{"id":3384,"date":"2019-06-15T15:45:36","date_gmt":"2019-06-15T15:45:36","guid":{"rendered":"https:\/\/captaim.com\/?page_id=3384"},"modified":"2019-06-15T17:14:43","modified_gmt":"2019-06-15T17:14:43","slug":"user-engagement-glossary","status":"publish","type":"page","link":"https:\/\/rimanagency.com\/fr\/user-engagement-glossary\/","title":{"rendered":"Glossaire de l&#039;engagement des utilisateurs"},"content":{"rendered":"<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bskpfq-c326c0c200914435236979deaf00a90a\">\n.avia-section.av-bskpfq-c326c0c200914435236979deaf00a90a{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/rimanagency.com\/wp-content\/uploads\/2019\/06\/robert-haverly-125127-unsplash.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-bskpfq-c326c0c200914435236979deaf00a90a main_color avia-section-default avia-no-shadow  avia-builder-el-0  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des utilisateurs<\/h3><div class='av_custom_color av-subheading av-subheading_below'><p>D\u00e9finitions et significations des termes li\u00e9s aux utilisateurs d&#039;Analytics<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-36o0lxi-3158fcf7795158edff1c162fbf23793d main_color avia-section-large avia-no-border-styling  avia-builder-el-2  el_after_av_section  el_before_av_one_third  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-3384'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3ufs6w-a3f6ea0935f30c44103c326c31181c80\">\n#top .av-special-heading.av-3ufs6w-a3f6ea0935f30c44103c326c31181c80{\npadding-bottom:10px;\ncolor:#3f3f3f;\nfont-size:50px;\n}\nbody .av-special-heading.av-3ufs6w-a3f6ea0935f30c44103c326c31181c80 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-3ufs6w-a3f6ea0935f30c44103c326c31181c80 .av-special-heading-tag{\nfont-size:50px;\n}\n.av-special-heading.av-3ufs6w-a3f6ea0935f30c44103c326c31181c80 .special-heading-inner-border{\nborder-color:#3f3f3f;\n}\n.av-special-heading.av-3ufs6w-a3f6ea0935f30c44103c326c31181c80 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-3ufs6w-a3f6ea0935f30c44103c326c31181c80 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-3ufs6w-a3f6ea0935f30c44103c326c31181c80 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-3ufs6w-a3f6ea0935f30c44103c326c31181c80 av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-3  el_before_av_heading  avia-builder-el-first  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Termes importants \u00e0 conna\u00eetre li\u00e9s \u00e0 l&#039;engagement des utilisateurs <\/h3><div class='av_custom_color av-subheading av-subheading_below'><p>Conditions d&#039;engagement des utilisateurs en ligne<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2499rs-7c3ca8f68a134d9611bc481329e73bfd\">\n#top .av-special-heading.av-2499rs-7c3ca8f68a134d9611bc481329e73bfd{\npadding-bottom:20px;\ncolor:#0a0a0a;\nfont-size:40px;\n}\nbody .av-special-heading.av-2499rs-7c3ca8f68a134d9611bc481329e73bfd .av-special-heading-tag 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class='av-special-heading-tag'  itemprop=\"headline\"  >Quels termes conna\u00eetre pour mieux comprendre l&#039;engagement de vos utilisateurs<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-34djn7q-3bdf949368cbae39f5c4e74796795111\">\n#top .hr.av-34djn7q-3bdf949368cbae39f5c4e74796795111{\nmargin-top:10px;\nmargin-bottom:10px;\n}\n.hr.av-34djn7q-3bdf949368cbae39f5c4e74796795111 .hr-inner{\nwidth:50px;\nborder-color:#000000;\n}\n<\/style>\n<div  class='hr av-34djn7q-3bdf949368cbae39f5c4e74796795111 hr-custom  avia-builder-el-5  el_after_av_heading  el_before_av_one_half  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-32owuyu-ec19374edeb261a3089da3db43105fcf\">\n.flex_column.av-32owuyu-ec19374edeb261a3089da3db43105fcf{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-32owuyu-ec19374edeb261a3089da3db43105fcf av_one_half  avia-builder-el-6  el_after_av_hr  el_before_av_one_half  first flex_column_div av-zero-column-padding'     ><section  class='av_textblock_section av-atdk5i-c73d5adaf8db491209e01f363608cf7d'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"><b>Qu&#039;est-ce que le flux utilisateur ?\u00a0<\/b><\/p>\n<p><strong>Flux d&#039;utilisateurs<\/strong> Les \u00e9tapes qu&#039;un utilisateur doit suivre pour r\u00e9aliser une conversion ou un autre objectif.<\/p>\n<p>Ceci est important dans l&#039;analyse Web et le marketing Web car cela nous donne une id\u00e9e claire de la fa\u00e7on dont les utilisateurs naviguent sur notre propri\u00e9t\u00e9 Web, d&#039;o\u00f9 ils entrent et d&#039;o\u00f9 ils sortent.