u00a0: il est con\u00e7u pour contenir des \u00e9l\u00e9ments. Dans ce cas, il s&#039;agit de supports num\u00e9riques pour le code. Le code logiciel, et toutes ses d\u00e9pendances, sont regroup\u00e9s dans un conteneur clair et ordonn\u00e9, ce qui facilite son d\u00e9placement et son utilisation \u00e0 diff\u00e9rents endroits, garantissant ainsi son ex\u00e9cution fiable, puisque toutes ses d\u00e9pendances sont regroup\u00e9es avec lui.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395\">\n#top .hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 .hr-inner{\nwidth:50px;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 hr-custom  avia-builder-el-15  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue803' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-atdk5i-c73d5adaf8db491209e01f363608cf7d'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"><b><strong>Qu&#039;est-ce que la propri\u00e9t\u00e9 (en G\u00e9orgie) ?<\/strong>\u00a0<\/b><\/p>\n<p><strong>Propri\u00e9t\u00e9 (en G\u00e9orgie)<\/strong> \u2013 Une propri\u00e9t\u00e9 web dont vous (ou votre entreprise) \u00eates propri\u00e9taire. Il peut s&#039;agir d&#039;un site web, d&#039;une application mobile, d&#039;un forum communautaire, etc., mais elle doit \u00eatre votre propri\u00e9t\u00e9 exclusive (ou celle de votre entreprise). Un profil de r\u00e9seau social comme LinkedIn, par exemple, appartient techniquement au r\u00e9seau social concern\u00e9\u00a0; il ne serait donc pas consid\u00e9r\u00e9 comme une propri\u00e9t\u00e9.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395\">\n#top .hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 .hr-inner{\nwidth:50px;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 hr-custom  avia-builder-el-17  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue803' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-atdk5i-c73d5adaf8db491209e01f363608cf7d'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"><b><strong>Qu&#039;est-ce qu&#039;une vue dans Google Analytics<\/strong>?\u00a0<\/b><\/p>\n<p><strong>Vue (en GA)<\/strong> \u2013 Ce sont vos rapports. C&#039;est votre \u00ab\u00a0vue\u00a0\u00bb sur des requ\u00eates sp\u00e9cifiques concernant vos donn\u00e9es. Voir \u00ab\u00a0Requ\u00eate\u00a0\u00bb ci-dessus.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395\">\n#top .hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 .hr-inner{\nwidth:50px;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 hr-custom  avia-builder-el-19  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue803' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-atdk5i-c73d5adaf8db491209e01f363608cf7d'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"><b><strong>Qu&#039;est-ce qu&#039;un visiteur dans Web Analytics ?<\/strong><\/b><\/p>\n<p><strong>Visiteurs<\/strong> \u2013 Les personnes qui visitent votre site ou votre propri\u00e9t\u00e9 Web.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2xu22ba-01787e3fafa993e544f7bf00a2c87987\">\n.flex_column.av-2xu22ba-01787e3fafa993e544f7bf00a2c87987{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2xu22ba-01787e3fafa993e544f7bf00a2c87987 av_one_half  avia-builder-el-21  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding'     ><section  class='av_textblock_section av-atdk5i-c73d5adaf8db491209e01f363608cf7d'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"><b>Que sont les donn\u00e9es dans Google Analytics\u00a0?\u00a0<\/b><\/p>\n<p><strong>Donn\u00e9es<\/strong> Dans Google Analytics, les donn\u00e9es sont des statistiques et des informations collect\u00e9es sur votre site web ou vos propri\u00e9t\u00e9s web, le comportement et les donn\u00e9es d\u00e9mographiques des utilisateurs, les tendances du march\u00e9, etc. Il s&#039;agit d&#039;informations brutes. \u00c0 elles seules, elles constituent tout simplement trop d&#039;informations pour que l&#039;humain puisse identifier des tendances et des sch\u00e9mas significatifs. L&#039;analyse consiste \u00e0 organiser ces donn\u00e9es en donn\u00e9es pertinentes et lisibles. Voir \u00ab\u00a0Analytique\u00a0\u00bb ci-dessus.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395\">\n#top .hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 .hr-inner{\nwidth:50px;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 hr-custom  avia-builder-el-23  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue803' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-atdk5i-c73d5adaf8db491209e01f363608cf7d'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"><b>Qu&#039;est-ce qu&#039;un <strong>Source de donn\u00e9es dans Google Analytics ?<\/strong>\u00a0<\/b><\/p>\n<p><strong>Source des donn\u00e9es<\/strong> \u2013 La source de vos informations. Par exemple, si vous avez connect\u00e9 Google Analytics et Google AdWords, lorsque vous consultez les donn\u00e9es AdWords dans Analytics, AdWords est votre source de donn\u00e9es.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395\">\n#top .hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 .hr-inner{\nwidth:50px;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 hr-custom  avia-builder-el-25  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue803' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-atdk5i-c73d5adaf8db491209e01f363608cf7d'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"><b>Que sont les dimensions dans Google Analytics\u00a0?\u00a0<\/b><\/p>\n<p><strong>Dimensions<\/strong> Dans Google Analytics, les dimensions sont les attributs des donn\u00e9es. Par exemple, si vous examinez le nombre de pages vues pour une page sp\u00e9cifique, \u00ab\u00a0pages vues\u00a0\u00bb sera votre dimension et le nombre de pages vues sera votre indicateur. Voir \u00ab\u00a0Indicateurs\u00a0\u00bb ci-dessous.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395\">\n#top .hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 .hr-inner{\nwidth:50px;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 hr-custom  avia-builder-el-27  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue803' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-atdk5i-c73d5adaf8db491209e01f363608cf7d'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"><b>Qu&#039;est-ce qu&#039;une sortie dans Google Analytics\u00a0?