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395\">\n#top .hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 .hr-inner{\nwidth:50px;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 hr-custom  avia-builder-el-8  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue803' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-atdk5i-c73d5adaf8db491209e01f363608cf7d'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"><b>Qu&#039;est-ce que l&#039;exp\u00e9rience utilisateur ?\u00a0<\/b><\/p>\n<p><strong>Exp\u00e9rience utilisateur<\/strong> L&#039;exp\u00e9rience d&#039;un visiteur lorsqu&#039;il interagit avec votre site ou votre site web. Cela inclut le temps de chargement, la structure du site, les fonctionnalit\u00e9s g\u00e9n\u00e9rales, le niveau d&#039;engagement avec le contenu, etc. (Voir \u00ab\u00a0Contenu\u00a0\u00bb, \u00ab\u00a0Engagement\u00a0\u00bb, \u00ab\u00a0Temps de chargement\u00a0\u00bb et \u00ab\u00a0Structure du site\u00a0\u00bb ci-dessus).<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395\">\n#top .hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 .hr-inner{\nwidth:50px;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 hr-custom  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue803' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-atdk5i-c73d5adaf8db491209e01f363608cf7d'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"><b>Qu&#039;est-ce qu&#039;un <strong>page de destination<\/strong>?\u00a0<\/b><\/p>\n<p><strong>Une page de destination<\/strong> Il s&#039;agit d&#039;une page sp\u00e9cifique sur laquelle un visiteur atterrit lors de sa premi\u00e8re visite sur votre site. Par exemple, si un internaute clique sur un lien vers votre dernier article de blog sur la page Facebook de votre entreprise, cet article constitue sa page de destination.<\/p>\n<p>Une page de destination est consid\u00e9r\u00e9e comme l&#039;une des pages les plus importantes de votre site, car c&#039;est la premi\u00e8re impression que les gens auront de votre marque s&#039;ils visitent votre site pour la premi\u00e8re fois.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395\">\n#top .hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 .hr-inner{\nwidth:50px;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 hr-custom  avia-builder-el-12  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue803' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-atdk5i-c73d5adaf8db491209e01f363608cf7d'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"><b><strong>Qu&#039;est-ce que le marketing comportemental<\/strong>?\u00a0<\/b><\/p>\n<p><strong>Marketing comportemental<\/strong> Il s&#039;agit d&#039;un processus marketing ciblant des comportements sp\u00e9cifiques. Dans ce type de marketing, plut\u00f4t que de diffuser le m\u00eame message ou le m\u00eame contenu \u00e0 tous les utilisateurs, vous adaptez le contenu \u00e0 des comportements sp\u00e9cifiques. Par exemple, vous pouvez cr\u00e9er du contenu sp\u00e9cifique pour certains termes de recherche, pour les visiteurs r\u00e9currents, pour les acheteurs qui ont des articles dans leur panier mais n&#039;ont pas encore finalis\u00e9 leur commande, etc.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395\">\n#top .hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 .hr-inner{\nwidth:50px;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 hr-custom  avia-builder-el-14  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue803' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-atdk5i-c73d5adaf8db491209e01f363608cf7d'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"><b><strong>Qu&#039;est-ce qu&#039;une conversion en marketing num\u00e9rique<\/strong>?\u00a0<\/b><\/p>\n<p><strong>Une conversion<\/strong> C&#039;est le moment o\u00f9 un client ou un visiteur effectue une action souhait\u00e9e sur votre site web. Les conversions varient d&#039;une entreprise \u00e0 l&#039;autre, en fonction de vos objectifs sp\u00e9cifiques. Par exemple, une vente, une inscription \u00e0 une newsletter, un t\u00e9l\u00e9chargement d&#039;application, une inscription \u00e0 un \u00e9v\u00e9nement, etc. L&#039;action doit \u00eatre enti\u00e8rement r\u00e9alis\u00e9e pour \u00eatre consid\u00e9r\u00e9e comme une conversion.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2xu22ba-01787e3fafa993e544f7bf00a2c87987\">\n.flex_column.av-2xu22ba-01787e3fafa993e544f7bf00a2c87987{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2xu22ba-01787e3fafa993e544f7bf00a2c87987 av_one_half  avia-builder-el-16  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding'     ><section  class='av_textblock_section av-atdk5i-c73d5adaf8db491209e01f363608cf7d'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"><b>Qu&#039;est-ce que <strong>Mesures pilot\u00e9es par l&#039;utilisateur<\/strong>?