\u00a0<\/b><\/p>\n<p>Sortie \u2013 Lorsqu&#039;une personne quitte votre site ou votre site web. Elle peut fermer l&#039;application ou le navigateur web, ou quitter le site pour acc\u00e9der \u00e0 un autre.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395\">\n#top .hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 .hr-inner{\nwidth:50px;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 hr-custom  avia-builder-el-29  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue803' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-atdk5i-c73d5adaf8db491209e01f363608cf7d'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"><b><strong>Qu&#039;est-ce que Google Tag Manager<\/strong>?\u00a0<\/b><\/p>\n<p><strong>Gestionnaire de balises Google<\/strong> Cet outil vous permet de cr\u00e9er et de g\u00e9rer des balises (voir \u00ab\u00a0Balises\u00a0\u00bb ci-dessous). Une balise peut \u00eatre le code GA int\u00e9gr\u00e9 \u00e0 votre site ou les balises UTM (voir \u00ab\u00a0Balise UTM\u00a0\u00bb ci-dessous) que vous utilisez pour suivre vos campagnes. Vous g\u00e9rez toutes ces balises depuis GTM.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395\">\n#top .hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 .hr-inner{\nwidth:50px;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 hr-custom  avia-builder-el-31  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue803' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-atdk5i-c73d5adaf8db491209e01f363608cf7d'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"><b><strong>Qu&#039;est-ce qu&#039;une m\u00e9trique dans l&#039;analyse Web\u00a0?<\/strong>?\u00a0<\/b><\/p>\n<p><strong>M\u00e9trique<\/strong> \u2013 Mesure quantifiable d&#039;une dimension. Par exemple, si vous examinez le nombre total d&#039;impressions, \u00ab\u00a0impression\u00a0\u00bb correspond \u00e0 votre dimension et le nombre total \u00e0 votre indicateur. Voir \u00ab\u00a0Dimensions\u00a0\u00bb ci-dessus.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395\">\n#top .hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 .hr-inner{\nwidth:50px;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 hr-custom  avia-builder-el-33  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue803' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-atdk5i-c73d5adaf8db491209e01f363608cf7d'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"><b><strong>Qu&#039;est-ce que le temps r\u00e9el dans l&#039;analyse Web\u00a0?<\/strong>?\u00a0<\/b><\/p>\n<p><strong>Temps r\u00e9el<\/strong> \u2013 \u00c0 cet instant pr\u00e9cis. Par exemple, lorsque vous consultez le rapport en temps r\u00e9el dans GA, vous voyez l&#039;activit\u00e9 qui se d\u00e9roule sur votre site web \u00e0 cet instant pr\u00e9cis.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395\">\n#top .hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 .hr-inner{\nwidth:50px;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 hr-custom  avia-builder-el-35  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue803' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-atdk5i-c73d5adaf8db491209e01f363608cf7d'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"><b><strong>Qu&#039;est-ce que la balise UTM dans Web Analytics<\/strong>?\u00a0<\/b><\/p>\n<p><strong>balise UTM<\/strong> \u2013 Module de suivi Urchin (voir \u00ab\u00a0Urchin\u00a0\u00bb ci-dessus). Une balise UTM est un extrait de code ajout\u00e9 \u00e0 la fin d&#039;une URL \u00e0 des fins de suivi. Cela vous permet de suivre des campagnes sp\u00e9cifiques (newsletters ou publicit\u00e9s, par exemple) ou des sources de trafic (r\u00e9seaux sociaux ou articles de blog, par exemple).<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395\">\n#top .hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 .hr-inner{\nwidth:50px;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 hr-custom  avia-builder-el-37  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue803' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-atdk5i-c73d5adaf8db491209e01f363608cf7d'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"><b><strong>Qu&#039;est-ce que la propri\u00e9t\u00e9 Web dans l&#039;analyse Web<\/strong>?\u00a0<\/b><\/p>\n<p><strong>Propri\u00e9t\u00e9 Web <\/strong>\u2013 Une propri\u00e9t\u00e9 web dont vous (ou votre entreprise) \u00eates propri\u00e9taire. Il peut s&#039;agir d&#039;un site web, d&#039;une application mobile, d&#039;un forum communautaire, etc., mais elle doit \u00eatre votre propri\u00e9t\u00e9 exclusive (ou celle de votre entreprise). Un profil de r\u00e9seau social comme LinkedIn, par exemple, appartient techniquement au r\u00e9seau social concern\u00e9\u00a0; il ne serait donc pas consid\u00e9r\u00e9 comme une propri\u00e9t\u00e9.<\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-3387'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6i8n54-753877c5494f0acacf25ea9736deffb1\">\n.flex_column.av-6i8n54-753877c5494f0acacf25ea9736deffb1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-6i8n54-753877c5494f0acacf25ea9736deffb1 av_one_third  avia-builder-el-39  el_after_av_section  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-zero-column-padding'     ><p><article  class='iconbox iconbox_top av-jwxpy2gx-6a311655a9948e6f10525cbede409776  avia-builder-el-40  el_before_av_button_big  avia-builder-el-no-sibling  main_color'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\" aria-label=\"Ic\u00f4ne\u00a0: En savoir plus sur Analytics \"><div class='iconbox_icon heading-color avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue84e' data-av_iconfont='entypo-fontello'  ><\/div><h3 class='iconbox_content_title'  itemprop=\"headline\" >En savoir plus sur l&#039;analyse <\/h3><\/header><div class='iconbox_content_container'  itemprop=\"text\" ><p>Procurez-vous votre exemplaire de \u00ab Le secret pour capitaliser sur l\u2019analyse \u00bb sur Amazon.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><br 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