\u00a0<\/b><\/p>\n<p><strong>Mesures pilot\u00e9es par l&#039;utilisateur<\/strong> Ce sont des indicateurs bas\u00e9s sur le comportement des utilisateurs (voir \u00ab\u00a0Indicateurs\u00a0\u00bb et \u00ab\u00a0Utilisateur\u00a0\u00bb ci-dessus). Parmi les indicateurs bas\u00e9s sur les utilisateurs, on peut citer le temps moyen pass\u00e9 sur le site, le taux de rebond, le nombre de pages par visite, etc.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395\">\n#top .hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 .hr-inner{\nwidth:50px;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 hr-custom  avia-builder-el-18  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue803' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-atdk5i-c73d5adaf8db491209e01f363608cf7d'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"><b>Qu&#039;est-ce qu&#039;un utilisateur ?\u00a0<\/b><\/p>\n<p><b>Un utilisateur<\/b> est une personne qui interagit avec un site ou une propri\u00e9t\u00e9 Web.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395\">\n#top .hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 .hr-inner{\nwidth:50px;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 hr-custom  avia-builder-el-20  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue803' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-atdk5i-c73d5adaf8db491209e01f363608cf7d'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"><b>Qu&#039;est-ce que le temps de chargement ?\u00a0<\/b><\/p>\n<p><strong>Temps de chargement<\/strong> c&#039;est le temps qu&#039;il faut pour que tous les \u00e9l\u00e9ments d&#039;une page Web soient enti\u00e8rement affich\u00e9s.<\/p>\n<p>Le temps de chargement devient de plus en plus important, car notre capacit\u00e9 d&#039;attention est de plus en plus courte. Plus le temps de chargement d&#039;une page est court, plus elle se chargera rapidement et plus l&#039;engagement des utilisateurs sera important sur notre site.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395\">\n#top .hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 .hr-inner{\nwidth:50px;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 hr-custom  avia-builder-el-22  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue803' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-atdk5i-c73d5adaf8db491209e01f363608cf7d'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"><b>Qu&#039;est-ce qu&#039;un entonnoir utilisateur ?\u00a0<\/b><\/p>\n<p><b>Un entonnoir utilisateur <\/b>Il s&#039;agit du chemin emprunt\u00e9 par les visiteurs pour atteindre l&#039;emplacement souhait\u00e9. Par exemple, si les visiteurs commencent g\u00e9n\u00e9ralement par votre page d&#039;accueil, acc\u00e8dent \u00e0 une page Services, puis \u00e0 une page Contactez-nous, ce parcours correspond \u00e0 votre entonnoir de conversion typique. Plus votre site comporte de pages, plus les entonnoirs deviennent complexes. Les sites e-commerce, par exemple, peuvent avoir des entonnoirs tr\u00e8s complexes. Comprendre ces entonnoirs nous permet d&#039;identifier les points de perte de visiteurs et de les am\u00e9liorer pour augmenter les conversions.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395\">\n#top .hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 .hr-inner{\nwidth:50px;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-2zhm9o6-8a492dbcefea9325cfca802a0ccb1395 hr-custom  avia-builder-el-24  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue803' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-atdk5i-c73d5adaf8db491209e01f363608cf7d'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"><b><strong>Qu&#039;est-ce qu&#039;un taux de conversion en marketing num\u00e9rique<\/strong>?\u00a0<\/b><\/p>\n<p><strong>Un taux de conversion<\/strong> Pourcentage de visiteurs de votre site ou de votre site web qui atteignent un objectif sp\u00e9cifique. Voir \u00ab\u00a0Conversion\u00a0\u00bb ci-dessus.<\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-3384'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6i8n54-753877c5494f0acacf25ea9736deffb1\">\n.flex_column.av-6i8n54-753877c5494f0acacf25ea9736deffb1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-6i8n54-753877c5494f0acacf25ea9736deffb1 av_one_third  avia-builder-el-26  el_after_av_section  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-zero-column-padding'     ><p><article  class='iconbox iconbox_top 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